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	<title>Create Digital Music &#187; Gibson</title>
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	<description>Making music with technology</description>
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		<title>Gibson Buys Stanton, Gets Speaker and DJ Business, Calls Itself &#8220;Lifestyle Brand&#8221;</title>
		<link>http://createdigitalmusic.com/2011/12/gibson-buys-stanton-gets-speaker-and-dj-business-calls-itself-lifestyle-brand/</link>
		<comments>http://createdigitalmusic.com/2011/12/gibson-buys-stanton-gets-speaker-and-dj-business-calls-itself-lifestyle-brand/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 19:21:08 +0000</pubDate>
		<dc:creator>Peter Kirn</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[DJ]]></category>
		<category><![CDATA[Gibson]]></category>
		<category><![CDATA[guitars]]></category>
		<category><![CDATA[Hardware]]></category>
		<category><![CDATA[monitors]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[speakers]]></category>
		<category><![CDATA[Stanton]]></category>
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		<guid isPermaLink="false">http://createdigitalmusic.noisepages.com/?p=21685</guid>
		<description><![CDATA[Ce n&#8217;est pas un phonographe. Photo (CC-BY-SA) Roadside Guitars. Gibson Guitar has announced in a press release they&#8217;re acquiring the Stanton Group, which includes, aside from the well-known Stanton DJ brand, KRK monitoring products and Cerwin-Vega loudspeakers. It&#8217;d be easy to see this as a guitar company buying a DJ company, but it&#8217;s more than &#8230; <a class="btn read-more" href="http://createdigitalmusic.com/2011/12/gibson-buys-stanton-gets-speaker-and-dj-business-calls-itself-lifestyle-brand/">Continue &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://createdigitalmusic.com/files/2011/12/guitar.jpg"><img src="http://createdigitalmusic.com/files/2011/12/guitar.jpg" alt="" title="guitar" width="640" height="480" class="alignnone size-full wp-image-21688" /></a><br />
<em>
<div class="imgcaption">Ce n&#8217;est pas un phonographe.</em> Photo (<a href="http://creativecommons.org/licenses/by-sa/2.0/">CC-BY-SA</a>) <a href="http://www.flickr.com/photos/roadsideguitars/">Roadside Guitars</a>.</div>
<p>Gibson Guitar has announced in a press release they&#8217;re acquiring the Stanton Group, which includes, aside from the well-known Stanton DJ brand, KRK monitoring products and Cerwin-Vega loudspeakers. </p>
<p>It&#8217;d be easy to see this as a guitar company buying a DJ company, but it&#8217;s more than that. KRK and Cerwin-Vega are speaker/monitoring brands. Stanton and Cerwin-Vega each have footholds in the larger consumer arena, not just the pro world, a detail Gibson is quick to emphasize. And Gibson themselves have quietly, steadily grown beyond just guitars. The new &#8220;Gibson Pro Audio&#8221; banner is added to a list of brands that Gibson reels off: &#8220;Epiphone, Dobro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Slingerland, Valley Arts, Maestro, Oberheim, Baldwin, Sunshine Piano, Take Anywhere Technology, J&#038;C Fischer, Chickering, Hamilton, Wurlitzer.&#8221; But it would seem dropping the &#8220;Guitar&#8221; from the name would be realistic.</p>
<p>There are two interesting details to the way the press release is worded. First, the lead is that Gibson&#8217;s move is &#8220;part of its continued expansion as a lifestyle brand.&#8221; That&#8217;s perhaps going to send a chill down the spine of anyone who prefers to focus explicitly on &#8220;musicians.&#8221; Gibson CEO Henry Juszkiewicz even says the move &#8220;allows us access to 20 in 20 consumers instead of the one in 20 we currently hit.&#8221; That contrasts with the emphasis of, say, organizations like NAMM who talk about the general market of &#8220;musicians,&#8221; not only &#8220;lifestyle,&#8221; whatever you take that to mean. On the other hand, this is really nomenclature we&#8217;re talking here; the question I have is how &#8220;lifestyle&#8221; actually translates into a strategy, and how well it works for Gibson.</p>
<p>The other detail is more interesting. Gibson and Stanton Group reps each stress the potential for overlapping R&#038;D. Juszkiewicz has touted R&#038;D projects in the past, though largely centered around new guitar tech. We&#8217;ll see if the two companies can deliver on that R&#038;D promise and do something really innovative. I have no idea what that&#8217;d mean in this case, so if anyone cares to speculate, I&#8217;m all ears.</p>
<p>Anyone?</p>
<p><a href="http://www.prnewswire.com/news-releases/gibson-guitar-acquires-market-leading-pro-audio-companies-krk-cerwin-vega-and-stanton-135019503.html">Gibson Guitar Acquires Market-Leading Pro Audio Companies KRK, Cerwin-Vega!, and Stanton</a> [PR Newswire]</p>
<p>Online chatter has in past not been very kind to Gibson on its past acquisition record, so I expect some people will raise the spectre of at least one acquisition again. Let&#8217;s see&#8230; comments&#8230;</p>
<p>I don&#8217;t personally view this as flame-bait; Gibson&#8217;s a perfectly-respectable guitar maker and I imagine there could be some smart business opportunity here, especially with Stanton together with Gibson in Nashville. However, let&#8217;s consider: the names Gibson and Stanton, guitars <em>and</em> DJing. I imagine some flame-broiled comment thread on the Internet somewhere.</p>
<p>And yes, reasons to be skeptical:</p>
<p>Promises of this sort of R&#038;D synergy could easily fail to materialize. And whether Gibson can manage these essentially unrelated businesses is an enormous question mark. There aren&#8217;t a whole lot of acquisition success stories in this business.</p>
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		<slash:comments>45</slash:comments>
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		<title>More Digital Guitar Reflections: What a MIDI Guitar Can Do; Conservatism, Adoption, and Innovation</title>
		<link>http://createdigitalmusic.com/2011/06/more-digital-guitar-reflections-what-a-midi-guitar-can-do-conservatism-adoption-and-innovation/</link>
		<comments>http://createdigitalmusic.com/2011/06/more-digital-guitar-reflections-what-a-midi-guitar-can-do-conservatism-adoption-and-innovation/#comments</comments>
		<pubDate>Wed, 01 Jun 2011 22:34:17 +0000</pubDate>
		<dc:creator>Peter Kirn</dc:creator>
				<category><![CDATA[News]]></category>
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		<category><![CDATA[techniques]]></category>

		<guid isPermaLink="false">http://createdigitalmusic.noisepages.com/?p=19254</guid>
