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	<title>Create Digital Music &#187; advertising</title>
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	<description>Making music with technology</description>
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		<title>As a Wooden Tangible Sequencer Plays Bach, Meditations on Encoding Music</title>
		<link>http://createdigitalmusic.com/2011/06/as-a-wooden-tangible-sequencer-plays-bach-meditations-on-encoding-music/</link>
		<comments>http://createdigitalmusic.com/2011/06/as-a-wooden-tangible-sequencer-plays-bach-meditations-on-encoding-music/#comments</comments>
		<pubDate>Mon, 20 Jun 2011 17:53:32 +0000</pubDate>
		<dc:creator>Peter Kirn</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://createdigitalmusic.noisepages.com/?p=19585</guid>
		<description><![CDATA[You may have seen it already as it makes its viral rounds, but an advertising video for Japanese mobile giant NTT Docomo is a poetic model of how musical events are encoded, whether through means tangible or digital. A track of pitches makes a wooden ball into a mallet, traversing a track as it is &#8230; <a class="btn read-more" href="http://createdigitalmusic.com/2011/06/as-a-wooden-tangible-sequencer-plays-bach-meditations-on-encoding-music/">Continue &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p><iframe width="640" height="390" src="http://www.youtube.com/embed/C_CDLBTJD4M" frameborder="0" allowfullscreen></iframe></p>
<p>You may have seen it already as it makes its viral rounds, but an advertising video for Japanese mobile giant NTT Docomo is a poetic model of how musical events are encoded, whether through means tangible or digital.</p>
<p>A track of pitches makes a wooden ball into a mallet, traversing a track as it is driven by gravity. The keys of that track become a xylophone, the traversal of space sequencing notes in time, and you hear Bach Cantata 147, &#8220;Jesu, Joy of Man&#8217;s Desiring.&#8221; While there&#8217;s a clever take on a trill, the only disappointment is that we don&#8217;t get polyphony &#8211; I&#8217;ll let you work out the Rube Goldberg-style machination necessary to make that happen. This being Bach, though, a single line itself contains contrapuntal motion and sounds just beautiful on its own.</p>
<p>But it&#8217;s also remarkable how the <em>idea</em> of Bach, the essence of the musical information, can be so neatly encoded in a simple machine. Computing, after all, owes its very existence to tangible, mechanical constructions first developed for textile manufacture. We get punchcards because these devices were built for automated clothing makers, containing logic in mechanical form. MIDI is often derided for being simplistic, but in that same simplicity is the elegance with which we can store a musical idea &#8211; a simple representation of relative pitch in time is often enough. And whatever the source, there is a relationship, as in this video, between the simple stored event and the complex sound that can result once triggered by that event.<span id="more-19585"></span></p>
<p>As you watch the track extended through the forest, you also see the way in which a single melody line is spatial. There, against a forest, there&#8217;s a wonderful sense of the conceptual against the organic, artificial thought against a deeper universe.</p>
<p>Oh, and, uh, you&#8217;re supposed to by a phone or something, but I&#8217;ll ignore that part since most of us aren&#8217;t even in a part of the world that&#8217;s getting the phone.</p>
<p>It is, however, all real. Filmed in Kyushu, Japan, it&#8217;s the work of acclaimed director Morihiro Harano, who insisted on doing all of this record in the field. In fact, it&#8217;s too bad we don&#8217;t know more about the recording, as that in itself is a story &#8212; and requires careful balancing of natural sounds to create the final mix. There&#8217;s more information in a lovely blog post by Lia Miller, for <em>The New York Times</em>:<br />
<a href="http://6thfloor.blogs.nytimes.com/2011/03/31/doe-xylophone-cellphone/">Doe, Xylophone, Cellphone</a></p>
<p>Also, great headline. A doe&#8217;s a deer, a female deer, right?</p>
<p>While not the intent of the ad, I know I&#8217;ll return to this image the next time I&#8217;m reflecting on encoding music, scores, time, and space. And maybe I&#8217;ll be fortunate to do so in the woods.</p>
<p>Thanks to Liz McLean Knight (Quantazelle) for the inspiration.</p>
<p>And, via <a href="http://soundcloud.com/exit_only">Nick Inhofe</a>, a making-of video is <a href="http://answer.nttdocomo.co.jp/touchwood/#making">available for viewing</a>!</p>
<p><iframe width="640" height="390" src="http://www.youtube.com/embed/VD44QhKuG1U" frameborder="0" allowfullscreen></iframe></p>
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		<title>Bendable, Musical Shoes for Nike, and How They Were Made</title>
		<link>http://createdigitalmusic.com/2010/04/bendable-musical-shoes-for-nike-and-how-they-were-made/</link>
		<comments>http://createdigitalmusic.com/2010/04/bendable-musical-shoes-for-nike-and-how-they-were-made/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 14:35:12 +0000</pubDate>
		<dc:creator>Peter Kirn</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Ableton-Live]]></category>
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		<category><![CDATA[Sensors]]></category>
		<category><![CDATA[shoes]]></category>
		<category><![CDATA[wearable]]></category>

		<guid isPermaLink="false">http://createdigitalmusic.com/?p=10598</guid>
		<description><![CDATA[Shoes are the new turnables. Or at least that&#8217;s the conclusion you might reach after watching a new Japanese campaign for Nike&#8217;s Free Run+ running shoes. Apparently wishing to tout the bendable qualities of its new footwear, Nike enlisted sound artists to transform its product into a musical instrument. The shoes get plugged in, switched &#8230; <a class="btn read-more" href="http://createdigitalmusic.com/2010/04/bendable-musical-shoes-for-nike-and-how-they-were-made/">Continue &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p><object width="580" height="349"><param name="movie" value="http://www.youtube.com/v/uS1exujG3cY&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/uS1exujG3cY&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="580" height="349"></embed></object></p>
