We hear plenty of hype about the Web’s power for artists, but what happens in the real world? That question is doubly interesting now that Topspin, already influential in its early test run, is available to everyone. Atlanta-based artist Tricil joins us for a special guest post to answer just that. It’s a chance to peer in the head of a Topspin power user. (If anyone wants to rebut this with the Bandcamp perspective, go for it.)

Tricil, aka Johnny Jacobus, answers all this for us. His answers are glowing; he even worried that this might seem a little too Topspin “fanboyish” to post. But no worries here: if people are loving a tool, I want to hear about it. Johnny, take it away. (And readers, have a listen to his music, too – another reason to involve him in this question!)

To compare Topspin to Bandcamp seems a little unfair to me, for the former has a multitude of tools that go beyond streaming and commerce. Both are used by musicians like you and I to “get our stuff out there.” Tim O’Reilly said that “Piracy is not the enemy [of the artist], obscurity is” and I think that’s true. Ed.: Actually, it seems that Seth Godin said that, and Tim O’Reilly didn’t. But Tricil just said it, and someone else might, too. -PK

Be it Topspin, Bandcamp, or even SoundCloud, there are a plethora of ways to get your music out to your fans ears in much more intelligent ways than having a myspace with some tracks or hosting downloads on your own site.

Bandcamp’s charm when they came out in the post myspace-era was an embeddable, music-centric streaming site that had built in social-sharing, almost like SoundCloud with a commerce function. With Bandcamp, you can set up “In Rainbows”-style pricing of pay what you want and even do a free in exchange for an email much like Topspin. The downsides to Bandcamp are a sandboxed site with little to no css customization, so it’s harder to create a more “branded” presence going the all Bandcamp route.

Topspin is different. They seem to be the pioneers of the “email for download” thing, which to me is your first price point. You could host them on SoundCloud, Last.fm or your own site and get 1000s of downloads, but wouldn’t it be nice to tell those 1000 people about your new album with an exclusive offer to download another new track? Anonymous hot-linking downloading is great, but having permission to go Direct to Fan is even better. This is the strength of Topspin’s email platform. Additionally, you can segment your fans so I can holler at my three fans in Peoria, IL about my next show there (TBA). Geo-tagging is done by clicking on a link in a confirmation email, COPPA-compliant. No spam here.

Bandcamp’s real appeal came from the universally embeddable streaming players that work via HTML5 and within Facebook as well. As you can see from a recent Topspin blog post that bizarrely features me, these are coming to the Topspin world as well.

Bandcamp has added email for download functionality as well, but I don’t think its email backend is as robust as Topspin’s. I believe it’s through FanBridge and that’s on a separate site, whereas in Topspin, it’s all self-contained in the same app, along with stats on plays, emails, geodata, and NextBigSound integration. (NBS is amazing, it’s like Google Analytics for musicians). Ed.: Finding the exact answer to this question on the Bandcamp side is difficult, and I think best left to a story that covers Bandcamp specifically. Bandcamp added this functionality in 2008, according to a site blog post, and continues to evolve, too.

Real case scenario: I put up One Day Soon for free download as part of an upcoming Atlanta show promotion on my site. [Ed.: See link above.] I emailed the Atlanta people on my list (about 15%) a link to download the sampler from all three bands and told them where to buy tickets and asked them to share the show info with their friends. I didn’t want to tell the other 85% about a show in Atlanta they can’t go to, so for them I gave them a link to my new song and made up a contest to make the cover art for One Day Soon (right now, the cover art is the flyer for the aforementioned show, and from May 15th on, that’s a little silly). The contest is cool, I think: you post your art on my Facebook wall, and whichever one has the most “Likes” and “TRICIL-ness” wins. One email campaign for one new song, split across the country in two presentable formats.