		<description><![CDATA[A robot guitar may not injure a human guitarist, or, through inaction, allow a human guitarist to come to harm. A robot guitar must obey any orders and tunings given to it by human guitarists, except where such orders would conflict with the First Law. All human and robot guitarists must enjoy guitar hardware, so &#8230; <a class="btn read-more" href="http://createdigitalmusic.com/2011/06/more-digital-guitar-reflections-what-a-midi-guitar-can-do-conservatism-adoption-and-innovation/">Continue &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://createdigitalmusic.com/files/2011/06/gibsonrobotguitar-640x400.jpg" alt="" title="gibsonrobotguitar" width="640" height="400" class="alignnone size-large wp-image-19265" /></p>
<div class="imgcaption">A robot guitar <a href="http://en.wikipedia.org/wiki/Three_Laws_of_Robotics">may not injure</a> a human guitarist, or, through inaction, allow a human guitarist to come to harm. A robot guitar must obey any orders and tunings given to it by human guitarists, except where such orders would conflict with the First Law. All human and robot guitarists must enjoy guitar hardware, so long as such gear lust does not conflict with the First or Second Law. Gibson&#8217;s Robot Guitar &#8211; speaking of recent guitar innovations.</div>
<p><iframe width="640" height="510" src="http://www.youtube.com/embed/eAoIA4ztiqA" frameborder="0" allowfullscreen></iframe></p>
<p>Science and art alike demand inquisitive exploration and experimentation. So, it&#8217;s encouraging that a <a href="http://createdigitalmusic.com/2011/05/auto-tune-for-guitars-doesnt-have-to-be-like-auto-tune-for-vocals-the-digital-guitar-future/">discussion of the future of the digital guitar</a> here on CDM brings impassioned reader debate. There&#8217;s some consensus if you dig through our comments: guitarists <em>are</em> compelled by adventures in new technology, and there&#8217;s widespread hope that new tech could expand guitar technique and expression, rather than (as the &#8220;Auto-Tune&#8221; name has unfortunately come to mean) a replacement for musicianship. And yes, there&#8217;s excitement about what Antares is doing &#8211; just as it&#8217;s possible to go beyond the status quo applications of their vocal tech.</p>
<p>But wait &#8212; there&#8217;s more.</p>
<p><strong>Reflections on conservatism and guitar tech adoption</strong> Rich of Way Music sends over an extended, thoughtful rant, inspired by the discussion and directed at his fellow guitarists:<br />
<a href="http://way.net/waymusic/?p=486"> Amongst the guitar players: conservative fetishization and its discontents ;^)</a> [Way Music]</p>
<p><strong>The payoff of guitar research:</strong> Adrian Freed of the University of California Berkeley&#8217;s CNMAT research center reminds us that the research work with Gibson continues &#8211; and fruits of that research appear in products:</p>
<blockquote><p>Thanks Peter for the mention of our work at CNMAT, UC Berkeley.<br />
Our interactions with Gibson are ongoing and we continue to appreciate their commitment to innovation.<br />
I am regularly confused by the lens used to talk about our research work, i.e.,   “Where is the product? Where are the adopters?” Good research rarely results in particular products although products are sometimes good demonstration vehicles for new ideas. Our work (as with much of UC Berkeley’s research) is more likely to sneak up on you over decades as an enabling part of the infrastructure, e.g. the first audio plugin, OSC (used in TUIO), pressure-sensing  multitouch (next gen. Kindle?),  Ethernet EVB, RISC (in ARM), BSD UNIX (part of OS/X), RAID etc. Watch out for how our work at the PARLAB will enable multicore efficiency for audio and music applications. There are lots of acronyms becoming part of mainstream tools already in that project….</p></blockquote>
<p>I was going to start hyperlinking those acronyms, but I&#8217;m afraid you&#8217;ll have to Google them. </p>
<p><strong>Why digital guitars matter:</strong> The Auto-Tune teaser brought about concerns about automatic intonation. (I do hear from guitarists that they&#8217;re really fond of the new automatically-tuning Gibson <a href="http://www.gibson.com/robotguitar/">&#8220;robot&#8221; guitar</a>!)</p>
<p>But there&#8217;s another side to the ability to track guitar pitch, and that&#8217;s the ability to combine the guitar with the sonic powers of the computer. Keyboardists have had the lion&#8217;s share of the fun over the years with software synths; just as wind, breath, and vocal controllers open up new possibilities, so, too, do MIDI guitars. While possible with any guitar that can send control, Starr Labs have posted some intriguing demos to their blog; see top and below. (I talked about Starr back in January as they introduced <a href="http://createdigitalmusic.com/2011/01/wild-colorful-controllers-for-guitarists-and-ableton-live-users-from-starr-labs/">new controllers and guitars</a>.)<span id="more-19254"></span></p>
<p><iframe width="640" height="510" src="http://www.youtube.com/embed/8v5s8RM3BC4" frameborder="0" allowfullscreen></iframe></p>
<p><iframe width="640" height="510" src="http://www.youtube.com/embed/3nW-bzxJUDQ" frameborder="0" allowfullscreen></iframe></p>
<p>Starr blog: <a href="http://starrlabs.blogspot.com/">http://starrlabs.blogspot.com/</a></p>
<p>And yes, you can play the digital guitar and <em>still</em> win a best beard contest with your more folk-oriented colleagues.</p>
<p>I really enjoy the Ztar guitar playing techniques. I&#8217;d love to see this in action in a performance, so readers &#8211; whatever make of MIDI guitar you may be using &#8211; do send those in.</p>
<p>I&#8217;m not as concerned about the conservatism, real or perceived, of any one artist. I&#8217;ll say this: regardless of the instrument, there&#8217;s vast untapped potential in new instruments and controllers waiting for brave artists to try to tap. And all of this can still draw upon knowledge and skill in traditional instruments. With a few thousand years of instrumental history at our backs, I&#8217;d say there&#8217;s no rush.</p>
<p>We just need a better term than &#8220;alternative controllers&#8221; or &#8220;controllerism.&#8221;</p>
<p>Maybe &#8230; music?</p>
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		<title>Auto-Tune for Guitars Doesn&#8217;t Have to be Like Auto-Tune for Vocals; The Digital Guitar Future?</title>
		<link>http://createdigitalmusic.com/2011/05/auto-tune-for-guitars-doesnt-have-to-be-like-auto-tune-for-vocals-the-digital-guitar-future/</link>
		<comments>http://createdigitalmusic.com/2011/05/auto-tune-for-guitars-doesnt-have-to-be-like-auto-tune-for-vocals-the-digital-guitar-future/#comments</comments>
		<pubDate>Thu, 26 May 2011 15:46:15 +0000</pubDate>
		<dc:creator>Peter Kirn</dc:creator>
