As the company turns 10, Ableton has introduced a set of discounts and giveaways, the most notable of which is a new entry-level edition of Live. Live Intro smooths out a lot of the wrinkles between different starter versions of Live, from LE to hardware bundles. At $99, “Intro” finally gets a logical feature set:

• Full ReWire support, both as host and client (or “Slave” and “Master,” if you want to be all kinky about it)
• Full MIDI support, including remote control, output, MIDI clock (though none of the nifty “external device” support for outboard gear)
• Warping and time stretching, minus the “Complex” and “Complex Pro” modes
• 4 VST/AU instruments, 4 VST/AU effects per project
• Missing Vocoder, Looper, Multiband Dynamics, Overdrive, Frequency Shifter – but you do get SImpler and Impulse
• 2 in, 2 out audio, though you can have up to 64 tracks and unlimited MIDI tracks
• No track grouping
• Full WAV, AIFF, MP3, Ogg Vorbis, FLAC support
• New extras: 7 GB of audio content in the boxed version, 1 GB in the download version

In other words, you get a more-than-capable version of Live for a hundred bucks. It’s certainly enough for anyone who just wants to inject some Live functionality into their ReWire host of choice, and allows people interested in experimenting with Live a non-crippled version they can use. Mercifully, Ableton is offering a free upgrade to Intro from Live LE users — a good thing, because Intro includes some features and content LE lacks. (Okay, it’s still probably not great news if you spent $200 on LE, but at least you don’t miss out on the features.)

Live Intro product page
Live Intro comparison

Sound Packs, Discounts

Already a Live owner? Through January 10, Ableton has a number of deals for existing Live users:

http://www.ableton.com/able10

Discounts on Live upgrades, up to 20%

Free artist packs — from some wonderful artists, too, including Apparat, Mum, Thavias Beck, and our friends at Covert Operators, among others.

The artist packs are especially nice. And Novation is shipping the Launchpad. Of course, the big news today is really Max for Live, so I’d better … keep typing. (Damn you, fingers!)

A young, aspiring musician walks into a consumer electronics store. (Let’s call it Big Buy, and imagine people wearing… red polo shirts.) They wander into the game aisle and muse at the latest music games in the video game section – $60-100 in price. But there’s an endcap with something else: a box of Pro Tools that’ll run on their computer, plus a ready-to-use audio interface, for $99-129. Instead of Guitar Hero, they leave with Pro Tools – a name they already knew.

See full details of the new lineup, with photos.

This idea is nothing new – for many years, it’s been possible to do great stuff with $100 on a computer. But the most powerful brand in music production (Pro Tools) has remained notably absent. Instead, that hypothetical consumer would find a smattering of consumer-only choices with names they likely wouldn’t recognize. Meanwhile, the name “Pro Tools,” and the software interface that made it popular, have been limited to more complex offerings sold through specialists.

Today changes all of that. Gone is the idea that “Pro Tools” is only for the high end. Gone is the iLok hardware dongle. (You still need either the Micro or Fast Track interface plugged in, but the target market for this product may not care.)

There are three offerings:

A vocal studio, bundled with a USB mic (similar to M-Audio’s Luna).

A “recording” studio, bundled with a simple USB bus-powered audio interface (the previously-available Fast Track.

The “KeyStudio”, bundled with a 49-key USB keyboard. The software comes with 60+ virtual instruments, says Avid, so you’ve got quite a lot to play.

The software included in each has some limitations – it has 32 tracks (16 audio, 8 instrument, and 8 MIDI), and more basic routing options (3 inserts per track, 2 audio inputs, and 2 outputs). The absence of multitrack recording is probably the biggest restriction. But you nonetheless get a range of virtual instrument sounds and effects, plus a full complement of editing and mixing features.

On the same day that people are rediscovering The Beatles through a video game, and video games are causing people to rediscover music making, you can buy a studio for about the same price.

Now, if you’re reading this site, that’s probably not news. But it could be news to quite a lot of people who haven’t discovered computer music making. And it represents a tectonic shift in how the titan of music making software treats its flagship.

What’s hard to overstate is how profoundly Avid has changed overnight some of the rules they themselves wrote. There’s no diplomatic way to put this: for years, Avid/Digidesign has been a dinosaur, with all the negatives and positives that can come from that. They have all the heft of a dinosaur, the footprint – and all of the kind of ongoing assumptions about how to do business. The whole modus operandi of Pro Tools seems to have been protecting the crown jewels. The idea of something called Pro Tools sold to a genuine mass market at this price, without any differentiation between “consumer” and “pro” or “mass-market” and “musician” is largely new. And that could point to a sea change for the whole industry further in the future.

In fact, even Avid’s competition has followed the unspoken rule that your flagship product and the crippled version you sell to the mass market have to be kept isolated. Apple is careful to distinguish Garage Band from Logic, iMovie from Final Cut. Ableton’s entry-level versions of Live have key features removed – even the LE version that costs about twice what Pro Tools Essentials, with hardware, does. Cakewalk doesn’t call its entry-level software SONAR. MOTU doesn’t have an entry-level Digital Performer. Steinberg has Nuendo, Cubase… and, remember, most people who have never heard of any of these things have heard of Pro Tools. The result is the industry takes a bunch of names that aren’t well-known to the general public, and then …adds more.

