You can be making incredible music, but if no one knows about it you probably won’t be making it for very long. Having a good project name is the first step to getting publicity and having your music heard by a large amount of people.

Don’t be difficult. It has to be easy to pronounce and say over the phone. Try to avoid using numbers for letters (leet speak) since it will confuse people. Yes, there are exceptions like “!!!,” μ-siq, and whatnot, but the object is to make it easy for the press to write about you and for people to talk about you. While you’re welcome to choose a difficult name, it’s only going to make the rest of your publicity efforts that much harder.

Steer clear of profanity. While James Fucking Friedman has a somewhat high profile, whenever he gets listed in local papers that don’t allow profanity they star out either the entire middle word or just use stars after the F. People will get confused–”Did they star out ‘Faggot,’ ‘Fucking,’ or ‘Fellatio’? Should I Google for James Star Star Star?” Also profanity limits the types of publications that will feature you. While XLR8R and URB are magazines that are pretty laid back about their language, you might one day discover that your music has an interesting crossover audience (be it mountain climbers or acoustic engineers) and you want to make it easy for those types of journalists to approach you and write about you and your music.

It sounds good. Pick three of your favorite names. Say them out loud. Ask some friends what they think and notice how they respond. Do they laugh out loud when you’re aiming for a super serious image (”Abfahrt Hinwil” might cause some giggling)? It may sound obvious, but electronic musicians who tend to work alone and communicate through their computers could use some IRL human feedback once in a while.