				<category><![CDATA[News]]></category>
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		<guid isPermaLink="false">http://createdigitalmusic.noisepages.com/?p=19178</guid>
		<description><![CDATA[Auto-Tuning a guitar is coming, say Antares. But if that seems frightening, it may be worth a closer look. Photo of the (classic) guitar (CC-BY) John W. Tuggle. A new tool could be for the expressive, not just the lazy. That&#8217;s the read of Auto-Tune for guitar, and it makes me excited to see what &#8230; <a class="btn read-more" href="http://createdigitalmusic.com/2011/05/auto-tune-for-guitars-doesnt-have-to-be-like-auto-tune-for-vocals-the-digital-guitar-future/">Continue &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://createdigitalmusic.com/files/2011/05/gibsontuning.jpg" alt="" title="gibsontuning" width="640" height="427" class="alignnone size-full wp-image-19189" /></p>
<div class="imgcaption">Auto-Tuning a guitar is coming, say Antares. But if that seems frightening, it may be worth a closer look. Photo of the (classic) guitar (<a href="http://creativecommons.org/licenses/by/2.0/">CC-BY</a>) <a href="http://www.flickr.com/photos/22565768@N04/">John W. Tuggle</a>.</div>
<p>A new tool could be for the expressive, not just the lazy. That&#8217;s the read of Auto-Tune for guitar, and it makes me excited to see what people will do with it. It could be the advent of the true digital guitar.</p>
<p>Antares teased their efforts to bring Auto-Tune technology to guitars earlier this month, having gotten as far as working proof-of concept. (See Harmony Central&#8217;s exclusive video above, and <a href="http://www.axetopia.com/guitars/antares-atg-6-auto-tune-for-guitar-has-the-power-of-500-super-computers.html">Axetopia</a>, <a href="http://www.synthtopia.com/content/2011/05/18/antares-atg-6-auto-tune-for-guitar/">Synthtopia</a>.) I hadn&#8217;t worked out anything intelligent to say about it, perhaps because I was cowering in a corner in fear.</p>
<p>As a technologist, I have great respect for what Antares does, and <a href="http://www.antarestech.com/products/">their portfolio</a> goes far beyond just the flagship vocal pitch correction. But suffice to say, Auto-Tune has been used in recording in some pretty unpleasant ways &#8211; the fault of the user, not the software, I&#8217;d argue. It&#8217;s regularly applied in order to suck the life out of great, perfectly-tuned singers, as well as to cover for people who can&#8217;t really sing, to the point that producers seem to not understand what the sound of a human voice is in all its complexity. (Case in point: <em>Glee</em>. The talented cast sounds incredible live and onstage, and like they have android stand-ins when they&#8217;re on the show. In fact, if you disagree with those uses, <em>please</em> &#8211; go use some of Antares&#8217; terrific software for good, not evil, and I&#8217;ll write about it.)</p>
<p>Auto-Tune as a name, then, has come to symbolize a revolution, an extraordinary blockbuster of software &#8211; and the butt of a joke. So, it&#8217;s hard not to see a product called &#8220;Auto-Tune for Guitar&#8221; and carry some of that bias. Sometimes, as writers we actually need our readers to add some perspective.</p>
<p><iframe width="640" height="510" src="http://www.youtube.com/embed/_3gUbr5G9zM" frameborder="0" allowfullscreen></iframe><span id="more-19178"></span></p>
<p>Auto-Tune for Guitars could likewise be misused to smooth out some of the guitar&#8217;s natural intonation subtleties, though I think the danger is far less so than it is with the voice. But it&#8217;s more than that.</p>
<p>Reader Jesse Engel reflects on what it could mean. He notes that the significant advance is building the intelligence into the guitar, not just the computer, and that applications could be varied:</p>
<blockquote><p>Don&#8217;t know if you saw this, but Antares has taken a fresh swipe at HEX guitar, putting a processor in the guitar and using it to do some more modern (Auto-Tune, emulation, etc.) processing. <em>[Ed.: Hex refers to the practice of adding individual pick-ups to each of six strings. -PK]</em></p>
<p>The hex has been around for a while, but it&#8217;s a big deal to use it in this way for guitarists since you don&#8217;t need to try to do any polyphonic pitch recognition. Literally direct note access. Also, signals add nonlinearly, so effecting each string individually has a different sound than doing emulation on the mix.</p>
<p>The tech looks like it will help a lot of people fake being better than they are (especially bending to the right note), at the expense of the beautiful imperfections of great playing, but the potential of using hex pickups in these new ways is fun to think about.</p></blockquote>
<p>The digital guitar has been a vision for a long time, from working out MIDI output to multichannel output. Gibson has been the name behind many of those efforts. Back in January 2004, <em>Wired</em> ran a glowing portrait of Gibson&#8217;s efforts in print:</p>
<p><a href="http://www.wired.com/wired/archive/12.01/guitar.html">The 100-Megabit Guitar: Gibson&#8217;s maverick CEO wants to shove Ethernet up your ax and rock the music world.</a> [Wired 12.1]</p>
<p>It&#8217;s worth reading the whole article; the technical limitations of the Gibson system immediately come to light. Suffice to say, that vision never quite came to fruition; <em>Wired</em> even this year claimed that the project had been killed &#8211; at least at Gibson. </em> None other than Adrian Freed, OpenSoundControl and alternative instrument design guru at the University of California Berkeley&#8217;s CNMAT research center, led the group &#8211; he, his colleagues, and his many students go right on innovating with or without Gibson. <em><strong>Updated: </strong> I&#8217;m not able to find the reference for that story, which I read in print. See comments for commentary by Adrian Freed, who sees otherwise.</em></p>
<p>At the time, CEO Henry Juszkiewicz, oddly speaking in the third person, pronounced, &#8220;Progress will happen. If Henry Juszkiewicz didn&#8217;t build a digital guitar, I can assure you the digital guitar would still happen.&#8221; That prediction may prove prescient.</p>
<p>The 2007 video below shows the debut of Gibson&#8217;s HD.6x-Pro Digital Les Paul &#8211; working with individual strings. I also saw a demo with Gibson, Intel, and Cakewalk that used each string in a surround speaker diffusion. It was a psychedelic effect, if not necessarily the most practical demo, but proof that a technology like this could have many uses.</p>
<p><iframe width="640" height="510" src="http://www.youtube.com/embed/NwzOqy4Y4Mo" frameborder="0" allowfullscreen></iframe></p>
