internettubes

Flash Reaction: Apple’s Cloud Looks Useful, But Likely to Mean Little to Artists Initially

The Cloud is more than a hard drive in the sky. Photo (CC-BY) wheresmysocks. Indies, don’t fear the Apple. The world with Apple’s iCloud doesn’t appear to be that radically different than the one we had before. And that’s a good thing: the Web, not any one cloud sync service, is still the most revolutionary technology for connecting music to listeners. Updated: commenters online read this as complaining, so let me clarify: cloud sync has already had unfair expectations placed on it. It remains a no-brainer for Apple to implement. The question is, from an artist’s standpoint, what expectations should …

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clouds

High Anxiety: Even Before Its Announcement, Indies Concerned About Apple Cloud

Seeing clouds on a sunny day. Photo (CC-BY) Kristine Paulus. We’ll be watching Apple’s developer conference closely to try to understand the implications of a likely announcement of an Apple cloud music service for artists. While Google and Amazon are already testing those waters, Apple’s dominance of the software player (iTunes) and mobile players (iPod, iPhone) give it arguably greater weight. We should know more after the official announcement, but early reports suggest independent labels (to say nothing of unsigned artists) may have reason for concern. I think it’ll make more sense to analyze this once some of the secrecy …

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