Let’s get this out of the way: musicians are not a “niche” group. Recording has done some damage to the popular practice of live music, but still, you’ll find an astonishing number of people play instruments and sing. (New pop culture phenomena like Glee, the Guitar Hero/Rock Band games, and the resurgent TV talent show have helped, too.)

What’s “niche” is conventional music production software. While it’s a fast-growing segment, music making software remains elusive and befuddling to a whole lot of musicians. GarageBand for Mac was one answer to what software for the remaining group should look like. But pick up GarageBand for iOS, and you experience software that comes even closer to that vision. It’s simply one of the best-designed music tools for iOS, and would be so whether or not it carried the Apple name. It’s not the perfect tool for every iPad owner, necessarily, but it’s perhaps the best window into what a tablet can be for music. It realizes that original idea of GarageBand better than anything we’ve seen yet.

GarageBand has had just over a year on the iPad, and has gotten a significant revision. That’s left time to dive deeper into its features, for me, testing on the very first iPad and working now with the additional features Apple added more recently. Here’s why it could be worth trying (including if you’re an advanced iOS user or even music developer), why you might recommend it to beginners, and a few things about it that you might not know as far as more sophisticated functionality. (I’ll focus on the iPad functionality primarily, because for me it was the ideal form factor with which to produce music.)

I’ve spent some time with the software design. Here’s what makes I feel it special:

Design Strengths

I am your density. Density of touch controls is essential to design. Some iOS apps, while powerful, have so many controls that they can be tough on fat fingers and confusing to beginners. Others go to the opposite extreme, becoming so oversimplified that it’s hard to make the music you produce sound like your own (fine for toys or games, but not for creative software). Editing on GarageBand for iPad never feels awkward. Switching between editing modes can be a little disorienting at first, but the interface on each screen is crystal clear. The interface details (like woodgrain) that seem sometimes out of place on desktop also look perfect here, and they manage to add detail and texture without being distracting.

It feels naturally touchable. I still prefer hooking up a MIDI keyboard, but the touch instruments in GarageBand, and the editing interfaces, also feel natural. It really is possible to sketch out an idea with touch, at least in a broad sense. That immediacy is perfect for something that’s mobile, and for making music software feel like something you can touch directly. It overcomes the feeling both in desktop software and many iPad apps that the software is somehow at arm’s length.

It’s the most familiar to conventional musicians. Without being condescending to its users, GarageBand for iPad makes choices immediate and visually obvious. Rather than puzzling through a foreign interface, you find crisp text and images of familiar instruments, microphones, and other eminently musical metaphors. That extends to musical vocabulary on synth controls, keys and scales, and the like. People who have at least a little background in music will understand how to use this app, and without having to either learn a futuristic, alien UI (fun as those are) or be specifically versed in electronic music technology. There are a couple of confusing icons – the “Instruments” icon looks like you’re tying up a boat with a knot more than a patch cord – but by and large, this is a familiar interface.

Now, for a few details you might not know.

A showcase for the iPad’s tech

Initially, some third-party developers worried that Apple’s entry into iPad apps would crowd out independent developers. Instead, I feel GarageBand can be an effective showcase – and, given its price, it’s also a good entry for those of you curious about iPad music making, which could lead to other apps. You would hope Apple would lead in tech adoption, and in this case, they gladly do:

• It supports high DPI. If you do have a third-generation iPad (“the new iPad”), it should look especially nice. (I’m still on an original iPad; happily, it doesn’t look too shabby there, either.)
• It has some powerful wireless Jam Session features. You can communicate over Bluetooth or local WiFi with up to four total iOS devices. One device acts as a “bandleader,” and then other gadgets – including the iPhone – can synchronize to tempo, play position, and play controls. Smart instruments also follow shared chords, though you can play outside those chords if you like. You can also elect to turn off bandleader control.
• The coolest feature of sync, and the one that’s something new in “multiplayer” music making, is the ability to collect recordings on the “bandleader” device automatically. This suggests some real collaborative possibilities for music making that go beyond just syncing tempo, and it’s something I hope we see on desktop soon, too.
• You can use USB keyboards and the like, via Core MIDI support. So, cool as those smart instruments are with touch, you can also play conventionally. Some of the “smart” features are even supported via MIDI.
• You can use GarageBand with other iPad apps, thanks to Audio Copy/Paste. That could make GarageBand an ideal iOS hub for a studio of other third-party instruments and tools. It does work in just one direction – you can paste materials into GarageBand, but not out again – but that makes some sense, with GarageBand as your main “host” or editor tool.