<p>For their part, here&#8217;s how Antares describes their technology. Notice that they aren&#8217;t only talking intonation, but other applications, as well.</p>
<blockquote><p>Incorporating our world-renowned Auto-Tune pitch detection and manipulation along with our proprietary modeling technologies, ATG-6 is an entirely DSP-based suite of functions that offer everything you&#8217;ve always wanted from a guitar, along with capabilities you never imagined possible. From flawless intonation to astonishing tonal flexibility to alternate tunings that open up entirely new areas of inspiration and creativity, ATG-6 technology seriously expands the flexibility and range of the electric guitar while letting you continue to play your own way.</p>
<p>&#8230; Using our new Solid-Tune™ Intonation system, an ATG-6 equipped guitar constantly monitors the precise pitch of each individual string and makes any corrections necessary to ensure that every note of every chord and riff is always in tune, regardless of variables like finger position or pressure or physical limitations of the instrument. As a result, listening to a guitar with Solid-Tune is a revelation, offering a purity of intonation that has simply never before been possible.</p>
<p>Of course, Solid-Tune is smart enough to know when you want to manipulate pitch, so you can play bends and vibrato exactly as you always do. In fact, Solid-Tune Intonation makes it even easier to bend to the right pitch every time.</p></blockquote>
<p><a href="http://www.antarestech.com/atg6/index.shtml">Antares ATG-6</a></p>
<p><strong>Updated:</strong> <a href="http://twitter.com/#!/Chris_Randall/status/73809552977563648">Chris Randall chides me</a> on Twitter (and I agree) for not mentioning Roland, specifically &#8212; that&#8217;s the reference above in Jesse&#8217;s from-the-hips comments to &#8220;hex&#8221; guitar. Roland has built a whole business around products that track notes played on a guitar, adding polyphonic pitch shifters, open tunings, note-by-note replacement, MIDI output, and even DSP effects processing. The difference in the Roland offering is that Roland has done all this work in a separate processing box you connect to their pick-up; Antares appears to be promising something that&#8217;s all-in-one in the guitar. And the analysis Antares is doing may well prove more sophisticated than what we&#8217;ve seen in the past in terms of distinguishing, say, a bend from different notes. That could open up additional and radically-new expressive possibilities, even if the underlying fundamental concept is more or less the same.</p>
<p>On the other hand, the other difference with the Roland offering relative to both Gibson&#8217;s past attempts and Antares&#8217; upcoming ones: Roland successfully shipped and sold theirs. Until Antares does the same, advantage: Roland. We&#8217;ll be watching.</p>
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		<title>&#8220;Music Simulation&#8221; Patent Unsuccessful, Gibson Mucks Up Own Case</title>
		<link>http://createdigitalmusic.com/2009/03/music-simulation-patent-unsuccessful-gibson-mucks-up-own-case/</link>
		<comments>http://createdigitalmusic.com/2009/03/music-simulation-patent-unsuccessful-gibson-mucks-up-own-case/#comments</comments>
		<pubDate>Mon, 02 Mar 2009 19:13:54 +0000</pubDate>
		<dc:creator>Peter Kirn</dc:creator>
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		<description><![CDATA[Simulated guitar? Gibson gets carried away, but the law wins. Photo/bento creation (CC) Sakurako Kitsa.(Yup, this is a Fender Strat, but this is my kind of simulation of a musical instrument &#8211; in cheese form!) Gibson, the guitar company, has been on an utterly absurd campaign against music games, bringing lawsuits against the developers of &#8230; <a class="btn read-more" href="http://createdigitalmusic.com/2009/03/music-simulation-patent-unsuccessful-gibson-mucks-up-own-case/">Continue &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://flickr.com/photos/kitsa_sakurako/1580538330/"><img src="http://farm3.static.flickr.com/2037/1580538330_03765cd265.jpg?v=0"></a></p>
<div class="imgcaption">Simulated guitar? Gibson gets carried away, but the law wins. Photo/bento creation (<a href="http://creativecommons.org/licenses/by-nc-nd/2.0/deed.en">CC</a>) <a href="http://www.flickr.com/people/kitsa_sakurako/">Sakurako Kitsa</a>.(Yup, this is a Fender Strat, but this is my kind of simulation of a musical instrument &#8211; in cheese form!)</div>
<p>Gibson, the guitar company, has been on an utterly absurd campaign against music games, bringing lawsuits against the developers of both Guitar Hero and Rock Band and even against retailers. In the latest illustration of how screwed up patent law is, and just how over-litigious it has made technology in this country, the patent was based on a Gibson patent for a &#8220;System and method for generating and controlling a simulated musical concert experience.&#8221; Never mind that Gibson&#8217;s patent looks nothing like Guitar Hero, or that if interpreted that loosely, Gibson could theoretically sue any music software maker.</p>
<p>See my previous break-down of the patent and the twisted logic of the case:<br />
<a href="http://createdigitalmusic.com/2008/03/13/gibson-guitar-to-guitar-hero-maker-we-own-all-digital-musical-reality/">Gibson Guitar to Guitar Hero Maker: We Own All Digital Musical Reality</a></p>
<p>And following development:<br />
<a href="http://createdigitalmusic.com/2008/03/24/gibson-guitar-loses-mind-sues-entire-planet-but-wii-rock-band-should-be-fun/">Gibson Guitar Loses Mind, Sues Entire Planet</a></p>
<p>Our friend Nilay Patel gets the scoop at Engadget that Gibson has lost its Guitar Hero case in California US District Court. Engadget also has a PDF of the decision:</p>
<p><a href="http://www.engadget.com/2009/03/02/gibson-loses-guitar-hero-patent-lawsuit-booed-off-stage/">Gibson loses Guitar Hero patent lawsuit, gets booed off stage</a></p>
<p>You can read juicy bits in the final ruling (<a href="http://stadium.weblogsinc.com/engadget/files/gh_ruling.PDF">PDF</a>):</p>
<ul>
<li>Gibson&#8217;s own counsel withdrew from the case after the guitar maker refused their request for information. That&#8217;s right: Gibson wasn&#8217;t cooperating with their <em>own lawyers</em>. (Gibson later was represented by different counsel.)</li>
<li>Gibson&#8217;s own corporate general counsel didn&#8217;t respond to requests from the court.</li>
<li>Gibson started trying to force third-party Activision system providers to provide short-notice depositions, much to the dismay of the court and ACtivision, given Gibson&#8217;s own lack of cooperation.</li>
<li>Gibson tried to use a YouTube video of a Guitar Hero hacker on the record, which the court found irrelevant (and, I think, laughable.)</li>