Speaking of Facebook, Topspin has an upcoming Facebook store that’s going to look a lot like their “spinshops” (which is something they offer for every artist, self-serve or not that works like a splash page for downloaded media, a sort of “while you’re here, maybe buy a T-Shirt?”). Commerce on Facebook, without leaving Facebook. Additionally, you have the option of sharing media for a Facebook Like or a Tweet. You can connect with your fans and grow your networks too, not just via email.

Speaking of T-Shirts, one thing that Topspin does in spades is physical media and merchandise. I know Bandcamp has that BCWax thing, which seems cool. [Ed.: It's a vinyl label, though with only two releases so far, it looks pretty tightly curated!]

Topspin lets you bundle, say, a T-Shirt with an artist’s entire discography in any format from MP3 to 24-bit wav and lifetime VIP access and iPhone ringtones, if you wanted to. This is exactly what I have setup, and it’s my highest selling item, outselling $2-$4 digital downloads. People still like tangibility and the music experience really is being re-bundled. VIP access is cool, you connect with a network like Google, OpenID, FB, Twitter, AOL, and you’re given access to download specific packages. A way to cater to superfans.

Finally, one last thing that Topspin has in the tangible realm is Ticketing. You print (or save the PDF on your iPhone) and bring out your ticket to a show, and you can use the Topspin iPhone scanner (no love for the Droid or BB folk, sorry) to check in your fans. Sell a bundle with a CD, an instant download, and some tickets and you just bypassed both Ticketmaster and a record label.

So, there you have it. Here’s a bit more reading on the latest from Topspin, and a nice live release to grab. I expect this will cause us to hear from Bandcamp (and others), and hopefully even better, real-world users of those services.

I’d like to hear what you think of the alternatives out there, what’s available and what’s missing, and even if you’ve found ways of working across sites. And I hope in the process, we get to discover some new music, too. Let us know. -PK

Topspin blog:
Major Updates to Streaming Player Coming Soon, Embeddable Store Offers

The Unbundling (and Re-Bundling) of Music – interesting business analysis, including some discussion of SONOIO, the artist who recently won recognition from Topspin and whose DIY synthesizer presents a very different vision of the technology of music distribution! (More on SONOIO soon!)

http://tricil.net/ – Tricil’s own Topspin-powered site

Israeli funk musician and producer Kutiman, creator of the famed Thru-You, is back with an encore. Once again, he’s mixing the best performances of YouTube into a single video. Calling it a “mash-up” is perhaps unfair: this is really mix and remix. It’s no different than laying down multiple tracks in a studio, except that the players were working independently in different parts of the world. “My Favorite Color” is a jazzy, soulful number, particularly carried by those incredible vocals on the original song “Green.” The rest is really arrangement, and it works pretty darned-near perfectly. (An occasional ragged rhythmic edge seems only fitting to the form.)

This raises a question. I don’t think anyone would question that the ability to work musically in the same room, to pick up on physical gestures, eye contact, and inhabit the same space together is the ideal for collaboration. But there’s no reason that shouldn’t stop musical expression from taking place in less-than-ideal circumstances, too. You could think of it less as a poor substitute for playing together in a room, and more an improvement upon lonely solo production, a chance to add collaborative musical experiences to, say, time late at night after a long day of work. It could the ability to share something with someone who would otherwise be separated by geography – as imperfect as a letter from a pen-pal, but also as intimate.

As the above video hits my inbox this week, so, too, does a new video from the creators of Ohm Studio. Among other ambitions, they hope their software production workstation, now in progress, will be Internet-connected and collaborative. In its execution, it represents nearly the opposite of the YouTube video above: whereas a tool for simple YouTube sharing is mixed together by hand, an accidental session, this software is engineered with intricate connections of workflow. On the other hand, they both represent the same idea: cloud-connected creation, across geography, between human beings.

Software workstations have traditionally not only emulated studio hardware, but assumed one person in front of one computer working in isolation. So part of what the Ohm crew have to do is to answer how one piece of software can be used by more than one person across the Internet. They make an effort to do that in this video; it’s best to watch. (Thanks to Cid Andrade from Ohm for sending this our way.)

