Making Digital One-of-a-Kind: Inside Icarus’ Generative Album in 1000 Variations

Even the artwork changes. This is my personal copy – #148. Digital: disposable, identical, infinitely reproducible. Recordings: static, unchanging. Or … are they? Icarus’ Fake Fish Distribution (FFD), a self-described “album in 1000 variations,” generates a one-of-a-kind download for each purchaser. Generative, parametric software takes the composition, by London-based musicians-slash-software engineers Ollie Bown and Sam Britton, and tailors the output so that each file is distinct. If you’re the 437th purchaser of the limited-run of 1000, in other words, you get a composition that is different from 436 before you and 438 after you. The process breaks two commonly-understood notions …