I hope to get together with some other iPad owners in June to document how the wireless features work in video, and perhaps show off some of those Copy/Paste workflows; stay tuned.

Playability

The Instruments are an important feature for GarageBand. They won’t suit everyone – people wanting to make specific kinds of music should take a look through the diversity of what’s available for iOS in synths, instruments, and the like. But they do cover some basics. There are also some unique “smart” playability features.

Advanced articulations: try playing with some of the different instruments, and you’ll discover some nice features. Multi-touch gestures will often unlock certain instrumental techniques. The stringed instruments will respond when you play on the neck or use different voicings. Sections, as in grouped strings, will add swells or pizzicato, depending on how you play. These are features you’d expect of an advanced sample library, but not necessarily an iPad app – and it’s nice to be able to use your fingers on the screen to play them.

Also, while non-electronic genres definitely get a lot of love from GarageBand from the amps to instrument models, fans of electronic or dance music (or electro nuts, if you like) get plenty of synth bass and keyboard instruments. That’s what you’d expect from software that shares lineage with Logic, and it almost strikes me as a challenge to produce an electronic track entirely on GarageBand. (I’ll see what I can do; I’ve got a lot of travel coming up!)

My favorite current feature is the arpeggiator in the keyboard, which is a must on a touchscreen instrument.

In fact, while it’s also one of the more innovative features, I think my only disappointment is with the smart drum instruments. It’s a fascinating feature, letting you add different rhythmic parts by complexity, but it often falls a bit short of coming up with something genuinely musical, sounding a bit more like the auto-accompaniment it is. I think this really speaks to the demands we make of rhythm. It’s usable, it just may have you going back to editing to produce something original (not that there’s anything wrong with that).

Guitar and string parts, in contrast, do really shine; they cover relatively stock gestures, but that could be perfect when you’re sketching out a new song idea. You can always fill in more elaborate parts later when you work on a more complete track, more likely then in a studio or on a desktop machine.

Editability

Editing was a bit short in the first release, and in some music making apps, but here, those features have been fleshed out in a way that’s nonetheless intuitive and accessible.

A lot has been made of the comparison of the old tape four-track – like a Tascam – and the iPad. Here, you can create subs and bounce tracks together to make new tracks, so that basic workflow is possible. (In place of the four track, what you’ve got, basically, is an eight track.)

It’s also possible to non-destructively merge editor tracks.

Note editing is, of course, a major addition to GarageBand. At last, it makes this a usable production tool. You’ll also find, appropriately, different editing options for drum parts, audio, and instrumental parts.

It’s also important to note that your musical options aren’t dumbed-down. You can create custom chords, rather than being locked into certain harmonies. Triple time signatures are possible, too (3/4 and 6/8 – sorry, Elliot Carter fans, it does stop there). You also get basic options for features like swing and quantization.

The only editing feature I’d still like to see is notation. A notational view would open up GarageBand to still more conventional musicians, and a score seems a perfect editing interface on a tablet. Aside from force of habit, the score is literally designed for this form factor, making music easy to see and understand.

Sharing and workflow features:

Some people will choose to produce entirely on an iPad or iPhone, but to make that mobility an advantage, you need to be able to share directly, and for some of us, at least, you’ll want to use the mobile gadget as a satellite, coming back to your main studio for more.

You can now sync projects across iPhone and iPad, and so on, as well as back to your desktop Mac for editing in GarageBand and Logic. You can also save to an iMovie soundtrack directly on the iPad, so you can use this as an on-the-go scoring tool.

You can also share to Facebook, YouTube, and, as part of a growing trend, SoundCloud.

