You’re now approved to DJ with your iPhone. Or at least the app is. I’m not sure if I can take credit for getting Apple’s attention, but Apple has approved the TouchDJ application from Amidio. That’s big news, partly because developer Amidio has consistently been at the forefront of musical development on the platform, including their Noise.io synth and wild hexagonal JR Hexatone Pro.

This also is a big blog to the theory that Apple is intentionally blocking DJ apps — and a big boon to the theory that the App Store is just plain clogged, even if it may be disproportionately affecting more sophisticated applications.

Features in the release:

• “Visual mixing,” with a clever interface that uses overlays atop side-by-side waveform views
• Pre-listening using a special left/right adapter
• Faux vinyl and spin effects
• Real-time scratching, looping, positioning, EQ, effects, re-pitching
• Onboard sampler with 3 WAV sample slots, recording from the mic
• Uses a separate MP3 library with companion apps, since it isn’t possible to DJ from the library you sync from iTunes

Now, to me, that last point is a fairly significant one. You have to load tracks you wish to DJ separately, in MP3/M4A format. And I’m sure that this will start various debates about whether you’d want to DJ on your iPhone in the first place. But don’t look at me — I just work here. I’d be remiss if I started out the week talking about apps stuck in iPhone limbo, only to ignore them immediately becoming available. And I will say, Amidio is one of the smartest mobile music developers out there, so it’s worth checking out the range of what they’re doing.

Whether petitions and news stories did help this app to get to the top of the queue or not, I have no idea. I think maybe I’ll start running screaming headlines with things I want in them, if only for good luck.

Tomorrow on CDM: “You Know What Annoys Me? The Fact That We Don’t Have Unicorns. Magic Unicorns. Who Speak OSC.”

Yesterday, I talked about two complaints of music developers writing applications for the iPhone. These come from developers who are really iPhone fans, who just want to get their software released and (for many music devs) better categorized on Apple’s store. Pajamahouse Studios, maker of the new Sonorasaurus remix application, follow up with a more detailed explanation of their situation.

These are not rejections; at least rejections are generally accompanied with some sort of suggestion of what would need to be changed. They represent the dreaded iPhone developer “limbo,” in which an application is neither rejected nor approved. For Sonorasaurus, that’s been the state of affairs for over two months. As the developers explain, there seems to be nothing unusual about their app:

• Library access: It doesn’t access the iPhone/iPod music library. (no application is allowed to do that, which incidentally limits a lot of the DJ app possibilities of the device) Clarification: The status of the music API itself is unclear; some developers report just this sort of approval delay when trying to use it. [Source] Also, access to files inside the media library is not directly possible, which can be compared to the status of Android.
• File access: A separate http server is provided, with a parallel library, for users to store their own tracks – again, something found on numerous other approved applications. This doesn’t use the included library.
• Included music / music distribution: Five included songs are for testing only – something found in a number of other, similar applications that have been approved. The application is not an alternative to iTunes for distribution.
• Media decoding: Custom MP3 decoding technology – something not provided on the iPhone – was separately licensed. Clarification: This was not meant to imply that you can’t do MP3 decoding; the developers meant to make the point that they were not violating patents or licensing by using their own decoding, which presumably they did for the purposes of building a DJ app.

Of course, whatever the reason, we’ve seen in past applications suddenly approved after weeks or months, so who knows what will actually happen with this app.

Read the full explanation:

In Limbo Pt. 1 [Sonorasaurus]

While reading that, though, I also have to observe how significant these workarounds are. Without launching into an Android versus iPhone debate – believe me, there are many, many things to criticize about the Android as a platform, especially relative to music –  none of these is an issue on the Android. Forget platform wars or fanboys. Alternatives are good. I’d hope that we do have more than one approach to how to do this. These approaches should have to compete with one another, as they offer different tradeoffs and advantages.

If music is becoming an application, this kind of freedom is important.

Point by point:

• Library access: Android’s standard, supported APIs provide access to the media library and user playlists. Clarification: this includes direct access to the files and the ability to read from the buffer of these files (with some effort), in public, documented, approved APIs, with no chance of having an app rejected for the use of these APIs. My understanding is that this is not exactly the case on the iPhone.
• File access: Users are free to put files on their SD card over USB, and off-load those files – neither possible on iPhone. And yes, these will be integrated with the media library; iTunes-style sync isn’t necessary.
• Included music / music distribution: Including songs is actually a bit of a challenge, but you can freely download content and store it on the SD card. Because Google doesn’t have an equivalent of iTunes, that includes creating your own alternative distribution methods – meaning a label or music store can do make their own outlet.
• Media decoding: Decoding technology is included on the phone, including the ability to decode the open OGG Vorbis format. Clarification: Some folks read this to mean that the iPhone can’t decode MP3s, which was not what I intended; the key point here is that Android has in-box support for free formats and byte-level access to the audio buffers they give you, by default, straight out of the user’s media library. That is not entirely the case on iPhone.