<p>Shoes are the new turnables.</p>
<p>Or at least that&#8217;s the conclusion you might reach after watching a new Japanese campaign for <a href="http://nikerunning.nike.com/nikeos/p/nikeplus/ja_JP/products/free_run?blogSource=ja_JP">Nike&#8217;s Free Run+</a> running shoes. Apparently wishing to tout the bendable qualities of its new footwear, Nike enlisted sound artists to transform its product into a musical instrument. The shoes get plugged in, switched on, and mixed up, battle-style, as they sense when the shoe is flexed or moved in space. And yes, everything you see in the video is real: the shoes really are controlling digital sound live. We even have the Max patch to prove it.</p>
<p>Lovers of experimental sound art will immediately recognize one of the Shoe-Js: it&#8217;s Daito Manabe, a bleeding-edge sound artist and alternative interface guru with a background in turntablism. I spoke to Daito, and convinced him to share the software that makes the project tick. Daito says he used flex sensors (<a href="http://devices.sapp.org/component/flex/">see examples</a>) and accelerometers to make the shoes interactive. He then processed the control signal and converted it to sound using the modular visual programming environment <a href="http://cycling74.com/">Max/MSP</a> and Ableton&#8217;s <a href="http://www.ableton.com/maxforlive">Max for Live</a>. (For another example and other resources, you can check out the <a href="http://makezine.com/08/diycircuits_monkey/">article I wrote for Make Magazine issue 8</a>, in which I stuffed flex sensors into a sock monkey and connected it via MIDI.)</p>
<p>What&#8217;s striking to me about the Max patch is its elegance. For all the power of these interactive environments, sometimes they&#8217;re at the best when you do something really simple. In this case, that frees up someone like Daito to focus on the performance aspect.</p>
<p><a href="http://createdigitalmusic.com/files/2010/04/nikeableton.jpg"><img src="http://createdigitalmusic.com/files/2010/04/nikeableton_t.jpg" alt="" title="nikeableton_t" width="580" height="401" class="alignnone size-full wp-image-10607" /></a></p>
<p><a href="http://createdigitalmusic.com/files/2010/04/nikemax.jpg"><img src="http://createdigitalmusic.com/files/2010/04/nikemax_t.jpg" alt="" title="nikemax_t" width="580" height="162" class="alignnone size-full wp-image-10609" /></a></p>
<div class="imgcaption">Screen captures from Ableton Live, Max/MSP courtesy the artist. <strong>Click for larger versions.</strong></div>
<p>Here&#8217;s what Daito had to say about the project. It doesn&#8217;t hurt that the whole team does such nice work:<span id="more-10598"></span></p>
<p><img src="http://createdigitalmusic.com/files/2010/04/nikeshoes.jpg" alt="" title="nikeshoes" width="580" height="326" class="alignnone size-full wp-image-10611" /></p>
<blockquote><p>The agency is <a href="http://www.wktokyo.jp/blog/">W+K Tokyo</a>.<br />
Hardware programming is by <a href="http://www.harshush.com/">Tomoaki Yanagisawa</a> (<a href="http://456.im/wp/">4nchor5 La6</a>)<br />
and software and sound programming is by me.</p>
<p>My patch is not interesting at all..<br />
<em>Ed.: I respectfully disagree; see above comment &#8211; sometimes performing a simple task is the strength of a tool like Max. -PK</em></p>
<p>I used max for serial communication between the shoes(arduino) and a macbookpro,<br />
and max for live sound.<br />
The serial part crashed many times,<br />
so I separated serial part and sound part.<br />
I use OSC and midi for communication between max and maxforlive.</p>
<p>For making and triggering sound,<br />
I used simple msp patches and Ableton&#8217;s sampler<br />
and I used some effects in Ableton live.<br />
The effects are also controlled by the shoes.</p>
<p>The sound settings are a bit strange.<br />
We didn&#8217;t need to use a loop machine<br />
because we used Ableton live, but<br />
everything was decided at the last minute,<br />
so we used the loop machine for sampling and looping (i think it was roland machine)</p>
<p>I hope people think it is not fake <img src='http://createdigitalmusic.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p></blockquote>
<p>I actually like the impromptu feel. That&#8217;s usually the sort of thing the advertisers want. (Oh, look! An abandoned tunnel! Open the vodka! Text your friends! Let&#8217;s have a disco! Wow, everyone we know is a model!) Of course, in this case, some of the sense of &#8220;let&#8217;s set up some shoes and make digital music&#8221; is just as improvised as it looks. And this clip is making the rounds, because my Dad sent it to me!</p>
<p>Somewhere, <a href="http://www.youtube.com/watch?v=-4ne1Eht2ho">Charlie Chaplin smiles</a>.</p>
<p>See also (for coverage of this and many other wonderful things):<br />
<a href="http://www.creativeapplications.net/maxmsp/nike-music-shoe-inspiration-maxmsp-objects/">CreativeApplications.net</a></p>
<p>Be sure to check out Daito&#8217;s other work; he&#8217;s done some really beautiful sound art and interactive pieces, and his site is full of inspiring ideas:<br />
<a href="http://www.daito.ws/#5">http://www.daito.ws/#5</a></p>
<p><a href="http://createdigitalmusic.com/files/2010/04/nikeshoes_signalflow.jpg"><img src="http://createdigitalmusic.com/files/2010/04/nikeshoes_signalflow.jpg" alt="" title="nikeshoes_signalflow" width="580" height="745" class="alignnone size-full wp-image-10612" /></p>
<div class="imgcaption">Signal flow for the Nike musical shoes.</div>
<p>An interview with Daito from a few years ago for Max/MSP developer Cycling &#8217;74 reveals some of his background in turntablism.<br />
<object width="580" height="465"><param name="movie" value="http://www.youtube.com/v/UWmhmuHwv8g&#038;hl=en_US&#038;fs=1&#038;"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/UWmhmuHwv8g&#038;hl=en_US&#038;fs=1&#038;" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="580" height="465"></embed></object></p>
<p>He&#8217;s also known for body hacks, like <a href="http://createdigitalmusic.com/2008/10/27/daito-manabe-makes-music-with-parts-of-his-face/">making music with parts of his face</a>.</p>
