Beat Kangz, the upstart drum machine maker out of Nashville, has been cooking up a new device for some time. That creation, the Beat Thang, is finally nearing production. It may not have a nameplate like Akai or Roland, but I can testify that this independently-designed gadget may nonetheless be one to watch. The hardware feels fantastic, appears to have the right pieces falling into place, and promises release soon. The founding team behind it blends backgrounds in areas ranging from hip-hop to computer science, and even production legend Bob Ezrin (that’ll be the Pink Floyd: The Wall Bob Ezrin). I got a look at the hardware in a private meeting at a hotel in Anaheim last week.

But even those aren’t the reasons you should check out the Beat Kangz. Why was this a highlight of my NAMM trip, even when it wasn’t actually at NAMM?

  • It’s made out of ionized zinc.
  • It has buttons for “freak,” “bang,” and “blang.”
  • No ports get left off.
  • It lights up like something Tron would install in your car if he were hosting “Pimp My Ride.” (Look out, ENCOM.)

Sure, we’ll have more substantive, practical matters to consider once this thing actually ships, but at least it’s something interesting in music tech news.

More information, plus details on the virtual/software version that’s available now. (Not in the video, but also mentioned: they’ve got a simple iPhone app now, which should eventually allow you to play back loops you’ve created in the software.)
http://www.beatkangz.com/

Rockwilder, a producer who’s worked with everyone from Aguilera to Xzibit, just happened to be hanging out in the hotel room banging away on the virtual edition on his Macbook Pro. He also shares his thoughts. The gentlemen of Beat Kangz say Rockwilder will be using their creation on an upcoming Method Man production.

Best of all, before I left, we got some trash talking going. It’s on, Akai and Roland. (Incidentally, it really is true that drum machines were noticeably invisible on the floor.) Correction: I am told Roland did have their MV8800 in their arena. At the risk of starting a war, I’ve included that full footage at the end of the Rockwilder video.

Note to manufacturers: this is how I’d like you all to start talking. Roland, you think your drum triggers can kick Yamaha’s sorry a**? Let’s hear it. I mean, diplomacy is good and all, but we do risk putting people to sleep.

Product tour at top, Rockwilder and a slap at the competition at bottom.

  • kid versus chemical

    I bought that Virtual Beat Thang, despite it going against my better judgement (any website with "slang typing" is supect). I promptly returned it, it's the worst piece of garbage ever, I can't believe how terrible it is, from the interface down to the wretched soundbank.

  • empolo

    The fact that Akai didn't bring out their wares isn't totally surprising. Companies are starting to pull out of trade shows in general. Two prime examples — Red Hat hasn't had a presence at LinuxWorld for the past few years and Apple no longer participates in MacWorld. The costs for having a presence at these shows are high; companies can reach the consumer more directly by hosting their own summits and seminars where their own products and services are focused upon.

  • Jordaan

    This is probably the best interview I've seen from these guys so far from the Beat Kangs. I've been keeping a close eye on the Beat Thang since I've been in the market for a workstation to replace my MPC 2KXL. A lot of people on youtube knock their informal presentation style but I now see that is really in line with the product itself (the Freak, Bang, and Blang buttons say it all). Prior to this they were making so many promises in interviews that I couldn't follow the real selling points. Promises like on-screen video tutorials and other frill features that no one really expects of them.

    In this interview, they constantly said "our users" and gave a lot of tangible information about the process itself instead of blowing smoke. I love that the presenters actually criticized their current pads and explained what they were doing to resolve it. Keep doing that!

    As an MPC user myself, it is refreshing to hear a company actually "talk" about their software and hardware and offer some transparency to their potential customers about the process. All things aside I like everything I see and hear so far.

    If you are reading this Beat Kangz, there were a few software features that I didn't hear that I was waiting to be announced like step sequencer/tracker input screen, VST plugin support, library tagging, and quantize on each instrument/track (maybe timing emulation and real time preview too). If you can't get all those on launch that is cool too.. just keep communicating with your users and let them know what you are working. You can also do things like offer the OS as a public beta to stream line error detection and use your forum to collect feedback. Roland and Akai really don't do either of these and this is one of the qualities that will set Beat Kangz apart in my eyes.

  • http://www.createdigitalmusic.com Peter Kirn

    @empolo: Akai had an area of the floor and Roland had an entire arena. I suspect the reason they weren't showing drum machines was just that they lacked something new to show in that area.

  • http://insan-it.blogspot.com Dohn Joe

    Let's get real here, it's all about the Mesa Digital:
    http://insan-it.blogspot.com/2010/01/gentoo-becom

  • http://aliberger.bandcamp.com ali

    This is an amazing story. I was very skeptical but now that things have actually been said about this product, it's like word. Definitely sounds like they have something original going on, if not in the product itself, certainly in their approach and philosophy. Very down to earth.

  • http://soundsandgear.com SoundsAndGear

    Good stuff Peter. I spent some time with them on Friday but didn't get any video, we were supposed to meet back up on Saturday but our schedules didn't allow it.

    I too was actually surprised about the build quality, specifically the "zinc" and the weight of the machine.

    I was also impressed with the battery life, I know I was there with them for at least 2 hours and it was running on battery the whole time.

    They have actually been listening to potential users comments, making it more sturdy by going all metal and less of a plastic toy that it was at first.

    The number of revisions they are going through to get it right is cool, even though many of us just want to see it come out already! I can wait a bit longer if the final product is solid.

    good videos

    One thing though, Roland did have the mv 8800 in their area, Akai didn't have any mpcs at all, only controllers.

  • http://www.isle-of-avalon.co.uk gwenhwyfaer

    "Note to manufacturers: this is how I’d like you all to start talking."

    Yes, because it works so well when random people in internet forums do it.

  • atari5200

    I like the battery and the color LCD screen, but I'm sort of in the dark about why this is such a big deal… I realize that new drum machines have been scarce lately, but I don't think that fact alone is enough to give this product any unusual attention. Companies don't seem to be making new drum machines since it seems like there aren't too many new things to add to them…as evidenced by the features on this unit, in my opinion.

    I'm not knocking them, they came across really well in the top video, and I love playing with drum machines- hardware is great, but it seems like a hybrid hardware/software drum machine is the direction companies should be moving in, or developing a drum machine like the Machinedrum which is quite different in sound and feature set from what is already out there. Maybe I'm missing something about this particular unit, though, I admit I haven't read too much about it beyond perusing their website.

  • J. Phoenix

    Vaporware.

    (sorry, had to say it)

  • http://www.createdigitalmusic.com Peter Kirn

    @gwenhwyfaer: I was half-joking, of course. But a *little* extra fight couldn't hurt the industry, right? I mean, if you go do an interview of a linebacker in the locker room, they don't launch into a technical discussion of their playbook.

    @atari5200: That issue remains up for debate. I think there is still something to be said for a self-contained piece of hardware. What's interesting to me is the number of computer people who love the machinedrum. The idea that this is all a definite continuum, or that any category is going away — software included — seems to be regularly disproven.

  • http://murderlazer.blogspot.com/ Bridgealantee

    Great interview. I for one was turned off by the marketing, but after seeing the sincerity of the "Kangz" I have a renewed interest. Good job CDM, I think you are doing the Beat Kangz a big solid with this coverage. Now I just hope they put in a great audio slice function and I'm good.

  • http://soundcloud.com/corticyte corticyte

    I still think it looks like a toy.

    MPC 4 LIFE.

  • http://salamanderanagram.wordpress.com/ salamanderanagram

    this looks nice, glad it's still being worked on. the amount of connectivity is pretty impressive.

    i thought it was funny how the guy was talking trash "akai just has the same stuff they had last year." so do you!

  • wildrocker

    It looks quite promising as far as I can see, but those Hiphop guys scare me away from it. Listening to mr Rockwilders review "its crazy know wut I'm say'in?" just makes me lose intrest in the product, sorry for being that sensitive.

