Designing Sound, as the name implies, focuses entirely on the craft of audio from film to games. While there are industry-driven sites devoted to the topic, this blog is entirely the labor of love of composer and sound designer Miguel Isaza, whose writing has also appeared on Spain’s Hispasonic and Monofónicos. (Miguel also tweets to Reaktor aficionados as reaktorlovers.) That personal perspective has imbued the site with the feeling of artists talking to artists.

http://designingsound.noisepages.com/

All week, Designing Sound has focused on Rob Bridgett, who has worked on numerous sound designs for games. Despite the massive growth of the game industry, most top artists have worked largely in obscurity – even less so in sound. There isn’t an equivalent of Ben Burtt, Randy Thom, Walter Murch, or others. (Those greats have been featured in Designing Sound specials, too.) Gaming is a young industry, to be sure, but that’s no excuse for simple ignorance.

In this week’s interviews with Isaza, Bridgett talks frankly about every last detail of what goes into sound production. He’s frank not only about what can go right in a game production – Scarface, pictured above, gets special treatment – but also what can go wrong. The brutal deadlines, fluid production parameters, and tangled production process of games can exact a toll on sound in gaming. The high point of this: Bridgett has gotten to employ the full resources of Skywalker Sound and has been at the forefront of bringing Hollywood-style sonic treatment to gaming.

I’m sure many readers here are curious about the games industry. There’s still time to forward your own questions to Miguel to pass along to Rob Bridgett.

Exclusive interview

Rob Bridgett Special

Ask your own questions

Incidentally, this is beyond what we even imagined for our fledgling noisepages.com, which we’re readying for a full launch as a community and blogging platform. Miguel created Designing Sound without prompting or assistance – it’s entirely his vision. It’s great to have people sharing information in this way. I can’t wait to see what’s ahead.

With the weakened world economy, content in general faces plenty of gloom and doom. Advertising models are severely weakened. But, oddly, in the world of music, there are some positive signs that the shift to decentralized, online distribution might actually be going well — and maybe economic pressures are simply ensuring the parties involved find some way to make the adjustment.

And music distribution is becoming wonderfully weird and diverse – maybe far more so than in recording’s so-called golden age, an era in the past dominated by racial division, predatory labels, and a few dominant big businesses. (Money is tough as always, but it does make you wonder why we complain so.)

We’ve all watched and commented on bands like Radiohead and Nine Inch Nails releasing free albums and still profiting by them. Will this model still work for new artists, though?

Trent Reznor posted yesterday that the Beastie Boys’ Ill Communication reissue is “how you sell music today”. As a rebuttal to the usual “that only works for established artists” replies, he’s followed this up with an extended post on what artists who haven’t reached the Beasties or NIN level of profile can do to get established.

NIN’s $300 deluxe edition of Ghosts sold out in under two days, grossing $750,000. The first week combined sales grossed $1.6million, despite being released for free under a Creative Commons license. (Photo CC Nick Humphries)

Having been part of a reasonably high profile band with an album released through the label system, Trent’s post reads like a list of “how I wish it had been”. Every point he makes is absolutely spot on. The article is filled with active verbs. Make. Give. Sell. Share. Release. Start. Engage. Film. This is the crux of how creators succeed in the digital age: They do things. Rather than waiting for someone else to tell them how to make money from a product that can be easily garnered for free, the people who are doing well are making it up as they go along, trying new things. You know… being creative.

As a web developer, director and general creative tech geek, Trent’s closers are especially poignant:

The database you are amassing should not be abused, but used to inform people that are interested in what you do when you have something going on – like a few shows, or a tour, or a new record, or a webcast, etc.
Have your MySpace page, but get a site outside MySpace – it’s dying and reads as cheap / generic. Remove all Flash from your website. Remove all stupid intros and load-times. MAKE IT SIMPLE TO NAVIGATE AND EASY TO FIND AND HEAR MUSIC (but don’t autoplay). Constantly update your site with content – pictures, blogs, whatever. Give people a reason to return to your site all the time. Put up a bulletin board and start a community. Engage your fans (with caution!) Make cheap videos. Film yourself talking. Play shows. Make interesting things. Get a Twitter account. Be interesting. Be real. Submit your music to blogs that may be interested. NEVER CHASE TRENDS. Utilize the multitude of tools available to you for very little cost of any – Flickr / YouTube / Vimeo / SoundCloud / Twitter etc.

