Apple is Still Going Pro, from Hardware to Pro App Updates [Editorial]

There’s an oft-repeated conventional wisdom about Apple that I think is just plain wrong, and it goes something like this: The success of the iPhone and iPad means that Apple is now a consumer company, and doesn’t care about pros. Now, let’s parse the above statement and say Apple sometimes makes decisions pro audiences don’t like. Well, that’s certainly true; it just happened to be true prior to the success of iOS. It’s time to face this question again, partly because of the widely-noticed demise of Apple’s Aperture for pro photography workflows, but also because of significant and under-appreciated updates …

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