Create Digital Music » Music for an Olympic Bid: Making of Antipop’s Madrid 2016 Songs

Oct 02 2009

Music for an Olympic Bid: Making of Antipop’s Madrid 2016 Songs

My own President Obama is this week off making his pitch for why Chicago should host the Olympic Games. Correction. Oops. I need to read the news. Chicago was eliminated first. But look out – our friends at Antipop (slogan: “antipop music for a pop music”) are using a different tool in their arsenal: music.

Watch the video for some fun gear spotting, plus one vintage arcade cabinet. I could point out stuff I see, but that’d spoil the fun. Shout out in comments.

There’s definitely a commercial gloss on this, but it’s nicely executed, and felt so absurdly Olympic to me that I actually couldn’t help but smile listening. (In fairness, either Chicago or Madrid ought to be able to do better than New York did with 2012; I recall dignitaries in traffic while rowers paced the polluter waters of Flushing Meadows. Yipes.)

Here you go, probably the most commercial music we’ll ever run on CDM:

Makes me want to, like, train or something.

Updated: From comments, I like these alternative suggestions by safd in place of “anti” pop:

superpop, poppypop, hippop, popcore, purelypop, universapop

Popcore is something I need to work on. It was worth posting this for that word alone.

Background: “Antipop is the Antonio Escobar music production personal studio, one of the most awarded Spanish producer and composer.” [sic]

Update: Superpop or antipop, the song alone couldn’t melt the hearts of the Olympic Committee. Congrats to – Rio!

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15 Comments

safd

seems pretty pop to me… superpop, poppypop, hippop, popcore, purelypop, universapop – these seem more appropriate.

am i missing something?

October 2, 2009 @ 2:02 pm

Peter Kirn

Well, yes, they went hyperpop for the Olympics. Some of his other stuff sounds different. I am fairly certain “anti” normally means the same thing in Spanish as it does in Latin. ;)

October 2, 2009 @ 2:08 pm

cooptrol

nice studio, i’ve seen very well equipped facilities in both Madrid and Barcelona. Usually Spanish musicians have many more resources than places like Berlin, but lack a little bit creativity…

October 2, 2009 @ 2:46 pm

Adrian Anders

Damn, I was excited for a sec thinking that Antipop Consortium got back together for an Olympics track… :-P

October 2, 2009 @ 7:07 pm

Spaniard

Usually Spanish musicians have many more resources than places like Berlin

what? I think it’s quite the opposite

but lack a little bit creativity…

err… what?

October 2, 2009 @ 7:24 pm

Prztz

Tks but Olympics 2016 will be in Rio. Come over to party with us.

October 2, 2009 @ 7:31 pm

Peter Kirn

Party in Rio – heck, yes.

Hey, I thought these were all great cities. I don’t know why there’s been so much hating.

October 2, 2009 @ 7:35 pm

Ursakin

its like something that U2 excreted
but in a good way

October 3, 2009 @ 6:35 am

Antonio Escobar (Antipop)

Hi all!

Just a note about the antipop name and my work. Antipop in Spanish is the popkiller thing to avoid pops recordings vocals. About my work, I became well known in Spanish ads industry for making good popular songs in non popular ways or styles (you should think what’s popular music is in a Spanish context, what it’s sad). There is a Showreel and an Award section in my site (antipop.es) where you can check it if you want.
Anyway, I can’t do what I want all time. I’m more in the indie and electronic scene, but I make music for my clients’ tastes and (olympics) needs and it’s what pays the bills :)

October 3, 2009 @ 7:32 am

Antonio Escobar (Antipop)

(and the Ableton Live updates) ;)

October 3, 2009 @ 7:35 am

gbsr

wait, why is this on CDM again?

October 3, 2009 @ 1:49 pm

Ernie Jackson

I especially like the little clock on top of the mbox mini.

October 3, 2009 @ 9:53 pm

Martin

@Adrian Anders

dude, anti pop consortium got back together, though not for an olympia song. Their new record is out on ninja tune and it´s a masterpiece!

October 4, 2009 @ 7:51 pm

benzo8

@gbsr: Because Peter wanted to put it on here. Plus, you know, it’s music recorded and produced digitally.

As Antonio has explained an “antipop” is a pop shield in Spanish, rather than being “negative or against pop (music)”.

@antipop: ¡Qué tal, compi! Estoy en exactamente la misma posición que tú, en Granada – tienes que pagar las facturas. ¡A veces, me llamo “Un puto de musica”!