<li>Gibson variously tried, unsuccessfully, legal gymnastics by which it could redefine musical instruments to enforce its ultimately irrelevant patent.</li>
</ul>
<p><span id="more-5205"></span></p>
<p>It&#8217;s also fun reading lawyers try to define what a musical instrument is in the context of this case. Ultimately, the determining factor in this case appears to be whether the musical instrument itself produces some kind of audio signal, not control signal. Yep, that&#8217;s right: it sounds like Gibson lost out because the Guitar Hero controller was defined as a controller but not an instrument. The court decision, showing unusual technical savvy, notes that the &#8220;Musical Instrument Digital Interface&#8221; (which they incorrectly call &#8220;device interface&#8221;) has been used for non-musical purposes, despite its name. In a fit of extreme hubris, Gibson at one point seems to have claimed ownership of MIDI for guitar controllers, despite prior art.</p>
<p>I&#8217;m certainly not qualified to interpret the judgment, but we can say this: Gibson lost. And they lost on almost every single point, from apparently abusing the court process to losing just about every detail they tried to prove. The court even says the Gibson arguments &#8220;border on the frivolous.&#8221;</p>
<p>The extent of their loss says to me the other cases have about a snowball&#8217;s chance, which raises the question of what Gibson was trying to accomplish in the first place. You have to wonder if they hoped intimidating legal action could help them win contract terms. But it&#8217;s nice to see the law win out &#8212; and raises hopes that, in the long run, legal remedies could eventually fix frivolous abuses of the patent system.</p>
<p>Oh, yeah &#8211; and we can all be relieved that Gibson neither owns the idea of making things look like guitars, nor musical simulation. Phew.</p>
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		<title>The Onion on Gibson&#8217;s Guitar Hero &#8211; Rock Band Lawsuits</title>
		<link>http://createdigitalmusic.com/2008/03/the-onion-on-gibsons-guitar-hero-rock-band-lawsuits/</link>
		<comments>http://createdigitalmusic.com/2008/03/the-onion-on-gibsons-guitar-hero-rock-band-lawsuits/#comments</comments>
		<pubDate>Wed, 26 Mar 2008 19:29:22 +0000</pubDate>
		<dc:creator>Peter Kirn</dc:creator>
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		<description><![CDATA[American voices respond. &#8220;Finally, the name Gibson will be synonymous with fake guitars.&#8221; Gibson Sues Over Guitar Hero Thanks, Patrick. TweetTweet]]></description>
			<content:encoded><![CDATA[<p>American voices respond.</p>
<blockquote><p>&#8220;Finally, the name Gibson will be synonymous with fake guitars.&#8221;</p>
</blockquote>
<p><a href="http://www.theonion.com/content/amvo/gibson_sues_over_guitar_hero">Gibson Sues Over Guitar Hero</a></p>
<p>Thanks, Patrick.</p>
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		<title>Gibson Guitar Loses Mind, Sues Entire Planet (But Wii Rock Band Should Be Fun)</title>
		<link>http://createdigitalmusic.com/2008/03/gibson-guitar-loses-mind-sues-entire-planet-but-wii-rock-band-should-be-fun/</link>
		<comments>http://createdigitalmusic.com/2008/03/gibson-guitar-loses-mind-sues-entire-planet-but-wii-rock-band-should-be-fun/#comments</comments>
		<pubDate>Mon, 24 Mar 2008 20:48:19 +0000</pubDate>
		<dc:creator>Peter Kirn</dc:creator>
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		<description><![CDATA[Gibson headquarters. I&#8217;m sure some rational thought is going on in there, but search me to tell you what the (*&#38;$# that thought is. Photo via mmwm Gibson Guitar may require a new column here on CDM, titled something like &#8220;what the $&#38;*((*&#38;$ can you possibly be thinking??!&#8221; Sure, it was strange enough when Gibson &#8230; <a class="btn read-more" href="http://createdigitalmusic.com/2008/03/gibson-guitar-loses-mind-sues-entire-planet-but-wii-rock-band-should-be-fun/">Continue &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://flickr.com/photos/mmwm/308186204/" target="_blank"><img src="http://farm1.static.flickr.com/121/308186204_3a32ee963e.jpg?v=0"></a> </p>
<div class="imgcaption">Gibson headquarters. I&#8217;m sure some rational thought is going on in there, but search me to tell you what the (*&amp;$# that thought is. Photo via <a href="http://flickr.com/photos/mmwm/" target="_blank">mmwm</a></div>
<p>Gibson Guitar may require a new column here on CDM, titled something like &#8220;what the $&amp;*((*&amp;$ can you possibly be thinking??!&#8221;</p>
<p>Sure, it was strange enough when Gibson <a href="http://createdigitalmusic.com/2008/03/13/gibson-guitar-to-guitar-hero-maker-we-own-all-digital-musical-reality/" target="_blank">started a patent dispute with Guitar Hero game developer Activision</a> because it claimed to own the patent for anything &#8220;simulating a musical concert experience.&#8221; (Jeez, I&#8217;m glad Gibson hasn&#8217;t been to a couple of my gigs.) Never mind that their patent involved pre-recorded concert footage and a head-mounted virtual reality apparatus and had <em>no similarity whatsoever to Guitar Hero</em>. Never mind that they&#8217;ve waited years into this franchise, almost a decade into their patent, and over a decade into music games to both to notice.</p>
<p>Now things get weirder.</p>
<p>Gibson is suing Harmonix, developer of <em>Rock Band</em>. (Unlike Guitar Hero, Rock Band appears to lack a Gibson instrument license &#8212; but the suit covers Gibson&#8217;s supposed game patents, not Gibson&#8217;s guitars.)</p>
<p>And they&#8217;re suing Viacom, because Viacom is Harmonix&#8217;s corporate parent.</p>
<p>And they&#8217;re suing Electronic Arts, the publisher.</p>
<p>And they&#8217;re suing GameStop. And Amazon.com. And Toys &#8216;R Us. And Target. And Kmart. </p>
<p>And they&#8217;re suing <em>Wal-Mart</em>. (Oh, I&#8217;m sure that will end well. I can&#8217;t imagine Wal-Mart is a big outfit with <strong><em>armies of lawyers</em></strong> or anything like that.)</p>
<p> <span id="more-3196"></span>
<p>Joystiq has some coverage of the situation:</p>
<p><a href="http://www.joystiq.com/2008/03/21/gibson-sues-harmonix-viacom-ea-over-guitar-hero/" target="_blank">Gibson sues Harmonix, Viacom, EA over Guitar Hero</a></p>
<p><a href="http://www.joystiq.com/2008/03/21/gibson-lays-lawsuit-on-gamestop-other-major-retailers/" target="_blank">Gibson lays lawsuit on GameStop, other major retailers</a></p>
<p>At this point, I&#8217;d do a little evil air guitar solo to provide a soundtrack to this whole story, except I&#8217;m fairly certain Gibson might sue me for simulating a musical performance.</p>
