To many users, it’s been a long time coming, but using Pro Tools software no longer means working exclusively with Pro Tools hardware. Pro Tools 9, announced today, is a “software-only” version. That is, you can use it with your hardware – your audio interface, your DSP tools of choice, even the built-in audio hardware on Macs and PCs when you’re on the go.

Users are likely to remain fiercely loyal to their DAWs of choice, including Logic, DP, Cubase, SONAR, and Ableton Live. But today’s announcement is nonetheless big news for production. It means, on one hand, those tools may have to compete more directly with Pro Tools, at the same time that Pro Tools software has to compete more directly with them.

Now supported:

• Core Audio (Mac), ASIO (Windows) drivers: Now – as other DAWs do – Pro Tools will work with third-party hardware. Want to connect a MOTU or RME audio interface? On a plane rearranging tracks and want to plug into your MacBook headphone jack? Now you can.
• Automatic delay compensation The other end of the Pro Tools equation had once been relying on their DSP. Now, with automatic delay compensation included in-box, it should be easier to use outboard DSP effects from other vendors, like the TC PowerCore system or Universal Audio plug-ins.
• OMF/AAF/XMF interchange should make it easier to share files with users of other DAWs and non-Avid video solutions like Apple’s Final Cut.

Plug-ins in Pro Tools are still RTAS/TDM – no VST or AU support – but, well, that makes some sense. Major plug-ins are available for both, and adding another format would add additional support costs without any major advantages. (Supporting plug-in specs is tricky.)

Naturally, this being the version “9″ release, there are workflow enhancements, as well:

• More tracks and buses. Previously limited, PT now supports up to 96 mono or stereo-only tracks in the software version, and expands voices, buses, and aux tracks in both the software and HD versions.
• Time Code Ruler for easier video sync / post.
• More bundled in-box features (Beat Detective, DigiBase file management, full Import Session).
• EUCON hands-on control support (along with Avid, third-party options), updated 7.1 surround panner, variable stereo pan depth (closer to what you’d get from an analog console), and other enhancements).

Pricing: US$599 and up.
Availability: November 12.

http://www.avid.com/

If you want some follow-up questions with Avid, please fire away.

Other news: there’s some blurry purple lighting effect action on the box. How about that?

While out of the budget of many home musicians, Pro Tools HD remains the lifeblood of the studio, broadcast, and live worlds. Make no mistake – even in a slow-moving economy, that’s still big business. Users sometimes accept Avid’s hardware grudgingly, but revisions are significant news.

Avid has promised a series of new products for its audio lineup; the first major announcements have arrived in the form of revised audio interfaces and a software effect for adding analog warmth to mixes. Both are targeted at Pro Tools HD. (The audio interfaces also support Core Audio and ASIO on Mac and Windows, respectively.) They’re also the first to sport the Avid logo on the faceplate, though I suspect it’s the claims of improved quality that will earn the most interest from customers (and, likely, the most natural skepticism).

I was invited to a private press event last month at which Avid discussed their strategy and unveiled the new products. I would say the two major themes were quality and openness. In practical terms, that means that Avid claims these pieces sound better for your interface dollar, and that we’re beginning to see (legitimately) support for industry standards — see MADI, below.

There are three new HD interface offerings:

• HD I/O. 2 RU rack, 16×16 analog, 16×16 digital, 8x8x8 analog and digital. See full specs. US$3995.
• HD OMNI An all-in-one, 1 RU rack, 4×8 analog, 2x S/PDIF, 8x ADAT, 4 mic pres, 1 headphone out. Full specs. US$2995.
• HD MADI If you have to ask, you probably don’t need it, but MADI is a very big deal in terms of finally connecting Pro Tools HD to an industry-standard multichannel audio format. In fact, MADI likely should have become a broader de facto standard earlier. Specs mostly blank as I write this. US$4995.

Of these, the Omni seems like a particular sweet spot, particularly in that it is more compact. Note that it is HD-only, not an LE interface.

All of these boxes, as before, require internal computer PCI-bus cards to connect.

Avid’s competitors and critical users alike read CDM, which means that low rumbling sound, a bit like distant thunder, is probably them complaining about some features HD interfaces have lacked for some time. The HD boxes now operate as standalone mixers, offer headphone jacks, and an ample selection of inputs worthy of their studio name. Those are features hardly new to the audio interface world, particularly once you get well into four-digit gear.

The quality question is more elusive, though. On one hand, while a lot of audio hardware easily undercuts the price of these boxes, low cost is easy when you’re willing to make some quality compromises. On the other, I’ve talked to plenty of studio engineers who feel the HD interfaces haven’t necessarily hit the “pro” level they claim. (In fact, take the previous verbiage, drop the mention of “HD,” and we could have had pretty much the exact same conversation in 1998.)