The kind of gymnastics manufacturers do to keep the low-end from being the “real” product sometimes border on absurdist.

For instance, take M-Audio’s Fast Track, the interface now included with Pro Tools Essentials Studio. It’s a simple box with a USB jack and some audio inputs. But a first-time consumer probably wants to plug it into a computer – including a Windows PC that lacks a pre-installed GarageBand – and have something happen.

The Fast Track is marketed as coming from “M-AUDIO,” a company most people outside our bubble have never heard. It’s “compatible” with Pro Tools “M-Powered” (not an actual word). Oh, except that’s a separate purchase – and it comes with a special plastic USB dongle that you have to plug into your computer called the iLok. The average consumer hasn’t ever seen hardware copy protection.

On the Fast Track product page, the fine print about how the other software bundles work is longer than the description of the actual product.

*M-Audio Session software is available in Fast Track USB packages sold at consumer electronics retailers, and currently works only with Fast Track USB and M-Audio Micro hardware. If you purchased a Fast Track USB package from your local pro audio dealer, you received a professional software bundle including Ableton Live Lite. If you wish to purchase Session for use with your Fast Track USB, it is available directly from M-Audio for only $25 (valued at $69.95). Purchase Session now.”

What’s Session? That’s another software product, unrelated to Pro Tools.

Hell, I’m confused, and I do this for a living.

Now, instead of that complexity, you can get one box that includes both the Fast Track and Pro Tools Essentials, without any of the fine print. (As pictured.) If those stores had decent commissions, I’d just park myself in one around the holiday season.

Don’t get me wrong: Pro Tools Essentials has tough competition. GarageBand has been down this path before, minus the hardware and the “Pro Tools” name, but with the very serious “Apple” name attached. The aforementioned Rock Band franchise will now have its game songs produced in Reaper, a $60 piece of software that does for some of its advanced users what Pro Tools might. The hardware tie-ins here, ironically, may be less valuable to people than the software – Pro Tools, more than a keyboard or mic, is likely to sell the packages.

The bottom line, though, is that a box that says “Pro Tools” at $99 is important to the whole industry. And if Avid is redefining what a “Pro” tool is, something bigger than even Avid really is shifting. The technological shift is hardly new, but the ability to recognize that in the market has been a long time coming.

I’m curious to see what will happen next.

Cakewalk today did something quite unorthodox for the company: it launched a product on Facebook.

The results are what clearly aim to be a GarageBand killer for Windows users. Music Creator had always, quietly, been a big hit for Cakewalk: it’s cheap, entry-level software for the PC, which has the potential to reach a big audience of computer users. But the software itself was nothing to brag about, with a dated-looking interface.

Music Creator 5 looks stunningly different. The arrangement window has the familiar, GarageBand and ACID-style loop arrangement window. But there are additions you might expect in a bigger DAW: quick in-line access to track parameters, video preview frames at the top, elaborate time displays and editing tools. There’s also a sophisticated-looking mixing mode with graphical EQs and other options.

Cakewalk MusicCreator

There’s also quite a lot of instrumental and effects content for a $35 app. You get preset playback features – a bit like what you get in Kore Player, down to the pre-mapped 4-8 knobs and 4 trigger buttons – with 150 instruments. There’s the rather sophisticated Studio Instruments Drums for some acoustic and electronic drum parts, making it easier to actually program your own patterns rather than rely on loops.

Cakewalk also includes easy Flash-based music player creators, so you can share your finished tracks easily on the Web, and notation publishing features with tablature and guitar chord support.

In other words, you get the power of what might once have been a flagship Cakewalk DAW, for 35 bucks. (Windows-only) Some of the power options may actually be a bit intimidating to beginners – recently, I’ve heard that complaint even applied to the comparatively minimal GarageBand.

As far as value, though, there’s a whole lot in this box, and a nice balance between looping features and the sort of acoustic drums and notation and sharing features that could appeal to bands just starting to add a computer. I actually think the integrated interface in Steinberg’s rival Sequel is a bit more efficient and runs on the Mac, too, but there’s quite a lot of added-in functionality in Music Creator that makes it broader in scope, and some of that added power may be a deal-maker depending on your needs.

The toughest competition for this, I think, is the elegant and flexible REAPER, which also costs just 40 bucks for a non-commercial license. Cakewalk gives you a lot more in the box, but the host itself in REAPER is objectively more powerful and can actually stand up against high-end DAWs.

http://www.reaper.fm/

It’s too bad that there isn’t an entry level app out there that doesn’t fit in the ACID/GarageBand mold, but I can’t really argue with the price.

But I want to hear from you – beginners out there, what do you think? (Not a beginner yourself? Go grab some of your Facebook friends and ask them.)