A young, aspiring musician walks into a consumer electronics store. (Let’s call it Big Buy, and imagine people wearing… red polo shirts.) They wander into the game aisle and muse at the latest music games in the video game section – $60-100 in price. But there’s an endcap with something else: a box of Pro Tools that’ll run on their computer, plus a ready-to-use audio interface, for $99-129. Instead of Guitar Hero, they leave with Pro Tools – a name they already knew.

See full details of the new lineup, with photos.

This idea is nothing new – for many years, it’s been possible to do great stuff with $100 on a computer. But the most powerful brand in music production (Pro Tools) has remained notably absent. Instead, that hypothetical consumer would find a smattering of consumer-only choices with names they likely wouldn’t recognize. Meanwhile, the name “Pro Tools,” and the software interface that made it popular, have been limited to more complex offerings sold through specialists.

Today changes all of that. Gone is the idea that “Pro Tools” is only for the high end. Gone is the iLok hardware dongle. (You still need either the Micro or Fast Track interface plugged in, but the target market for this product may not care.)

There are three offerings:

A vocal studio, bundled with a USB mic (similar to M-Audio’s Luna).

A “recording” studio, bundled with a simple USB bus-powered audio interface (the previously-available Fast Track.

The “KeyStudio”, bundled with a 49-key USB keyboard. The software comes with 60+ virtual instruments, says Avid, so you’ve got quite a lot to play.

The software included in each has some limitations – it has 32 tracks (16 audio, 8 instrument, and 8 MIDI), and more basic routing options (3 inserts per track, 2 audio inputs, and 2 outputs). The absence of multitrack recording is probably the biggest restriction. But you nonetheless get a range of virtual instrument sounds and effects, plus a full complement of editing and mixing features.

On the same day that people are rediscovering The Beatles through a video game, and video games are causing people to rediscover music making, you can buy a studio for about the same price.

Now, if you’re reading this site, that’s probably not news. But it could be news to quite a lot of people who haven’t discovered computer music making. And it represents a tectonic shift in how the titan of music making software treats its flagship.

In pointing out Behringer’s clone of Apple’s homepage, I may have left some things unclear. I was honestly surprised to find a number of people rushing to Behringer’s defense. I wasn’t trying to score cheap and easy points against the brand, but while venting frustration, I may have underestimated the response of people who own Behringer gear. If you do, and it’s working for you, as always – that’s a good thing.

The conversation got me excited, and I stepped into the comment fray. I shouldn’t have in this case, and unless asked to, I’ll stay out of this conversation. I enjoy being involved in those threads, but there are times when I should keep my writing to this space and let you have at it in the space below – the one labeled “comments.”

I think the reason Behringer inflames some people boils down to two things. Those people may have been burned by gear that proved not to be a bargain, or offended by a history of gear designs copied from recognizable models, or both. The former, of course, can happen with any vendor, but it does illustrate that saving money doesn’t always save time or money. Caveat Emptor is therefore true with any vendor. The latter is really the sticking point. Here’s a loose timeline of the cases in question:

Play this track:

Amanda Ervin makes elegant noise-making apparatuses from simple circuits, and is able to share that process with her students (see her classes among 3rd Ward’s Circuits lineup). She’s going to show off some of her latest creations at the open showcase of Handmade Music Brooklyn, our monthly party + science fair + musical performance + ruckus. (More details soon on Handmade Music events that are springing up worldwide, thanks to the hard work and creativity of the DIY music community!)

What really impresses me about these projects is that Amanda has made both the project and the curriculum – that is, she can teach you to make these, too! It’s often easier to make something for yourself alone than it is to make it reproducible, so I do admire that in a design.

If you’re in the New York area, you can catch the event free, Thursday evening September 17. (Directions) If not, we’re working with 3rd Ward on ways to translate the educational experience online.

Here’s a musical excerpt from Amanda, as well:
Animal.mp3

Handmade Music info: More on Amanda’s work (with additional sounds and videos) on our Handmade Music site:

Handmade Music Brooklyn: Amanda Ervin’s Circuits, Open Call

Want to contribute your work? If you can make it to NYC this month, we’d love to present your work. All projects, all media (electronic, acoustic, hardware, software), and all levels of functionality (working, partially working, in-progress, completely broken) are welcome!

