In that rare combination in which an ad campaign is both sexist and nonsensical, Dataton promotes the versatility of its 3301 Control Voltage sequencer by arguing you could hook it up to washing machines. (And we know how much women love doing laundry. Enough that they’d be interested in a CV sequencer. Because it’s not like some of the most important pioneers in synthesis, lighting, and theatrical visuals were women or anything. Ahem.) Happened to see this while rooting through Flickr; thanks to Brandon Daniel for posting it.
To read the full copy, check out the full-size ad.
Of course, the device itself looks fantastic. And if I could figure out a way to connect to a lineup of washers and dryers, you bet I’d love to take the whole laundromat onstage. Fog machines are so last year. Suds, and clean shirts and underwear on tour? That’s priceless. US$995 new, but I’m betting there are a few of these 3301s out there collecting dust because no one would know what they are.
And what happened to Dataton? Did their misguided ad department doom them to commercial failure? Nope. The company has remained a leader in audiovisual products, and is known as a favorite presentation / installation vendor.
Anyone know anything about this box specifically?