My own President Obama is this week off making his pitch for why Chicago should host the Olympic Games. Correction. Oops. I need to read the news. Chicago was eliminated first. But look out – our friends at Antipop (slogan: “antipop music for a pop music”) are using a different tool in their arsenal: music.

Watch the video for some fun gear spotting, plus one vintage arcade cabinet. I could point out stuff I see, but that’d spoil the fun. Shout out in comments.

There’s definitely a commercial gloss on this, but it’s nicely executed, and felt so absurdly Olympic to me that I actually couldn’t help but smile listening. (In fairness, either Chicago or Madrid ought to be able to do better than New York did with 2012; I recall dignitaries in traffic while rowers paced the polluter waters of Flushing Meadows. Yipes.)

Here you go, probably the most commercial music we’ll ever run on CDM:

Makes me want to, like, train or something.

Updated: From comments, I like these alternative suggestions by safd in place of “anti” pop:

superpop, poppypop, hippop, popcore, purelypop, universapop

Popcore is something I need to work on. It was worth posting this for that word alone.

Background: “Antipop is the Antonio Escobar music production personal studio, one of the most awarded Spanish producer and composer.” [sic]

Update: Superpop or antipop, the song alone couldn’t melt the hearts of the Olympic Committee. Congrats to – Rio!