They write:

Ok, the Ohm Studio brings real-time music collaboration. But when two people are working together in the same project, how exactly does it look like?”

We’ve just put online a sneak peek of it, a video capture of two people starting a track from scratch. We see both screens, listen to both audios, and understand how artists will be able to compose/produce as if they were together.

I still think there’s value in solo creation, but that doesn’t have to exclude collaboration. I’m curious – YouTube upload or sophisticated DAW, does any of this look practical to you? How have you collaborated online, if at all? (Or is it back to a rehearsal room or studio to work face-to-face?)

Tim Exile, laptop virtuoso, vocalist, and Reaktor software creator, has apparently taken a liking to the recording features SoundCloud is touting. He’s got a novel idea: you record samples into SoundCloud, he takes your samples and incorporates them into his set. It takes someone like Tim to pull that off; it should be a good set. If you have a day job, this one will be a bit tricky – the interactive online show is at 7pm today, Thursday, GMT (aka CUT) time; that’s evening for all of Europe but 2pm New York and 11am in Los Angeles, etc.

Do let us know how it goes (thanks for the tip, “wantless”!):

I’ll be taking sounds that you record and share with me in realtime using Soundcloud’s new capture & share feature. Just capture your sound, whatever it is, and share it with exile@timexile.com and I’ll weave it into the track live. Watch the preview vid above to get a peak…

http://www.timexile.com/interactive/

I’m curious to hear thoughts about how this recording feature could work. Keep in mind, what SoundCloud is doing is just taking a recording from a browser (in Flash) or mobile app (currently iOS) and uploading the file; it’s not really a cloud-specific recording. That means the idea could be ported to other service, or other clients for use with SoundCloud. Could this be useful for your music? What else would you want to see such features do?

Previously: Social Recording: SoundCloud Adds iOS, Web Record Buttons, More Social Integration

Does the world really need another DAW / music production tool?

That thought has to at least echo a couple of times in the back of your mind as you see a new attempt to provide all-in-one computer music making tools. But there are reasons to pay attention to Ohm Studio, aside from the fact that the music making application comes from a fairly beloved plug-in developer. One is, the tool promises to approach real-time collaboration and community (or “cohmunity,” as they say) from the ground up. It’s a desktop app for the cloud. That may or may not be of interest to you, but it at least provides differentiation.

Two, this week we get to find out that the UI looks quite gorgeous.

Cid Andrade of Ohm Force writes CDM with three screenshots of the new interface for the upcoming beta builds. (Previously, we had seen only alpha UIs.) It looks clean and clear; there are strong similarities to GarageBand (which in turn borrowed functionally from Acid), but with some twists. There are quick-access edit tools, freely-routable plug-ins, and lots of integrated tools for collaboration.

Cid walks CDM through what’s in the beta interface and how it works; see the callouts in the image below. (Thanks, Skitch!)

Cid explains:

1 – Sequencing Panel’s “Macro Viewer”: gives an overview of the whole sequence. The movable focus-square has two functions: it allows the user to navigate within the macro viewer and easily locate and go to some region of the sequence, and also shows to all other session members which sequence region the user is working on. In this example, this focus-square is the one controlled by the user who’s actually seeing this screen. It’s over the current selected pattern. All other session members will also see this user’s focus-square, so they will know what he’s working on. There will be an efficient color code allowing a quick visualization of each session member’s focus-squares and current selections.

2 – In this example, the macro-viewer is displaying two focus-squares, what would mean that there are two members working simultaneously in this session. The user who’s actually seeing this screen also sees this second focus-square (the one belonging to the other member) and thanks to that can know where in the sequence he/she is working on. Still, in this example, one user may be editing some rhythmic parts in the sequence intro while the other one is starting to compose a bass line later in the timeline.

3 – This is the current selection of the user who’s seeing this screen. The other members can see a colored pattern in one of the focus-squares that the macro-viewer is displaying. By the color they’ll know which user is.