On paper, at least, the next generation of HD interfaces is different. Avid has replaced the mic pres on previous models with newer options for the Omni and the I/O, something they emphasized at the press event. They’ve also looked at filtering and clocking – clock and jitter being major contributors to real-world performance. While comparing across product lines is harder, at the very least, the newer HD interfaces should be better than the older ones. By how much, and how this compares to competitive entrants, is something I hope the CDM community will continue to investigate – as well as starting to take these kinds of issues to task across product lines and budgets.

More on all of this soon, so if you have questions – and especially if you fall directly in Avid’s target market and can talk about how you use these products in the real world – send them our way.

http://www.avid.com/US/products/family/Pro-Tools

HEAT, Analog Warmth in Two Knobs

To me, the most interesting announcement Avid made is one that’s getting a lot less attention. The problem isn’t new: how can you model the sophisticated nuance of tape in a digital realm?

HEAT, an analog warmth simulator for processing your Pro Tools HD mix, is the creation of Dave Hill, the legendary audio engineer, producer, and designer. Dave’s been responsible for a lot of the best gear involving tubes in the last couple of decades, with notable creations for Summit Audio and now his own vendor Crane Song. (Think pieces like the < ahref="http://www.cranesong.com/stc8.html">STC-8 compressor.)

Dave isn’t new to TDM development; his Phoenix suite of plug-ins were an earlier attempt at doing what HEAT does. But Phoenix, from a design and interaction standpoint, was a bit more cluttered. You got a suite of plug-ins rather than a single solution, with bizarre labels like “Gold,” “Sapphire,” and “Opal” on a knob called “Luster.” (Sounds like the Spaceballs school of technical nomenclature. “They’ve gone to plaid!”)

HEAT is different. For starters, it’s not a plug-in. It’s a single, global control, as seen in our image above, which you enable or disable for tracks. When you want to impact the tone, you turn the tone knob. According to an Avid source at the press event, that was by design, so that you intuitively find a sweet spot in the sound rather than try to intellectually work out what impact you want. That knob actually consolidates a number of related simulations, which is something I hope to follow up with Dave about later.

I’ll say this: with HEAT and some other rivals entering the space, the days of bouncing out to tape may be over. Another prediction: while HEAT is not available in a native version, I’ll bet CPU-bound competitors will eventually get the sound right, as well.

HEAT is for HD only, at US$495. If you do have an HD rig or access to one, it’s available as a 30-day trial.

Avid HEAT

I expect Avid did not anticipate one unfortunate, topical coincidence of the name. How many studios in Cleveland do you think will buy a license?

Get used to saying “Avid Pro Tools.”

Avid is retiring the “Digidesign” moniker this month as it works to unify its product lines in music production, music notation, and video production. I spoke on the phone yesterday with Mark Williams and Adam Castillo of Avid’s Communications team to talk about their plans. Today, they released an open letter intended to sooth the nerves of customers. It seems that, judging by forum chatter, some Pro Tools users were concerned that the new branding meant the pro audio segment was being de-emphasized at Avid.

The branding change itself is not all that earth-shaking. Pinnacle, Sibelius, and M-Audio will all remain, because they’re names of product lines as much as brands in themselves. Digidesign will not, because “Pro Tools” is the brand everyone knows anyway. (I’d say the Pro Tools name has higher recognizability in the general public than anything else in the industry – video or audio.)

What I took away from the conversation, though, was that Avid really is endeavoring to pull together their different products and make some changes. Key points:

“Agility” was a word that came up a lot. Translation: Avid wants to be more responsive to change, and release, literally “more products.”

The unification of the brands is an attempt to get out of Avid’s silos. Avid today is a confluence of different acquired companies, all of them supposed to work together. But with the acquisition of Sibelius, of M-Audio, and of Pinnacle, we haven’t always seen those components function as a whole. Branding is the public face, but behind the scenes, there is an effort to change that by getting teams working with one another and developing products that complement and interoperate.

Going after the Preditor is another goal. The … wha? “Producer plus editor” — audio plus video. To that, I asked, what makes that important now? Hasn’t Avid been in the business for some time, and haven’t the enabling technologies been available for ages? Yes, responds Avid, but there is an uptick in customer demand, as old barriers break down. People are now doing audio post and music instead of just one or the other. Video people are doing more audio. Audio people are doing more video. And it’s clear that economic pressures and the rise of independent production are accelerating the trend.

“Open” was another word that came up. Now, obviously, Avid wants its own products to interoperate more effectively – but what about competitors products, I asked? Would Avid really deliver on this “open” promise? Avid says yes, and points to, for instance, recent media asset management that works with video rival Final Cut Pro. “It’s a cultural thing that we’re an open company,” says Castillo. “We recognize that, to win, you can’t just build bigger walls.”

Most importantly, says Avid, they want to start thinking about the future, ten years down the road instead of only the immediate future.

That means, rather than turning their back on audio or pro audio, they’re going to need more out of it than ever. It seems to me Avid will also need to make both its consumer and “pro” sides work, too, in order to survive and flourish. So I’m not surprised they want to be running on all cylinders.

