Comments on: Music Gear in Video Games: Mackie Guitar Hero III Product Placement

By: Music on the radio » Music Gear in Video Games: Mackie Guitar Hero III Product Placement

Sun, 09 Dec 2007 00:48:46 +0000

[...] View the whole post at Create Digital Music [...]

By: Create Digital Music » Accordion Hero Game, Double-Bellows, and the Interactive Power of Sharpie

Fri, 16 Nov 2007 11:23:16 +0000

[...] All of this xxx Hero and Rock Band and Harmonix stuff does raise the question: how will we listen to music in the future? Will we have new interactive platforms for music that turn us from passive listeners into active. What will that platform be like? Some of you expressed, to put it kindly, a healthy dose of skepticism when I said I thought a new Harmonix-developed game for the iPod suggested new possibilities for mobile, interactive music. [...]

By: Charlie Lesoine

Charlie Lesoine — Tue, 13 Nov 2007 00:35:06 +0000

Also, is that burning man, from burning man in the first picture or what?

By: bliss

bliss — Sun, 11 Nov 2007 15:39:06 +0000

The corporate marketing machine knows no bounds. Pretty soon, if it hasn’t happened already, there will be commercial breaks in video games that are designed to look like play action. Anyway, boo, I hate that product placement crap. Even if it’s (believe it or not) Porsches in driving games or BMWs in Bond films. Distracting and depressing, i.e., “Buy me! Buy me!” and “You can’t afford it. You can’t afford it.” Plus, you’re not Bond. And then there’s a moment where Wheaties are on the breakfast table or Budweiser and Lays potato chips are on the coffee table with Monday Night Football on. Grrr.

By: robbneu

robbneu — Sat, 10 Nov 2007 12:53:46 +0000

The amps and gear change from “level” to level, based on how well you’re doing. So, for a while your stage is covered with Crate stuff, then Line 6, then Mackie, etc. It *is* exaggerated and goofy, but then that’s kind of the art director for the entire game. The lead singer, for example, looks like he could swallow his own head in one gulp, thanks to his enormous mouth and jaw.

That aside, it kind of fits the game pretty well. The only “endorsement” that seemed wildly out of place, that I’ve seen so far, is Pontiac sponsoring your band’s video shoot. So, there’s Pontiac stuff all over that level. I would expect to see gear pedals that have Line 6 on them, amps that have familiar logos, etc in a game about making music, but the car stuff was just too much. That’s in GHIII, for those of you who are curious.

Yes… yes… I’m a terrible nerd.

By: Chris

Chris — Sat, 10 Nov 2007 00:40:48 +0000

Just saw an ad for the new version. It’s a little hard to tell, it’s only up there for a few frames, but it looks like the the amps are Crate.

By: Peter Kirn

Peter Kirn — Sat, 10 Nov 2007 00:23:21 +0000

Ah, thanks!

Still, nothing beats that Fender controller, I think. Having played the drums, I think you can just add your own imagination on that.

By: Thomas

Thomas — Sat, 10 Nov 2007 00:12:15 +0000

The Guitar Hero games have always had prominent branding. The first guitar was a Gibson SG, and the amps were (I believe) by Orange.

Somewhere in there, they also added Line 6, Kustom, and a bunch of others.