But most importantly, import/export support means you can make projects your own, and use your iOS device in conjunction with a desktop machine or full studio. You can import and export your own media, including MP3, AAC (up to 192 kbps), AIFF, WAV, and Mac Apple Loops. (Of course, lossless files are generally a better choice.) Just add the file to iTunes.

Which devices are supported? GarageBand works on iPod touch, iPhone, and iPad. You can use Jam Session on iPod touch (current models), but not third-generation iPhone or earlier and or older iPod touch models.

Conclusions

Part of the beauty of iPad music development, as the field matures, is that not every single tool tries to be all things to all people. But that doesn’t mean a tool shouldn’t feel meaty enough to be used over time.

On a variety of platforms, we’ve been waiting for a tool that can be an effective starting point. GarageBand on the iPad hits a sweet spot as far as that’s concerned. For playable instruments usable with touch – via the tablet, even if you’re crammed into a narrow seat on easyJet – it’s fantastic. Its interface is conventional enough that beginning musicians won’t feel as though they’ve just stolen a Klingon battle cruiser. But it’s also sophisticated enough that you can sketch out a song. For more advanced users, it’s still worth having around for that purpose, arranging chords and performing simple capture from other apps.

When do you outgrow it, what’s nice about the iPad is that it’s stupidly simple and affordable to add other tools. Want a more powerful song editor? Need a better groove machine / drum machine? Want to add vocal effects? You can simply turn to another app – but only to do what you really need, and only when you need it.

My only real regret is, even beginning musicians and songwriters often benefit from music notation. The absence of a score view/editor or the ability to see your music as notation seems a big omission.

Otherwise, GarageBand is a marvel – a perfect anchor from which to explore the outburst of developer creativity on this platform. In fact, far from portraying Apple as “consumer” company, it makes an excellent argument for the pro application development chops they’ve built up over the years – and could easily get people hooked enough to get into Logic Studio on a Mac laptop.

I hope we have at least opened some doors to finding new tools for users wondering what to do with their iPads (or iPhones, or iPod touches). And on that note, it’s worth revisiting the original GarageBand launch video, to see, with more distance, how Apple articulated their ideas for the app:

Ah, I remember March 2011…

Grab the app or review it yourself:
GarageBand for iOS @ apps.createdigitalmusic.com

As the company turns 10, Ableton has introduced a set of discounts and giveaways, the most notable of which is a new entry-level edition of Live. Live Intro smooths out a lot of the wrinkles between different starter versions of Live, from LE to hardware bundles. At $99, “Intro” finally gets a logical feature set:

• Full ReWire support, both as host and client (or “Slave” and “Master,” if you want to be all kinky about it)
• Full MIDI support, including remote control, output, MIDI clock (though none of the nifty “external device” support for outboard gear)
• Warping and time stretching, minus the “Complex” and “Complex Pro” modes
• 4 VST/AU instruments, 4 VST/AU effects per project
• Missing Vocoder, Looper, Multiband Dynamics, Overdrive, Frequency Shifter – but you do get SImpler and Impulse
• 2 in, 2 out audio, though you can have up to 64 tracks and unlimited MIDI tracks
• No track grouping
• Full WAV, AIFF, MP3, Ogg Vorbis, FLAC support
• New extras: 7 GB of audio content in the boxed version, 1 GB in the download version

In other words, you get a more-than-capable version of Live for a hundred bucks. It’s certainly enough for anyone who just wants to inject some Live functionality into their ReWire host of choice, and allows people interested in experimenting with Live a non-crippled version they can use. Mercifully, Ableton is offering a free upgrade to Intro from Live LE users — a good thing, because Intro includes some features and content LE lacks. (Okay, it’s still probably not great news if you spent $200 on LE, but at least you don’t miss out on the features.)

Live Intro product page
Live Intro comparison

Sound Packs, Discounts

Already a Live owner? Through January 10, Ableton has a number of deals for existing Live users:

http://www.ableton.com/able10

Discounts on Live upgrades, up to 20%

Free artist packs — from some wonderful artists, too, including Apparat, Mum, Thavias Beck, and our friends at Covert Operators, among others.