Of course, branding is one thing: most of you, I suspect, who compose in Sibelius or edit in Pro Tools, care most about the actual material proof. I know one particular concern has been support options going forward. Avid did confirm that the support tiers they introduced in 2009, with different levels of support tailored to different interests and products, and more dedicated options for an additional fee, are the plan going forward. If you have specific questions, I can pass them along.

But don’t think I’m just taking Avid at their word – I know you won’t. We’ll keep the communication lines open and continue to keep you posted with what they’re doing.

In the meantime, here’s their letter:

The future of Digidesign: An open letter to customers

As you might know, one year ago we decided to combine all the Avid companies—including Digidesign, M-Audio, and Sibelius—into a new, unified Avid. Since then, we’ve taken steps toward transitioning Digidesign to the Avid name. We understand that you might have questions about the future of Digidesign and the product lines you’ve invested in. With that in mind, we’d like to share some information, answer some questions, and explain how these changes will affect you.

New website launching April 12th

Many of you told us that we needed to improve the navigation, organization, and the overall user experience of digidesign.com. In order to make these improvements, a major overhaul was necessary. On April 12th, we’re going to launch a brand new avid.com website that will include all of the digidesign.com pages—plus a number of enhancements to make navigation faster and easier. At first, the website will be US-only, but over the next few months, we’ll work on moving the international Digidesign websites as well. To help you get acclimated, we’ll be posting an interim page at digidesign.com offering links straight to the pages that are most important to you.

Why move the website to Avid.com?

Not surprisingly, many of you own products from multiple Avid companies—including Digidesign, M-Audio, and Sibelius—so we thought it would be more convenient to offer one centralized, unified website for all Avid products. We’re working toward providing you benefits like a simplified product registration process, single login ID, and a one-stop source for all product information, support, downloads, and news.

What will the new site be like?

The people behind the look and feel of Digidesign and M-Audio are now creating a new look and feel for all Avid—so don’t expect the new site to look like we sell IT products! It will feature completely new navigation and organization, making it easier and faster to find what you want. Overall, it’s a big improvement over the current Digidesign website. Our web team incorporated feedback from customers into the new site—we think you’re really going to like it.

Is the Digidesign name going away?

Yes, we are in the process of retiring the Digidesign name—but the products will live on. After talking with many of you, we discovered that most people identify more with the product names—such as Pro Tools, VENUE, ICON—instead of the company name (actually, there are some people who thought the name of the company was Pro Tools, so go figure…).

What is happening to the Digidesign team?

Rest assured, the same core Digidesign team of audio fanatics is still here, with offices in Daly City, CA. We just have a different logo on our letterhead. And since the transition, we’ve been playing key roles in creating the new Avid. Over the coming months, you’ll start to see our influence on packaging, videos, customer communications (like this one), and the overall look and feel of Avid.
Why is the Digidesign name being retired?

In today’s rapidly changing business environment, it no longer makes sense to maintain many separate brands. It’s also impractical to have multiple marketing teams, websites, newsletters, and separate methods for communicating with customers. Our new brand strategy is to combine everything under the Avid name. This will help us streamline operations and become a healthier company—which frees up more resources for product development. We figured that you’d rather see us put more money towards designing innovative new gear than maintaining five separate brands.

What does this mean for the Digidesign product lines?

You’ve seen a taste of what can be accomplished when we work together—products like Pro Tools M-Powered, Video Satellite between Media Composer and Pro Tools, the DSM monitors, and Sibelius integration into Pro Tools. Moving forward, audio and video are going to be equally important for Avid. We’re totally committed to Pro Tools, VENUE, ICON, and all the other product lines that used to be branded under Digidesign. Combining forces with the other Avid companies means more resources for our R&D department to work with, enabling us to release more great products than ever. We’re also committed to expanding our product lines further—in fact, we have some incredible new audio products in store for 2010 and beyond…
What about the M-Audio brand name?

We’ve begun the process of transitioning the M-Audio name to a product brand instead of a company name. You’ll continue seeing product names like the M-Audio Oxygen 25, and the M-Audio BX5a Deluxe.

What does this mean for the M-Audio and Sibelius websites?

Eventually, the M-Audio and Sibelius websites will be moved to the new Avid.com as well. But for now, those sites will continue to operate independently just as usual.

We truly appreciate your loyalty and continued support, and hope you take some time to explore the new website on April 12th. If you have any questions or comments, please join the conversation here.

Sincerely,

The Digidesign (aka Avid) team

It’ll be interesting to see what they’re cooking up in the audio department, and I intend to hold them to this “open” idea, as well. Stay tuned.

I expect readers have passionate feelings both ways, so let it out – and have a great weekend.