Beneath all of this is the major fundamental difference, which is that you can install applications for Android whether or not they’ve been approved for Android. There’s actually a checkbox in the Market that allows you to opt into installing other apps you’ve downloaded directly from a developer or from another source.

Again, I don’t mean to make a pro-Android argument. In fact, I believe many of these items are also true on Windows Mobile, Symbian, and upcoming Linux platforms; I just happen to be working on Android now, so I’m more familiar with it.

What’s important is that this represents an alternative approach to how to provide music as an application, one in which the user is free to load content on and off the device.

Specifically, this paragraph jumped out at me:

Another problem would be that Apple could see this as a means to circumvent iTunes as a means to sell and distribute music. This we also addressed. These songs can only be used within the App. They can not be removed from the app / device for use elsewhere (iTunes on the desktop, burning to a CD, etc).

Now, we hear from many developers that the iTunes integration is something that attracts them to the platform. Likewise, many content creators will want just these sorts of restrictions.

But what if you want fewer restrictions? Let’s say you’re an artist releasing Creative Commons-licensed tracks, and you want to encourage remixing, sampling, modification, and free use of your tracks. Or what if you’re a label or artist collective, and want to experiment with new ways of using mobile for distribution, beyond what’s possible with iTunes and Apple’s stores? The same qualities that may attract someone else should, I think, concern you. I don’t think that necessarily means you shouldn’t write an iPhone application with your music, but perhaps you should also consider trying an alternative platform.

There seems to be a growing sense that the iPhone Way is The Only Way. Obviously, that’s not the case. This very debate demonstrates just how much room for interpretation the distribution of content can produce.

Critics frequently attach the phrase “lock-in” to Apple’s iTunes Store – iTunes – iPod/iPhone combination. But, in the post-DRM age, what does that mean, exactly?

First, you have to recall that while for many of us the manual drag-and-drop music management is appealing, it isn’t so for many average consumers. They want sync. That means that music will be stored in iTunes and synced to Apple devices and nothing else. Apple is serious about locking you to their store and their devices, enough so that they frequently update their software with special keys that prevent the use of devices. iTunes is “free,” but Apple determines which mobile devices you can use and which you can’t. And Apple has gone after anyone who dares give you the ability to use your own music software or own devices, including efforts (ironically) to make their iPhone and iPod work with Linux and open source players.

These efforts don’t protect the music or prevent privacy – they protect users of Apple’s software and mobile devices from using anything but Apple’s tools. Yet Apple has used the Digital Millenium Copyright Act to take legal action over anyone who dares to even talk about how to use legally-purchased music and hardware:

OdioWorks v Apple

Perhaps suspecting their case was too thin to defend, Apple eventually backed off that particular claim — after, says the Electronic Frontier Foundation, “7 months of censorship and a lawsuit.”

Apple Withdraws Threats Against Wiki Site

But the software and hardware locks are unchanged. And Apple has won, in my view, an even more important battle: they have a monopoly over mindshare.

Here’s an example from a recent review by Gizmodo of the Android 2.0 mobile operating system from Google, as implemented on the Verizon-distributed Motorola Droid. They have some fair points about Android’s maturity and strong and weak points. But note what they say about music sync:

The only way to get your music and videos on the phone is to manually drag and drop the files. There is no syncing, no easy way to get your music library onto your phone. How are normal people supposed to figure this out? Verizon reps actually joked about how putting music on the Droid is sure to make for a lovely Saturday afternoon. What. The. Shit.

In fact, this is technically accurate, to my knowledge, only if you’re using iTunes. That incompatibility is engineered specifically by Apple. It’s a “feature”: other vendors could make other devices sync with iTunes, but Apple engineers regular updates to prevent them from doing so. In fact, while Apple was conceding defeat in its efforts to censor the Web over its iTunes lock, it was simultaneously busy blocking the Palm Pre from working with iTunes. This should be especially sad to long-time Mac watchers, who saw a Mac community railing against Microsoft’s effective office software and operating system monopolies in the 90s. Those Mac historians should also recall the early development of iTunes and shareware predecessor SoundJam, both of which worked with a variety of hardware. Now, some members of the same Mac community cheer market share numbers and anti-competitive practices by Apple.

