cheetahflyer

Aphex Twin uses an obscure British synth to sell new EP

If you’re looking for the nerdiest way possible to market a music album, you’re going to have a tough time one-upping Aphex Twin. The Warp Records artist has used a rare British synth as the cornerstone of the record – one with a reputation for being impossible to use – alongside a speech synth for the ZX Spectrum computer. He and his label have been teasing the resulting EP with marketing that looks like a vintage synth flyer. But that’s not even the biggest measure of how serious he is about this. Aphex Twin went so far as to rent …

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Aphex Twin Releases a Whole “F***ing Racket” Free, Plus Reams of Studio Notes, So Go Nerd Out With Him

Few things would make my fingers go numb and my brain at a loss for words quite like this. But there’s simply not much to add to this, other than to say that Aphex Twin has released a 21-track modular album and loads of other things, plus pages and pages and pages and pages of interview notes via the wonderful noyzelab blog. There’s a two-part interview, and as for everything else, you might as well just head to SoundCloud, queue things up, and not sleep for a long time. (They’re all free downloads, too.) The whole thing looks like the …

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Apple’s One-Click Link to Remove Unwanted U2 from iTunes Marks a Textbook Marketing Fail

Execution is everything. Musical tastes are personal. And it seems that force-feeding people a new album from U2, unsolicited, doesn’t go over well. Apple giving away U2’s new Songs of Innocence is in itself not a bad thing. But there are two problems. One, the album is poorly reviewed – think Paul McCartney “Wonderful Christmastime” rather than Abbey Road. Two, because the album simply appeared in purchased music – and because iTunes (cleverly enough) displays what you’ve purchased from iCloud – it showed up in people’s collections when it didn’t belong. So, we’ve learned something. This doesn’t work. And as …

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networkawesome

Network Awesome Electronic Music Week: Way More Electronic Music Videos Than You Can Handle

Quit your job, leave your loved ones, stock up on food, and get ready to destroy your life with videos from YouTube. Network Awesome, a kind of curatorial “TV” network full of free online videos, has been assembling the best documentaries dealing with electronic music online, with hours and hours and hours of things that could basically keep you from, ironically, reading this site for the rest of the week if you like. This isn’t just some random assortment, either. There are thoughtful assortments and surprise discoveries, including a celebrity-chosen set of some pretty far-out live shows pulled by Jan …

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