Digital DJ Controllers: A Hybrid Numark Turntable, Stanton Sans Vinyl

numarkx2

Since this week has become Unplanned Unofficial Vinyl Week, I might as well keep going. Vinyl with printed timecode is just one path. Here are two examples (one recent, one upcoming) of products that have found other means of connecting digital sound to the turntable. If a product like Traktor Scratch or Serato Scratch Live represent the maturation of the integrated vinyl + hardware + software solution, these two tools virtualize the turntable experience in other ways. And they demonstrate just how much control technology can change in music, turntable or no.

The Numark X2, above, as pointed out by beatfix in comments, is a hybrid of two approaches. It’s a conventional turntable (meaning you can actually hook it up to an amp and hear something, which isn’t the case with timecode-encoded vinyl). But it also uses the turntable to manipulate an MP3 CD. Now, obviously, Numark has missed the obvious next step: why not transmit control data to a computer instead of a CD? The X2, with a street well below US$1000, isn’t new; it’s been around a couple of years. But I’m still waiting for the concept to be applied to a computer output. (Anyone?)

 

stantonsystem

In the opposite direction, the Stanton Control System, unveiled at NAMM in January and due to ship in June, does away with the turntable. The deck, the SCS.1d, simulates the feel of a turntable with a high-torque motorized platter and even a motorized pitch fader. Personally, I love this — and think it could be a sign of other, non-DJ controllers with tactile feedback. (You heard it here first. Uh … but I do expect that to take a while, as tactile control design is hard.)

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Pay What You Will for Nine Inch Nails, from Free to $300

Trent sez: “Buy all these music formats from meeeeeeeeeee!” Photo: Jenna Foxton.

Artists are known to mouth off a bit about the Future of Music and Digital Distribution and whatnot, but Trent Reznor is putting his money — and not money — where his mouth is.

Nine Inch Nails Menu of Ordering Options for Ghosts I-IV

via Mashable: Practice What You Preach: Nine Inch Nails Gives Away New Album

And they certainly have their bases covered with their new album “Ghosts”:

  • Get the first volume of the album free on torrent sites (or via the NIN site)
  • Pay US$5 for a download of all 36 tracks (take that, Radiohead!)
  • Get a 2 CD box set for US$10 (which also includes immediate full download of the tracks)
  • US$75 gets you the 2 CDs, a data DVD with the digital tracks, and a Blu-Ray disc with 96/24 stereo and accompanying slideshow
  • US$300 Adds four LPs on vinyl, two prints, and Trent’s John Hancock — limited-run 2500 pieces

everyformatI think they should have just kept going. You know, $800 gets you cassette tapes, Pro Tools session files, 8-tracks, surround sound. $50,000 adds an IMAX film (projector not included) and one of those little plastic mini records. $500,000 adds a DIY planetarium show, plus a special Buddha Box edition and a low-power FM radio transmitter so you can self-broadcast the album. $1 million and you get a Jaguar pre-loaded with a specially-signed sound system that plays the album, plus reel-to-reel multitracks. $500 million and Trent comes to your house, brings his studio rig and console, and re-records the album for you in your living room.

Before you assume the downloads are worthless, though, even the torrent file includes PDF “liner notes” and 320 kbps MP3 files. Buy the download and you have an option of either FLAC lossless or Apple Lossless audio — something I know readers here have complained about.

There’s only one problem. The fact that musical superstars are experimenting with various formats amounts to great research into what people may want. But if you’re not a Nine Inch Nails junkie, this is all awfully … well, complicated. For lesser-known artists, it seems like finding just one or two solutions that make most people happy is a better route, and it’s not clear what those are yet.

I’m personally most interested to see how the torrent thing works. Then again, with bandwidth costs plummeting, serving up your own audio — even lossless audio — becomes a viable option for artists and small labels. And so far, the torrent doesn’t seem to be cannibalizing the for-fee options, as NIN’s site says they’re experience high volume of traffic and orders. If enough people spring for the higher-cost options, the free versions may pay for themselves.

Beyond The Apple - Wal-Mart Music Landscape

Above: The future of iTunes? By dave_mcmt.

By now, you’ve likely heard that Apple’s iTunes Music Store has taken the #2 spot in music sales — all music sales – right behind retailer giant Wal-Mart. This tends to lead to one of two somewhat gloating reactions from Apple advocates. One is a sort of “rah, rah, go Apple!” attitude. The other is along the lines of “hurrah, discs are dead, go throw your CDs in with your eight tracks and vinyl while we leap into the future!”

A typical sentiment comes from Scott McNulty on The Unofficial Apple Weblog: “I have an iPod, an iPhone, an Apple TV, and I manage all my music with iTunes as I am sure many, many other people out there do as well… “

Eep. Any votes for “I have a Sony Cassette Walkman, a cheap mobile phone, a … TV, and I manage all my music on my bookshelf”? Is that more boneheaded nostalgia?

Of course, it wasn’t supposed to be this way — any of this.

Below: A future beyond iTunes (allegorically, perhaps). By mclgreenville / memorymotel

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Want to Encourage CD Sales? Add Crack, Guns

An RIAA/District Attorney training video warns about the dangers of CD spindles. But what could be inside? Photo: Hackintosh, apparently the Martha Stewart of hacker cuisine based on this innovation.

Suffice to say, we at CDM discourage pirating music. I should hasten to add, though, that we’re also generally opposed to terrorism, illegal firearms, and narcotics — just in case there’s any doubt. According to a training film produced by the National District Attorneys Association and Recording Industry Association of America, and leaked on the Interwebs (doh!), these things typically go hand in hand.

In the course of the film, the producers do stumble upon an interesting solution to the issue of sagging sales of physical CDs:

“There are some sayings in certain parts of the jurisdiction when you buy a CD, ‘would you like it with or without’,” Walters adds. “The ‘with’ is a CD enclosing a piece of crack or whatever the case may be. We, continually, in working with law enforcement, find that these locations have everything from handguns to large quantities of narcotics.”

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