The urgency of being way behind a single dominant player can make electronics makers do some odd stuff to promote their products. iPod, once an icon of digital cool, has achieved such ubiquity that it doesn’t even try to be hip any more. The thing is being promoted with American Idol, for crying out loud — not exactly indie cred. We saw Microsoft enlisting indie musicians and animators to sell Zune, of course.

But here’s where things get surprisingly amazing: Sony is using weird and wonderful Japanese experimental music to promote Walkman.

Now we’re talking.

And whether or not Walkman is cool again, this is for sure: Japanese experimental musicians? Mind-blowingly cool. And, apparently, in love with using light as a controller for sound.

Atsuhiro Ito uses contact mics on a fluorescent bulb he dubs the Optron. Instead of just being stage eye candy, the bulbs are really making the sounds here; coupled with guitar effects, he can solo on the bulbs. It’s what the Knitting Factory will be like after the nuclear winter. I can’t wait.

Taeji Sawai uses a light pen to draw melodic lines and rhythmic onto a screen. The basic effect – track light from a single source – is old. Yet he’s clearly got a brilliant aesthetic mind that makes it all work; the elements are strikingly simple but never fail to be engaging. And there’s a strong connection to work by his fellow sonic inventor Toshio Iwai.

Thanks to our friend Donald Bell of cnet, aka very talented and (cool) musician Chachi Jones, who has a great write-up:

Sony Walkman promos are awesome, confusing

Confusing? No, I’d say Sony is confusing; the real question is why their Walkman can’t be more like these ads. Plus, since neither Don nor I can read Japanese, how do we know those characters don’t say something like “Hey, guys, sorry for that bit with the lousy boring electronics – we’re coming back from the dark side to make awesome things again”? Okay, maybe not. (Do let me know if the next one says “Fine, you damned snarky blogger, I’d like to see you run a giant multinational corporation.”)

Admittedly, the problem here is this makes me want to toss my iPod touch out the window and build my own open source MP3 player with Popsicle sticks and wire, or, at best, mod an original Walkman so I can play circuit-bent OGG files using power from a bicycle. At the very least, I’m ready to add to my Atsuhiro Ito and Taeji Sawai collection. And I don’t think their full body of work is on iTunes. That’s just as well.

So, Sony, thanks. Now, will you let us run homebrew music apps on your PSP? Please?

Play this track:

Before I start talking about the fact that there’s a full-featured, stylus-controlled, vintage-gear sampling, officially-sanctioned, drool-inducing Nintendo DS synth plus drum machine plus sequencer reimagining of the classic Korg MS-10 analog synth, I have three words you really don’t want to hear:

“FOR JAPAN ONLY”

Correction: Despite what the website says, the DS-10 is in fact getting an international release!

Product info, specs, samples [AQ Interactive; English]

Blog [Japanese only]

Music sample

Via Music Thing and CDM comments (thanks, Thomas)

Features:

• Dual dual synths: Two patchable virtual synths, with two oscillators each
• Drum machine: Four-part drum machines loaded with samples of the virtual synth
• Sequencer: 2 synth tracks, 4 drum machine tracks, 16 steps
• Effects: Delay, chorus, flanger
• Input methods: Touch-control screen with real-time sound control, a keyboard screen, and matrix screen

Interactive teething rings, YouTube, and traditional Japanese instruments don’t normally appear together, but here we go. Last week, we saw documentation on a system for hooking a teething ring sensor to a computer running interactive music software built in Max/MSP.

Teething Ring Max/MSP Musical Instrument for Babies

The creators have surfaced, and posted a video of the results. At first, the baby seems confused and even upset, but by the end of the video, we’ve got the world’s youngest electronic musician:

More details, photos, and even a CD release of music made by babies, for babies, at the project site:

Teething Ring Instrument

Co-designer Jo writes with more details of the project and an explanation of some of the traditional Japanese instruments (one designed specifically for infants) mentioned in the project paper:

Firmly in the “start ‘em young” category, the TSI (Teething ring Sound Instrument) is designed to allow 0-3 year olds to create digital music in Max/MSP. Pressure from the baby’s mouth suckling at the teething ring is converted to MIDI messages and sent to a sound patch on a connected computer:

Pitch corresponds to the change of the sucking pressure. When the teething ring is strongly sucked, a higher note rings. The “basic part” consists of a simple 3 note C-major chord played melodically in the form of a simple musical scale. This is something the baby can identify and enjoy. In expansion part, the note changes with every suck. When the suck is repeated, ascent, descent are repeated. The change of the notes can be enjoyed even by the reflexive sucking motion. Therefore, this is ideal for use from the baby’s initial stage of growth.

TSI (Teething ring Sound Instrument): A Design of the Sound Instrument for the Baby [Academic paper in PDF form; thanks, Patrick!]

The project is the creation of Naoko Kubo, Kazuhiro Jo, and Ken Matsunaga at the Science of Sound Culture department of the Kyushu Institute of Design. It’s not new, but this is the first I’ve seen it.

Interestingly, the all-Japanese design team opted for Western tonality. The “melody” application for the interface, according to the designers, is “intended for the young, somewhat cultured child accustomed to a certain degree to Western tonal music. When the baby begins to suck, a melody with the simple rhythm made on the basis of tonality structure of the Western tonal music begins to sound and stops when the sucking motion is finished.” I know many of us here are of the mind that the last thing babies need is more equal-tempered Western tonality, so fortunately at the end of the article the designers promise to experiment with Javanese pelog tuning or their indigenous Okinawan musical scales. (Patrick who sent in this link was looking up Okinawan scales.)

I’m equally curious about the children’s instruments the article mentions, though, the “garagara” and the “poppen”, which apparently are traditional Japanese musical toys for kids. Can anyone describe what these instruments are? Google curiously returns this image from Pokemon. That either means that the garagara is a cute little dinosaur, played by hitting the small creature in the head with his bone mallet Muppephone-style (whoo! I got to mention Muppephones twice in one week!), or the Pokemon is named for the musical instrument because all kids know what a garagara is! Regardless, this dinosaur is indeed cute.

Updated: Patrick sends details both on the apparent origins of this project, and the instruments in question: