Update: Google AdSense Responds to Political Concerns, Sort of

AdSense pays publishers, period. And that means that what happens with AdSense impacts free content on the Web – particularly musician-made content, which increasingly turns to ads for revenue. As for improvements? Google says the check is in the mail. Photo (CC) Yusuke Kawasaki. Google has responded to widespread concerns about political ads, particularly those promoting California’s Proposition 8 same-sex marriage ban prior to last week’s US election. On one hand, I think their answers on policy and placement are incomplete. On the other, it looks like the upshot of this will be better tools for publishers to make their …

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Google AdSense Fails on Relevancy, Control, Policy, and Google Says Nothing

It’s not just gay marriage that’s at issue. A Google flap should have people thinking about the future of advertising. Photo: Eric Bartholomew aka Uber Tuber; also on MySpace. It’s a nearly unanimously-held belief: the future of digital content will depend, at least in part, on revenue from ads. This site is supported by ads. Musicians and digital producers will be looking to ads to support what they’re doing – sometimes in the form of direct ad revenue, sometimes in support for sites and communities they use (Facebook, YouTube, MySpace, and so on). Ads are very often what makes the …

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