Pro Tools users, already switching to the latest-and-greatest Mac or Windows operating system? Avid has added compatibility with Mac OS X 10.6 Snow Leopard and Windows 7 in the company’s 8.0.3 upgrade to Pro Tools. Oddly, some of the Windows support is still listed as “beta,” while the Mac support is “official.” Nonetheless, I’ve heard reports of people using Windows 7 unofficially without issue.

Here’s the status of the different operating systems and Pro Tools flavors:

Windows 7

Beta support, available to download today: Pro Tools HD 8, Pro Tools LE 8, Pro Tools M-Powered 8
Full “official” support, not yet ready for download, coming soon: Pro Tools M-Powered Essential

Mac OS X Snow Leopard

Official support, available to download today: Pro Tools HD 8, Pro Tools LE 8, Pro Tools M-Powered 8
Full “official” support, not yet ready for download, coming soon: Pro Tools M-Powered Essential

Even if you don’t use Windows 7 or Snow Leopard, you should consider downloading 8.0.3; the release includes numerous bug fixes, including solutions for some significant issues and crashes and a whole bunch of video fixes.

I’m a little disappointed that Avid is this slow with Windows 7 support, given the relatively minor differences between Windows 7 and Vista, and, well, the fact that Windows 7 is an improvement over Vista. If you’re already on Windows 7 and try the “beta” 8.0.3, let us know how it works for you. As for Snow Leopard support, Leopard works well enough that it’s still the OS release on the Mac I’m most inclined to use; there aren’t any major changes in terms of audio and music support I’ve seen that would compel me to upgrade. That could change in the future, though, if developers take advantage of some of Apple’s under-the-hood improvements in the OS.

Pro Tools 8 Product Page with downloads, changelogs

Updated – this is not a “legacy”-compatible release. Note that 8.0.3 does not have support for PowerPC architectures or some older Digidesign hardware. 8.0.1 is the last release with support for that equipment. See, previously:

DAW Day – Pro Tools 8.0.1: No Windows 7 or 10.6 Support, End of the Road for Legacy

Upshot – if you want to support that hardware, you’ll likely need to stick with Mac OS X 10.5.x and earlier. (Some users have experienced good results with Windows 7 and earlier Pro Tools versions, because the OS is so similar to Windows Vista. That’s also an officially-unsupported configuration, however.)

See comments for some largely positive results with Windows 7 and 10.6, however.

It’s long been the case that if you wanted to run Pro Tools, you needed hardware from Digidesign. That’s why it was a surprise when Mackie announced new audio interface-mixer hardware that they said they had made work with Pro Tools M-Powered, which previously worked only with M-Audio gear. Digidesign parent Avid had made statements that they would champion “openness,” but it wasn’t clear at the time if that would extent to allowing third-party gear to work with Avid’s software crown jewels.

We get our answer today from LOUD. There is a catch – you’ll have to pay extra for the connection – but it does seem that the two will work together.

LOUD Technologies Inc. (parent company of Mackie®) today announced it has signed an agreement with Avid® that licenses the use of Mackie’s new Onyx™-i Series Firewire Recording Mixers with Avid Pro Tools® M-Powered™ 8 software.

To enable use with Pro Tools M-Powered 8, users will need to purchase the Mackie Universal Driver upgrade ($49.99 USD) at www.mackie.com. Once the driver is downloaded and installed, the Onyx 820i, 1220i, 1620i and 1640i mixers can be used with Avid Pro Tools M-Powered 8 software.

Of course, I imagine all of this prompts a collective eye roll from some of Avid’s competitors, since DAWs from MOTU, Cakewalk, Apple, Ableton, Steinberg, and others are all designed to work with a wide range of hardware – no fee-based driver upgrade needed. But for lovers of Pro Tools, this does mean a new choice, and it’s definitely a departure from tradition. If Pro Tools is your favorite DAW, this seems like very good news, as it’s an extremely versatile-looking interface-mixer that fills a gap M-Audio themselves hadn’t filled. Anyone with the new Onyx-i hardware want to let us know if you’re likely to bite?

http://www.mackie.com/onyxiseries

What’s in 8.0.1

If you’re an existing Pro Tools 8 owner, you’ll want 8.0.1:

• Improved interface performance (“snappiness”!)
• Improved selection drawing in audio
• Workflow improvements, fixes

Those of you who grabbed the update in the last week or two, I’ll be curious to hear what you’ve found in some of those subtler improvements. Avid, to their credit, does do a lot of work on these point releases, not only in bugfixes but in other improvements, as well.

Software update for 8.0.1 (LE + HD + M-Powered)

End of the Line

Pro Tools 8.0.1 is the end of the road for quite a range of "legacy" hardware. 8.0.1 (in one or several of its LE, HD, and M-Powered flavors) will be the last version to support:

• Original Mbox
• Expansion|HD Chassis
• Macintosh PowerPC Computers
• Pro Tools MIX-era Peripherals

See last week’s End of Software Support announcement. Now, I suppose you can look at this as glass-half-empty or glass-half-full; it means if you have a studio with that gear in it and a PowerPC-based Mac at its center, you have a stable, modern, brisk version of Pro Tools that could last you a while.