4 – These are the “power tools”. An user will be able to make all possible audio/MIDI edits using only these tools, as their function can be altered by pressing some keys (of course each edit action will have its respective keyboard shortcut so none will be obliged to use the mouse all the time).

5 – This is the Gear Panel, where the members of a session will place (and freely route) audio effects and virtual instruments (in addition of Ohm Studio’s own built-in effects, it will support VST and VSTI).

6 – The Gear Panel’s macro-viewer. Works similarly to the Sequencing Panel’s one, this time allowing an user to navigate within the Gear Panel (which is virtually infinite in area) to easily locate a specific region. It’s also useful to let each session member know on which Gear Panel’s region the other users are working on, and see/show each one’s current selections.

Thanks, Cid!

The beta is scheduled to start mid-December. There’s still time to sign up, says Cid, if you’re interested in testing.

http://www.ohmstudio.com/ask/for/beta

…and Ohm have plenty of other information about how they’re handling collaboration, community, and versioning, all essential when your project is shared by others:

http://www.ohmstudio.com/

Surprise! Plug-in developer Ohm Force, known for their plug-ins (like effects Ohm Boys and Frohmage), today tease an upcoming collaborative host. It looks like the sort of thing Apple could have done, but hasn’t. There’s a GarageBand-style MIDI and audio editing pane, plus semi-modular routing of plug-ins on a pretty, graphical surface that resembles the “cheese grater” perforated aluminum of a Mac tower, and pop-up window palettes that resemble those we’ve seen on the “flattened UI” of the iPad.

The real feature here, though, is collaborative editing in the “cloud”: sessions are uploaded to a server, which in turn keeps track of versioning. (Actually, it’s quite unclear how that works collaboratively – this means you can “undo” from one version to another, but I can’t tell whether collaborators can try different “forks,” or if it’s all one set of linear changes.) The changes are “real-time,” though usually the trick to allowing international collaboration over the Internet is to make things delayed enough that everyone stays in sync.

There’s also an accompanying Web community for connecting with collaborators. Everything else about the product, however – more features, pricing, and specifics of how it all fits together – is as yet unknown. Mac and Windows are both supported, though – something Apple would not have done, most likely.

It’s an interesting idea, one I think we’ll see more frequently as connected applications grow in popularity. Among other options, Ableton had promised something like this with Share and then fell off the radar. Image-Line had a collaborative tool called Collab for its FL Studio, then abandoned it. The most significant competition comes from tools like Indaba. Indaba’s edge: by being powered by Web tech, you can do all your editing right in the browser; serious users can then keep using their host of choice and just bounce out audio. But while Indaba has an offline editor, too, the addition of plug-ins in Ohm Studio is a big change.

I do wonder with all of this, though: are we consigned to collaboration existing only in proprietary, integrated app-website combinations? Isn’t the whole lesson of the Web about open standards and platform-agnostic communication? Having said that, what would a more open tool look like – and what do people really want to do? (For instance, I wonder how hard it’d be to build a system that allowed open chat and transport control, with standards-based versioning and sharing, using the open-source DAW Ardour? See the post I’m … about to write … for the OSC end of this.) On the other hand, is the kind of integration Ohm Studio is offering necessary to make it all work together? (That last question we should be able to answer once this is in our hands and ready to try.)

I don’t wish to pre-judge Ohm Studio – on the contrary, I think this is a provocative product teaser that immediately raises some of these fundamental questions. So bravo, Ohm, for starting that conversation; I can’t wait to see what you’ve cooked up. And anything that gets artists collaborating is potentially a very good thing.

In the meantime, readers, it seems the most important question falls to you. Do you even want to collaborate with other artists? What would an ideal system look like for doing so? What features would you want? How would you want to work? Is real-time important, or do you prefer some time to sit back and think about how elements combine? When you collaborate now, how do you go about it?

