The one thing you probably aren’t thinking while watching the Grammys is “wow, look at this amazing showcase for independent music.” (Last night, I expect you were thinking something more along the lines of, “I was supposed to get 3D glasses for this? Augh! I’m dizzy! Switch it off!”)

But keep score, and independent artists and labels are a huge part of the Grammy Award-winning roster. And with indies invading even the most mainstream of music events, that’s a strong indication of how big a part of the industry independent music is becoming. (Side note: yes, I’m aware that the definition of “indie” is murky at best. But looking at the broad trend, there’s still something here. There’s a difference between an artist self-releasing and being on RCA; examples below. In short, this may not be what most of us would call “indie,” but it’s a big shift away from the traditional role of the “major.”)

Want an example? How about “Album of the Year” Taylor Swift’s Fearless? And it’s not incidental that Taylor Swift thanked said label for allowing her to write all her own songs. (My own personal fandom of Taylor Swift ranks up there somewhere with Kanye West’s, but I think that’s worth noting.)

One of the groups keeping score at the Grammy Awards is A2IM, a not-for-profit that represents the independent music community. This year, says A2IM, some 43 awards can be considered “indie,” including the categories Pop, Rock, Alternative, Country, New Age, Jazz, Gospel, Tropical Latin, Tejano, Norteno, Bando, Americana, Bluegrass, Blues, Folk, Hawaiian, Native American, Zydeco/Cajun, World, Spoken Word, Comedy, Surround Sound, & Classical genres, and also scored for Best Recording Package.

Food for thought: if we didn’t still make “albums,” we’d never know when the album was done. Sure, the delivery mechanism that spawned the album may be disappearing – “LP’s” in particular are long gone. But perhaps, like so many ubiquitous technologies, the album was a fortuitous coincidence of physical practicality and human scale, happenstance generating some unit of creativity that just makes sense to artist and listener alike.

For Imogen Heap, the beloved artist who’s just finished her latest, it’s cause to literally dance and sing, accompanied by a generative Buddha Box. (We can dance around when we get the album in August.)

http://www.imogenheap.com/

It’s not the only approach. Geek troubador Jonathan Coulton rose to Interweb fame partly through the creation of his Creative Commons-licensed Thing-a-Week podcast, which fired up his productivity as he released 52 (get it?) tracks in the space of a year. The episodic form helped him build a following and created a new unit of musical output.

From other parts of the online world, we get a little insight from each of these favorite artists. Imogen Heap videoblogs her latest album and talks promise at top, as found via the lads of SonicState.

Jonathan Coulton talks to one of my favorite non-music blogs, Lifehacker, about staying musically productive – and keeping other productivity away from his musical process. He talks about using Google apps and MobileMe as an intelligent cloud he can share with his assistant and PR person.

He also speaks to musical process:

It’s a combination of things. I generally write when I have guitar in my hand, but, capturing ideas is like … I do use the voice recorder app on my iPhone like crazy. I’ve learned that whenever you get one of those little song fragments, out of the ether, it’s like a dream—no matter how much you’re going to remember it, you’re going to forget it, in like five minutes. And I’ve lost too many of those, so wherever I am, I take my phone out, I pretend that I’m making a phone call, so that people don’t think I’m crazy, and I sing into the voice recorder, and then I have it available later on.

If I want to do a more involved quick capture of something, my MacBook has a piece of software on it called Ableton Live. It’s meant for loop-based composition, but it does recording as well. It’s very easy to capture an idea and sort of rough something out, even if you don’t have a bunch of gear handy. You can use the built-in microphone, use your keyboard as a MIDI keyboard. It’s a nice way to put together a quick demo, and capture some ideas about arrangements.

And, comfortingly, he doesn’t have enough time for music, either, and winding up wasting time on latency problems. (Jonathan, we feel your pain. And if you came to this site and didn’t find your answer, well… sorry. I need to put together a better reference for that stuff; open to suggestions!) He dives into finance, career goals, the game Rock Band and “accidental” discovery of music – all fantastic stuff. Thanks to Kevin Purdy for a great interview – who says you need music publications for great music magazines?

Jonathan Coulton on Making Songs and Geeking Out [Lifehacker]

Speaking as a sometimes-music-journalist, I’ve always had the sneaking suspicion that we were all part of a vast conspiracy. Our job can become wrapping big-name artists into a polished, glamorous narrative. There are small nods to humanizing them, of course, but the message can quickly become: this person is special and different from you, this is the person you should want to be or want to consume, and as a result you’ll buy our magazine. I’ve never believed that myself, and I do believe a lot of great music writing is something very different, but there’s always that danger looming somewhere in the background.

Of course, now it’s 2009. We’re nowadays broadcasting minute details of our lives in real time, blurring the line between celebrity and nobody. We have all become a kind of text-only cinema verité. It can be downright scary to expose yourself that way, even as a non-celebrity. But then, in the occasional high-quality corner of a service like Twitter, something extraordinary happens: the little, insignificant moments of your life can actually prove to be what you want them to be. “Live each day like it’s your last” becomes “live each day like you’ll be pleased to read about it, even 140 characters at a time.”

Combine a really gifted creative imagination with a special kind of personal insight, and Twitter tells the side of a story a music journalist can’t: the day-to-day life of making music. Imogen Heap has been unusually generous with her Tweets. Following her Twitter feed, I think you’ll find new appreciation for her as a person and an artist, and also some of the ways all of us can work through day-to-day creative challenges and juggling to actually make music. It demonstrates that a world in which artists live-broadcast what they’re doing (but in the right quantities, and with the right attitudes) could be more utopia than dystopia.

Oh yeah, and thank God there’s a musician who drinks coffee sometimes and not just tea, and who gets a little wired.