Comments on: Stardock: Stop Blaming Pirates, Start Targeting Paying Customers http://createdigitalmusic.com/2008/03/13/stardock-stop-blaming-pirates-start-targeting-paying-customers/ The latest gear, software, and techniques for electronic music production and performance Sat, 05 Jul 2008 20:32:13 +0000 http://wordpress.org/?v=2.5.1 By: Create Digital Music » Tech Blogger Michael Arrington Thinks You Musicians Owe the Web Money http://createdigitalmusic.com/2008/03/13/stardock-stop-blaming-pirates-start-targeting-paying-customers/#comment-423357 Create Digital Music » Tech Blogger Michael Arrington Thinks You Musicians Owe the Web Money Thu, 27 Mar 2008 01:49:20 +0000 http://createdigitalmusic.com/2008/03/13/stardock-stop-blaming-pirates-start-targeting-paying-customers/#comment-423357 [...] to make this about piracy and “theft”, which I think misses the point. As we saw with a game developer of all things, seeing the issue as theft versus rights misses the basic business question of the [...] [...] to make this about piracy and “theft”, which I think misses the point. As we saw with a game developer of all things, seeing the issue as theft versus rights misses the basic business question of the [...]

]]> By: Peter Kirn http://createdigitalmusic.com/2008/03/13/stardock-stop-blaming-pirates-start-targeting-paying-customers/#comment-419118 Peter Kirn Mon, 17 Mar 2008 18:16:34 +0000 http://createdigitalmusic.com/2008/03/13/stardock-stop-blaming-pirates-start-targeting-paying-customers/#comment-419118 Oh, I'll add -- Cakewalk's CEO mentioned specifically looking at how to make their business work in China, and thought a lot about things like hardware bundles as a way to improve perceived value versus software alone. But I think the other likelihood is -- as Greg mentioned -- that a lot of the successful software efforts in China and a lot of Asia will come from local makers. And that's probably a good thing. That interview is here: http://createdigitalmusic.com/2007/11/12/interview-cakewalk-founder-greg-hendershott-20-years-on/ Oh, I’ll add — Cakewalk’s CEO mentioned specifically looking at how to make their business work in China, and thought a lot about things like hardware bundles as a way to improve perceived value versus software alone. But I think the other likelihood is — as Greg mentioned — that a lot of the successful software efforts in China and a lot of Asia will come from local makers. And that’s probably a good thing.
That interview is here:
http://createdigitalmusic.com/2007/11/12/interview-cakewalk-founder-greg-hendershott-20-years-on/

]]> By: Peter Kirn http://createdigitalmusic.com/2008/03/13/stardock-stop-blaming-pirates-start-targeting-paying-customers/#comment-419115 Peter Kirn Mon, 17 Mar 2008 18:13:18 +0000 http://createdigitalmusic.com/2008/03/13/stardock-stop-blaming-pirates-start-targeting-paying-customers/#comment-419115 I don't think it's racist to say you're not entering a specific market for business reasons. Now, whether that's a smart business move -- that's a different question. Microsoft had failed in the Chinese market and blamed piracy, and later made it work by hiring more local employees and pricing more appropriately for the market. So, by the same argument, if Stardock wants to extend the argument they're making, they shouldn't blame rampant piracy first. But I don't think it's a leap to say, statistically, piracy is common in China, for a number of reasons historical and economical. Now if you say you then don't like Chinese people or something, that would definitely be racist. But even better would be to actually look at how to make your products work in that market. I don’t think it’s racist to say you’re not entering a specific market for business reasons. Now, whether that’s a smart business move — that’s a different question. Microsoft had failed in the Chinese market and blamed piracy, and later made it work by hiring more local employees and pricing more appropriately for the market. So, by the same argument, if Stardock wants to extend the argument they’re making, they shouldn’t blame rampant piracy first.

But I don’t think it’s a leap to say, statistically, piracy is common in China, for a number of reasons historical and economical. Now if you say you then don’t like Chinese people or something, that would definitely be racist. But even better would be to actually look at how to make your products work in that market.

]]> By: gbsr http://createdigitalmusic.com/2008/03/13/stardock-stop-blaming-pirates-start-targeting-paying-customers/#comment-419074 gbsr Mon, 17 Mar 2008 16:21:02 +0000 http://createdigitalmusic.com/2008/03/13/stardock-stop-blaming-pirates-start-targeting-paying-customers/#comment-419074 "We also don't make games targeting the Chinese market ....And what good is a market where the minimal commitment to make a game for it is $10 million if the target audience isn't likely to pay for the game? If the target demographic for your game is full of pirates who won't buy your game, then why support them?" blatant racism, linked by cdm. a shame, really. “We also don’t make games targeting the Chinese market

….And what good is a market where the minimal commitment to make a game for it is $10 million if the target audience isn’t likely to pay for the game?

