It aims to do what for sampling what the insanely-popular microKORG keyboard has done for synths: that is, invade bedrooms and bands everywhere, and inspire a kind of love that other hardware finds elusive. But it also combines the micro-keyboard form factor and mic with everything that has made the KAOSS Pad series popular. It’s kind of a bundle of things about KORG that the masses love. So, perhaps that’s why the microSAMPLER leaked well before its introduction. I’m about the last to cover it, I think, so let’s see if I can get right to the point of what the microSAMPLER looks to be, and what it isn’t.

It’s a sampler for keyboard lovers. As the video notes, the world doesn’t need another sampler with pads. The keyboard is put to good use. It’s velocity-sensitive, though with mini keys to keep it compact. You can map different samples to different keys, slicing up your sample so that different lengths (from a 64th note to two measures). You can give keys different one-shot samples, for drum-style sounds. You can play looped samples. And you can map a single sample across the keyboard.

It’s built for capturing live. The mic has been torture-tested in lousy acoustic environments and onstage in the microKORG. It’s the design of the interface that makes this fun – and potentially worth considering over the software solutions that aim to do the same stuff. “Auto-Next” mode lets you tap in BPM from a source and automatically slice on the fly.

That isn’t an iPhone slot. The microSAMPLER has slots in which you can stick stuff, as noted by engadget. Yes, the photos and videos show iPhones and iPods, but they aren’t a dock, and you can put something more interesting in there – like a Game Boy or a PSP running LGPT. Rich Formidoni, the specialist you see in the video, tells me he’s tempted to use them for pretzels or mints. Heck yes. You can even sample the crunching sound. And I have just two words: aftermarket cupholder. (Coming soon to the CDM Store?)

It’s been one of the few constants in music technology. To use Pro Tools software, you need Pro Tools hardware – that means M-Audio interfaces for M-Powered (and now Essentials) and Digidesign interfaces for LE and HD. Without M-Audio or Digidesign hardware actively plugged in, the software refuses to run. And there’s no way for a third party to get their audio hardware working with the software.

Or so everyone thought. Without the cooperation of Avid, Mackie says they have managed to get their Onyx-i mixer line working with Pro Tools, and they’ll even “certify” compatibility. At the end of July, a number of audio sites (including Mix and Sonic State, but not CDM) received a package with one of Mackie’s new mixers, a video, and a copy of Pro Tools M-Powered. The message: a “secret” driver provided compatibility between Mackie’s mixer-audio interface package and Pro Tools. (See Sonic State’s writeup.)

So, what’s going on?

Onyx-i – What’s “i”mproved

Before I get into that, first, a word about Mackie’s new Onyx-i mixers. Viral videos aside, I already know many CDM readers don’t actually like Pro Tools, and the Onyx-i has plenty of other features to recommend it. The original Onyx was already an interesting solution, with the potential to combine a full-blown Mackie mixer with a FireWire audio interface. But the hardware was bulky, and adding FireWire support required buying and installing a separate add-in card.

For people looking to get into music recording and production on a computer, for the first time, there’s a bundle that says “Pro Tools” on the box that costs correction: as little as just $99. It really is Pro Tools software; it’s certainly streamlined (some basic track limits, no multitrack recording), but still with a serious complement of recording, mixing, and effects, and even some nice virtual instruments. Beyond that, your choice is which hardware you’d like in your “value meal”:

For vocalists: The Vocal Studio has a cardoid condenser mic – that’s a USB mic you can connect directly – plus a stand and a case.

For “recording:” The Recording Studio gives you a simple 2-in/2-out audio interface so you can connect your own mic/line/instrument input.

For keyboardists: The KeyStudio is a 49-key synth-action keyboard with mod and pitch bend, plus and an audio interface (the 1-in, 1-out M-Audio USB Micro).

Correction: $99 is the price for the keyboard and vocal bundles, $129 for the recording bundle with Fast Track. (I had an early press release that said pricing was $129 for all three.)