But, engineering aside, it’s really the mindshare battle that’s most impressive. Gizmodo, in saying the Android “doesn’t sync,” really means that it “doesn’t sync with iTunes.” And given iTunes’ massive market share, Gizmodo is not alone – I’ve seen similar complaints from other press outlets and, anecdotally, many, many users.

In fact, Android sync is supported by a variety of applications. In my tests, it works with the open-source players Songbird (Mac, Windows, Linux), Banshee (Mac, Linux), Rhythmbox (Linux), Winamp (Windows), Media Monkey (Windows), and yes, even Microsoft’s own Windows Media Player. Microsoft may restrict the use of its Zune media player, but ironically its music playback software is far more open than Apple’s.

By “sync,” incidentally, I mean automatically – it’s no harder to use these applications with Google Android than Apple’s iTunes and iPhone/iPod. I personally find most of them more flexible and intuitive than iTunes. And I can show someone in a couple of minutes how to manage their device via the file system, too – even “normal people.” (I definitely don’t count as “normal,” so no argument there. But presumably “normal people” can learn to use the Mac Finder, right? Apple certainly argues they can – then locks users out of that tool when they connect an Apple mobile player.)

This is not a pro-Android argument, despite the screenshot. Any music player or phone that supports normal disk mounting will work the same way.

Why should all of this matter to musicians? The reasons monopolies are a concern in the first place has to do with pricing, and media monopolies add to that control of culture and speech. Even if your music isn’t distributed through iTunes, pricing and consumption patterns, and even the kinds of music people listen to and where they discover it are now being deeply impacted by Apple. Apple, in turn, by convincing users that there are no other options and engineering interoperability out of their products protect that control, just as digital music is growing by leaps and bounds. (For statistical evidence of the resulting trends, see today’s other story, linked below.)

I spoke to the Electronic Frontier Foundation’s Senior Staff Attorney Fred von Lohmann in April about the paper-thin (literally) arguments from Apple, when Apple was trying to prevent websites from talking about the database lock between iTunes and mobile devices:

All Apple has told us about this is in the letter they sent to us in December, as posted on the website as an exhibit to our complaint. Apple simply cites the fact that the iTunesDB page authors said that the obfuscation mechanisms used to create the iTunesDB has “may reside” in the FairPlay DRM code.

…The important thing here is that the iTunesDB pages were simply discussions about what might need to be done to reverse engineer the iTunesDB hashing. There was nothing to indicate that the efforts had succeeded. So even if understanding the iTunesDB hashing mechanism somehow magically unlocked all of FairPlay (which would seem to be far fetched), nothing on the pages suggests that the authors were anywhere near that goal.

Note that at the time, the EFF did not claim Apple lacked the right to make these kind of locks. The EFF told CDM at the time, “They have every right to do – to try to block it. Apple can certainly try to block it. What they can’t do is use inapplicable federal law to use legal threats to get them to stop.” And Apple backed off those claims.

The issue is whether you should invest in a product that limits your freedoms to use it. And the issue for musicians is whether this kind of a behavior from a company with an effective monopoly is limiting the potential power of digital music listeners in the future.

This is not to say that there aren’t reasons to choose to use an Apple device or its iTunes software. As reader “low resolution sunset” says in comments on the previous story:

This is pure conjecture: but I tend to think that slick interface design, trust, and loyalty for the Apple brand identity is what’s winning them the dominant market share of downloads.

Indeed. So, why not rely on that design, trust, and natural loyalty? Why force loyalty through engineering? And even given these qualities, isn’t there a danger when one company becomes so dominant that people don’t so much as consider alternatives? What’s to keep Apple competitive on good design if they have no competitors?

I certainly can’t answer those questions. And in the meantime, I’m looking to other alternatives, alternatives that have made me quite happy.

More on what this can actually mean:

Digital Sales Up, But is Apple Monopoly the Price? NPD, Mint Data, Editorial Analysis

Mint.com, the online financial management tool, has put its numbers together with market researchers NPD Group to analyze music spending. The results: when it comes to consuming recorded music, digital music continues to rise. At the same time, so does Apple’s grip on the music consumption market, a combination that includes proprietary control of a music store, a music player, and the leading mobile device.

