synergy

This Movie Clip Sums Up the SFX-Beatport Vision of the Future of Dance Music

Synergy. That’s the direction you can expect from Beatport and SFX Entertainment. And the speech above from the film In Good Company more or less fits. (The plot of that 2004 movie even includes an acquisition by a conglomerate.) Basically, SFX may have solved the problem of how to make money in the streaming business – by making its money elsewhere. Or, it seems that’s the plan. Here’s the problem: music streaming has razor-thin margins versus sales. The artists and labels eek out fairly small bits of change, generally. They can blame the streaming services, but with those services having …

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playlistcreation

Meet Those SoundCloud Premier Partners, Advertisers – And Look Back 5 Years Ago

SoundCloud’s On SoundCloud program, which includes the ability to add optional advertising to your content as a revenue source, is initially available only to Premier partners. Premier is a new, invite-only membership level that has extra features the rest of the community doesn’t get – though, as with advertising, SoundCloud says most of those features will eventually be available to all paid users. But just who are those Premier partners getting the list? SoundCloud sent over the complete launch list to CDM so we can all have a look. It includes some big names (Sony, BMG), but also artists, comedy …

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SoundCloud Explains Their New Plans to Us – And How Ads Will Work

Money at SoundCloud has in the past flowed in one direction: you, the uploader, pay for premium plans, and SoundCloud gets the cash. Now, for the first time, money is going the other way – from the service to artists and labels. In the process, that means one significant change: SoundCloud listeners will begin to hear ads. It’s been interesting to watch the reaction – from people losing their minds over ads appearing on the service to more measured responses and genuine interest in the service “growing up” and adding income to become sustainable. This of course collides with worries …

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As a Wooden Tangible Sequencer Plays Bach, Meditations on Encoding Music

You may have seen it already as it makes its viral rounds, but an advertising video for Japanese mobile giant NTT Docomo is a poetic model of how musical events are encoded, whether through means tangible or digital. A track of pitches makes a wooden ball into a mallet, traversing a track as it is driven by gravity. The keys of that track become a xylophone, the traversal of space sequencing notes in time, and you hear Bach Cantata 147, “Jesu, Joy of Man’s Desiring.” While there’s a clever take on a trill, the only disappointment is that we don’t …

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Bendable, Musical Shoes for Nike, and How They Were Made

Shoes are the new turnables. Or at least that’s the conclusion you might reach after watching a new Japanese campaign for Nike’s Free Run+ running shoes. Apparently wishing to tout the bendable qualities of its new footwear, Nike enlisted sound artists to transform its product into a musical instrument. The shoes get plugged in, switched on, and mixed up, battle-style, as they sense when the shoe is flexed or moved in space. And yes, everything you see in the video is real: the shoes really are controlling digital sound live. We even have the Max patch to prove it. Lovers …

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Playing Music with Light Pens, Flourescent Bulbs, Brought to You By … Sony?

The urgency of being way behind a single dominant player can make electronics makers do some odd stuff to promote their products. iPod, once an icon of digital cool, has achieved such ubiquity that it doesn’t even try to be hip any more. The thing is being promoted with American Idol, for crying out loud — not exactly indie cred. We saw Microsoft enlisting indie musicians and animators to sell Zune, of course. But here’s where things get surprisingly amazing: Sony is using weird and wonderful Japanese experimental music to promote Walkman. Now we’re talking. And whether or not Walkman …

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CDM Holiday Guide: Thanks for Answers; Ads Close Wednesday 11/26

Thanks to everyone for submitting responses for the Holiday Guide. You’ll be keeping me busy this week – nearly 200 fantastic responses were submitted, which given the depth and number of questions we asked I find pretty impressive! If you’re interested in advertising in the guide, your ad will be exposed online in the main site feed for all of our online readers plus will get additional exposure in the online / downloadable / printable version that people will hang onto. We can send you details, but you need to contact us and ads do close end of day Wednesday …

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Update: Google AdSense Responds to Political Concerns, Sort of

AdSense pays publishers, period. And that means that what happens with AdSense impacts free content on the Web – particularly musician-made content, which increasingly turns to ads for revenue. As for improvements? Google says the check is in the mail. Photo (CC) Yusuke Kawasaki. Google has responded to widespread concerns about political ads, particularly those promoting California’s Proposition 8 same-sex marriage ban prior to last week’s US election. On one hand, I think their answers on policy and placement are incomplete. On the other, it looks like the upshot of this will be better tools for publishers to make their …

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Google AdSense Fails on Relevancy, Control, Policy, and Google Says Nothing

It’s not just gay marriage that’s at issue. A Google flap should have people thinking about the future of advertising. Photo: Eric Bartholomew aka Uber Tuber; also on MySpace. It’s a nearly unanimously-held belief: the future of digital content will depend, at least in part, on revenue from ads. This site is supported by ads. Musicians and digital producers will be looking to ads to support what they’re doing – sometimes in the form of direct ad revenue, sometimes in support for sites and communities they use (Facebook, YouTube, MySpace, and so on). Ads are very often what makes the …

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