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		<title>Playing Music with Light Pens, Flourescent Bulbs, Brought to You By &#8230; Sony?</title>
		<link>http://createdigitalmusic.com/2009/02/playing-music-with-light-pens-flourescent-bulbs-brought-to-you-by-sony/</link>
		<comments>http://createdigitalmusic.com/2009/02/playing-music-with-light-pens-flourescent-bulbs-brought-to-you-by-sony/#comments</comments>
		<pubDate>Fri, 27 Feb 2009 21:36:43 +0000</pubDate>
		<dc:creator>Peter Kirn</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://createdigitalmusic.com/?p=5196</guid>
		<description><![CDATA[The urgency of being way behind a single dominant player can make electronics makers do some odd stuff to promote their products. iPod, once an icon of digital cool, has achieved such ubiquity that it doesn&#8217;t even try to be hip any more. The thing is being promoted with American Idol, for crying out loud &#8230; <a class="btn read-more" href="http://createdigitalmusic.com/2009/02/playing-music-with-light-pens-flourescent-bulbs-brought-to-you-by-sony/">Continue &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p><object width="580" height="469"><param name="movie" value="http://www.youtube.com/v/PusSVnRh3sw&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/PusSVnRh3sw&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="580" height="469"></embed></object> </p>
<p>The urgency of being way behind a single dominant player can make electronics makers do some odd stuff to promote their products. iPod, once an icon of digital cool, has achieved such ubiquity that it doesn&#8217;t even try to be hip any more. The thing is being promoted with <a href="http://www.apple.com/itunes/">American Idol</a>, for crying out loud &#8212; not exactly indie cred. We saw Microsoft enlisting indie musicians and animators to sell Zune, of course.</p>
<p>But here&#8217;s where things get surprisingly amazing: Sony is using weird and wonderful Japanese experimental music to promote Walkman. </p>
<p>Now we&#8217;re talking.</p>
<p>And whether or not Walkman is cool again, this is for sure: Japanese experimental musicians? Mind-blowingly cool. And, apparently, in love with using light as a controller for sound.</p>
<p>Atsuhiro Ito uses contact mics on a fluorescent bulb he dubs the Optron. Instead of just being stage eye candy, the bulbs are really making the sounds here; coupled with guitar effects, he can solo on the bulbs. It&#8217;s what the Knitting Factory will be like after the nuclear winter. I can&#8217;t wait.</p>
<p>Taeji Sawai uses a light pen to draw melodic lines and rhythmic onto a screen. The basic effect &#8211; track light from a single source &#8211; is old. Yet he&#8217;s clearly got a brilliant aesthetic mind that makes it all work; the elements are strikingly simple but never fail to be engaging. And there&#8217;s a strong connection to work by his fellow sonic inventor Toshio Iwai.</p>
<p>Thanks to our friend Donald Bell of cnet, aka very talented and (cool) musician Chachi Jones, who has a great write-up:</p>
<p><a href="http://reviews.cnet.com/8301-12519_7-10172634-49.html">Sony Walkman promos are awesome, confusing</a></p>
<p>Confusing? No, I&#8217;d say Sony is confusing; the real question is why their Walkman can&#8217;t be more like <em>these ads</em>. Plus, since neither Don nor I can read Japanese, how do we know those characters don&#8217;t say something like &#8220;Hey, guys, sorry for that bit with the lousy boring electronics &#8211; we&#8217;re coming back from the dark side to make awesome things again&#8221;? Okay, maybe not. (Do let me know if the next one says &#8220;Fine, you damned snarky blogger, I&#8217;d like to see you run a giant multinational corporation.&#8221;)</p>
<p>Admittedly, the problem here is this makes me want to toss my iPod touch out the window and build my own open source MP3 player with Popsicle sticks and wire, or, at best, mod an original Walkman so I can play circuit-bent OGG files using power from a bicycle. At the very least, I&#8217;m ready to add to my Atsuhiro Ito and Taeji Sawai collection. And I don&#8217;t think their full body of work is on iTunes. That&#8217;s just as well.</p>
<p>So, Sony, thanks. Now, will you let us run homebrew music apps on your PSP? Please?</p>
<p><object width="580" height="469"><param name="movie" value="http://www.youtube.com/v/0hdViona6Dw&#038;hl=en&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/0hdViona6Dw&#038;hl=en&#038;fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="580" height="469"></embed></object></p>
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		<title>CDM Holiday Guide: Thanks for Answers; Ads Close Wednesday 11/26</title>
		<link>http://createdigitalmusic.com/2008/11/cdm-holiday-guide-thanks-for-answers-ads-close-wednesday/</link>
		<comments>http://createdigitalmusic.com/2008/11/cdm-holiday-guide-thanks-for-answers-ads-close-wednesday/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 05:25:56 +0000</pubDate>
		<dc:creator>Peter Kirn</dc:creator>
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		<description><![CDATA[Thanks to everyone for submitting responses for the Holiday Guide. You&#8217;ll be keeping me busy this week &#8211; nearly 200 fantastic responses were submitted, which given the depth and number of questions we asked I find pretty impressive! If you&#8217;re interested in advertising in the guide, your ad will be exposed online in the main &#8230; <a class="btn read-more" href="http://createdigitalmusic.com/2008/11/cdm-holiday-guide-thanks-for-answers-ads-close-wednesday/">Continue &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p>Thanks to everyone for submitting responses for the <a href="http://createdigitalmusic.com/2008/11/17/cdm-holiday-guide-reader-survey-gifts-of-for-and-by-you/">Holiday Guide</a>. You&rsquo;ll be keeping me busy this week &ndash; nearly 200 fantastic responses were submitted, which given the depth and number of questions we asked I find pretty impressive! </p>
<p>If you&rsquo;re interested in advertising in the guide, your ad will be exposed online in the main site feed for all of our online readers <em>plus</em> will get additional exposure in the online / downloadable / printable version that people will hang onto. We can send you details, but you need to <a href="http://createdigitalmusic.com/contact/">contact us</a> and ads do close end of day Wednesday New York time.</p>