PowerPC support is generally waning; Apple also dumped PowerPC for its own Logic. But there’s still a surprising amount of life in the processor. MOTU’s Digital Performer 7, released this week (news story on that coming) will actually run on a 1 GHz G4; see their System Requirements. I wouldn’t recommend that system, necessarily, but if you’ve got a fast Mac tower with a PowerPC, it could still make a fine studio machine. And DP7 is also compatible with Pro Tools HD, including Pro Tools 8. Ableton Live, also popular around these parts, also still runs on a PowerPC.

New OSes? Not Yet.

Absent from the 8.0.1 update is support for either Snow Leopard (Leopard only is supported) on the Mac side or Windows 7. Now, in fairness, Windows 7 isn’t even shipping yet, though in stark contrast to Vista’s RTM version, developers I’ve talked to have found their software runs without modification – and can run better without intervention than under the previous Vista release, which is something that almost never happens.

Ordinarily this wouldn’t be a problem, but it does mean that studios with “legacy” gear could wind up with a version that doesn’t support Mac OS X 10.6 or Windows 7, if 8.0.1 is in fact the last version of that gear. It obviously won’t matter for the PowerPC Macs, since they run neither Windows nor Snow Leopard, but I can imagine some folks with the HD chassis or MIX peripherals who won’t be thrilled. It’s a small handful of people, but – well, before you complain in comments, yep, I’ve figured it out, too.

It’s been one of the few constants in music technology. To use Pro Tools software, you need Pro Tools hardware – that means M-Audio interfaces for M-Powered (and now Essentials) and Digidesign interfaces for LE and HD. Without M-Audio or Digidesign hardware actively plugged in, the software refuses to run. And there’s no way for a third party to get their audio hardware working with the software.

Or so everyone thought. Without the cooperation of Avid, Mackie says they have managed to get their Onyx-i mixer line working with Pro Tools, and they’ll even “certify” compatibility. At the end of July, a number of audio sites (including Mix and Sonic State, but not CDM) received a package with one of Mackie’s new mixers, a video, and a copy of Pro Tools M-Powered. The message: a “secret” driver provided compatibility between Mackie’s mixer-audio interface package and Pro Tools. (See Sonic State’s writeup.)

So, what’s going on?

Onyx-i – What’s “i”mproved

Before I get into that, first, a word about Mackie’s new Onyx-i mixers. Viral videos aside, I already know many CDM readers don’t actually like Pro Tools, and the Onyx-i has plenty of other features to recommend it. The original Onyx was already an interesting solution, with the potential to combine a full-blown Mackie mixer with a FireWire audio interface. But the hardware was bulky, and adding FireWire support required buying and installing a separate add-in card.

The Onyx-i solves both problems. The entry-level Onyx 820i model adds a compact, inexpensive (street just US$500) 8-channel by 2-channel output option. Also, all of the new Onyx line (up to the 16×16 1640i) have FireWire built-in – no expansion needed. The line still has a rather hefty bulge that sits below the mixers, but at least with the addition of the 820i, there’s an option I could imagine throwing in a backpack. (That’s good news, I think there are more scenarios where you might want simple mixing than need to lug around a 16×16 mixer-interface.) The cheaper Onyx-i models are also competition for the Cakewalk VS-100 I reviewed recently. The Onyx lacks the VS control surface, flash recorder, and the Cakewalk software bundle, but if you were more interested in the mixer to begin with, the Onyx series could be worth a look.

At the high end, the 1640i can stream full 16 x 16 audio channels in and out of your DAW.

The Onyx also makes “universal” compatibility a selling point, and that’s where this Pro Tools saga comes in. The Onyx-i is “qualified for use with all major DAWs,” including Logic, SONAR, Cubase, Ableton Live, and … Pro Tools M-Powered 8. Of course, the last entry was assumed to be technically impossible, and Avid has, to my knowledge, never been compatible with any hardware other than their own. (The only exception I can recall is the brief availability of something called Pro Tools FREE, which worked with standard audio drivers and cost nothing, though it had a number of other limitations.)

Mackie’s announcement came with this disclaimer:

The Onyx-i Series Mixers are qualified by Mackie for use with Pro Tools® M-Powered™ 8. Mackie will release a driver (via www.mackie.com) together with full details of how to use the Onyx-i series with Pro Tools® M-Powered™ 8 in the coming weeks.

Avid has declined to comment for the time being on the Onyx-i compatibility claim, though they at least confirmed that they were not involved.

Shaunna Thompson of Mackie emphasized to CDM that there was “no reverse engineering” involved in creating the Onyx-i driver for Pro Tools M-Powered, and that they were “in discussions” with Avid but could not comment further on those discussions or how Avid would respond.