<p>Hey, Gibson &#8212; got a little tip for you. <a href="http://www.guitarcenter.com/" target="_blank">Guitar Center</a> also sells Rock Band. Any reason you&#8217;re not suing them? Ah, okay, at least at <em>some point</em> some surviving sense of self interests intervenes.</p>
<p>It&#8217;s ironic, too, because other manufacturers see these wildly-popular music games as very good for music making. Rock Band and Guitar Hero were all over the NAMM show floor, partly because of companies picking up endorsements, but partly because musicians seem to like playing the game. It&#8217;s advertising for instruments, for music gear, for &#8212; music lessons, frankly, for any time people want to learn how to play beyond the game. And it doesn&#8217;t appear to violate any Gibson intellectual property &#8212; especially with a license for Gibson&#8217;s stuff in both games.</p>
<h3></h3>
<h3>Cheer Up, Kids!</h3>
<p>Okay, so Gibson is embarrassing the entire music instruments industry. On a happier note, Nintendo Wii owners get to play <a href="http://kotaku.com/371465/rock-band-hits-wii-on-june-22" target="_blank">Rock Band</a> June 22. (via Joystiq) And that&#8217;ll be good fun &#8212; and will unleash the hardware on the Nintendo-loving game hackers out there, meaning Synth Hero or Chiptune Hero could follow in homebrew form shortly thereafter.</p>
<p>Real music making &#8212; also a very fun way to pass the time. Try it with friends.</p>
<p>What&#8217;s not fun? Lawsuits. &#8220;Lawsuit Hero&#8221; will not be coming to an Xbox 360 / PS3 soon.</p>
<p><P><strong>Updated:</strong> I incorrectly said Gibson sued Activision; that&#8217;s not true. Activision actually pre-emptively sued Gibson to try to invalidate their patent <em>after</em> Gibson threatened Activision with a patent violation and tried to get partners to &#8220;license&#8221; their supposed patent. As readers have noted, this is a bizarre case of biting the hand that feeds, given that Gibson had partnered with Activision on the game&#8217;s hardware, software, and promotion. Wired.com has a good write-up:</p>
<p><P><a href="http://blog.wired.com/games/2008/03/gibson-sues-via.html">Gibson Sues Viacom, EA Over Rock Band (Update)</a></p>
<p><P>Suffice to say, this could have a chilling effect on the entire music software development community if Gibson wins. Everything from indie music games to Apple&#8217;s MainStage could be said to simulate music performance.</p>
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		<title>Gibson Guitar to Guitar Hero Maker: We Own All Digital Musical Reality</title>
		<link>http://createdigitalmusic.com/2008/03/gibson-guitar-to-guitar-hero-maker-we-own-all-digital-musical-reality/</link>
		<comments>http://createdigitalmusic.com/2008/03/gibson-guitar-to-guitar-hero-maker-we-own-all-digital-musical-reality/#comments</comments>
		<pubDate>Thu, 13 Mar 2008 20:41:20 +0000</pubDate>
		<dc:creator>Peter Kirn</dc:creator>
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		<description><![CDATA[Wannabe musicians: now the exclusive legal domain of Gibson Guitar? Photo: Unhindered by Talent. Are you making music without real acoustic instruments? You know, in, like, virtual reality? Then you may have stepped into a strange, alternate dimension. Let&#8217;s call it, for the sake of argument, The Gibson Zone. They control the horizontal. They control &#8230; <a class="btn read-more" href="http://createdigitalmusic.com/2008/03/gibson-guitar-to-guitar-hero-maker-we-own-all-digital-musical-reality/">Continue &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://flickr.com/photos/nicmcphee/487812367/" target="_blank"><img src="http://farm1.static.flickr.com/190/487812367_cf6834f1b0.jpg?v=0"></a></p>
<div class="imgcaption">Wannabe musicians: now the exclusive legal domain of Gibson Guitar? Photo: <a href="http://flickr.com/photos/nicmcphee/" target="_blank">Unhindered by Talent</a>.</div>
<p>Are you making music <em>without real acoustic instruments</em>? You know, in, like, <em>virtual</em> reality? Then you may have stepped into a strange, alternate dimension. Let&#8217;s call it, for the sake of argument, The Gibson Zone. They control the horizontal. They control the vertical. They <em>invented</em> what you&#8217;re doing &#8230; right now.</p>
<p>Or, at least, that seems to be the message sent by a recent patent dispute between Gibson Guitar Corporation and Guitar Hero developer Activision. (Harmonix, the original Guitar Hero developer, has moved on to Rock Band.)</p>
<p>I know what you&#8217;re thinking: maybe Gibson claims to have invented the guitar, or the Guitar Hero controller looks a little too much like an <a href="http://www.epiphone.com/" target="_blank">Epiphone</a> or something. Ah, but that might actually make some sort of logical sense, and this is the topsy-turvy world of intellectual property. In fact, both Harmonix and Activision already have licenses with Gibson for their guitars.</p>
<p>Instead, Gibson is arguing they own the rights to anything that can &#8220;simulate participation in a concert,&#8221; which they patented in 1999. (Look out, air guitar lovers.) Now, I don&#8217;t claim to be an expert in patent law, but being the layperson that I am, I would assume the original Gibson patent would have some passing similarity to Guitar Hero. </p>
<p><a href="http://www.google.com/patents?id=YAUZAAAAEBAJ" target="_blank">System and method for generating and controlling a simulated musical concert experience</a> [Google Patents]</p>
<p>Well, let&#8217;s review. The Gibson patent is described as follows:</p>
<blockquote><p>&#8220;A musician can simulate participation in a concert by playing a musical instrument&#8230;&#8221;</p>
</blockquote>
<p>Okay, with you so far.</p>
<blockquote><p>&#8220;&#8230;and wearing a head-mounted 3D display that includes stereo speakers.&#8221;</p>
</blockquote>
<p>Nope. Lost. They do know that Guitar Hero is not available for Virtual Boy, right?</p>
<p><a href="http://flickr.com/photos/10865418@N00/176217092/" target="_blank"><img src="http://farm1.static.flickr.com/66/176217092_d892efbdf9.jpg?v=0"></a> </p>
<div class="imgcaption">If this were how you played Guitar Hero, Gibson&#8217;s case might have some merit. Nintendo&#8217;s failed Virtual Boy, as photographed by <a href="http://flickr.com/photos/10865418@N00/" target="_blank">Tim Lambert</a>.</div>
<p><span id="more-3152"></span></p>
<blockquote><p>&#8220;the musical instrument generating an instrument audio signal at an instrument audio output, the instrument audio signal varying in response to operation of the instrument by the user of the system;&#8221;</p>
</blockquote>
<p>Okay: musical instrument, check. &#8220;Instrument audio signal?&#8221; No, not in Guitar Hero.</p>