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		<title>Update: Google AdSense Responds to Political Concerns, Sort of</title>
		<link>http://createdigitalmusic.com/2008/11/update-google-adsense-responds-to-political-concerns-sort-of/</link>
		<comments>http://createdigitalmusic.com/2008/11/update-google-adsense-responds-to-political-concerns-sort-of/#comments</comments>
		<pubDate>Mon, 10 Nov 2008 17:57:33 +0000</pubDate>
		<dc:creator>Peter Kirn</dc:creator>
				<category><![CDATA[News]]></category>
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		<description><![CDATA[AdSense pays publishers, period. And that means that what happens with AdSense impacts free content on the Web &#8211; particularly musician-made content, which increasingly turns to ads for revenue. As for improvements? Google says the check is in the mail. Photo (CC) Yusuke Kawasaki. Google has responded to widespread concerns about political ads, particularly those &#8230; <a class="btn read-more" href="http://createdigitalmusic.com/2008/11/update-google-adsense-responds-to-political-concerns-sort-of/">Continue &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://flickr.com/photos/u-suke/91285137/"><img src="http://farm1.static.flickr.com/26/91285137_0d9c138453.jpg?v=0" /></a> </p>
<div class="imgcaption">AdSense pays publishers, period. And that means that what happens with AdSense impacts free content on the Web &ndash; particularly musician-made content, which increasingly turns to ads for revenue. <strong>As for improvements? Google says the check is in the mail. </strong>Photo (<a href="http://creativecommons.org/licenses/by/2.0/deed.en">CC</a>) <a href="http://flickr.com/people/u-suke/">Yusuke Kawasaki</a>.</div>
<p>Google has responded to widespread concerns about political ads, particularly those promoting California&rsquo;s Proposition 8 same-sex marriage ban prior to last week&rsquo;s US election. On one hand, I think their answers on policy and placement are incomplete. On the other, it looks like the upshot of this will be better tools for publishers to make their own decisions, which to me is fundamentally what the issue is about. For now, it&rsquo;s a waiting game until promised improvements appear.</p>
<p><em>(If you&rsquo;re bored by this discussion, don&rsquo;t worry &ndash; we&rsquo;ve got lots more music tech-specific stuff to talk about. But I know it matters to at least some of you directly, including music/music tech publishers out there.)</em></p>
<p>The response is on Google&rsquo;s Inside AdSense blog, as posted at the end of the day Friday.</p>
<p><a href="http://adsense.blogspot.com/2008/11/political-ads-on-adsense-sites.html">Political ads on AdSense sites</a></p>
<p>See my previous posts here on CDM. I posted these items because this issue hit music tech in a big way, from individual bloggers to big commercial press outlets &ndash; and advertising support is often used to describe what future revenue could look like for musicians:</p>
<p><a href="http://createdigitalmusic.com/2008/11/06/google-adsense-fails-on-relevancy-control-policy-and-google-says-nothing/">Google AdSense Fails on Relevancy, Control, Policy, and Google Says Nothing</a></p>
<p><a href="http://createdigitalmusic.com/2008/11/03/google-ads-disabled-your-partner-is-your-business/">Google Ads Disabled; Your Partner is Your Business</a></p>
<p>In fact, the fact that readers didn&rsquo;t universally agree with me &ndash; either on the political issues or my own spin on what this meant for publishers &ndash; only proves my point. You need individual publisher control of ads, just as you need human beings controlling editorial content. (If search engines alone told you everything, I don&rsquo;t think we&rsquo;d have any regular readers of anything.)</p>
<p>It&rsquo;s worth reading Google&rsquo;s complete response, but let&rsquo;s evaluate it based on my original complaints &ndash; relevancy, policy, and publisher control:</p>
<p> <span id="more-4448"></span><br />
<h3>Relevancy</h3>
<p>Google confirms what we suspected, which is that &ldquo;placement targeting&rdquo; allows <em>&ldquo;advertisers to find sites serving a specific audience, such as &quot;Males ages 18-24.&quot;</em> Their answer isn&rsquo;t entirely satisfactory here, though. For me, at least, the political ads didn&rsquo;t appear in Google&rsquo;s tool that&rsquo;s supposed to review placement-targeted ads. And it&rsquo;s clear that in this case placement-targeted ads aimed at an audience clashed with niche-specific sites that didn&rsquo;t want political ads. Unlike a contextually-targeted ad based on a keyword (like &ldquo;synth&rdquo; or &ldquo;recording&rdquo;), the relationship to site content was unclear. If that had been something like cool sneakers, people probably wouldn&rsquo;t have cared, so I have to agree with other publishers who felt that even basic publisher controls limiting political ads could be a remedy.</p>
<p>It&rsquo;s still a mystery which audience Prop 8 supporters targeted. Given the amount of money spent on this campaign, maybe &ldquo;all of them&rdquo; is close.</p>
<h3>Policy</h3>
<p>Google still stands by its political policy, saying that <em>&ldquo;Google&#8217;s advertising system does not favor one political position over another.&rdquo; </em>But they offer absolutely no explanation of why Proposition 8 ads were consistent with that policy. Google explicitly says ads &ldquo;advocating against&rdquo; a group of people aren&rsquo;t allowed, and even lists sexual preference as one of their &ldquo;protected groups.&rdquo; </p>
<p>Let&rsquo;s flip this around. Proposition 8 opponents have now targeted Mormons and called for a boycott of the entire state of Utah. I understand their rationale &ndash; the Church of Latter-Day States funded campaigns in favor of the marriage ban. But to me, I wouldn&rsquo;t want anti-Mormon ads on my site any more than I&rsquo;d want ads against gay marriage. This kind of advocacy is not something I personally believe in, and quite frankly, I know we have Mormon and gay readers alike. I respect them, and I want advertising to respect them, too. That&rsquo;s not just to be &ldquo;nice&rdquo;; that&rsquo;s how I would conduct myself outside of the site, as well.</p>