Check out the rest of the article.

For digital artists, a lot of the web and technological networking comes easier than to rock bands. When a laptop is part of your rig, hopefully you understand computers better than someone who exclusively hits their instrument with sticks (SPD20s aside), because you use the computer for music regularly. Ed.: This is a simple fact – if you’re a digital artist, regardless of your instrument, you spend more time behind the screen than people who are conventional instruments – so you should have no excuse for making the most of that technology once the production and performance phase are done. -PK We’re also in the middle of a huge mobile web expansion phase. Now that everyone has web enabled computers in their pockets, what you can do while you’re out there playing shows is getting better and better; I just spent the evening configuring an online store which can be administered via its own iPhone app. If this had been available two years ago, a whole lot more CD orders would have been delivered on time.

Giving some solid metrics to bolster Trent’s advice, Michael Masnick’s (founder of Techdirt) recent presentation at the NARM 2009 conference is truly fantastic.

CNET has a terrific interview with Rio Caraeff of Universal Music Group’s eLabs. Caraeff is a new breed of record exec – the kind of people we’d actually want running the industry. He’s a software guy and a mobile guy.

UMG digital chief on iTunes, DRM, and Android [CNET Digital Media]

The record industry has clearly seen the light on DRM, so that’s not really news, except that now you can see them saying it in public (and I imagine there has been long-running internal lobbying from those in the industry who got it long ago).

The news for me really what he has to say about the mobile space – his expertise. On iPod, he says what we don’t need is more proprietary alternatives: “I don’t think having more devices and more proprietary software or hardware in the market is the right answer.”

But most encouraging to me is how bullish he is on Google’s Android platform – and the fact that the proof is already available in the numbers available now. It seems the Web world is attracted to whatever is shiny, new, and not-ready-for-primetime, so bloggers last week forgot about Android and moved on to Palm’s (not-shipping) WebOS and Palm pre. That’s all fine and good, and WebOS certainly follows some of the same trends Android does, but let’s not lose focus just yet, right?

Universal worked with Amazon on their integrated Android store, and the results sound very impressive.

…now Amazon will tell you that Android is their single largest source of downloads from any third-party partnership that they’ve ever done. It’s a tremendous amount of consumption that we’re seeing once you integrate it seamlessly into a user experience that’s elegant and easy to use. It’s not 10 clicks. It’s very elegant and easy. We’re starting to see consumption increase significantly.

It’s early days on Android. There’s not that many out there on T-Mobile, but even with the small amount out there, they’re downloading and purchasing a ton of music over the air on T-Mobile.

This to me points to some encouraging signs:

When should you tune in tomorrow to get the news? Thanks to the fact that some folks do send CDM press releases under embargo, some big announcements should happen at:

• Thursday, 1:00pm Eastern Time: This is the opening of the NAMM show, so it’s when many embargoes are lifted. Any really big stories that deserve it will get immediately published then.
• Thursday, 3:30pm Eastern Time: I have some specific stories that are held for this specific time that will definitely be published then.
• Over the weekend and later: Because I want to actually cover less but do it in more detail, expect other news and analysis over the coming days.
• The rest of 2009: Some announcements simply don’t make NAMM. We expect some news to come out of this year’s Messe conference in Germany. I expect in the near future trade shows in China will start breaking news. And most importantly, a lot of news doesn’t happen at trade shows. I’m personally excited by the stuff we’ll be seeing at things like our Handmade Music event coming from DIYers.

Some NAMM news is already leaking out today, and on top of that I’m watching as sites are posting press releases that are clearly under embargo. Now, that might seem a good way to get a jump on the news, except it’s not.