  • HEXnibble

    "step sequencer/tracker input screen"

    @Jordaan: Yeah, if it can also do step sequencing, it would be a winner. Tracker style input would blow my mind but I just don't see that happening, although if it can be done on a gameboy, why not on Beat Thang?

  • http://www.humanworkshop.com durk

    This model looked pretty damn bad for these guys giving a demo for all to see.

    The so called super sturdy ionized zinc was chipped (clearly visible when they showed the USB/MIDI slots.)

    and the pads were all a bit worn out (hence the pretty blue light shines trough)

  • http://live.nwrecords.com gbsr

    oh comeon people. its named Beat Thang, by Beat Kangs.

    the name says it all really.

  • Dave Null

    @wildrocker: racist ass

  • Todd Fletcher

    @Dave Null: Can we please call a moratorium on instant charges of racism? May be he just doesn't like hip hop. I think an apology is on order.

  • Orubasarot

    Wild, what part of Idaho does one have to live in to make comments like that?

  • Dave Null

    @Todd:

    Todd, I disagree. It was an insipid comment and one that I found offensive. I'm not a big fan of hip hop either, but I'm not going to dismiss a product because I don't like the way the guy's speaking. Nor am I "scared away from it" by "hip hop guys". Come one, that's a blatantly ignorant comment. If that's how he feels and chooses to air it on a public forum, he should expect some comments in return.

  • Jordaan

    @atari5200 the Beat Thang is a software/hybrid mix. Essentially the song data can be exchanged between the hardware unit and the software version for replay and extraction.

    @durk I hear you but I think the pads were one of the issues they talk about resolving. Also the chip look like they dropped it or it was scratched by a cable. It could happen to anyone. At least we know after a year of testing that it can hold up (to a certain extent).

  • http://www.createdigitalmusic.com Peter Kirn

    This is a public forum, so I expect people to sometimes make poor comments. But yes, please, folks, let's refrain from personal attacks, criticisms of people's mannerisms, discrimination against people because of their style of music (unless you have something specific to criticize in the music itself), and please, don't retaliate by taking it out on *another* group of people (like blaming Idaho).

    I will delete comments — all of them — if a particular thread gets out of hand.

  • Damon

    I'm hoping it takes off. Yes, it would seem a mere re-skinning of a tried and true if over-tried beat box premise, but sometimes a fresh point of view opens the user up to fresh new old beat box ideas. This one has all the same features as all these, but this one fits me in a way that opens it up to my creative imagination. Now I can maximize this premise. Now I can include this in even this.

  • http://www.createdigitalmusic.com Peter Kirn

    @Durk: It may look like the pads have "worn off," but that's not the case. The rubber pads are naturally thinner in the center. That's generally true of these kinds of pads. They say in the video they're going to replace those pads with a slightly different one. In the meantime, it's just aesthetic.

    I didn't see any chipping; I expect paint formulation is anther thing they may look into.

    It's still a prototype. Having seen other late-model prototypes, this sort of issue is pretty much par for the course. I wouldn't read too much into that until they have something they're calling a finished model – then, judge away.

  • PooPoo the Korruptah

    hmmmmm….a/my korg SX does more than this and if it had all them SD and USB bits it would be even tougher.

    BTW the SX was thew last great piece of harware made IMO. Never understood why Korg didnt run with it a produce a bigger deeper version that would in essence replace them vapourware pipedream that is Linn/Smith hybrid drum thingy.

    I would pay good money for that.

  • Pingback: The Beat Thang exists! | Nude Photo Music

  • Doomsayer

    Still i fail to see whats so special about it. For beginners its way to expensive and i highly doubt that any pro will pick this up as it brings nothing new to the game. Even compared to Maschine which is way cheaper – this is a huge fail.

  • wildrocker

    @dave null

    I'm not a racist its just the terminology of hiphop that makes me suspicious about the hype, is it really that crazy!? comparing to other mpc's on the market. Every effort making a new drummachine is highly respected, and what makes this one worth it's buck may be the true ambition of creating something that feels genuine instead of all cheap plastic junk made in china(not intended to be a racist comment)

  • Geoff Smith

    I would have liked more detail about the sample engine behind the Beat thang.

    And info about the U.I i.e. how quick is it to adjust the sample start time?

    Can you record a sample and then assign it to different pads with different sample start points for each pad without copying the sample data. If so I would be interested for that alone.

    Love the battery power, I wish more manufacturers would do this, I don't really understand why more manufacturers don't make products with chargeable batteries as PC laptops have been around forever.

    At the moment that seems the best feature.

    G

  • http://www.createdigitalmusic.com Peter Kirn

    On price: keep in mind, folks, an Akai MPC 3000 or Roland MV 8800 has a *street* price near $1800-2000.

    There are plenty of unanswered questions about this device, of course.

    As for comparing hardware versus software, well, there's a market for each.

  • Nail

    Racism raises its ugly head every time. The way black people look, talk, walk as always been an issue. I have seen some comments online about this product that just makes me wonder sometimes. No matter how educated, talented etc. The skin color always is used as the measuring stick. Had these guys work on the concept and have Roger Linn put his name and face on it and it would have been the greatest product ever conceived. SMH.

  • http://www.beatkangz.com coolrev

    Hey Peter,

    Thankyou for giving us an opportunity to show the world our new creation. Great hang too, man. We appreciate the light, and will definitely keep you and your userbase in the loop of all the latest changes. Great feedback! Peace.

    -Rev

    The BeatKangz

  • http://www.createdigitalmusic.com Peter Kirn

    @Nail: well, to be fair, the Swedes working on the OP-1 were also treated to a tidal wave of skepticism and there were things bordering on anti-Swedish sentiment.

    Racial prejudice is real, to be sure. But I have confidence that I and others will give the Beat Thang a fair shake. Marketing may well turn some people off — but so does the marketing from Native Instruments some of the time. I thoroughly enjoyed meeting these guys. And I'm confident that if they do nail the execution, they'll find a market for it.

    I hope we can get them together with Roger Linn at some point, but ironically he wasn't at NAMM *because* his opinion of NAMM is pretty close to theirs.

  • Jordaan

    @coolrev I got an idea I wanted to share with the Beatkangz about building a community support network based on merit. This idea will only work if you decide to go the route of a public beta. Essentially users who find bugs in the software and the first to file a reproducible bug report (using a web forum or template to ensure consistency) get their name in a "credit screen" of the final version release. Also, you could make it into a contest wherein whoever contributes the most bug reports get to choose a feature to be added in a future update (perhaps limited to the function of one button or screen so as not to get too out of hand). Filing quality bug reports isn't going to be for every user but those who want to get involved in the development can play some kind of active role. Just an idea..

  • mp

    This device is looking great. Their approach has been well grounded and I applaud the dedication and attention to detail. Surely not after a quick buck, but really looking to add something of value. Great work beatkangz.

  • atari5200

    Just to clarify my comments from earlier, I wasn't saying that all development is headed in the direction of hybrid hardware/software devices (and thanks for pointing out that this is such a device, Jordaan). I'm an enthusiastic hardware user, and I love my own Machinedrum, but I'm still finding myself a little underwhealmed by this unit.

  • http://www.createdigitalmusic.com Peter Kirn

    Let's put it another way: I think it's fair to say that hardware and software are now regularly in competition. There's just no such thing as a "hardware market" and "software market" any more; there are far more people willing to cross over in both directions than there are people who have made up their minds one way or another. That means it's a wide-open playing field.

  • Brizzle

    I think this machine looks killer!!! I mean you get the hardware with features no other portable machine offers! 2 SD cards! 2 types of USB! big Color screen! Rechargeable battery! Comes with sounds! Every pad lights up! (my studio is dark for vibe) Plus it has a virtual version which i own and love! What else on the market has this??? It's the best of both worlds hardware/software!! I cant wait to get my hands on the hardware.