Conventional wisdom about Avid and Pro Tools has been that hardware “lock-in” – the reliance on their hardware – is good for their business. That may well be, and I do believe in hardware choice; it’s part of why Pro Tools hasn’t ever been my main DAW. I do have to point out, though, that every other audio software maker, from big developers to people maintaining open source software, will tell you compatibility is a huge pain. Massive amounts of time get spent on testing and compatibility, particularly when you start combining different operating systems and different combinations of hardware and drivers. So there’s no question that the other thing Avid has been able to do is to reduce some of that complexity, some of the additional sources of support problems, and all the costs associated with both.

But that made me all the more curious about just how the Onyx-i support works.

Q&A with Mackie

CDM: Can you comment on the inclusion of Pro Tools M-Powered?

Mackie: The “Ransom Packages” that were sent out as part of a viral campaign included a copy of Pro Tools^® M -Powered^™ 8. However, the mixers do not come with a copy of Pro Tools; users will need to purchase this separately.

CDM: I’m sure you can’t talk about all the details, but is there anything you can say about how the M-Powered support was reverse-engineered?

Mackie: Mackie did not ‘reverse engineer’ support for Pro Tools M-Powered 8. We created a custom universal driver that enables use with all major DAWs including Pro Tools^® M -Powered^™ 8.

CDM: For that matter, at the risk of asking the obvious, why would Mackie want to support Pro Tools given support for other hosts and your own DAW (Tracktion)?

Mackie: The Onyx-i Series interfaces with all major DAW’s including Pro Tools^® M -Powered^™ 8 and our very own Tracktion Software. Our customers have been telling us for years that they want a mixer that can interface with Pro Tools^® – we are simply giving our customers what they want. 

CDM: Aside from the Pro Tools questions, I’m a little unclear – what’s new in the "-i" versus the original Onyx predecessors?

Mackie: The biggest difference is that the Onyx-i Series has deep FireWire integration. Now you don’t have to buy a separate FireWire card because it’s already built into the mixer offering a significant increase in performance and value over the older Onyx Compact Series. This effectively means you get a premium analog mixer AND an ultra-high quality digital interface. These are the tools you need for serious computer recording.

Every channel on the mixers can be routed pre- or post- EQ to the computer, allowing the user to choose whether to implement EQ to tape or not. Returns from you computer can be routed back through the channel strip for integration into the mix or for mastering the Perkins EQ.

So, Does it Matter?

It seems that if this had happened a few years ago, it might have been explosive news, which is not the sense I got with Mackie’s attempt to “go viral” with that guy, his little dog, and his pantyhose mask. Then again, I’d better not speak too soon, lest I wind up with 100 comments on this post…

For many users, people who want hardware choice may already have found DAWs with which they’re happy. Pro Tools has its loyal users, and people make great music with it – it just happens that the same can be said of Ableton Live, Apple Logic, Reaper, and many others (just in descending order of recent reader interest on this site). And, of course, Mackie also makes their own Tracktion. Mackie actually risks overshadowing the other news here – the ability to buy a single piece of gear that’s both a Mackie mixer and a FireWire audio interface for under $500.

On the other hand, it’d be a fairly significant acheivement to release this driver, and perhaps even to get Avid’s support. And while I had to ask the question above, of course, Mackie wouldn’t do this if they weren’t getting customers bugging them for it. That’s why interoperability ultimately matters: users want certain choices, and (perhaps rightfully) don’t understand why they might be denied those choices.

I’m going to place the burden on Avid on this one, for one reason: Avid claims “interoperability” is one of their new corporate goals. It’s never been entirely clear what they mean. Some of that goal seems to have more to do with interoperability between products in their own product line. (In fairness, that seems a logical place to start!) So I hope whenever Avid and Mackie do finish their discussions, whatever Avid’s decision, we get clear communication for exactly what the “new” Avid’s interoperability goals are. If they feel they have a case for not supporting hardware like Mackie’s, that’s their prerogative. I’d just like to see clear communication from either company, to explain to their user base why they make those choices.

And, of course, I don’t expect that communication from either Mackie or Avid will come from anyone wearing a mask and a disguised voice.

I’ll be watching for the outcome of the discussions between these two industry giants. Stay tuned.

A young, aspiring musician walks into a consumer electronics store. (Let’s call it Big Buy, and imagine people wearing… red polo shirts.) They wander into the game aisle and muse at the latest music games in the video game section – $60-100 in price. But there’s an endcap with something else: a box of Pro Tools that’ll run on their computer, plus a ready-to-use audio interface, for $99-129. Instead of Guitar Hero, they leave with Pro Tools – a name they already knew.

See full details of the new lineup, with photos.

This idea is nothing new – for many years, it’s been possible to do great stuff with $100 on a computer. But the most powerful brand in music production (Pro Tools) has remained notably absent. Instead, that hypothetical consumer would find a smattering of consumer-only choices with names they likely wouldn’t recognize. Meanwhile, the name “Pro Tools,” and the software interface that made it popular, have been limited to more complex offerings sold through specialists.

