CDM Does Not Break NAMM Embargoes; Why That’s Good For You and When to Tune In
When should you tune in tomorrow to get the news? Thanks to the fact that some folks do send CDM press releases under embargo, some big announcements should happen at:
- Thursday, 1:00pm Eastern Time: This is the opening of the NAMM show, so it’s when many embargoes are lifted. Any really big stories that deserve it will get immediately published then.
- Thursday, 3:30pm Eastern Time: I have some specific stories that are held for this specific time that will definitely be published then.
- Over the weekend and later: Because I want to actually cover less but do it in more detail, expect other news and analysis over the coming days.
- The rest of 2009: Some announcements simply don’t make NAMM. We expect some news to come out of this year’s Messe conference in Germany. I expect in the near future trade shows in China will start breaking news. And most importantly, a lot of news doesn’t happen at trade shows. I’m personally excited by the stuff we’ll be seeing at things like our Handmade Music event coming from DIYers.
Some NAMM news is already leaking out today, and on top of that I’m watching as sites are posting press releases that are clearly under embargo. Now, that might seem a good way to get a jump on the news, except it’s not.
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Having been published the old-fashioned way, I’m really interested to see what on-demand printing will make possible in publishing and content – and, particularly, what it will mean for Web entities like CDM. (We need a new term: Web Treeware?)
“What if, instead of targeting Web content to a single day, you turned it into an object that would last a season? What would you want to save and savor?”
In Brooklyn:








