Rant – Congratulations, Apple: “Syncing” Music Now Means “Using iTunes”

Photo (CC) Tim Douglas.

Critics frequently attach the phrase “lock-in” to Apple’s iTunes Store – iTunes – iPod/iPhone combination. But, in the post-DRM age, what does that mean, exactly?

First, you have to recall that while for many of us the manual drag-and-drop music management is appealing, it isn’t so for many average consumers. They want sync. That means that music will be stored in iTunes and synced to Apple devices and nothing else. Apple is serious about locking you to their store and their devices, enough so that they frequently update their software with special keys that prevent the use of devices. iTunes is “free,” but Apple determines which mobile devices you can use and which you can’t. And Apple has gone after anyone who dares give you the ability to use your own music software or own devices, including efforts (ironically) to make their iPhone and iPod work with Linux and open source players.

These efforts don’t protect the music or prevent privacy – they protect users of Apple’s software and mobile devices from using anything but Apple’s tools. Yet Apple has used the Digital Millenium Copyright Act to take legal action over anyone who dares to even talk about how to use legally-purchased music and hardware:

OdioWorks v Apple

Perhaps suspecting their case was too thin to defend, Apple eventually backed off that particular claim — after, says the Electronic Frontier Foundation, “7 months of censorship and a lawsuit.”

Apple Withdraws Threats Against Wiki Site

But the software and hardware locks are unchanged. And Apple has won, in my view, an even more important battle: they have a monopoly over mindshare.

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Digital Sales Up, But is Apple Monopoly the Price? NPD, Mint Data, Editorial Analysis

digitalsales

Data and images courtesy Mint.com.

Mint.com, the online financial management tool, has put its numbers together with market researchers NPD Group to analyze music spending. The results: when it comes to consuming recorded music, digital music continues to rise. At the same time, so does Apple’s grip on the music consumption market, a combination that includes proprietary control of a music store, a music player, and the leading mobile device.

marketshare

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Virtual Radios Made from Paper, RFID

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Digital technology has transformed the listening experience. But there’s little in the way of physical artifacts of that act, and a diminished sense of humanized relationships to an individual being at the other end. From modern radio to Internet-streamed playlists, our listening world is DJed by automated robots in streams that flow through generic, mass-market speakers. The object and the content lack the design intention that imbued, for instance, the gorgeous radio sets of the early 20th Century and the personalities that narrated the programming.
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Armed with a lasercutter, designer Matt Brown has a novel concept for how to redesign the act of listening. From the creator’s blog Real Tomato:

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Does Music Creation Needs Its Own iPhone App Category?

One of the many unique synths that have been cropping up on Apple’s mobile devices, (CC) Beanbag Amerika.

Rounding up my catch-up-on-iPod/iPhone-stories, here’s one from the developer perspective – one that could face music creation developers on the entire platform.

The Apple iTunes App Store now faces the risk of becoming a victim of its own success. Music applications could be a big part of that, without some adjustments on Apple’s part. The problem is this: incoming music “fan” apps could flood out the music production apps that had enriched the mobile software platform since its debut. I think the need could be really urgent. Consider that part of the appeal of Apple’s mobile platform – yes, even in stark contrast to the Google Android on which I’ve been developing myself – is its spectacular real-time audio tools. Combine that with a disproportionately large number of Mac-using musicians, lots of ingenious apps build on Apple’s Core Audio platform, and we’ve seen a mobile platform with an extraordinary number of tools for music creation.

The problem now is that that unique set of powerful apps could get overwhelmed by essentially unrelated “music” apps. A developer who has asked to remain anonymous is already campaigning for a change. He does a good job of explaining the issue, and what might need to happen to fix it. If you’re a developer, you can add your support and feedback to the idea.

Here’s the full explanation:

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Hands-on with Bloom, New Generative iPhone App by Eno and Chilvers

Play this track:

 

Play this track:

 

Bloom is a new generative musical application for iPhone and iPod touch, created by Brian Eno and software designer Peter Shilvers. It’s quite simple, but if you’re looking for some soothing musical strains to float out of your mobile Apple device, this is your ticket. At launch, you’re given a choice of either using a pre-determined set of rules, or tapping in your own parameters and patterns. The touch interface lets you use your fingers to add note patterns, which then repeat and mutate. If you make your own composition, you’ll start those patterns from a blank slate, but even if you choose an existing composition, you can tap solos over the top. The taps turn into patterns that transform themselves when the system is “idle,” rather than repeating indefinitely.

The results aren’t terribly deep – everything has a more or less similar ambient vibe, and tapping patterns in feels only barely interactive. It’s tough to predict the results and the patterns generally mutate on their own. The app is clearly geared for casual users, though it’s pretty wonderful for that audience. If you want depth, I’d stay tuned for the launch of RjDj; its generative apps, built in the open-source modular multimedia software Pd, are virtually unlimited in their musical capabilities, and they make use of the iPhone’s mic and sensors. (More on RjDj coming later this week.) See also full-featured generative software on PC/Mac, including the free Nodal, the excellent and deep Intermorphic offerings (from a team that has collaborated with Eno in the past), or even the game soundtrack for EA’s Spore, led by Eno as composer.

But that said, the compositions here are really beautiful, and it’s fantastic to watch the Apple mobile morph from simple playback devices into generative, interactive computers. Any fan of Eno or generative music will definitely want to snap this up for US$3.99.

Bloom @ iTunes App Store

Here’s what the app sounds like:

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