<blockquote><p>&#8220;a video source providing a source video signal at a source video output, the source video signal representing a video portion of the pre-recorded musical performance</p>
<p>a video display responsive to the source video signal whereby the user can view the video portion of the pre-recorded musical performance on the video display.&#8221;</p>
</blockquote>
<p>To the extent that Guitar Hero involves a TV, yes. Pre-recorded musical performance? What? I&#8217;m lost again. In fact, what exactly is Gibson describing here? Playing your guitar while watching an old Pearl Jam concert DVD? With goggles on your eyes?</p>
<blockquote><p>&#8220;an audio source providing a source audio signal at a source audio output, the source audio signal representing an audio portion of the pre-recorded musical performance, the audio portion including an instrument sound track containing pre-recorded musical sounds that would be generated by the musical instrument in the pre-recorded musical performance&#8221;</p>
</blockquote>
<p><font style="background-color: #eeeeee">At this point, I think Gibson is patenting sound itself. Or, at least, karaoke, which as I recall had already been invented in 1999.</font></p>
<blockquote><p>a system interface device having a first audio input electrically connected to the instrument audio output, a second audio input electrically connected to the source audio output, and a first interface audio output;</p>
</blockquote>
<p>More damning evidence, except for the fact that Guitar Hero doesn&#8217;t have an audio interface.</p>
<p>And, still more:</p>
<blockquote><p>f. the system interface device including a source audio control circuit responsive to the instrument audio signal, whereby a characteristic of the source audio signal is controlled in response to operation of the musical instrument by the user to provide a controlled source audio signal at the first interface audio output; and<br />g. an audio playback transducer responsive to the controlled source audio signal such that the user can listen to the audio portion of the pre-recorded musical performance on the transducer, in synchronization with the video portion.</p>
</blockquote>
<p>Back to my first theory. This, followed by lots of talk about audio signals and audio portions and &#8220;video disc machines&#8221; still seems to involve you playing your Pearl Jam DVD karaoke-style with a guitar. In other words, both wholly un-patentable, and wholly unrelated to Guitar Hero, an interactive game with computer-generated graphics and a controller with buttons not audio.</p>
<p>It&#8217;d be a bit like if the guy who invented the paperclip claimed patent rights for deep sea fishing. But, as I said, this is patent law &#8212; so that may be possible.</p>
<p>Now some visual evidence:</p>
<p><a href="http://createdigitalmusic.com/files/2008/03/gibsonvr.jpg"><img height="419" alt="gibsonvr" src="http://createdigitalmusic.com/files/2008/03/gibsonvr-thumb.jpg" width="351" border="0"></a> </p>
<p>Keeping in mind that what you&#8217;re looking at involves <em>audio signal</em>, not the control input of a game controller, from that guitar, I&#8217;ve provided this marked-up version, removing the stuff <em>not</em> in Guitar Hero:</p>
<p>&nbsp;</p>
<p><a href="http://createdigitalmusic.com/files/2008/03/gibsonvr-markup.jpg"><img height="419" alt="gibsonvr_markup" src="http://createdigitalmusic.com/files/2008/03/gibsonvr-markup-thumb.jpg" width="337" border="0"></a> </p>
<p>But Gibson does have a point. To the extent that Guitar Hero involves:</p>
<ul>
<li>sound
<li>image
<li>people pretending to be musicians
<li>something shaped like a guitar
<li>an on/off switch</li>
</ul>
<p>&#8230;Guitar Hero is a dead-ringer, patent-violating copy of what they described in 1999. Then again, so is a group of stoners playing air guitar Pink Floyd to <em>The Wizard of Oz</em>.</p>
<p><a href="http://news.wired.com/dynamic/stories/G/GUITAR_HERO_DISPUTE?SITE=WIRE&amp;SECTION=HOME&amp;TEMPLATE=DEFAULT&amp;CTIME=2008-03-12-20-49-44" target="_blank">&#8216;Guitar Hero&#8217; Subject of Patent Dispute</a> [Associated Press, via Wired.com]</p>
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		<title>Gibson to Launch Self-Tuning &#8220;Robot&#8221; Guitar</title>
		<link>http://createdigitalmusic.com/2007/11/gibson-to-launch-self-tuning-robot-guitar/</link>
		<comments>http://createdigitalmusic.com/2007/11/gibson-to-launch-self-tuning-robot-guitar/#comments</comments>
		<pubDate>Sat, 10 Nov 2007 04:29:01 +0000</pubDate>
		<dc:creator>Peter Kirn</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[design]]></category>
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		<category><![CDATA[instruments]]></category>
		<category><![CDATA[microtonal]]></category>
		<category><![CDATA[robotics]]></category>
		<category><![CDATA[tuning]]></category>

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		<description><![CDATA[Don&#8217;t get too excited. Gibson Guitar is not, in fact, introducing a fully robotic guitar. Or a creepy robot doll that plays a guitar. Nor are they shipping you a handsome (male/female/your choice) robot assistant who will follow you around and tune your guitar for you. Too bad. But they are launching a robotic, self-tuning &#8230; <a class="btn read-more" href="http://createdigitalmusic.com/2007/11/gibson-to-launch-self-tuning-robot-guitar/">Continue &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p><img id="image2687" src="http://createdigitalmusic.com/files//2007/11/robotguitar.jpg" alt="Robot guitar" /></p>
<p>Don&#8217;t get too excited. Gibson Guitar is not, in fact, introducing a fully robotic guitar. Or a <a href="http://createdigitalmusic.com/2007/11/09/video-robotic-theremins-ready-to-replace-a-human-near-you/">creepy robot doll</a> that plays a guitar. Nor are they shipping you a handsome (male/female/your choice) robot assistant who will follow you around and tune your guitar for you. Too bad. But they are launching a robotic, self-tuning guitar on December 7. And most importantly, it comes in a limited-edition frost blue paint retro-robotic job, which even as a non-guitarist, I have to admit is super hot. So, what&#8217;s robotic about it? Its tuning system:</p>
<p><img id="image2688" src="http://createdigitalmusic.com/files//2007/11/extraknob.jpg" alt="Gibson Robot Guitar knob" align ="right" hspace="10" vspace="10" /><br />
<blockquote>In addition to its automated tuning and alternate/open tuning functions, the Gibson Robot Guitar offers a unique Intonation function, which guides even the most tweak-phobic player through the simple steps of achieving perfect intonation on this revolutionary instrument. No tools or external tuners or other gadgets are needed other than a small screwdriver and the Robot Guitar&#8217;s own Master Control Knob (MCK). The guitar itself &#8220;talks you through&#8221; the entire process, resulting in a correctly intonated guitar in a fraction of the time it takes even a professional guitar tech to do the same job.</p></blockquote>
