iTunes Radio, and Apple’s Solution to the Future of Music: Stream, then Buy

While they were busy not killing the Mac and the Mac Pro, it seems Apple also had some ideas about how to not kill music. Amidst hair pulling and gnashing of teeth over how streaming will impact the future of music business models, Apple’s answer is spelled out in their press release: “It’s the music you love most and the music you’re going to love, and you can easily buy it from the iTunes Store with just one click.” Whether iTunes Radio specifically works or not, this seems an obvious model. Music recordings as a business work so long as …

READ MORE →