    The software is now my weapon of choice! I havent even turned on my mp since i got it. Now if my MP could integrate with my mac and be portable i would use it again but looks like i'll be selling it to get the thang hardware when its out…..

  • Brizzle

    lol one more comment i want to make! It's a Beat Machine!!! if you like it make beats on it….. if you dont then dont! I like their virtual machine so i use it allot. If i didnt i wouldnt even be in here talking about it….. if i hit them dudes up they talk back to me like a real person. Thats rare these days so im gonna support this "know wut im say'n!!!!!!!!!!!"

  • low resolution sunse

    I think it's really cool that they're treating the unit like a quality musical instrument instead of a piece of disposable technology. Why would you want to love your drum machine less than your guitar?

    Also, I live in Idaho. Don't be weird about it.

  • http://www.createdigitalmusic.com Peter Kirn

    I was hoping someone would defend Idaho.

  • http://www.retrothing.com/ James Grahame

    I love Idaho. Coeur d'Alene and Sandpoint are just a few hours drive from me. And there ain't no internets when you're sitting in the middle of a peaceful lake. Well, unless you bring your phone…

  • Cus D'Amato

    I like when the guy inserts his usb stick and says, "Now you got more sounds..BAM USB!"

  • Martin

    @atari5200

    your machinedrum is way deeper then the beatthang ever could be, in all respect to the creators. spend some more time with it, i´m using mine since nerly three years and i´m still overwhelmed ind impressed by this machine.

    if you´re more into hip hop you may find better machines tough

  • choc donut

    My non-racist criticism is rap (hip hop, big diff) has sucked since at best 1992, when it got drained of its political content by white CEOs. The draining of the funk attitude of its origins it did on its own. It's always been a borderline form of music, it's just that it used to be original, shocking and political. It is no longer any of those things. It has reverted fully to its original worst aspects, and even if it isn't mysogynistic, homophobic, or stupidly materialistic, and anti-education, which it usually is, it's just plain melodically boring, despite still producing some of the best beats and bass around. HOwever, that doesnt make up for the utter lack of good vocals, and decent songwriting. It's driven the value of real singing and playing down or up depending on your point of view. In fact, since I ALSO play real instruments, I should be glad rap is around. Makes for less real competition, although it works wonders for the elites, capturing youth in its cycle to nowhere, numbing minds across the planet. BTW, the same is true for button pushers with no piano background. 99.999999% of you suck.

    Otherwise, the machine looks cool, but far too custom to be affordable, at least under a grand.

    Two headphone jacks with independent controls is awesome. if those pads can be swtiched to keyboard style, that could be cool.

  • Martin

    @ choc donut

    just listen to Dabrye to/three or Anti Pop Consortium and rethink your statement.

  • http://www.hhhwcenter.com/ Andy

    The features are great and the look is on some future shizzle…

    I like the lights. I'm a DJ and work in the dark allot it will be nice to see what i'm doing. Machine is ok but really generic and not portable same old stuff…. I aint gonna bring my CPU to a night club when i spin… Thats just asking for trouble. 2 tech's my vestax and a Thang and im good. This is def not a fake…. To many youtubes of the working model. I havent been this excited about a new piece of gear in a long while.

    This is a must buy!

    ———

    Andy

  • http://regend.com regend

    This quote is funny: BTW, the same is true for button pushers with no piano background. 99.999999% of you suck.

    -

    i could never afford an mpc or an sp12/1200…i tried…i just can't afford it. I invested in computing power and other musical instrument things. Ex: I bought a midi controller and an s900/s1000 and use my PC to sequence…I push buttons for a living and i don't know how to play the piano but I think i make pretty darn good music even though i don't make Pete Rock or Just Blaze style beats.

    cultural and socio-economic arguments aside (which really should never have entered this convo)

    i think what's really going on here is an idea translated into a business model which is really aka build a better mouse trap.