The NPD data should look familiar. Digital music is growing, and clearly it’s at the root of the record industry’s loss of revenue as consumers shift from physical to digital media. Also, Apple’s iTunes remains the lion’s share of the market – enough so that they effectively control distribution, pricing, and consumption patterns, the very definition of monopoly by most measures. (That’s even before you get to Apple’s effective monopoly over the computer player and mobile device, though my suspicion is that an all-out attack on the portable device could start to chisel away at all three.)

Even in the NPD data, though, there’s an interesting indicator: note that the “Other” category is roughly the same size as Apple’s main competitors. That suggests that there’s a plurality minority. And oddly enough, it’s right in the middle of this mysterious “Other” category that a lot of unknown music artists make their dollars, selling direct to listeners or going through niche sites. Artists I’ve talked to in the electronic genre have almost universally said they make nothing on Apple, while they do very well on a site like electronic-specific Beatport. And unlike physical media, it’s not a big deal for someone who loves electronic music to drop their favorite tunes manually from the Beatport store into iTunes and an iPhone.

Dig into the Mint.com numbers, and you see just how different stores can be. Per-transaction spending differs by an enormous margin. Brick-and-mortar retailers sell a lot more per transaction. True, this could include accessories like headphones at stores like Sam Goody, but it’s also interesting to note the gap between stores like eMusic, Rhapsody, and CD Baby, and the smaller per-transaction buy at iTunes.

While Apple buyers aren’t spending as much per visit, they’re visiting more often, and Apple’s move to variable has made a big difference. Buyers have gone from purchasing an average of 2-2.5 transactions to well over 3, coinciding with the introduction of variable pricing.

If you’re not a fan of monopolies, there’s just not much to be done to spin this data. As digital consumption has grown by an order of magnitude, nothing has happened – thus far – to change Apple’s dominant share of the market. And as you can see in pricing statistics, within the Apple ecosystem, Apple has been enormously effective in controlling the pricing of the product and spending habits of the consumers.

On the other hand, looking at the inverse situation, a lot of the most interesting activity is happening outside either the former brick-and-mortar or new digital iTunes economies. We don’t have data on a lot of these niche stores (Dancetracks, Beatport, Bleep, and so on), which grow in number and variety. We don’t have data on direct-to-consumer sales by artists. And we don’t have much data on legal free music consumption, music released as Creative Commons or pay-what-you-will. Just criticizing Apple for their popularity could miss out on what’s happening in these alternative channels.

Many of these channels have no obligation to share their statistics, but to any who are interested, I’d love to talk to you. (And I think CD Baby winds up being the most interesting stat here.)

This is also an excellent illustration of what online analytics can do with financial data. It certainly won’t ease anyone who prefers that this data remain private, but fans of analytics might also see potential for collective learning experiences from shared data. Data like this had long been privileged only to banks and credit cards; a service like Mint allows users to share such data with one another.

So, how are you spending on music?

And would you find it useful – or disturbing – to have that kind of data shared anonymously with other consumers?

Today was full of good news for people interested in carrying pads in the palm of their hand.

Fans of the Nintendo DS in North America, the Korg DS-10 Plus synthesizer for Big N’s game system is now coming to your side of the Pacific Ocean. (That also bodes well, I think, for other parts of the world.) The DS-10 I think really deserves some credit for making a straight-up music title a hit on gaming platforms, and its success certainly surpassed my own expectations. It’s not a game, it’s not an interactive experience, it’s not a music game – it’s actually a synth and music workstation that happens to run on a game platform. The DS-10 Plus beefs up the original’s features, though it now has a commercially-available rival in the form of Rockstar’s Beaterator for PSP.

In Plus for both the DS and DSi:

• MUTE/SOLO built into the SONG mode
• EDIT/PLAY enabled for all modes within the SONG mode

Apparently DSi-exclusive (as I had speculated in the original story on the new edition):

• Twice the analog synths (4 of them, instead of 2)
• Twice the drum machines (8 instead of 4)
• Twice the tracks (12 instead of 6)
• Expanded song mode: programmable track mute, realtime editing (that is, edit parameters inside the song mode
• Two effects layers instead of just the usual effects routing (the equivalent of running two instances of DS-10)

(Previously: Korg DS-10 Plus Coming, with Beefed-Up Features for Nintendo DSi)

I’m also pleased that, if the Joystiq story confirming North American distribution is correct, only the extra effects layers require the newer-model Nintendo DSi. It sounds as though the rest of this functionality works just fine on other DS models.

Correction: As Liam notes in comments, and as I’ve clarified above, many of the new features are indeed DSi-exclusive. That means this is probably worth upgrading if you have a DSi, and a reasonable purchase if you don’t already have DS-10, but something you’ll ignore if you have a pre-DSi system and the earlier DS-10 title. Joystiq apparently mis-interpreted the press release, which is easy enough to do; it’s confusingly written.

XSEED press release

Via Joystiq’s David Hinkle:
XSEED bringing Korg DS-10 Plus to North America

Super Cute Thursday (unplanned) continues, with an adorable indie rock coloring book. It’s hardly the first. STS9 and recently the lovely Riceboy Sleeps limited edition by Sigur Ros’ Jonsi and Alex came with coloring books. Perhaps inspired by musicians entering parenthood, it’s all the rage.

If you can’t be pressured to select just one band for your (or your kids’) coloring pleasure, here’s The Indie Rock Coloring Book, a project of the Yellow Bird Project, which gives to artists’ charities. You get to not only color but solve mazes and connect-the-dots.

Hey, with music increasingly intangible in the digital age and record sales dropping, it seems the kids’ activity book could be the future. And you get artists like MGMT, Iron & Wine, Bon Iver, and – pictured here – Joseph Arthur with his various stompboxes. Other artists involved with the project include faves like Au Revoir Simone, Broken Social Scene, Of Montreal, Rilo Kiley, and … many other goodies.

Electronic artists have been having a wave of babies themselves, so it seems an all-electronic coloring book is next. Perhaps a maze in Ableton Live’s Clip View, color-the-oscilloscope, monome Sodoku, fold-your-own-Moog… I could go on, but I’ll let you suggest some ideas and artists. (CDM Activity Book, perfect for long tours?)

Daily Dose Pick: The Indie Rock Coloring Book [Flavorpill]
Coloring Book
Yellow Bird Themesong

Rounding up my catch-up-on-iPod/iPhone-stories, here’s one from the developer perspective – one that could face music creation developers on the entire platform.

The Apple iTunes App Store now faces the risk of becoming a victim of its own success. Music applications could be a big part of that, without some adjustments on Apple’s part. The problem is this: incoming music “fan” apps could flood out the music production apps that had enriched the mobile software platform since its debut. I think the need could be really urgent. Consider that part of the appeal of Apple’s mobile platform – yes, even in stark contrast to the Google Android on which I’ve been developing myself – is its spectacular real-time audio tools. Combine that with a disproportionately large number of Mac-using musicians, lots of ingenious apps build on Apple’s Core Audio platform, and we’ve seen a mobile platform with an extraordinary number of tools for music creation.

The problem now is that that unique set of powerful apps could get overwhelmed by essentially unrelated “music” apps. A developer who has asked to remain anonymous is already campaigning for a change. He does a good job of explaining the issue, and what might need to happen to fix it. If you’re a developer, you can add your support and feedback to the idea.

Here’s the full explanation:

Hi Peter,
I am writing you with this email I have been sending other developers on the Apple App Store. Although you probably cannot go visit the apple developer connection website because you dont have a membership, I thought you should be informed about the discussion brewing there. Here it is:

Recently the Music section of the App store has gotten very busy with a new type of app, lets call them Artist Apps or Fan Apps. Some of these Apps are great resources for fans and artists reaching out to their fans and potential fans, and some don’t live up to their potential.

However, they are joining a category that previously moved a lot slower, as the apps that had been populating this category were apps with a lot of development put into them and therefore sold at a higher tier usually- but were released at a slower pace. A look at the top 100 paid music apps illustrates this nicely.

Customers perusing the music section to catch that next great sound generating tool (for example), could check in on the new releases section perhaps once a week or even once a month and have the opportunity to check out all the great new apps that had been released, without worrying that one was missed.

Now however, these newer Artist apps have flooded this category, and great apps are getting lost in the shuffle. On one day last week, there were 21 pages of Artist or Fan apps, with a few “other” apps strewn in the mix here and there, very hard to pick out of the jumble.

I understand that this may be happening in other categories for other reasons, but I only concentrate on the Music section since I am a music producer and music App writer.

I propose that we all get together to come up with some suggested sub-category names for the music category. I will start the list off and hopefully some of you will chime in and give suggestions for other categories or add more definition to a sub-category that is alredy here.

Once enough input is received, I will compile it into one bug report for Apple. i will then post the bug# for everyone to include with any correspondance with Apple on this issue.

New sub-categories for the Music section of the App store.