The artist packs are especially nice. And Novation is shipping the Launchpad. Of course, the big news today is really Max for Live, so I’d better … keep typing. (Damn you, fingers!)

A young, aspiring musician walks into a consumer electronics store. (Let’s call it Big Buy, and imagine people wearing… red polo shirts.) They wander into the game aisle and muse at the latest music games in the video game section – $60-100 in price. But there’s an endcap with something else: a box of Pro Tools that’ll run on their computer, plus a ready-to-use audio interface, for $99-129. Instead of Guitar Hero, they leave with Pro Tools – a name they already knew.

See full details of the new lineup, with photos.

This idea is nothing new – for many years, it’s been possible to do great stuff with $100 on a computer. But the most powerful brand in music production (Pro Tools) has remained notably absent. Instead, that hypothetical consumer would find a smattering of consumer-only choices with names they likely wouldn’t recognize. Meanwhile, the name “Pro Tools,” and the software interface that made it popular, have been limited to more complex offerings sold through specialists.

Today changes all of that. Gone is the idea that “Pro Tools” is only for the high end. Gone is the iLok hardware dongle. (You still need either the Micro or Fast Track interface plugged in, but the target market for this product may not care.)

There are three offerings:

A vocal studio, bundled with a USB mic (similar to M-Audio’s Luna).

A “recording” studio, bundled with a simple USB bus-powered audio interface (the previously-available Fast Track.

The “KeyStudio”, bundled with a 49-key USB keyboard. The software comes with 60+ virtual instruments, says Avid, so you’ve got quite a lot to play.

The software included in each has some limitations – it has 32 tracks (16 audio, 8 instrument, and 8 MIDI), and more basic routing options (3 inserts per track, 2 audio inputs, and 2 outputs). The absence of multitrack recording is probably the biggest restriction. But you nonetheless get a range of virtual instrument sounds and effects, plus a full complement of editing and mixing features.

On the same day that people are rediscovering The Beatles through a video game, and video games are causing people to rediscover music making, you can buy a studio for about the same price.

Now, if you’re reading this site, that’s probably not news. But it could be news to quite a lot of people who haven’t discovered computer music making. And it represents a tectonic shift in how the titan of music making software treats its flagship.

What’s hard to overstate is how profoundly Avid has changed overnight some of the rules they themselves wrote. There’s no diplomatic way to put this: for years, Avid/Digidesign has been a dinosaur, with all the negatives and positives that can come from that. They have all the heft of a dinosaur, the footprint – and all of the kind of ongoing assumptions about how to do business. The whole modus operandi of Pro Tools seems to have been protecting the crown jewels. The idea of something called Pro Tools sold to a genuine mass market at this price, without any differentiation between “consumer” and “pro” or “mass-market” and “musician” is largely new. And that could point to a sea change for the whole industry further in the future.

In fact, even Avid’s competition has followed the unspoken rule that your flagship product and the crippled version you sell to the mass market have to be kept isolated. Apple is careful to distinguish Garage Band from Logic, iMovie from Final Cut. Ableton’s entry-level versions of Live have key features removed – even the LE version that costs about twice what Pro Tools Essentials, with hardware, does. Cakewalk doesn’t call its entry-level software SONAR. MOTU doesn’t have an entry-level Digital Performer. Steinberg has Nuendo, Cubase… and, remember, most people who have never heard of any of these things have heard of Pro Tools. The result is the industry takes a bunch of names that aren’t well-known to the general public, and then …adds more.

The kind of gymnastics manufacturers do to keep the low-end from being the “real” product sometimes border on absurdist.

For instance, take M-Audio’s Fast Track, the interface now included with Pro Tools Essentials Studio. It’s a simple box with a USB jack and some audio inputs. But a first-time consumer probably wants to plug it into a computer – including a Windows PC that lacks a pre-installed GarageBand – and have something happen.

The Fast Track is marketed as coming from “M-AUDIO,” a company most people outside our bubble have never heard. It’s “compatible” with Pro Tools “M-Powered” (not an actual word). Oh, except that’s a separate purchase – and it comes with a special plastic USB dongle that you have to plug into your computer called the iLok. The average consumer hasn’t ever seen hardware copy protection.