Today changes all of that. Gone is the idea that “Pro Tools” is only for the high end. Gone is the iLok hardware dongle. (You still need either the Micro or Fast Track interface plugged in, but the target market for this product may not care.)

There are three offerings:

A vocal studio, bundled with a USB mic (similar to M-Audio’s Luna).

A “recording” studio, bundled with a simple USB bus-powered audio interface (the previously-available Fast Track.

The “KeyStudio”, bundled with a 49-key USB keyboard. The software comes with 60+ virtual instruments, says Avid, so you’ve got quite a lot to play.

The software included in each has some limitations – it has 32 tracks (16 audio, 8 instrument, and 8 MIDI), and more basic routing options (3 inserts per track, 2 audio inputs, and 2 outputs). The absence of multitrack recording is probably the biggest restriction. But you nonetheless get a range of virtual instrument sounds and effects, plus a full complement of editing and mixing features.

On the same day that people are rediscovering The Beatles through a video game, and video games are causing people to rediscover music making, you can buy a studio for about the same price.

Now, if you’re reading this site, that’s probably not news. But it could be news to quite a lot of people who haven’t discovered computer music making. And it represents a tectonic shift in how the titan of music making software treats its flagship.

What’s hard to overstate is how profoundly Avid has changed overnight some of the rules they themselves wrote. There’s no diplomatic way to put this: for years, Avid/Digidesign has been a dinosaur, with all the negatives and positives that can come from that. They have all the heft of a dinosaur, the footprint – and all of the kind of ongoing assumptions about how to do business. The whole modus operandi of Pro Tools seems to have been protecting the crown jewels. The idea of something called Pro Tools sold to a genuine mass market at this price, without any differentiation between “consumer” and “pro” or “mass-market” and “musician” is largely new. And that could point to a sea change for the whole industry further in the future.

In fact, even Avid’s competition has followed the unspoken rule that your flagship product and the crippled version you sell to the mass market have to be kept isolated. Apple is careful to distinguish Garage Band from Logic, iMovie from Final Cut. Ableton’s entry-level versions of Live have key features removed – even the LE version that costs about twice what Pro Tools Essentials, with hardware, does. Cakewalk doesn’t call its entry-level software SONAR. MOTU doesn’t have an entry-level Digital Performer. Steinberg has Nuendo, Cubase… and, remember, most people who have never heard of any of these things have heard of Pro Tools. The result is the industry takes a bunch of names that aren’t well-known to the general public, and then …adds more.

The kind of gymnastics manufacturers do to keep the low-end from being the “real” product sometimes border on absurdist.

For instance, take M-Audio’s Fast Track, the interface now included with Pro Tools Essentials Studio. It’s a simple box with a USB jack and some audio inputs. But a first-time consumer probably wants to plug it into a computer – including a Windows PC that lacks a pre-installed GarageBand – and have something happen.

The Fast Track is marketed as coming from “M-AUDIO,” a company most people outside our bubble have never heard. It’s “compatible” with Pro Tools “M-Powered” (not an actual word). Oh, except that’s a separate purchase – and it comes with a special plastic USB dongle that you have to plug into your computer called the iLok. The average consumer hasn’t ever seen hardware copy protection.

On the Fast Track product page, the fine print about how the other software bundles work is longer than the description of the actual product.

*M-Audio Session software is available in Fast Track USB packages sold at consumer electronics retailers, and currently works only with Fast Track USB and M-Audio Micro hardware. If you purchased a Fast Track USB package from your local pro audio dealer, you received a professional software bundle including Ableton Live Lite. If you wish to purchase Session for use with your Fast Track USB, it is available directly from M-Audio for only $25 (valued at $69.95). Purchase Session now.”

What’s Session? That’s another software product, unrelated to Pro Tools.

Hell, I’m confused, and I do this for a living.

Now, instead of that complexity, you can get one box that includes both the Fast Track and Pro Tools Essentials, without any of the fine print. (As pictured.) If those stores had decent commissions, I’d just park myself in one around the holiday season.

Don’t get me wrong: Pro Tools Essentials has tough competition. GarageBand has been down this path before, minus the hardware and the “Pro Tools” name, but with the very serious “Apple” name attached. The aforementioned Rock Band franchise will now have its game songs produced in Reaper, a $60 piece of software that does for some of its advanced users what Pro Tools might. The hardware tie-ins here, ironically, may be less valuable to people than the software – Pro Tools, more than a keyboard or mic, is likely to sell the packages.

The bottom line, though, is that a box that says “Pro Tools” at $99 is important to the whole industry. And if Avid is redefining what a “Pro” tool is, something bigger than even Avid really is shifting. The technological shift is hardly new, but the ability to recognize that in the market has been a long time coming.

I’m curious to see what will happen next.