Handmade Music 9/17 Call for Works [Google Docs form, also embedded after the jump]

MOTU did not respond to CDM’s inquiry regarding Mac OS X 10.6 – but they have just posted the most interesting update I’ve seen yet. They have drivers ready for their hardware today, and (nearly) full compatibility for their entire product line. They also suggest that 64-bit support is in the works for their applications, which would make MOTU the first audio software developer I’ve heard even breathe a word of discussion of 64-bit. I couldn’t even get a solid commitment to 64-bit from Apple’s Pro Apps folks (though Apple tends not to talk about things until they’re done). The appeal would be clear – MOTU could give their sampling apps access to greater memory.

MOTU has a comprehensive update page, and I’ve added the news to the http://createdigitalmusic.com/snowleopard round-up page.

That said, while MOTU has the greatest level of out-of-the-gate support I’ve seen from any vendor for 10.6, even they have run into a showstopper issue. Their Ethno Instrument isn’t yet compatible; an update is expected. Sure, that’s just one instrument. But the lesson here? If you don’t mind the occasional wrinkle, you can live on the bleeding edge. But if you want to keep your software up and running, your best bet is to be patient and wait to upgrade. That’s not to discourage you from testing the latest-and-greatest, it just means you need to have the expectations to match.

The news remains, though: MOTU does have updated drivers for those of you with MOTU hardware or software who want to get a head start on setting up Snow Leopard.

That does not seem to be the case with other hardware vendors (Pro Tools, M-Audio, Tascam, and PreSonus all suggest waiting), and even some of the drivers that will initially become available should be considered “beta.” That is, they may even be designed to work with 10.6, but could use additional testing. I think that could probably generally be said of this update for musicians – just as with any significant operating system update on any platform.

Updated: PreSonus burned the midnight oil to get ready. See bottom.

Word from developers confirms what I had suspected: developers were as surprised as we were to learn Apple was shipping a new operating system on August 30.

If you have to ask yourself whether you want to upgrade, then the simple answer is – don’t, not yet. And via Christopher Wimbrow on Twitter, here’s the first tool that we can confirm will outright break if you jump too soon – PreSonus hardware. From their forum, earlier today, PreSonus’ Nick RICK Naqvi tells a user (unofficially):

Right now, we are planning to have support for Snow Leopard by the end of October. We had originally heard they were going to release it in September, so our plan was to test it thoroughly and then release a new driver about 30 days later. They moved up the date to August 28 so it looks like we will be a little more than a week later than we expected.

Please note, if you update your OS, your PreSonus hardware will not work.

If you have to install it to play with, I’d recommend doing a partition. But leave Leopard on it so that you can continue to record.

Ouch. I’ll let you know if this gets fixed sooner. And remember, this is an operating system that is being tested under a Non-Disclosure Agreement; more incompatibilities are likely to appear next week.

This illustrates a problem, too. Shipping an application early is great news. Shipping an operating system early – with countless hardware and software vendors pulling time from other work (like new features) to keep their stuff working – not so great news.

Fortunately, you have power over your computer. Ignore that Apple email that appeared on Monday saying Snow Leopard is “In store or at your door Friday,” and consider it a bleeding-edge operating system. Assume that for most users, the current build of 10.5 represents the best compromise of Mac stability, compatibility, and features – at least for the time being.

UPDATE – PreSonus WILL have beta drivers. And like the vast majority of vendors, real stable versions are expected in a few weeks.

Earlier in the week, I was told that we weren’t going to have Snow Leopard driver until October, but our engineers worked overtime the last week or so to release a beta driver that is fully functional. We have tested it internally and it is working well and allows for daisychaining of interfaces and full feature functionality. This driver will work with all of our Firestudio Family Interfaces including:

Firestudio 2626
Firestudio Project
Firestudio Lightpipe
Firestudio Tube
Firestudio Mobile
StudioLive1642

Our other interfaces are class compliant and are going to be immediately supported on Snow Leopard:

Firebox
Inspire1394
FP10 / Firepod
AudioboxUSB

Lastly, our new recording software, StudioOne is also ready for Snow Leopard. Here’s a link to the StudioOne page: http://www.presonus.com/products/SoftwareDetail.aspx?SoftwareId=11

If you are an early adopter, let us know your experiences.