<p>I can only imagine that Google has chosen to apply the standard of advocating &ldquo;against&rdquo; groups very narrowly. But to me, such a standard works only if it&rsquo;s applied liberally. It&rsquo;s pretty hard to imagine that an ad supporting a gay marriage ban isn&rsquo;t implicitly an ad advocating against homosexuals, just as it would be hard to imagine an ad supporting a boycott of Utah isn&rsquo;t implicitly advocating against the Mormon church. That&rsquo;s not a judgment of either argument &ndash; but I personally wouldn&rsquo;t want that kind of advocacy on my site, and if Google doesn&rsquo;t apply this standard in this case, where do they draw the line?</p>
<p>The bottom line to all of this is, publishers need control to make their own call.</p>
<h3>Control</h3>
<p>Putting all your faith in Google, of course, is asking for trouble &ndash; whether Google means well or not. So to me, the answer from Google AdSense that overrides the rest of these issues is on publisher control.</p>
<blockquote><p>We&#8217;ve heard your feedback about how quickly filters take effect and the ability to block specific categories of ads, and we&#8217;re working hard to improve our current controls and provide more powerful ones in the near future. Over the next couple weeks, we plan to improve the speed of your filters, and we&#8217;re working towards filters in the future that will take effect in less than an hour. We&#8217;ll also continue improving the Ad Review Center, giving you ways to block entire categories of ads in addition to individual ads. We are also working on ways for you to establish guidelines for the type of ads that will be acceptable to your users, so you can &quot;set it and forget it,&quot; while feeling comfortable that users will have a good ad experience. </p>
</blockquote>
<p>Now we&rsquo;re talking. If publishers had adequate controls, differences on policy and concerns about certain kinds of placements wouldn&rsquo;t have to come to people dropping AdSense altogether.</p>
<p>The only issue is, of course, for now this is just a promise &ndash; the improvements in the service aren&rsquo;t here yet (though &ldquo;next couple weeks&rdquo; is promising as a timeframe). I&rsquo;ll be watching for these controls to appear, because I think that the Prop 8 battle aside, this has profound implications for the future of advertising.</p>
<p>At the same time, I still think this illustrates why competition is important &ndash; both from competing services, and from publishers selling their own ad space. Interestingly, part of the problem is that AdSense has actually gotten quite <em>good</em>. I saw some kneejerk reactions around the Web (comments here, links elsewhere) suggesting I was nuts for even suggesting this was an issue, because their take was that AdSense was useless. I think what they&rsquo;ve missed is that for sites with reasonably well-optimized content and keyword relevancy that connects to Google&rsquo;s ad inventory, AdSense isn&rsquo;t a bad solution, at least as a complement to direct ad sales. (AdSense is rarely as valuable as direct sales &ndash; for CDM, for instance, it&rsquo;s basically just some background revenue that defrays hosting costs.)</p>
<p>But there&rsquo;s no question in my mind that competition makes any service better. I&rsquo;m still waiting on proposed alternatives from Microsoft and Yahoo. But even users threatening to leave AdSense clearly got their attention. And, frankly, that&rsquo;s how this whole thing is supposed to work.</p>
<p>The ad-supported Web could be part of what allows music technology information and musician-made content to be free in the future. But the more this area grows, the more these kinds of debates over how ads are chosen, priced, and delivered will become important.</p>
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		<title>Google AdSense Fails on Relevancy, Control, Policy, and Google Says Nothing</title>
		<link>http://createdigitalmusic.com/2008/11/google-adsense-fails-on-relevancy-control-policy-and-google-says-nothing/</link>
		<comments>http://createdigitalmusic.com/2008/11/google-adsense-fails-on-relevancy-control-policy-and-google-says-nothing/#comments</comments>
		<pubDate>Thu, 06 Nov 2008 14:25:17 +0000</pubDate>
		<dc:creator>Peter Kirn</dc:creator>
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		<description><![CDATA[It&#8217;s not just gay marriage that&#8217;s at issue. A Google flap should have people thinking about the future of advertising. Photo: Eric Bartholomew aka Uber Tuber; also on MySpace. It&#8217;s a nearly unanimously-held belief: the future of digital content will depend, at least in part, on revenue from ads. This site is supported by ads. &#8230; <a class="btn read-more" href="http://createdigitalmusic.com/2008/11/google-adsense-fails-on-relevancy-control-policy-and-google-says-nothing/">Continue &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://flickr.com/photos/uber-tuber/2509891233/"><img src="http://farm4.static.flickr.com/3042/2509891233_e32f0f2269.jpg?v=0" /></a> </p>
<div class="imgcaption">It&rsquo;s not just gay marriage that&rsquo;s at issue. A Google flap should have people thinking about the future of advertising. Photo: Eric Bartholomew aka <a href="http://flickr.com/people/uber-tuber/">Uber Tuber</a>; also on <a href="http://www.myspace.com/ubertuberenterprises">MySpace</a>.</div>
<p>It&rsquo;s a nearly unanimously-held belief: the future of digital content will depend, at least in part, on revenue from ads. This site is supported by ads. Musicians and digital producers will be looking to ads to support what they&rsquo;re doing &ndash; sometimes in the form of direct ad revenue, sometimes in support for sites and communities they use (Facebook, YouTube, MySpace, and so on). Ads are very often what makes the Internet free.</p>
<p>But if ad-supported models are going to work, the system that delivers the ads has to work. This week, I believe Google failed to deliver the solution it promises its publishers. <strong>They violated their own policies, violated the principle of their service, violated the trust of their publishers, and then failed to respond to an issue that was deeply time-sensitive. </strong></p>