Avid, the parent company of music product makers Digidesign, M-Audio, and Sibelius, has decided to assert the brand of its mothership more aggressively. As near as I can tell, that means you won’t see the M-Audio, Digidesign, or Sibelius brand names any more – along with video maker Pinnacle. You’ll see, presumably, Avid Pro Tools? (Right now, you see the Digi site with an Avid banner across the top that says “Digidesign is Avid.” But that was true before, so I don’t really know what this exactly means.)

Avid has also unveiled a new logo made, cleverly, to look like transport buttons on video and audio equipment.

I have to say, I have extremely mixed feelings about this, for a number of reasons. And by mixed, I mean mixed – this could be really positive, or really … not. The good news is, having one brand and one brand strategy probably does make a whole lot of sense. The (potential) downside:

• Avid may be the weaker of the brands here. It’s known among video people, but not necessarily even beloved there. Digidesign and M-Audio, meanwhile, touch wider user bases, and have real resonance with musicians.
• Will combining video and audio products actually work? Will a single brand really help? Sony has tried to do just this, with less-than-stellar results – perhaps because the video, audio, pro music, and “consumer” music markets (and their many factions within those umbrellas) are so particular. Sony has much bigger brand recognition than Avid (understatement), but even that hasn’t really made products like Acid or Sound Forge or (for video) Vegas substantially more popular. It works for Apple, but that’s because people associate Apple’s products with the computers they buy – and, well, they’re Apple and normal rules don’t seem to apply.
• You can’t read the new logo. Sure, the triangles are clever, but you can’t actually read the letters. Also, aren’t old-school hardware transport buttons a bit dated in this day and age? I’m going to assume all of that gets sorted out in practice, so I’m not actually worried about this, but I did have to point it out.

On the other hand, Avid’s combination of Digidesign, M-Audio, and Sibelius, plus the Avid/Pinnacle stuff on the video side really is a whole heck of a lot of what the music and video production world is about, and that hasn’t been clear. So despite the caveats and dangers, there is potential here. It’s all in the details.

And more important than branding is how Avid relates to its customers, and how the company operates. If that goes right, the brand will respond.

The press release promises not just a new identity, but a “new strategy” and “a new operating model.” But it isn’t clear, yet, what that actually means in the real world, particularly on the audio end.

http://www.avid.com/us/pressroom/brand-identity.aspx

The press release isn’t terribly encouraging, though, as it immediately shifts to Avid-centric, ultra-high-end / pro video solutions. Those products are extremely important. It’s tough to know just how anyone could find a way to relate that to a person buying a $100 plastic MIDI controller at the other end of the market, so I don’t envy the job of the business folks at Avid. At the same time, I do believe it’s possible to run a business that covers that gamut.

I’m going to talk to the Avid folks about this next week to get a better understanding. But because I expect many pro audio folks will react similarly on first brush, I decided in the interest of bloggy disclosure to go ahead and publish my initial reaction.

Let us know your questions or thoughts, and I’ll pass them along to Digidesign/M-Audio Avid next week.

I know some people were wondering about this – it’s now official. Digidesign reports Pro Tools 8 is actually shipping now, with the integrated MIDI edit window, score notation editor (via recently-acquired Sibelius) right in the DAW, bundled instruments and synths, some amp simulation, “Elastic Pitch,” and additional insert slots.

None of this is huge news to users of competitive products, with the notable exception of Sibelius notation integration. I’m very keen to hear how people actually use that, because the score facilities in tools like Logic aren’t competitive with favored tools like Sibelius and Finale, in my experience. On the other hand, many people are perfectly happy keeping their scoring and audio editing workflows separate from one another – particularly if you’re using Pro Tools for audio editing and Sibelius to write that new string quartet. So as this ships, do let us know how you’re using it, or if it’s a non-starter.

So, what does it cost to upgrade?

Pro Tools HD 8 Upgrade: $249 US
Pro Tools LE/M-Powered Upgrade: $149 US
Pro Tools M-Powered Full Version: $299 US (for use with M-Audio audio interfaces)

If you bought Pro Tools systems or upgrades since October 3, the new release is (rightfully) free.

Of course, that still means you might still be tempted to just go buy one of the cheaper Mbox products with Pro Tools LE included. There are also upgrades for the Music and DV bundles.

Note compatibility: Vista SP1 (32-bit only, still no 64-bit) is supported, as is Mac OS X 10.5.5. 10.5.6 isn’t ready yet, and Vista requires Business or Ultimate, which as I said in the past I still find pretty odd given that Home Premium is basically identical from a support standpoint. (Digi’s choosing to be a bit literal with that.) On the other hand, only Leopard support is available, whereas on Windows XP Home and Professional remain supported with XP SP3.

Once this arrives, I’ll be curious to hear about you. I’m happy doing my work in SONAR and Live at the moment, so I don’t think I’d be a fair judge, but someone who uses Pro Tools daily would be. Be in touch.

Pro Tools 8 Shipping [News @ Digidesign.com]