Music Creation:
Synthesizers, drum machines, sound generators, scoring and notation, sequencers, DJ apps, recorders (multi track)

Music Utilities:
Lyrics apps, iPod interfaces, visualizers, iPod controllers, song recognizers, concert finders,

Learning:
Metronomes, guitar and voice tuners, music slow downers, guitar tutors, chord apps,

Artist Apps/Fan Apps:
iLike apps, Deadmou5 app, PVD App, Underworld App, NIN, etc.

Radio Tuners:

AOL Radio, Pandora, Last.fm, individual radio stations

Please visit the Apple iPhone developer forums and voice your opinion/support!

https://devforums.apple.com/message/107989#107989

Definitely voice your thoughts to Apple, but I’d love to hear what you think here on CDM, too (especially since I know some folks at Apple do read this site).

With the weakened world economy, content in general faces plenty of gloom and doom. Advertising models are severely weakened. But, oddly, in the world of music, there are some positive signs that the shift to decentralized, online distribution might actually be going well — and maybe economic pressures are simply ensuring the parties involved find some way to make the adjustment.

And music distribution is becoming wonderfully weird and diverse – maybe far more so than in recording’s so-called golden age, an era in the past dominated by racial division, predatory labels, and a few dominant big businesses. (Money is tough as always, but it does make you wonder why we complain so.)

One sign of the shifting landscape: online streaming site Pandora is now actually calling for more performance fees — for terrestrial (AM/FM) radio, anyway. Ars Technica has been doing a great job of following the issue:

Pandora now pushing radio to pay for music, too

It seems Pandora – along with other webcasters – was able to cut a deal on webcasting rates, in a battle that put music listeners and makers at the center of a legislative struggle. Legislators had been the ones to intervene and save webcasting, under pressure from listener constituents and even musicians. Pandora founder Tim Westergren told CDM how dire a failure on these rates could be.

What the deal means is that we can return to the rosier vision of how online streaming could help promote indie musicians, something Westergren put eloquently in a 2007 interview with CDM. But looking back at Tim’s arguments from two years ago, a central tenant was fairness — meaning big, corporate radio broadcasters really ought to face a level playing field and start paying musical rights owners. (Public radio in the US, by contrast, is likely to benefit from the online deal, as public stations increasingly rely upon wider online distribution and even pledges from loyal online listeners. Moved from Omaha to Montreal? You can still listen to your favorite station.)

There are signs that not only have online music pirates moved to download stores like iTunes, eMusic, and Amazon, but to streaming solutions, as well. In one of a number of recent studies, for instance, the UK is showing online file sharing down markedly as legal streaming grows. To me, the most interesting thing about this is that it disproves a long-held industry assumption that habits, once set, wouldn’t change. For better or worse, the online world doesn’t seem to work that way.

Meanwhile, the lines between “indie” and “major” are blurring quickly. Again, Ars Technica:

Universal/TuneCore deal opens major doors for indie artists

The surprise there is that it’s not so much about distributing Universal artists exclusively – online artist services firm TuneCore is now opening its membership base to Universal and visa versa, so that Universal can discover new artists and artists get licensing and mastering services from UMG without the need for exclusive contracts with the major label. In fact, if there’s one word that sums up the future of music deals, “non-exclusivity” seems to be it.

(clarification) As kj notes in comments, I think saying this opens “major doors” is a bit of a stretch. It opens a small door at a major. But on the other hand, the idea of a label becoming an open service shop for artists – for offering, say, mastering for a fee as part of their revenue – is new and, provided it actually works, interesting. And it’s clearly part of a larger trend.

But I think the best news is the spread of unusual means of musical distribution. Eliot Van Buskirk writes a round-up of favorites for Wired Magazine. (And yes, while top ten lists are overused, they’re brilliantly appropriate when you actually have ten really awesome things.)

10 Weird Ways to Distribute Music

From soup cans to music boxes to iPhone apps, there are a few underlying trends in there. One is experimentation in the delivery mechanism itself (including 8-tracks and cassettes, really). The other is in what you can do with the media, as with the interactive remixable iTunes album, or even art books that extend what an album actually is.

As these spread, though, I have to optimistically think that this is more than desperation or brief novelty. Distribution media haven’t just shifted from one popular form to another; they’ve imploded. We’re rapidly approaching a “minority majority” situation in which no one format dominates the others. We haven’t gone from the compact cassette to the CD to the MP3. We’ve gone from the CD to MP3s, MP4s, lossless files for aficionados and lossy streams for kids who love on-demand, vintage formats, physical media and art books and software. Instead of being strange anomalies, these other formats may actually be the new normal. I think in a way the business model doesn’t matter, because, let’s face it, a lot of art making is about losing money. What drives artists is loving sharing the thing they’re making, and finding someone who wants to love it, too. Some people will make a great business model around that, while others won’t.

But if you’re a music lover, we could be facing a new golden age. And if you missed compact cassettes, good news – they’re back.

Trent Reznor posted yesterday that the Beastie Boys’ Ill Communication reissue is “how you sell music today”. As a rebuttal to the usual “that only works for established artists” replies, he’s followed this up with an extended post on what artists who haven’t reached the Beasties or NIN level of profile can do to get established.

NIN’s $300 deluxe edition of Ghosts sold out in under two days, grossing $750,000. The first week combined sales grossed $1.6million, despite being released for free under a Creative Commons license. (Photo CC Nick Humphries)

Having been part of a reasonably high profile band with an album released through the label system, Trent’s post reads like a list of “how I wish it had been”. Every point he makes is absolutely spot on. The article is filled with active verbs. Make. Give. Sell. Share. Release. Start. Engage. Film. This is the crux of how creators succeed in the digital age: They do things. Rather than waiting for someone else to tell them how to make money from a product that can be easily garnered for free, the people who are doing well are making it up as they go along, trying new things. You know… being creative.

As a web developer, director and general creative tech geek, Trent’s closers are especially poignant:

The database you are amassing should not be abused, but used to inform people that are interested in what you do when you have something going on – like a few shows, or a tour, or a new record, or a webcast, etc.
Have your MySpace page, but get a site outside MySpace – it’s dying and reads as cheap / generic. Remove all Flash from your website. Remove all stupid intros and load-times. MAKE IT SIMPLE TO NAVIGATE AND EASY TO FIND AND HEAR MUSIC (but don’t autoplay). Constantly update your site with content – pictures, blogs, whatever. Give people a reason to return to your site all the time. Put up a bulletin board and start a community. Engage your fans (with caution!) Make cheap videos. Film yourself talking. Play shows. Make interesting things. Get a Twitter account. Be interesting. Be real. Submit your music to blogs that may be interested. NEVER CHASE TRENDS. Utilize the multitude of tools available to you for very little cost of any – Flickr / YouTube / Vimeo / SoundCloud / Twitter etc.

Check out the rest of the article.

For digital artists, a lot of the web and technological networking comes easier than to rock bands. When a laptop is part of your rig, hopefully you understand computers better than someone who exclusively hits their instrument with sticks (SPD20s aside), because you use the computer for music regularly. Ed.: This is a simple fact – if you’re a digital artist, regardless of your instrument, you spend more time behind the screen than people who are conventional instruments – so you should have no excuse for making the most of that technology once the production and performance phase are done. -PK We’re also in the middle of a huge mobile web expansion phase. Now that everyone has web enabled computers in their pockets, what you can do while you’re out there playing shows is getting better and better; I just spent the evening configuring an online store which can be administered via its own iPhone app. If this had been available two years ago, a whole lot more CD orders would have been delivered on time.

Giving some solid metrics to bolster Trent’s advice, Michael Masnick’s (founder of Techdirt) recent presentation at the NARM 2009 conference is truly fantastic.

NARM 2009 State Of The Industry: Michael Masnick from NARM on Vimeo.

The presentation is quite long at 31 minutes, but he breaks it up with 515 slides, so it feels punchy. It expands on many of the points Trent makes, and touches on some themes we’ve been interested in here at CDM. Interestingly, he gives some revenue and sales statistics on the Nine Inch Nails “Ghosts” release: $1.6 million gross in the first week, from an album which was released for free under a Creative Commons license.

Having been quite deeply involved in the “old” way of doing things, and having experimented in the last year with faster, cheaper live performance videography and similarly streamlined “studio” production, I feel that I’m replete with the kool aid, and comfortable with a future in which I’m not looking for “a contract”. In fact, this evening I called my bandmate over and convinced him that the album we’re about to record and shoot will be released entirely under a Creative Commons Attribution license. Finished tracks and stems, music videos and source files, animation sprites, live footage, album artwork, and whatever else we create.

I’ve long believed that “free” and “open” is a big part of the future of creative industries. The label system has kept creators and fans at arms length. Last year I was a rightsholder on an album which spent a week in the top 5 sellers on iTunes in Australia. I know nothing about any of the listeners who put it there. Next album release, I want to know all of those fans by name.

July 1, 1979: it was thirty years ago today that the Sony Walkman went on sale, launching mobile music for the first time.

Wait – rewind (so to speak). That honor really belongs to the portable transistor radio – and, indeed, part of the reason America already knew and loved Sony by the time 1979 rolled around, having embraced their pocketable radios as early as the 1950s. In fact, if you want to blame a device for degrading audio fidelity, you should again look not to MP3s and iPods but back to — you guessed it — the same transistor radio.

But no matter. The Walkman did popularize carrying your own music collection with you. It was not only about mobility, but mobile music collections free of airwaves, mix tapes and the experience of walking around the city or doing a workout with your own personally-assembled soundtrack. It turned everyone into DJs and made the music something that could easily bounce around inside your head rather than around your living room or a music venue. The Walkman and not the iPod might also have to carry the burden of claims that music was made antisocial – but it also made for a uniquely personal experience.

And do we ever love cassettes, with their ability to accommodate our own mixes and recordings and stack in neat cubes.

True, the link that’s making the rounds on the Web parodies the clueless 13-year-old child of the iPod age:
Giving up my iPod for a Walkman [BBC News]

This comes from a different planet than the one on which we live on CDM. In this world, snarky 13-year-olds have no idea what the metal/normal switch does, and the zinger is “Did my dad, Alan, really ever think this was a credible piece of technology?” Okay, you snot-nosed brat, it’s a good thing global warming will revert us all to a primitive Stone Age existence and you won’t have to suffer the fate of technological advancement. PS – your dad says never to call him Alan again. (I kid, kid, really. Just can’t resist.)

Of course, on our planet some 13-year-old is probably assembling his or her own cassette player out of spare parts and turning it into a circuit-bent DJ machine, and knows the entire history of the Sony Walkman by model number, and can tell you which factory assembled your old broken model based on the serial number. In that demented spirit, I invite readers to share your own Walkman memories, and offer up a selection of my favorite cassette-themed posts from CDM (of which, I was surprised to discover, there are quite a lot).

I won’t even try to summarize the history of the Walkman, because I have no idea what it is, and Wikipedia has beaten me to the punch.

CDM on Cassettes

The best story of all time: Eric Beug on how to make a Mellotron sampler entirely out of Walkmans, as seen at an early Handmade Music with CDM, Make Magazine, and Etsy. See MAKE:blog for the full post.

The best-ever cassette quote: from experimental DJ Artjom (DIY machines and Max patches below):

Yes, you can contact with me. But, if you would want that I played on your party on cassettes, then I refuse. I do not play on cassettes any more. In general, I don’t want play in the club, because people come there to drink and to search partner for copulate. This is bad.

The best day for cassettes: when we read RIAA numbers that showed that DVD Audio and SACD combined were still matched by cassette sales. Some new formats catch on. Some do not.

Cassette tapes (and other tape media) as a way of making lo-fi samples:

Free Tape-Recorded Samples of Roland TR-606, 808

Cassettes for uses silly and uses practical alike:

Cassette Change Purse; Choosing Cassette Decks with Pitch Control

In other words, cassettes can be entirely useless and about nostalgia only — or they can remain a useful and inspiring musical tool even for digital users, helping you get out of your rut and approach sound in a new way.

Cassette Jockeys at the 2007 Maker Faire

The work of DJ Artyom, who assembled DIY DJ gear using cassette tapes for a unique sound and mixing techniques:

Homemade Cassette Tape DJ Mixers + Max/MSP PC

An international collective shares mix tapes – the physical tapes, yes, even in the Internet age

Above: Andy Warhol shills for TDK. Video cassette tape, to be sure – but sublime nonetheless. If I had to remember my Japanese lines, I might have to close my eyes, too.

Tape collections:
The brilliant Project C-90
The Obsessive “Tape Jam”

Walkman Sequencer: Tape + Homebrew Sequencer + Nintendo Game Boy

Gijs Gieskes is a master circuit bender, and cassette is a favorite medium. Check out his Tape Seq 02, which varies cassette playback using controllable pots and synchronizes to a Game Boy. It’s an analog result that’s only possible in this way with tape as the playback technology.

Put a cassette deck inside a Windows PC (sadly, this product appears to be discontinued?)

You Tell Us

Nostalgia is one thing. But what to you have the cassette and the Sony Walkman meant for music? And is there anything these youngsters (well, anyone younger than … 20, I guess?) could learn about this technology? Is there a lesson from the Walkman?

Above: You know a technology makes an impact when it has its own graffiti. The cult of the cassette, as captured (CC) hugovk.