If the target demographic for your game is full of pirates who won’t buy your game, then why support them?”

blatant racism, linked by cdm. a shame, really.

]]> By: lematt http://createdigitalmusic.com/2008/03/13/stardock-stop-blaming-pirates-start-targeting-paying-customers/#comment-418953 lematt Mon, 17 Mar 2008 10:24:24 +0000 http://createdigitalmusic.com/2008/03/13/stardock-stop-blaming-pirates-start-targeting-paying-customers/#comment-418953 Peter: i was a bit rude maybe... your blog keeps on being one of the best around. i'm not a gamer, that's it. anyway i'm really waiting for big software updates for a while now: i'd like to see Max/msp 5, audiomulch 2, a real GUI in Plogue Bidule, some exciting things coming from Chuck... and i know i will see it here :) Peter: i was a bit rude maybe… your blog keeps on being one of the best around.

i’m not a gamer, that’s it.

anyway i’m really waiting for big software updates for a while now: i’d like to see Max/msp 5, audiomulch 2, a real GUI in Plogue Bidule, some exciting things coming from Chuck…

and i know i will see it here :)

]]> By: Peter Kirn http://createdigitalmusic.com/2008/03/13/stardock-stop-blaming-pirates-start-targeting-paying-customers/#comment-418521 Peter Kirn Sun, 16 Mar 2008 02:11:11 +0000 http://createdigitalmusic.com/2008/03/13/stardock-stop-blaming-pirates-start-targeting-paying-customers/#comment-418521 @Adam: uh... yes? (a few) Why do you ask? @Adam: uh… yes?

(a few)

Why do you ask?

]]> By: Adam Dworak http://createdigitalmusic.com/2008/03/13/stardock-stop-blaming-pirates-start-targeting-paying-customers/#comment-418520 Adam Dworak Sun, 16 Mar 2008 02:10:00 +0000 http://createdigitalmusic.com/2008/03/13/stardock-stop-blaming-pirates-start-targeting-paying-customers/#comment-418520 Anyone know anyone that works at a videogame company? Anyone know anyone that works at a videogame company?

]]> By: Jonathan http://createdigitalmusic.com/2008/03/13/stardock-stop-blaming-pirates-start-targeting-paying-customers/#comment-417898 Jonathan Sat, 15 Mar 2008 01:11:55 +0000 http://createdigitalmusic.com/2008/03/13/stardock-stop-blaming-pirates-start-targeting-paying-customers/#comment-417898 It's completely insane if people who are infringing on copyright law have a better experience than the paying users. It’s completely insane if people who are infringing on copyright law have a better experience than the paying users.

]]> By: Peter Kirn http://createdigitalmusic.com/2008/03/13/stardock-stop-blaming-pirates-start-targeting-paying-customers/#comment-417557 Peter Kirn Fri, 14 Mar 2008 14:46:25 +0000 http://createdigitalmusic.com/2008/03/13/stardock-stop-blaming-pirates-start-targeting-paying-customers/#comment-417557 @lematt: Well, hopefully, if you see something having to do with games here, it will have a direct musical connection -- ie, music *for* games (just like music/sound for film and TV), or as an interaction design problem. Games aren't the same as music software, and for a lot of us any gaming time has to compete with music software time. But there are parallels. As opposed to office software from Microsoft or graphics software from Adobe, games also have to perform in real-time, and they often have to justify their value without your employer buying them for you. So there are technological and business connections. That said, I do figure any of the stuff that's here on CDM will bore *someone* -- so I do try to keep the mix diverse! @lematt: Well, hopefully, if you see something having to do with games here, it will have a direct musical connection — ie, music *for* games (just like music/sound for film and TV), or as an interaction design problem. Games aren’t the same as music software, and for a lot of us any gaming time has to compete with music software time. But there are parallels. As opposed to office software from Microsoft or graphics software from Adobe, games also have to perform in real-time, and they often have to justify their value without your employer buying them for you. So there are technological and business connections.

That said, I do figure any of the stuff that’s here on CDM will bore *someone* — so I do try to keep the mix diverse!

]]> By: gains http://createdigitalmusic.com/2008/03/13/stardock-stop-blaming-pirates-start-targeting-paying-customers/#comment-417555 gains Fri, 14 Mar 2008 14:40:10 +0000 http://createdigitalmusic.com/2008/03/13/stardock-stop-blaming-pirates-start-targeting-paying-customers/#comment-417555 I found the original article rambling and obtuse and I'm thankful for your rundown, Peter. I think you extracted the best points. I found the original article rambling and obtuse and I’m thankful for your rundown, Peter. I think you extracted the best points.

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