Updated: Your closest bet at the moment is NINJAM, which is integrated with Reaper – a host various folks are using already – or on its own. Using compressed audio streams and latency compensation, it allows the exchange of any audio, and it works on Windows and Mac. But it doesn’t exchange MIDI data. (The site refers vaguely to this happening some time in the future, but I’m unsure of their progress.) And it doesn’t have integration with the Web community, though as readers note, you may want to work with people you get to know a bit first, anyway. Thanks to “PooPoo the Korruptah!” for the tip. (Hmm, no way for me to say that and not sound silly.)

More importantly – anyone out there using it? Or is it just easier to send files back and forth?

http://ninjam.com/

The Music Bore – Video 2 from Nicholas Humfrey on Vimeo.

“I’m sorry, Dave, I can’t allow you to listen to Coldplay.”

What would radio be like if playlists were not only robotic, but had robot DJs pulling information from the Interwebs dynamically? That’s the question asked by the winning team at London’s Music Hackday last weekend, which created an epic mashup of data sources to produce a voice-synthesized IRC chatbot that researches and plays music for you.

Music Bore

Music Bore was just one of a number of projects developed in the weekend of musical hacking, some for listening, and at least one (a fantastic and free synth plug-in) for what we really like – production. With some of the world’s top musical coders in attendance, the results were amazing, even if not all projects were entirely finished. (Hey, that’s why they call it hacking.)

You can check out the full list on the wiki, but here are some favorites — and if you were there, do shout out to us as you put more documentation up of the event and projects.

Harmony Box by Dave and Mike is a synth plug-in for Mac (AU/VST) and Windows (VST, thus also Linux) that quickly creates lovely chords. I love the simplicity of the instrument – really lovely work, gents – and I think I may actually use it on a project. They accept donations if you’d like to see this instrument mature. Of course, with everyone else doing Web mash-ups, this didn’t win, but it’s more up our alley. (Web 2.0 – meh, whatever.)

The synth has its own project blog:
http://davenoise.com/blog/

Other winners (in our book, and as recommended by Harmony Box co-creator Dave Gamble):

LonelyHarps by Jamie Hollingworth and David Padbury is a Last.fm-based tool concept that helps you find dates – and choose the right tracks to set the mood – using music for compatibility. And, really, do you really want to date someone who doesn’t have musically compatible tastes? (I’m sure it’s just because they spotted lots of hotties on Last.fm, but…) The only bad news: the app didn’t actually get fully made yet, but we’ll stay tuned, gents. They do have impressive-looking formulas.

Music Zeitgeist by Cristiano Betta visualizes lyrics by decade, such as the 1980s, above. (Yeah, it was all about wanting and karma, the 80s.) Check out the project directly.

Theremag by Jono Cole and Jonty Wareing of Last.fm is actually the app I most want to see, but there’s no documentation yet. It’s a Theremin emulator on the Google Android-based HTC G1, with an unusual sensor — the built-in magnetometer (the one that normally acts as the compass) which was used to pitch-bend Michael Jackson. Once they get documentation up, expect to see it here. (I love that magnet sensor, too. Good fun.)

iPhone Music Visualizer by George J Cook and Matt Biddulph grabs Soundcloud files, analyzes them with Echonest (which recently got an iPhone-friendly Cocoa API), and then plays them back with a visualizer. It looks like a great place to get started if you’re planning on building something similar yourself.

In fact, it’s well worth checking out the wiki not only because some of the projects have (okay, sometimes-sloppy) source code, but point you at the resources you’d need to tackle something like this yourself if you’re a coder. And the event prompted a lot of folks from Last.fm to Echonest and BBC and others to get their APIs together.

It’s a terrific idea, and it sounds like we need another music hackday here. (Press releases, ahem, claimed this was the “first” music hackday, even though we’ve done a global event ourselves, but who cares — let’s do more!)

New York would make a nice base of operations for a similar event because a lot of folks with interesting APIs are here (or in nearby East Coast towns), but I think it’d be great to get more people online and not just in one locale.

What think you, sirs and madames? Tips on how we could make an online event work?