GPS Beatmap: Ford LTD + Salt Flats = Locative Driving Control Surface

GPS Beatmap from Jesse Stiles on Vimeo. “Locative art,” the idea that somehow location will feed into music and visuals, has eluded culture. We have the technology, in the form of sophisticated databases of location information and highly accurate, publicly-available GPS satellites. But it’s one of those solutions in search of a problem, and begs the question, why? That is, until you unleash a nearly 6-liter V8 Ford LTD Crown Victoria on the legendary Bonneville Salt Flats, and your driving gets translated to music. Now it makes sense. And sweeping through the salty dust in one of America’s greatest action-car-chase …

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Bill Milbrodt Talks More About Ford Focus Car Part Music Ensemble

Advertising, having devoted decades to building elaborate fantasies, now has a new problem: making things seem real and believable. But that’s nothing new to people doing sound design: tiny details of sync, spatialization, and content can trick the mind into different perceptions of what they’re seeing and hearing. The release of a TV ad showing a music ensemble made from Ford parts triggered waves of skepticism online, partly because the ad’s producers and director wanted the composer and instrument builders to make a car part ensemble that sounded quasi-Classical — rather than pushing its “car-partiness.” Singapore-based blog fanatic fandom has …

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Yes, Virginia, There Really is a Ford Car Part Musical Ensemble

It’s always fascinating to me how people hear, what they thing of as “real” or “authentic,” and what meaning they find in the things they listen to. Yesterday, we got a glimpse of a new car advertisement for Ford in the UK featuring instruments constructed from automobile components: Interview: Building a Musical Ensemble Out of Ford Focus Car Parts What you see on the screen, of course, is not literally what you hear — the TV ad and soundtrack are edited together, and this is a car ad, not a documentary. But quite a few readers (and even blogs elsewhere) …

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