My own President Obama is this week off making his pitch for why Chicago should host the Olympic Games. Correction. Oops. I need to read the news. Chicago was eliminated first. But look out – our friends at Antipop (slogan: “antipop music for a pop music”) are using a different tool in their arsenal: music.
Watch the video for some fun gear spotting, plus one vintage arcade cabinet. I could point out stuff I see, but that’d spoil the fun. Shout out in comments.
There’s definitely a commercial gloss on this, but it’s nicely executed, and felt so absurdly Olympic to me that I actually couldn’t help but smile listening. (In fairness, either Chicago or Madrid ought to be able to do better than New York did with 2012; I recall dignitaries in traffic while rowers paced the polluter waters of Flushing Meadows. Yipes.)
Here you go, probably the most commercial music we’ll ever run on CDM:
Makes me want to, like, train or something.
Updated: From comments, I like these alternative suggestions by safd in place of “anti” pop:
superpop, poppypop, hippop, popcore, purelypop, universapop
Popcore is something I need to work on. It was worth posting this for that word alone.
Background: “Antipop is the Antonio Escobar music production personal studio, one of the most awarded Spanish producer and composer.” [sic]
Update: Superpop or antipop, the song alone couldn’t melt the hearts of the Olympic Committee. Congrats to – Rio!
Peter Kirn
Jaymis Loveday
James Grahame
Primus Luta
michaeluna
Kim Cascone
Ben Long
Tom Whitwell
John Jacobus
Chris Stack
Marsha Vdovin
Markus Schroeder
Matt Earp
Kristin Trethewey
seems pretty pop to me… superpop, poppypop, hippop, popcore, purelypop, universapop – these seem more appropriate.
am i missing something?
Well, yes, they went hyperpop for the Olympics. Some of his other stuff sounds different. I am fairly certain "anti" normally means the same thing in Spanish as it does in Latin.
nice studio, i've seen very well equipped facilities in both Madrid and Barcelona. Usually Spanish musicians have many more resources than places like Berlin, but lack a little bit creativity…
Damn, I was excited for a sec thinking that Antipop Consortium got back together for an Olympics track…
<cite>Usually Spanish musicians have many more resources than places like Berlin</cite>
what? I think it's quite the opposite
<cite>but lack a little bit creativity…</cite>
err… what?
Tks but Olympics 2016 will be in Rio. Come over to party with us.
Party in Rio – heck, yes.
Hey, I thought these were all great cities. I don't know why there's been so much hating.
its like something that U2 excreted
but in a good way
Hi all!
Just a note about the antipop name and my work. Antipop in Spanish is the popkiller thing to avoid pops recordings vocals. About my work, I became well known in Spanish ads industry for making good popular songs in non popular ways or styles (you should think what's popular music is in a Spanish context, what it's sad). There is a Showreel and an Award section in my site (antipop.es) where you can check it if you want.
Anyway, I can't do what I want all time. I'm more in the indie and electronic scene, but I make music for my clients' tastes and (olympics) needs and it's what pays the bills
(and the Ableton Live updates)
wait, why is this on CDM again?
I especially like the little clock on top of the mbox mini.
@Adrian Anders
dude, anti pop consortium got back together, though not for an olympia song. Their new record is out on ninja tune and it´s a masterpiece!
@gbsr: Because Peter wanted to put it on here. Plus, you know, it's music recorded and produced digitally.
As Antonio has explained an "antipop" is a pop shield in Spanish, rather than being "negative or against pop (music)".
@antipop: ¡Qué tal, compi! Estoy en exactamente la misma posición que tú, en Granada – tienes que pagar las facturas. ¡A veces, me llamo "Un puto de musica"!
Congratulations Antonio!