On the Fast Track product page, the fine print about how the other software bundles work is longer than the description of the actual product.

*M-Audio Session software is available in Fast Track USB packages sold at consumer electronics retailers, and currently works only with Fast Track USB and M-Audio Micro hardware. If you purchased a Fast Track USB package from your local pro audio dealer, you received a professional software bundle including Ableton Live Lite. If you wish to purchase Session for use with your Fast Track USB, it is available directly from M-Audio for only $25 (valued at $69.95). Purchase Session now.”

What’s Session? That’s another software product, unrelated to Pro Tools.

Hell, I’m confused, and I do this for a living.

Now, instead of that complexity, you can get one box that includes both the Fast Track and Pro Tools Essentials, without any of the fine print. (As pictured.) If those stores had decent commissions, I’d just park myself in one around the holiday season.

Don’t get me wrong: Pro Tools Essentials has tough competition. GarageBand has been down this path before, minus the hardware and the “Pro Tools” name, but with the very serious “Apple” name attached. The aforementioned Rock Band franchise will now have its game songs produced in Reaper, a $60 piece of software that does for some of its advanced users what Pro Tools might. The hardware tie-ins here, ironically, may be less valuable to people than the software – Pro Tools, more than a keyboard or mic, is likely to sell the packages.

The bottom line, though, is that a box that says “Pro Tools” at $99 is important to the whole industry. And if Avid is redefining what a “Pro” tool is, something bigger than even Avid really is shifting. The technological shift is hardly new, but the ability to recognize that in the market has been a long time coming.

I’m curious to see what will happen next.

Cakewalk today did something quite unorthodox for the company: it launched a product on Facebook.

The results are what clearly aim to be a GarageBand killer for Windows users. Music Creator had always, quietly, been a big hit for Cakewalk: it’s cheap, entry-level software for the PC, which has the potential to reach a big audience of computer users. But the software itself was nothing to brag about, with a dated-looking interface.

Music Creator 5 looks stunningly different. The arrangement window has the familiar, GarageBand and ACID-style loop arrangement window. But there are additions you might expect in a bigger DAW: quick in-line access to track parameters, video preview frames at the top, elaborate time displays and editing tools. There’s also a sophisticated-looking mixing mode with graphical EQs and other options.

Cakewalk MusicCreator

There’s also quite a lot of instrumental and effects content for a $35 app. You get preset playback features – a bit like what you get in Kore Player, down to the pre-mapped 4-8 knobs and 4 trigger buttons – with 150 instruments. There’s the rather sophisticated Studio Instruments Drums for some acoustic and electronic drum parts, making it easier to actually program your own patterns rather than rely on loops.

Cakewalk also includes easy Flash-based music player creators, so you can share your finished tracks easily on the Web, and notation publishing features with tablature and guitar chord support.

In other words, you get the power of what might once have been a flagship Cakewalk DAW, for 35 bucks. (Windows-only) Some of the power options may actually be a bit intimidating to beginners – recently, I’ve heard that complaint even applied to the comparatively minimal GarageBand.

As far as value, though, there’s a whole lot in this box, and a nice balance between looping features and the sort of acoustic drums and notation and sharing features that could appeal to bands just starting to add a computer. I actually think the integrated interface in Steinberg’s rival Sequel is a bit more efficient and runs on the Mac, too, but there’s quite a lot of added-in functionality in Music Creator that makes it broader in scope, and some of that added power may be a deal-maker depending on your needs.

The toughest competition for this, I think, is the elegant and flexible REAPER, which also costs just 40 bucks for a non-commercial license. Cakewalk gives you a lot more in the box, but the host itself in REAPER is objectively more powerful and can actually stand up against high-end DAWs.

http://www.reaper.fm/

It’s too bad that there isn’t an entry level app out there that doesn’t fit in the ACID/GarageBand mold, but I can’t really argue with the price.

But I want to hear from you – beginners out there, what do you think? (Not a beginner yourself? Go grab some of your Facebook friends and ask them.)