<h3>When Third-Party Ads Attack</h3>
<p>Before I&rsquo;m misunderstood, let&rsquo;s consider advertising policy, which is not the same as editorial policy. In print publishing, whether a small-town weekly newspaper or <em>The New York Times</em>, ad sales relationships have been directly between a publisher and an advertiser. Running an ad does <em>not</em> mean an endorsement of the advertiser or their message or product. In fact, newspapers frequently run &ldquo;op ed&rdquo;-style ads that directly conflict with editorial policy, though not without being criticized by some for doing so. The <em>Times</em> runs a regular full-page ad from energy giant Exxon/Mobil, for instance.</p>
<p>In online publishing, we very frequently hand over those relationships to a third party. We expect, in return, that our interests as a publisher will be served by the third party.</p>
<p>This week, Google AdSense bombarded an enormous number of partner sites, Create Digital Music included, with banners opposing same-sex marriage in California, a right that had been protected in that state. Bizarrely, <strong>many music tech sites were targeted</strong>. The ads were offensive to many publishers; whatever your feelings about marriage and homosexuality, these were effectively ads in favor of discrimination. One ad run on this site was also factually inaccurate, suggesting that California protections for gay marriage can be equated to a mandate to teach about same-sex relationships in schools; various California officials have said that&rsquo;s not true. Even if you want to debate the issue, that means the ads were claiming something that was false, which is not as debatable. </p>
<p>But tempting as it may be to focus on the political issue and the ads themselves, the ads are not the problem. The problem is that Google failed its publishers, failed the trust we place in Google, and then failed to talk about what it had done.<strong> </strong>It&rsquo;s a failure of really historic proportions, and one that really merits a close examination and open debate if ad-supported content has any future at all. The fact that Proposition 8 passed and passed by a very narrow margin, is likely to turn up the political heat on that debate. Advertising was widely credited for the passage of the proposition, making us as publishers unwitting partners in the passage of a proposition many of us would have opposed. But let&rsquo;s not lose sight of the fact that, Proposition 8 aside, the fault is Google&rsquo;s for delivering well below the expectations of publishers.</p>
<p> <span id="more-4435"></span><br />
<h3>Google&rsquo;s Promise to Publishers</h3>
<p>Unlike the traditional newspapers I used above, using Google AdSense is essentially entrusting your ads to an algorithm, to one that connects your content to relevant ads. Now, no one expects this algorithm to be perfect. Sometimes, it&rsquo;s downright comical. When CDM covered <a href="http://createdigitalmusic.com/2008/11/06/google-adsense-fails-on-relevancy-control-policy-and-google-says-nothing/">Hatebeak</a>, a parrot that &ldquo;sings&rdquo; death metal music, we got ads for bird feed</p>
<p>That said, the basic pitch Google makes to publishers is <strong>relevancy</strong>. Without relevancy, ads look out of place. They detract from the quality of the content we&rsquo;re publishing. And most importantly, ads <em>need</em> to be relevant to make publishers money, which is the whole point. At least in the bird feed example, it was clear that the algorithm was making some match based on content, even if it wasn&rsquo;t one an human might pick. (In fact, it might even work then &ndash; interested in parrots? Maybe you <em>are</em> interested in bird feed, even on a music site.)</p>
<p>But don&rsquo;t take my word for it. Take Google&rsquo;s:</p>
<blockquote><p><b>AdSense for content</b> automatically crawls the content of your pages and delivers ads (you can choose both text or image ads) that are relevant to your audience and your site content&mdash;ads so well-matched, in fact, that your readers will actually find them useful.</p>
</blockquote>
<p>They go on to say:</p>
<blockquote><p><b>Competitive Ad Filter</b> enables you to filter out specific competitors or specific advertisers.</p>
<p><b>Editorial Review</b> makes sure that all Google ads are reviewed and approved by the Google team, ensuring that inappropriate ads don&#8217;t appear on your pages.</p>
</blockquote>
<p>Of course, <em>none</em> of that happened here.</p>
<p>My site is not a political site. Prior to this issue coming up, there&rsquo;s no way an ad specific to California, entirely political in nature, had anything to do with the context of the site. Now, <em>after </em>this has happened, I&rsquo;ve started writing posts with words like &ldquo;homosexual&rdquo; and &ldquo;gay marriage,&rdquo; so those ads <em>would</em> be contextual now. But as of Monday when ads appeared here, they had no business on the site. In fact, it would have been just as inappropriate if an ad saying &ldquo;<em>Oppose</em> Proposition 8&rdquo; had appeared on the site. For political reasons, I might not have objected, but it certainly would not have been &ldquo;ads so well-matched &hellip; your readers will actually find them useful.&rdquo;</p>
<p>Naturally, Google does run some ads as a public service, like &ldquo;Give to the Red Cross.&rdquo; But an ad encouraging you to give money to help tsunami victims is relevant to everyone, and it&rsquo;s an issue on which everyone can agree. Political ads are quite different. And, in fact, sites only run those public service announcements when Google&rsquo;s algorithm can&rsquo;t find contextual ads to deliver.</p>
<p>As many publishers point out, the bottom line is lost revenue when this system fails &ndash; part of the reason a lot of us are considering dropping Google permanently, even if we don&rsquo;t see anti-gay ads again. Since Google is click-based, not impression-based, we were actually paying bandwidth costs and missing out on ad revenue in order to carry these ads.</p>
