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Pioneer focuses on scratch, battle, effects with new mixer

Meet Pioneer’s new push, a strategy aiming squarely at scratch and turntablist DJs and effects lovers, with or without a computer. If some of the latest mixers have conventional analog mixing, bread and butter features, and rotaries, Pioneer’s DJ mixer this week – isn’t any of that. Instead, the DJM-S9 is a “battle” mixer loaded up with extras and emphasizing scratch and effects features. And it is unmistakably a Pioneer box in that it draws heavily on wild effects. It’s a “party rocking mixer” as an artist describes it in the launch video. Also, watch the video. What you mostly …

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In Videos, a Battle of Controllers and Live Electronic Performance

In a competitive show of virtuosity, artists at an event in San Francisco over the summer battled to show that live electronic and laptop performance can be physical. It’s dance music that makes the artist sweat, and not just the audience. Hosted by the new Controllerism.com blog with San Francisco’s LoveTech and Slayer’s Club communities, the West Coast Championship Controller battle saw some fierce competition from some top names in live laptop music. The events itself was back on June 25, but this week, full video documentation has become available, so those of us who couldn’t be there can get …

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