    the reality is that competition to "beat making" devices is a good thing and regardless of marketing and genre bashing the rest of the world has completely moved on when it comes to music production (just listen to all the grime, bassline house, Dub Step, and minimal stuff happening around the globe)

    i mean just look at the software side of it…on the one hand we have the 64 bit war brewing between DAW's and PSP beat making tools sponsored by Timbaland and Sony and the future of Rock Band, Guitar/DJ Hero distribution. side note: Dizzy Rascal made almost an entire record from pre-made loops using a Sony play Station video game…he's now signed to a major label. M.I.A made her entire demos and a couple album cuts on a Roland Groove Machine before hooking up with Diplo.

    bottom line is the consumer doesn't care about petty arguments…they buy the eye candy, easy to use gear, or in the case of a lot of kids just starting out? ANYTHING they can get their hands on! Star power pushes the brand i.e. $300+ Dr. Dre headphones when they are really just glorified $90 Sony MDR's or $150 AKG's.

    so can we all just stop bickering about features and gear aimed at consumers and just make some good music?

    peace!

  • Mike

    After seeing a preview of the near production unit I have to say I'm actually pretty impressed. If the $1000 price point stays then I'll probably pick one up. People can say what they want about the marketing style or "slang" or whatever but that is simply a reflection of the creators and the hip hop culture. Then again, I will admit that I do laugh a bit when white guys try to pull it off! So before I get called a racist or anything let me note that I have friends of every shade and the white "black" guys still make me giggle because it simply seems like they have to work at fitting the style rather than it flowing naturally. Malibu's Most Wanted anyone?

  • mp

    @choc donut… 92

    You don't know what you're talking about. Had you said maybe 5 years later, I would have let the BS slide. Go listen to Wrath of the Math.

  • Chris

    The fellows presenting the box seem really nice and they do a thorough and intelligent/articulate breakdown of the features. I was very skeptical when I saw the teasers a few months ago, I also thought,"How are they going to compete with the big boys?" I still can't imagine how, unless it sounds REALLY fantastic, it does sound loud and punchy from the video! How can you compete with NI sound design? Korg's pricing vs features ratio? The Akai name? Elektron's everything! I really wish them luck, now is not a good time to try to break a new machine! Manufacturers are trying to keep the prices way under a grand and pack every damn feature anybody could want in those little boxes. I personally think it's a gaudy looking machine and the pseudo-graffiti logo is corny and unfortunate. I don't think I'm in the target demographic though…I'm broke!

  • griotspeak

    i am turned off by the look of the machine, but that connectivity has me salivating. depending on how well that usb functionality works, i would sell my emx.

    In fact, @coolrev, i would LOVE to speak on dream integration with software.

    my dream workflow is this;

    1. bang out a couple patterns in on drum machine. immediacy is key and keeps me from getting too 'detail oriented'

    2. transfer to computer program of choice and construct more patterns/songs

    3. transfer back to drum machine and have patterns/songs that may function as though i made them on the drum machine.

    i would be willing to put in some time in max for live to make this work. seriously. dream workflow.,

  • esol esek

    I took your referral and not bad. Jeru the Damaja reminds me of the past. Something happened to the groove since then, like it flew out the window. The beat and the message is all rip hop has, so when it doesnt have that, I think you could understand why I've grown tired of it. Then again, I used to investigate the underground.

    It's kind of ridiculous to attack the mainstream, when I didnt bother in the past, but it's not surprising when I have to listen to group of idiots tell me how great JayZ is. Get some new subject matter and metaphors. Rap is done. End the Yo and put a fork in it.

  • http://whiterainbow.tumblr.com adam

    woah

    this thing looks amazing. love their vibe. love that they are decidedly trying to make something that is highly technically evolved but at the same time very simple and intuitive and geared towards actually making music with immediacy. the fact that there are no confusing shift-and-the-button-does-something-else things going on is really awesome. no "oh wait i found it! its a tiny word silk screened in a different color kinda near the button…now where is the shift function button again?" things going on… that stuff, when multiplied by every piece of gear you may own can really bog a dude down!

    something i've always hated is that the big companies (roland, akai, korg) are always so focused on cramming "features" they can print on the box into sub buttons that their end products are these ugly silkscreened confusions. totally not inspiring! totally not fun!

    ableton become a huge hit and a game changer by fusing inspiring simplicity of use with the ability to deeply tweak out on a hardcore nerd level.

    most things get the balance of that all wrong. this thing looks like it could get it right, and that is deeply rad!

    and really, you can't knock their marketing! hiphop is a billion dollar industry. hiphop producers nerd out on their gear just as much as any other type of electronic music people. and i would argue – though i may be completely wrong – that the hip hop music market could be way bigger than all other electronic music markets combined. its just relatively un-tapped. maybe because most gear comes from and is developed by people and companies outside of the United States, whereas hip hop is a deeply US industry? thinking about casio "rap" presets….. hmmm

    anyway the fact that this is not coming from a germanic/"electronic music" perspective is a big part of the appeal, in my book.

    and, in the grand hip hop tradition of "beef" or "the dozens" or whathaveyou, i will state for the record that the above statement "Rap is done" is literally one of the fucking dumbest thing i have ever heard in my entire fucking life.

    i like how much they giggle in this: http://www.youtube.com/watch?v=WqaEPo2xN14

  • http://landersmusic.com Wax Rabit

    Yeah boi @ Regend! couldndt have said it better myself..

  • Dj Subs

    what kind of electricity bills can i expect with that thing..

  • http://seguesound.com Dave Dri

    A great interview and article Peter. When you said you were heading to a hotel for a sneak preview, I thought… actually its you after all, I figured it had to be something electronic. I was secretly hoping that you were going to post your report as "Fear & Loathing In NAMM" though.

    One of the greatest assets in this seems to be the guys themselves. Great to hear them enthusing about their quest to get this right. Most truly long-term power-users of MPC's would likely agree that one of the frustrating things about Akai is that they just seemed to dump new models on a market with no interaction, and (in my opinion) with completely backward "features". Even if you don't connect with the culture these guys represent, I think it shouldn't be too hard to enjoy seeing some real people making some real products. Not a faceless, out of touch corporation putting a new paintjob on Roger Linn's old idea, year in and year out.

  • Yornav

    Uhm… nice presentation… But… What about… an APC40controller, MPD32 controller and connected to ABLETON?

    And uhm… what about KORG ELECTRIBES??? There are some rumours going on that this years the new ELECTRIBE wil arrive ;)

  • Sporeprint

    The marketing to me is very tacky. i saw the ad in a rap magazine and thought it was a joke. Now Im not against the whole hip hop style, "Im definitely techno all the way", but the misspelled words and all that just looked very bad to me. I dont like a lot of hype and in your face type of thing like there ads but if they can deliver on what they promised this will be a cool product. Tone it down a bit though damn. i dont think the two headphone jacks are really that good of an idea though. i can easily get a headphone splitter. The rechargeable battery is an amazing feature though. I know this is designed for the hip hop community because of all the samples but I wouldn't mind checking it out for myself. After all you can load any sounds you want in it. I emailed the guys a question and they answered it right away and I was very impressed. I have owned various drum machines form various companies and have got HORRIBLE customer service. Especially from Roland. I will never buy anything from them except a tr 909. Anyways, if they can deliver on there promises and if this "thang" can be used live also, it will be pretty cool. next time dont go so "hood" with your marketing. Its a turn off for a lot of your customers.

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    Very good site and Nice content please visit our site http://www.beatthangonline.com/ and give some comment to us also.

  • http://www.lansdalecc.com/ Roger

    yeah, all soundblasters have the ability to record streaming audio as an input source, so you could use this to record from youtube into your virtual or any other application.

    I use it to record the audio of what I’m doing in my videos, into another app so it doesn’t have to go through the camera any more

  • http://starving_student@abletonsforum.com starving student

    hey peter now that it's out can we please have some more of your insights on this

    subject, In particular I want to know what you can tell us about the beat thangs Open Source coding and any other insights you have?

  • LoL

    light askinned dude look sheisty