Oct 12 2005

Earth to Apple: Don’t Ignore Your Pro Customers

by Peter Kirn

So Apple has introduced new video features for its iMac, iPod, and iTunes. That’s great news, and it looks like, as usual, they’ve done a bang-up job. The bad news is, Apple’s pro customers have been more or less in the dark over the past months about a few major issues. That doesn’t mean I expect Apple to mimx pro and consumer announcements — they have a long history of keeping them separate. But let’s review:

We still don’t know enough about the Intel transition: Developers and customers alike seem to be almost completely in the dark about what exactly the Intel transition will mean. Switching processors is a tricky process; we need specifics, not marketing speak. Developers are getting test machines, which is great, but we’ve got very little on Apple’s hardware strategy. And the Intel/PPC question has left another important issue in question: will the shift to a truly 64-bit operating system be yet another transition?

analysis, Apple, iPod,