<p>That said, we still don&rsquo;t really know <em>why</em> this happened with the Prop 8 ads. Did the advertisers just buy up random keywords, getting them the technology placements? (And if so, does Google have a policy for such advertiser abuse?) Or does Google&rsquo;s contextual targeting actually consider these ads relevant?</p>
<p>Whatever the answer, it gets worse.</p>
<h3>Google&rsquo;s Political Ad Policy</h3>
<p><strong>Below: </strong>one of the ads in question. Funny, on CDM when we think of protect childrens&rsquo; education, we think of expanding funding for teaching music. But worse, it violates Google&rsquo;s own policies.</p>
<p><img src="http://createdigitalmusic.com/files/2008/11/badad.jpg" /> </p>
<p>We as publishers are Google&rsquo;s customers. You would think that massive online publicity for this story and widespread complaints from publishes would prompt some sort of response from the company. That hasn&rsquo;t happened, minus a condescending and inadequate blog post on the Inside AdSense blog explaining how to <a href="http://adsense.blogspot.com/2008/11/block-this-way.html">block ads</a>. (More on why that&rsquo;s unhelpful in a moment.)</p>
<p>To get any explanation from Google, I had to rely, ironically, on a news article in which I myself was quoted. An unidentified Google spokesperson told the [London] <a href="http://technology.timesonline.co.uk/tol/news/tech_and_web/article5082577.ece">Times Online</a>:</p>
<blockquote><p>Google allows ads that advocate for particular political position, regardless of the views that they represent. We&rsquo;re currently allowing ads advocating both for and against Proposition 8.</p>
</blockquote>
<p>That statement is based on Google&rsquo;s published <a href="http://adwords.google.com/support/bin/answer.py?answer=81709&amp;topic=9279">political advertising policy</a>:</p>
<blockquote><p>We permit political advertisements regardless of the political views they represent. Stating disagreement with or campaigning against a candidate for public office, a political party, or public administration is generally permissible.</p>
</blockquote>
<p>There&rsquo;s just one problem: that&rsquo;s not the whole policy. Also from Google:</p>
<blockquote><p>However, political ads must not include accusations or attacks relating to an individual&#8217;s personal life, nor can they advocate against a <a href="http://adwords.google.com/support/bin/static.py?page=guidelines.cs&amp;answer=47213">protected group</a>.</p>
</blockquote>
<p>Protected group, eh?</p>
<blockquote><p><strong>Don&#8217;t promote violence or advocate against a protected group. </strong></p>
<p>Ad text advocating against any organization, person, or group of people is not permitted.      <br />Advertisements and associated websites may not promote violence or advocate against a protected group. A <strong>protected group</strong> is distinguished by their: </p>
<ul>
<li>Race or ethnic origin </li>
<li>Color </li>
<li>National origin </li>
<li>Religion </li>
<li>Disability </li>
<li>Sex </li>
<li>Age </li>
<li>Veteran status </li>
<li>Sexual orientation/Gender identity </li>
</ul>
</blockquote>
<p>Emphasis Google&rsquo;s. Note the last bullet point.</p>
<p>Supporting Proposition 8 isn&rsquo;t advocating violence, of course. But it is is &ldquo;advocating against a protected group&rdquo; <em>and</em> advocating against &ldquo;a group of people.&rdquo; It doesn&rsquo;t get any more clear-cut than this, Google. There&rsquo;s no more damning way to advocate against a group of people than to run ad texts explicitly advocating non-equal treatment under the law. And some of these ads went further, suggesting that &ldquo;group of people,&rdquo; that &ldquo;protected group&rdquo; endangered childrens&rsquo; education.</p>
<p>We just elected our first African-American President in America &ndash; something that my pro-McCain, Republican-voting friends have said, despite their regrets about the election, really impressed them. If the Web had existed in the 1960s, political advocates might have run ads opposing voting protection for blacks. There&rsquo;s no question now that such an ad would be advocacy against a group, even if the ad wasn&rsquo;t explicitly &ldquo;I don&rsquo;t like black people.&rdquo; This is the same issue.</p>
<p>If Google doesn&rsquo;t follow their own ad policies in this case, there&rsquo;s no guarantee that we can trust anything Google says about their ad programs. As a publisher, I can&rsquo;t trust a relationship with any vendor that can&rsquo;t follow their own policies.</p>
<h3>Control for Publishers is Inadequate</h3>
<p>A <a href="http://www.informationweek.com/news/internet/google/showArticle.jhtml;jsessionid=OSQLU4I2ONUYEQSNDLOSKH0CJUNN2JVN?articleID=212000472&amp;pgno=2&amp;queryText=&amp;isPrev=">story in <em>Information Week</em></a> noted that some posters in online forums claim Google&rsquo;s controls for blocking ads are sufficient. They&rsquo;re not.</p>
<p>There are two methods for blocking ads on AdSense, and neither one in this case was appropriate or adequate.</p>
<p><strong>Competitive Ad Filter: </strong>This filter is designed to allow you to block ads from competitive sites. In this case, it failed on a number of levels.</p>
<ul>
<li><strong>You need to know what you&rsquo;re blocking. </strong>It&rsquo;s called a competitive filter for a reason &ndash; the assumption is that you know in advance what ads you don&rsquo;t want to appear. In this case, we didn&rsquo;t expect ads from &ldquo;protectmarriage.com.&rdquo; </li>
<li><strong>It&rsquo;s domain-specific: </strong>If we did succeed in blocking these ads, the Prop 8 supporters could simply point to a differen domain and get around the block. </li>
<li><strong>There&rsquo;s no way to review ads: </strong>I relied on readers in California to even know the Prop 8 ads were running in the first place. I was fortunate those readers gave me the benefit of the doubt and that they responded so quickly. </li>
<li><strong>The ad filter isn&rsquo;t real-time: </strong>Google&rsquo;s own blog post concedes that it can take several hours for the filter to take effect. That&rsquo;s truly unacceptable, because other changes like what the ad code looks like are immediate. And in this case, the day before an election, we couldn&rsquo;t afford to wait several hours. My own true recourse was to shut off Google Ads entirely. Now I&rsquo;m finding it difficult to switch it back on. </li>
