midimanannivers

M-Audio, AIR Join Akai, Alesis, Numark at inMusic: Q&A With New Owners, and a Timeline

M-Audio honored its Midiman roots with an anniversary edition of their (quite useful) MIDI interface line. Photo courtesy Avid. So, you own M-Audio and/or AIR stuff. You want to know what this means as Avid sells those makers to a new owner, right? M-Audio and AIR (formerly Wizoo) this week end their time as subsidiaries of Avid, and take on a new life at a parent entity now called inMusic. (That company has been known to us for some time as the home of brands like Akai, Alesis, and Numark, among others.) There’s a business story here, of course – …

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Avid Sells Off Consumer Side; Numark – Avid – Akai – M-Audio Becomes New Giant

M-audio, b-bye. A-kai, hell-o. Photo (CC-BY) Ludovico Sinz. Avid today announced sweeping changes in a changing market. Having gradually accumulated more businesses, the company now is selling many of them off, keeping its flagship video tool and Pro Tools audio products. Gone are the consumer/entry-level divisions – consumer-level Avid and Pinnacle on the video side and M-Audio on the audio side. Instead, Avid says it will be “more focused and agile” and will focus on the pro side of their business. The key here: most of Avid’s revenue is pro revenue. Combined, the divisions Avid is dumping pulled in just …

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A More Open Pro Tools 9 Works with Your Hardware, Workflow

To many users, it’s been a long time coming, but using Pro Tools software no longer means working exclusively with Pro Tools hardware. Pro Tools 9, announced today, is a “software-only” version. That is, you can use it with your hardware – your audio interface, your DSP tools of choice, even the built-in audio hardware on Macs and PCs when you’re on the go. Users are likely to remain fiercely loyal to their DAWs of choice, including Logic, DP, Cubase, SONAR, and Ableton Live. But today’s announcement is nonetheless big news for production. It means, on one hand, those tools …

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Avid Offers New Interfaces, Analog Warmth Software for Pro Tools HD

While out of the budget of many home musicians, Pro Tools HD remains the lifeblood of the studio, broadcast, and live worlds. Make no mistake – even in a slow-moving economy, that’s still big business. Users sometimes accept Avid’s hardware grudgingly, but revisions are significant news. Avid has promised a series of new products for its audio lineup; the first major announcements have arrived in the form of revised audio interfaces and a software effect for adding analog warmth to mixes. Both are targeted at Pro Tools HD. (The audio interfaces also support Core Audio and ASIO on Mac and …

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Digidesign Name is Gone, But Avid Reassures Customers in Open Letter

Avid users of the future? From the Vancouver Film School Sound Design for Visual Media program (CC-BY). A big motivation behind the push to unify its brands, says Avid, is that a new generation of independent producers is blurring the lines between video and audio work. Get used to saying “Avid Pro Tools.” Avid is retiring the “Digidesign” moniker this month as it works to unify its product lines in music production, music notation, and video production. I spoke on the phone yesterday with Mark Williams and Adam Castillo of Avid’s Communications team to talk about their plans. Today, they …

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Pro Tools Adds Snow Leopard, Windows 7 Compatibility; Other Fixes in 8.0.3

Pro Tools users, already switching to the latest-and-greatest Mac or Windows operating system? Avid has added compatibility with Mac OS X 10.6 Snow Leopard and Windows 7 in the company’s 8.0.3 upgrade to Pro Tools. Oddly, some of the Windows support is still listed as “beta,” while the Mac support is “official.” Nonetheless, I’ve heard reports of people using Windows 7 unofficially without issue. Here’s the status of the different operating systems and Pro Tools flavors:

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Pro Tools with Mackie Hardware: Avid Makes Deal to Okay Link

http://createdigitalmusic.com/files/2009/09/mackie820i_thumb.jpg”> It’s long been the case that if you wanted to run Pro Tools, you needed hardware from Digidesign. That’s why it was a surprise when Mackie announced new audio interface-mixer hardware that they said they had made work with Pro Tools M-Powered, which previously worked only with M-Audio gear. Digidesign parent Avid had made statements that they would champion “openness,” but it wasn’t clear at the time if that would extent to allowing third-party gear to work with Avid’s software crown jewels. We get our answer today from LOUD. There is a catch – you’ll have to pay extra …

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DAW Day – Pro Tools 8.0.1: No Windows 7 or 10.6 Support, End of the Road for Legacy

Pro Tools got an update at the end of August. A number of readers have pointed out that this is a milestone for what it includes, what it doesn’t include, and what it represents. What’s in 8.0.1 If you’re an existing Pro Tools 8 owner, you’ll want 8.0.1: Improved interface performance (“snappiness”!) Improved selection drawing in audio Workflow improvements, fixes Those of you who grabbed the update in the last week or two, I’ll be curious to hear what you’ve found in some of those subtler improvements. Avid, to their credit, does do a lot of work on these point …

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Pro Tools Minus the Hardware? Mackie Says New Mixers Support M-Powered; Q&A

It’s a Mackie mixer! It’s an audio interface! It’s both – and now it works with Pro Tools, despite the presence of an M-Audio or Digidesign logo anywhere on the case? The Mackie Onyx-i (note that it still has a hefty bulge below the back of the mixer). It’s been one of the few constants in music technology. To use Pro Tools software, you need Pro Tools hardware – that means M-Audio interfaces for M-Powered (and now Essentials) and Digidesign interfaces for LE and HD. Without M-Audio or Digidesign hardware actively plugged in, the software refuses to run. And there’s …

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Pro Tools Essentials and the Big Picture

A young, aspiring musician walks into a consumer electronics store. (Let’s call it Big Buy, and imagine people wearing… red polo shirts.) They wander into the game aisle and muse at the latest music games in the video game section – $60-100 in price. But there’s an endcap with something else: a box of Pro Tools that’ll run on their computer, plus a ready-to-use audio interface, for $99-129. Instead of Guitar Hero, they leave with Pro Tools – a name they already knew. See full details of the new lineup, with photos. This idea is nothing new – for many …

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