You can be making incredible music, but if no one knows about it you probably won’t be making it for very long. Having a good project name is the first step to getting publicity and having your music heard by a large amount of people.

Don’t be difficult. It has to be easy to pronounce and say over the phone. Try to avoid using numbers for letters (leet speak) since it will confuse people. Yes, there are exceptions like “!!!,” μ-siq, and whatnot, but the object is to make it easy for the press to write about you and for people to talk about you. While you’re welcome to choose a difficult name, it’s only going to make the rest of your publicity efforts that much harder.

Steer clear of profanity. While James Fucking Friedman has a somewhat high profile, whenever he gets listed in local papers that don’t allow profanity they star out either the entire middle word or just use stars after the F. People will get confused–”Did they star out ‘Faggot,’ ‘Fucking,’ or ‘Fellatio’? Should I Google for James Star Star Star?” Also profanity limits the types of publications that will feature you. While XLR8R and URB are magazines that are pretty laid back about their language, you might one day discover that your music has an interesting crossover audience (be it mountain climbers or acoustic engineers) and you want to make it easy for those types of journalists to approach you and write about you and your music.

It sounds good. Pick three of your favorite names. Say them out loud. Ask some friends what they think and notice how they respond. Do they laugh out loud when you’re aiming for a super serious image (”Abfahrt Hinwil” might cause some giggling)? It may sound obvious, but electronic musicians who tend to work alone and communicate through their computers could use some IRL human feedback once in a while.

People all-too-commonly imagine that electronic music is dominated entirely by men, when it simply isn’t the case. While the world of electronic music is certainly heavily tilted to the male side, part of the problem is that women too often get less attention, less credit, less PR, and less widespread dissemination of their music — listeners are biased, in other words.

Our friends at Cynthia have a huge list of major female composers and musicians:

Girls on Synth [Cyndustries.com]

And yes, among the various names is Cyndustries’ own Cynthia Webster (pictured) — it all began with a high school purchase of an ARP 2600, she says. Unfortunately, the list isn’t terribly up-to-date; the link to my own composition teacher at Brooklyn College Tania Leon is broken! (More on her here, though most of her work has been for unplugged instruments.) So is the link for NYC’s own Keiko aka o.blaat of Share fame. But, it’s a start, and has some great resources at the bottom. Women in synthesis aren’t just an occasional oddity: you’ll see some of the most important names in the evolution of electronic music. Music using electricity simply wouldn’t be what it is today without its often-unsung female pioneers.

Got some women pioneers you’d like to point out . . . or just a female reader and want to brag about your own work? Drop us a line. Incidentally, for reference, I’d say easily 50% or more of my own colleagues are female in interactive art and electronic music alike . . . and I notice nearly half of the people who register here on CDM. Gender imbalance? Not necessarily. -PK

From our friends at Moog Music, an update. In short: there will not be a public memorial, but The Bob Moog Foundation will help advance the cause of electronic music.

ASHEVILLE, N.C. — August 21, 2005 — Bob died this afternoon at his home in Asheville, N.C. He was 71. Bob was diagnosed with brain cancer (glioblastoma multiforme or GBM) in late April 2005. He had received both radiation treatment and chemotherapy to help combat the disease. He is survived by his wife, Ileana, his five children, Laura Moog Lanier, Matthew Moog, Michelle Moog-Koussa, Renee Moog, and Miranda Richmond; and the mother of his children, Shirleigh Moog.

Bob was warm and outgoing. He enjoyed meeting people from all over the world. He especially appreciated what Ileana referred to as “the magical connection” between music-makers and their instruments.

No public memorial is planned. Fans and friends can direct their sympathies or remembrances to www.caringbridge.com/visit/bobmoog.

Bob’s family has established The Bob Moog Foundation dedicated to the Advancement of Electronic Music in his memory. Many of his longtime collaborators including musicians, engineers and educators have agreed to sit on its executive board including David Borden, Wendy Carlos, Joel Chadabe, John Eaton, David Mash, and Rick Wakeman. For more information about the foundation, contact Matthew Moog at mattmoog@yahoo.com.

We’ll miss you Bob.

The folks at Moog Music have arranged some thoughts on the site, as well as links to the Moog Archives. As “Moog’s Body Leaves Us” is the headline, however, already in the form of the Moog Foundation and the ongoing gifts his instruments give players, his legacy couldn’t be more alive.

Previously on CDM:

A Bob Moog Timeline
How to use a Moog Modular
Bob Moog as movie star and action figure
Inside a Minimoog Voyager
Moog “Analog Silence” April Fool’s
Voyager Rack Mount Edition
CDM’s Moog Voyager ringtone

More reflections through the week; please send yours, too.

Jason at ThereminWorld talks about being invited to the Moog Music factory by Bob, and other memories.

Thousands of musicians and colleagues around the world continue to remember Bob Moog today. As I observed today on Gizmodo, it’s hard to find a picture of Bob alone. He’s always got a smile from ear to ear, and a musician or colleague (or two or three) in his arms.

Music technology writer colleagues of mine are all wondering what shows like AES here in New York this October will be like without his presence. Public relations veteran Marsha Vdovin recalls how surprised she was when she saw the “father of synthesis” busily helping set up the Moog booth at a trade show. He was always humble, always hands-on as a representative of the company he built, from his first Theremin models to today’s latest Voyager keyboards.

To get a sense of Moog’s infectious love for his instruments, just check out this video interview from our friends at AudioMIDI.com. (Disclosure: AudioMIDI.com is a CDM advertiser.) CDM contributor Lee Sherman just ordered a Rack-Mount Edition Moog Voyager; can’t wait to hear the music you make with it, Lee. Here’s Bob talking about his instrument:

Video: David DaVinci interviews Bob Moog [AudioMIDI]

Our friend James of Reflex Audio recalls that Bob Moog inspired him as he started his own music maker; Bob told him “It’ll be hard, but do it if it’s what you love.” [see Retro thing

The terrific synth blog Matrixsynth has been reflecting on Bob Moog for several days now; here are some of the latest links from that site:

NPR Performance Today Remembers Bob Moog
Associated Press on Moog’s death and legacy
Moog, toolmaker for musicians, talks about why analog is coming back (link + commentary at Matrixsynth)
Video of Moog with Jean-Jacques Perrey (see also Perrey’s own site)

I’ll continue to collect memories and thoughts, for anyone who wishes to send them.