The market is clear: guitarists (and other instrumentalists) want to plug in a piece of hardware, fire up their Mac, and start playing with GarageBand right away. The announcement of Apple’s new Logic Studio 9 last week coincided with the release of new hardware from Apogee, the audio vendor that has gone Mac-only and Apple-centric. Today during a meeting with Apple, I got my first in-person look at the GiO (pronounced “Geo,” like the compact car, not G.I.O. as would rhyme with G.I. Joe).

A number of impressions that I didn’t get from the press announcement:

What do most musicians really need out of an audio interface? The answer to that question can vary wildly, but for a whole lot of people, it’s as simple as wanting to get an instrument and/or vocals in, and a basic, high-quality stereo mix out. That’s it.

That’s part of why Apogee’s new compact ONE audio interface could be a huge hit on the Mac. Let’s reduce its specs to the basics:

• It lets you plug in a mic, with a preamp and phantom power
• It lets you plug in an instrument (high impedance — so think your guitar or bass)
• It has an internal condenser mic, so you can record on the go even if you don’t have a mic handy
• It has a stereo output for headphones or powered monitors
• It has a nice big, shiny knob and lights for levels.
• It’s really small.

Apogee’s converters are some of the most respected in the business. If this is up to their usual quality, that could make this a really special box – as a basic audio interface or an addition to your gig bag. This interface does 44.1/48kHz, 24-bit.

And it plugs in via USB with USB power support, so if you got one of Apple’s FireWire-less MacBooks — before the recent refresh returned FireWire — you can actually use this.

There is some bad news. This is really a single-input box; you can’t even use the instrument in and the mic in (even the internal mic) at the same time. That seems an odd choice, as it wipes out a whole bunch of singer-songwriters. The output, likewise, is unbalanced and out of a single 1/8″ jack, which isn’t always what you want out gigging. And the ONE, pretty as it looks, has some stiff competition in the affordable USB market. On the other hand, if these specs do fit what you need, the ONE’s stablemate Duet had fantastic quality and uncommonly plug-and-play operation and Mac OS integration, making this really appealing for the Mac crowd.

And you’ve got to love that optional mic stand mount and design. It’s also really, really small – 4″ W x 6.3″ L x 1.5″. Apogee says “pocket-sized” which is a stretch unless they mean overalls or someone’s metric conversion is off, but it is nonetheless very portable.

Now, Apogee, if we could just get a ONE AND A HALF for people who like this but want balanced 1/4″ outs and two simultaneous ins instead of one… (Yeah, I know, you can’t please everyone.)

The ONE ships in late July.

http://www.apogeedigital.com/one

Thanks to Kevin Vanwulpen for the tip!

Apogee Electronics has just announced they’ve dropped support development for Windows. Now, that’s their prerogative – not least because customers who prefer using Windows can simply choose to buy their competitors’ products. But in a press release entitled “Apogee Discontinues Windows Support,” “Apogee Discontinues Windows Development,” Apogee decides to tell you why, if you’re using Windows, you’re using an inferior platform.

Correction: Apogee just sent an updated press release.

ATTENTION ALL RECIPIENTS: Correction to Apogee’s most recent press release titled “Apogee Discontinues Windows Support”.

IMMEDIATE: Please revise headline to read “Apogee Discontinues Windows Development”

Guess Apogee is either reading CDM, or they just got some email about that subject header. And yes, dropping development of new products is not the same as dropping support for old ones, so this makes more sense (though the arguments I’m making about the tradeoffs between supporting platforms still apply).

Apogee Electronics will no longer develop products for the Microsoft Windows platform. Apogee has made this decision in order to focus all research, development, and support resources on the Apple platform with its unparalleled power and stability. Apple offers a wide range of affordable, powerful desktop and laptop solutions ideally suited for music creation and audio production.

This comes as no surprise, as Apogee’s interface line has already focused on the Mac. And, honestly, maybe that’s a good thing; the added focus could benefit Apogee as a small, boutique vendor.

More helpful advice if you are using Windows:

Windows users can obtain the Apogee sound by connecting Apogee converters to their Windows-compatible audio interface via AES, optical, or S/PDIF. Apogee technical support will continue to support legacy Windows configurations installed on Windows XP Service Pack 2.

Well, of course, that’s correct: if you’re just using Apogee for their converters, you can connect to Linux or FreeBSD or an Amiga or whatever you like, provided the audio interface itself has digital ins and drivers on your OS of choice.

Now, don’t get me wrong, I think Apogee is free to do what they want. It also doesn’t speak well for Windows – it’s a vote against Windows as a platform and the costs of developing for and supporting it. But locking yourself to one platform has dangers, too. Apogee invested a lot of time and resources into supporting their Duet FireWire interface, only to see Apple drop FireWire from their non-Pro MacBook line.

Anecdotally and statistically (in surveys and server logs), we see about 40-50% of you using Windows. So, whatever Apogee’s opinion of the Mac platform’s merits, I don’t see this as making that market any less relevant. In fact, I expect the handful of vendors paying attention to Linux, too, could have an edge as platforms evolve over the coming years. Apogee may be better off focusing on the Mac, but that leaves some opportunities for those vendors supporting PCs.

As I’ve noted, unlike the new MacBook, the MacBook Pro revision retains FireWire, in the form of a FireWire 800 port. This does represent a switch to an NVIDIA chipset, so there may be new performance wrinkles with some interfaces. But it’s not the FW800 port per se you have to worry about. It gives you one less physical connector (previous MBPs had both a FW800 and FW400 port), but even the earlier models had just one bus for FireWire, shared between those two ports. There is a little bit of inconvenience there in that you need an adapter cable and have one less port free, but it’s much less of the deal-breaker the MacBook’s lack of FireWire or expansion is.

MOTU had already published a support note out about supporting FW800 ports — executive summary: don’t worry about it. Now Apogee, makers of the Mac-only Duet, weigh in:

Connection between a “late-2008″ MacBook Pro and Ensemble or Duet is made with a commonly available FW800 to FW400 adaptor or cable. The connection of Ensemble or Duet to a FW800 port is fully supported and in no way alters the performance of the interface.

Ensemble and Duet Compatible with New MacBook Pro [Apogee Digital]

Via MacMusic; thanks to USO Project

There’s a certain company — don’t want to name names, but it makes very popular products and rhymes with “Migidesign” — that sells decent audio converters and DSP systems at very expensive prices. They lock you into a single software solution, and when you want to go mobile, you have to give up all the pro-level audio equipment or lug studio-size gear with you.

Native alternatives have always let you choose your audio system, and that’s a good thing. This year, Apple worked with Apogee to allow users of Logic and other native platforms to use what most people feel are superior converters. And whereas running native on the CPU used to cause some serious problems compared to dedicated DSP hardware, modern Intel chips give you more capabilities than you could ever use. So far, so good. But the problem of mobility remained: the need for PCI Express slots means you have to lug around a tower.

Enter the ExpressCard slot on the MacBook Pro. By providing PCIe-style bandwidth, it’s now possible to use the same audio hardware on the road with a laptop as in a studio with a desktop. I got to talk with the top product experts from both Apogee and Apple about the new solution: Symphony Mobile. They’re very excited about it, of course, but I don’t think they’ll be alone: