Aud’s Ode to Music Technology: Rant Haiku

aud Aud is either a “Music Industy insider with a finger on the pulse of more than BPM” or “consummate psuedonisticmusictechnophilosoph” or both. I got hip to his music through a friend who may soon be publicly identified, and have heard some really terrific productions (some not yet on the MySpace page yet). But I bring Aud to everyone’s attention in this case for his run-on rant poetry about the relative value of certain technological acheivements. If you could condense everything you feel about music technology into a 60-second speech in the local pub, it might come out something like this.

audnoyz - 36 - Male - UK [MySpace.com]

I submit in this age of “in the box” for some, where all is manipulatable and nothing is beyond reproach, the same holds true for noise found or contrived. All is art, all is beauty. ode to aud :-/ More Musings: The pub landlord rules! -Pro Tools: the mix bus sounds great through my Neve -Steinberg: what the fuck happened to you? -Sonar: time has been good to you -Live: awesome, awesome, awesome -DP: don’t get the respect it deserves- -Props for props- -Dangerous: now that’s some good noise- -Korg: CHAOS rules! -Adams: the best!- -Saxonia: German precision- Go SPL before play with your big knob- Liquid channel:too much- Duende:the sound is classic the UI could use some modernization- -RME: worth the extra quid- -64bit don’t mean shit on the dance floor- -Wavelab rules- Focusrite: RED!- TOFT: great stuff- Apogee:little brittle w/o nuts- Benchmark:solid-*** Wedlock is like a dongle*** +Mac still got it over PC+ Macbooks awesome, and you can you warm your tea on them too–Windows: why can’t you remember I already installed via that USB port already!- Mac towers: what you say I did not catch that, the fan is ON…- Robin Trower deserves more!- Jobs: Brilliant! Create a culture that hates Gates, that pays a premium for superior technology? while YOU profit from the biggest proprietary scheme ever devised…. Don’t get me wrong, I LOVE my mac, I just hate Apple!– Ipod: freepass on this one… wait a minute, I got rid of my vinal for cassette because it was better, then to CD cuz it sounds better, now you want me to drop my CDs for inferior sound quality… BRILLIANT!

“Wedlock is like a dongle”, appearing on a t-shirt near you. (Perhaps for some it’s more like challenge-response authorization. Well, unless you pirated your significant other.)

Web2 Watch: Mixaloo Launches “Digital Mix Tapes”

Mixaloo web mix tape demo

Mixaloo is a new service for building digital mix tapes. Counter-clockwise from upper left: assemble tracks, get recommendations and previews (or add your own recommendations), promote your mix online (via an embeddable widget), and make custom skins and cover art.

The Web holds huge potential for music sharing and music discovery, but figuring out how to make that potential work — and how to navigate copyright and licensing laws in the process - has been a major challenge. This week, the creators of the website Mixaloo promised to “bring mix tapes into the digital age.” Whether you buy into that concept or not, or their particular implementation, the site does demonstrate both some of the opportunities and legal hurdles in Web sharing. They also inherit the closed model supported by labels (no full streams, previews only, DRM), but already that’s changing (MP3, and the promise, hopefully, of full-length tracks soon). It’s like a microcosm of the whole business at the moment.

Mixaloo.com

I spoke to the founders shortly before launch, and they described how their approach differs from the online radio model, which is constrained in part by the law:

There’s the streaming radio camp … you have a minimum of forty tracks, you can’t have the same artist twice in a row, and then you get into the whole mess of royalties. Then there’s the way we’re going — user-generated albums. And we like that because it’s personalized.”

The basic model:

  • 10 or more tracks on the “mix tape”
  • Mix your album from 3.5 million + tracks.
  • Majors and indie music — the founders say they have “deals with all the major labels” but also “a ton of independent aggregators like CD Baby, The Orchard, and Iota
  • Embed players and market mixes on Blogger, MySpace, Facebook, Friendster, etc.
  • Sell tracks via any of your players and earn a 50% commission
  • For now, 30-second previews — but hopefully that will change? (more in a moment)

Mixaloo widget

Mix Tape 2.0: skinnable Web widgets. But with 30-second songs, you may be looking for your Panasonic tape boom box; I know I am. So, labels, get it together — especially since commerce here is the aim.

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Cakewalk Now on MySpace

Cakewalk has launched a Cakewalk-only MySpace page for their users. It’s a blend of commercial endeavor and community site. On the commercial side, there’s a fair amount of advertising of Cakewalk products and the Cakewalk tour. That to me is overkill, since usually the most passionate advertising comes from your users. But there are some community features: featured music by Cakewalk users, contests, and of course, a massive network of Cakewalk friends (some of whom are pictured below). So, knowing how loyal some of you are to your software, have at it, Cakewalk superfans. Oh, and don’t miss this vintage Cakewalk ad. “Cakewalk LIVE!” loads whole song sets and switches from one to another without delay? Hmmm, there are a few apps now I wish did that.

MySpace in this case is networking-only, since there are already official and unofficial Cakewalk forums out there. In other news, I’m fairly certain this is not the Cakewalk software page.

MySpace has started up some discussions on the CDM Forums. Some of you love it; some of you hate it. (See the CDMers on MySpace thread.) But many of you are there, and, of course, we encourage you to share your pages on our forums.

So, should other apps do this, too? (Perhaps led by users rather than the software makers?) And should I fire up a CDM MySpace page? Will the MySpace phenomenon really continue?