<p><span id="more-2686"></span><br />
My favorite line was this, from the press release:</p>
<blockquote><p>&#8220;Since the dawn of the instrument, musicians have come to accept the guitar&#8217;s imperfections and lack of tonal precision as necessary evils. Onstage and off, guitarists have fought to stay in tune. Every music lover and performer has had to suffer through the show&mdash;halting, mood-killing atonal droning of a loudly amped guitar being brought into tune.&#8221;</p></blockquote>
<p>Or, erm, <a href="http://createdigitalmusic.com/2007/10/18/onstage-tech-disasters-van-halen-goes-microtonal/"><strong>not</strong> brought into tune</a>, as the case may be. (Jump!)</p>
<p>I read that initially as &#8220;every music lover &#8230; had to suffer through the show,&#8221; and the whole passage makes it sound like pretty much everybody just has to suffer guitars. Boy, am I ever a <a href="http://keyboardmag.com">Keyboard</a> player. </p>
<p>In all seriousness, the good news here is that this instrument really opens up the possibilities of open and alternative tunings, which make a terrific difference in sound even untrained ears may be aware of. And that&#8217;s not an &#8220;experimental&#8221; thing; it&#8217;s part of the history of the music. Gibson does a nice job of <a href="http://www.gibson.com/robotguitar/story2.html">summarizing that</a> on their page, and has an interview with the <a href="http://www.gibson.com/robotguitar/story5.html">inventor, as well</a>.</p>
<p>The connection to this site, aside from &#8220;robot&#8221; in the name &#8212; tuning is important, and it&#8217;s something I&#8217;d love to see soft synth makers make more accessible to lay people (hint: make it easier to adjust tuning in the interface, do some more interesting presets, and even think about controllers). </p>
<p><a href="http://www.gibson.com/robotguitar/">Robot Guitar Product Site</a> with manual, demo videos, and background [Gibson Guitar]</p>
<p>No word yet on whether <a href="http://createdigitalmusic.com/2007/10/18/onstage-tech-disasters-van-halen-goes-microtonal/">Van Halen will be endorsing this</a>. Gibson: might want to send them one, just in case. (Hey, I had to get one cheap shot in.)</p>
<p><img id="image2689" src="http://createdigitalmusic.com/files//2007/11/robotbridge.jpg" alt="Robot guitar bridge" /></p>
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		<title>Gibson&#8217;s Cute Miniature Les Paul 1 GB Flash Drive, Consumer Electronics Line?</title>
		<link>http://createdigitalmusic.com/2007/07/gibsons-cute-miniature-les-paul-1-gb-flash-drive-consumer-electronics-line/</link>
		<comments>http://createdigitalmusic.com/2007/07/gibsons-cute-miniature-les-paul-1-gb-flash-drive-consumer-electronics-line/#comments</comments>
		<pubDate>Tue, 03 Jul 2007 15:00:30 +0000</pubDate>
		<dc:creator>Peter Kirn</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Gibson]]></category>
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		<category><![CDATA[USB]]></category>

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		<description><![CDATA[Believe it or not, you&#8217;ll stick this into the side of your computer. Bizarre but adorable, Gibson has turned their iconic 1959 Les Paul guitar into a miniaturized replica, a functioning USB 2.0 1 GB Flash Drive. It will store data. It will not make any sound. But it does have specs that you, erm, &#8230; <a class="btn read-more" href="http://createdigitalmusic.com/2007/07/gibsons-cute-miniature-les-paul-1-gb-flash-drive-consumer-electronics-line/">Continue &#8594;</a>]]></description>
			<content:encoded><![CDATA[<p><img id="image2305" src="http://createdigitalmusic.com/files//2007/07/labs_usb_drive.jpg" alt="Guitar Flash Drive" /></p>
<div class="imgcaption">Believe it or not, you&#8217;ll stick this into the side of your computer.</div>
<p>Bizarre but adorable, Gibson has turned their iconic 1959 Les Paul guitar into a miniaturized replica, a functioning USB 2.0 1 GB Flash Drive. It will store data. It will not make any sound. But it does have specs that you, erm, don&#8217;t normally get out of a guitar: 14Mbps read / 6MBps write, 9 year data retention, LED indicator, and USB extension cable.</p>
<p><a href="http://www.gibson.com/Products/Audio/Consumer%20Electronics/Signature%20Series%20Les%20Paul%20Stan/">Gibson Signature Series Les Paul Flash Drive</a></p>
<p>No one told me, but Gibson has introduced an <a href="http://www.gibson.com/en-us/divisions/audio/Consumer%20Electronics/">entire line of consumer electronics</a>, including HDMI cables, hard drives, speakers, <B>surge protectors</b> (really), and DVD recorders. Odd, but &#8230; okay. I&#8217;m sure it has something to do with distribution or other business voodoo I don&#8217;t understand. Gibson&#8217;s a really, really big company with lots of brands, so someone with more knowledge of the company might be able to explain this.</p>
<p>Apparently even this flash drive is just the first of a series of &#8220;Signature Series&#8221; flash drives miniaturizing classic Gibson guitars. No word on price, but you can <a href="http://www.gibson.com/ContestGuitarJumpDrive.aspx">sign up to win one free</a>.</p>
<p>I&#8217;m not sure what made Gibson decide to get into the flash drive game, but I wish they&#8217;d gone with bigger storage. Now I want a (functioning) Theremin flash drive with 16 GB storage. Any takers?</p>
<p><B>Previous miniature things:</b></p>
<p><a href="http://createdigitalmusic.com/2007/02/20/diy-papercraft-synthesizers-make-your-own/">DIY Papercraft Synthesizers: Make Your Own</a><br />
<a href="http://createdigitalmusic.com/2007/05/14/tiny-instruments-strange-pocket-soundmaker-toys-from-mijam/">Tiny Instruments: Strange Pocket Soundmaker Toys from MiJam</a><br />
<a href="http://createdigitalmusic.com/2006/09/28/exquisite-papercraft-synthesizers-modular-marimba/">Exquisite Miniature Synthesizers, Modular Marimba, Made from Paper</a><br />
<a href="http://createdigitalmusic.com/2005/05/02/bob-moog-movie-star-tour-action-figure/">Bob Moog as action figure</a><br />
<a href="http://createdigitalmusic.com/2006/06/20/foldable-travel-guitars-and-the-mobile-guitar-studio/">Mobile Guitar Studios, complete with Fender keychains</a><br />
<a href="http://createdigitalmusic.com/2005/11/22/miniature-studios-gear-lust-meets-toys-r-us/">Miniature Studios: Gear Lust Meets Toys &lsquo;R Us</a></p>
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