</ul>
<p><strong><a href="https://www.google.com/adsense/support/bin/answer.py?answer=82503&amp;sourceid=aso&amp;subid=ww-en-et-asblog_2008-11-03&amp;medium=link">Ad Review Center</a>: </strong>This sounds promising at first. But it&rsquo;s off by default, it can be necessary to automatically approve ads for ad auctions to work properly, and most importantly, it doesn&rsquo;t actually have anything to do with contextual ads. The Ad Review Center is exclusively for <a href="https://www.google.com/adsense/support/bin/answer.py?answer=18195">placement-targeted advertising</a>; that is, ads placed specifically on your site by advertising. The Prop 8 supporters used contextual advertising, based on keywords. So this is really entirely irrelevant.</p>
<h3>The Prop 8 Ad Debacle: Failure on Every Level</h3>
<p>The Proposition 8 ads that appeared were a failure on a number of levels. For those of you keeping score at home:</p>
<ul>
<li><strong>The ads weren&rsquo;t relevant. </strong>While the ads appear to have been geo-targeted, AdSense promises ads relevant to content. I don&rsquo;t want ads for plumbing contractors in Rhode Island, even if you&rsquo;re reading there, because I want content-relevant ads. </li>
<li><strong>Publishers lost money</strong>. Because the ads were irrelevant and offensive to many readers, publishers on all kinds of blogs reported suddenly-plunging click-through revenue. That may not mean much to small sites, at least in one day. But the loss on bigger sites must have been pretty painful. (And ironically, this means <em>Google didn&rsquo;t make as much</em>, either!) </li>
<li><strong>It wasn&rsquo;t a fluke</strong>. Ads were delivered in large quantities to this site, and to many others. Tech sites may even have been targeted specifically; ads ran on Slashdot and Techcrunch. </li>
<li><strong>The ads violated Google&rsquo;s own political policy</strong>. If this doesn&rsquo;t count as advocating against a group based on sexual preference, nothing does. So either Google broke their own policy, or their own policy is meaningless. And it&rsquo;s clear Google left the ads in the network days after the issue appeared, so they can&rsquo;t plead ignorance &ndash; even less so given that they use their editorial review as a selling point for the service. </li>
<li><strong>Publishers couldn&rsquo;t do anything once the ads were placed</strong>. Not only did we find out the ads were running the hard way, but we had no real-time ability to block the ads &ndash; and they were, by definition, time-sensitive. The way to block the ads effectively? Disable Google Ads. </li>
<li><strong>Google doesn&rsquo;t have a support outlet</strong>. While there&rsquo;s an informal discussion group, there isn&rsquo;t a clear, formal way for publishers to complain to Google. </li>
<li><strong>Google was completely unresponsive. </strong>Again, we&rsquo;re Google&rsquo;s customers. Days later, we&rsquo;ve still heard nothing from Google officially, other than a thinly-veiled, defensive blog post explaining their (inadequate) blocking mechanism without mentioning the issue by name, and some faceless statements in the press that we could have copied and pasted from their FAQ. </li>
</ul>
<h3>We Need a More Perfect Web</h3>
<p>I&rsquo;d like to see several things come out of this mess.</p>
<p>I hope that we start to have a <strong>real debate about advertising policy</strong>. The issues here were to me pretty clear-cut, but advertising policy in general deals with all kinds of tough issues. It&rsquo;s time to start talking about that as publishers and advertisers alike.</p>
<p>I hope that we <strong>get some response from Google</strong>. We need to know what actually happened and why. And, frankly, I would need a significantly expanded toolset for publisher control before <em>ever</em> considering running AdSense on my site again.</p>
<p>But I also hope we <strong>see more competition in the marketplace</strong>. There are various similar services, but in my experience they often don&rsquo;t have enough ad inventory to be relevant on a site like CDM. That&rsquo;s too bad. I think Google might have performed better here if they themselves faced more vibrant competition, and I think the whole ad market might improve, too. There are huge opportunities for advertisers online in these kind of sites, and the economic downturn means it&rsquo;s even more important to make those solutions work better. I know Microsoft and Yahoo are readying services. I look forward to seeing them. </p>
<p>This was, on every level, a complete mess. But now that the issue is out in the open, the end result could be better advertising systems &ndash; <em>if</em> the advertising vendors actually pay attention, and respond.</p>
<p>Just as importantly, this debacle could also mean a new climate in which discriminatory ads aren&rsquo;t tolerated. Publishers are dropping AdSense left and right, and they should. This violated Google&rsquo;s principles and policy, and many of us believe it&rsquo;s wrong to run ads that discriminate against a group of people.</p>
<p>There&rsquo;s no question this is an <strong>important issue for musicians</strong>. Amidst all the hype about projects from the likes of Nine Inch Nails and Radiohead has been the assumption that our own sites, and community sites we depend on, will be supported by ads. That means that what impacts ads impacts us.</p>
<p>If you believe the future of the Web is bright, then you must also believe that we can all do better.</p>
<p><strong>Related:</strong></p>
<p><a href="http://technology.timesonline.co.uk/tol/news/tech_and_web/article5082577.ece">Google caught up in row over gay marriage vote</a> [Times Online]</p>
<p><a href="http://www.informationweek.com/news/internet/google/showArticle.jhtml;jsessionid=OSQLU4I2ONUYEQSNDLOSKH0CJUNN2JVN?articleID=212000472&amp;pgno=2&amp;queryText=&amp;isPrev=">Google Instructs AdSense Publishers How To Block Its Ads</a> [Information Week]</p>
<p><strong>Previously:</strong></p>
<p><a href="http://createdigitalmusic.com/2008/11/03/google-ads-disabled-your-partner-is-your-business/">Google Ads Disabled; Your Partner is Your Business</a></p>
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