The target readership for CDM may not be in the market for this bundle — though it is a ridiculously cheap way to add Pro Tools compatibility to your rig, if you just need to trade session files. But I know we also have a lot of readers who offer expertise to other folks. Do let us know what they think – if they’re turned on, or turned off.

See additional analysis on what the larger implications of Avid’s strategic shift may be.

If you’re a beginning user, I don’t doubt that this software will get you started. You get over 5 GB of instruments and loops, 60 virtual instrument sounds, reverb / chorus / delay / flanger / phaser / compression / EQ effects, reasonable track counts (16 audio, 8 instrument, 8 MIDI), 3 insert slots per track for “up to 3 simultaneous effects,” buses and send/return routing, and 2 simultaneous audio inputs and outputs. So you can’t do simultaneous multitrack input or surround hardware, but you’d need a different audio interface for that, anyway.

Actually, so that you can email this story to your nephew or niece who’s just starting out and considering options, let me translate to English:

A young, aspiring musician walks into a consumer electronics store. (Let’s call it Big Buy, and imagine people wearing… red polo shirts.) They wander into the game aisle and muse at the latest music games in the video game section – $60-100 in price. But there’s an endcap with something else: a box of Pro Tools that’ll run on their computer, plus a ready-to-use audio interface, for $99-129. Instead of Guitar Hero, they leave with Pro Tools – a name they already knew.

See full details of the new lineup, with photos.

This idea is nothing new – for many years, it’s been possible to do great stuff with $100 on a computer. But the most powerful brand in music production (Pro Tools) has remained notably absent. Instead, that hypothetical consumer would find a smattering of consumer-only choices with names they likely wouldn’t recognize. Meanwhile, the name “Pro Tools,” and the software interface that made it popular, have been limited to more complex offerings sold through specialists.

Today changes all of that. Gone is the idea that “Pro Tools” is only for the high end. Gone is the iLok hardware dongle. (You still need either the Micro or Fast Track interface plugged in, but the target market for this product may not care.)

There are three offerings:

A vocal studio, bundled with a USB mic (similar to M-Audio’s Luna).

A “recording” studio, bundled with a simple USB bus-powered audio interface (the previously-available Fast Track.

The “KeyStudio”, bundled with a 49-key USB keyboard. The software comes with 60+ virtual instruments, says Avid, so you’ve got quite a lot to play.

The software included in each has some limitations – it has 32 tracks (16 audio, 8 instrument, and 8 MIDI), and more basic routing options (3 inserts per track, 2 audio inputs, and 2 outputs). The absence of multitrack recording is probably the biggest restriction. But you nonetheless get a range of virtual instrument sounds and effects, plus a full complement of editing and mixing features.

On the same day that people are rediscovering The Beatles through a video game, and video games are causing people to rediscover music making, you can buy a studio for about the same price.

Now, if you’re reading this site, that’s probably not news. But it could be news to quite a lot of people who haven’t discovered computer music making. And it represents a tectonic shift in how the titan of music making software treats its flagship.

In pointing out Behringer’s clone of Apple’s homepage, I may have left some things unclear. I was honestly surprised to find a number of people rushing to Behringer’s defense. I wasn’t trying to score cheap and easy points against the brand, but while venting frustration, I may have underestimated the response of people who own Behringer gear. If you do, and it’s working for you, as always – that’s a good thing.

The conversation got me excited, and I stepped into the comment fray. I shouldn’t have in this case, and unless asked to, I’ll stay out of this conversation. I enjoy being involved in those threads, but there are times when I should keep my writing to this space and let you have at it in the space below – the one labeled “comments.”

I think the reason Behringer inflames some people boils down to two things. Those people may have been burned by gear that proved not to be a bargain, or offended by a history of gear designs copied from recognizable models, or both. The former, of course, can happen with any vendor, but it does illustrate that saving money doesn’t always save time or money. Caveat Emptor is therefore true with any vendor. The latter is really the sticking point. Here’s a loose timeline of the cases in question: