SoundCloud's base of creators - that's you - are one reason it isn't going anywhere. But now it needs to finally get its business model in order.

Inside SoundCloud, the move to revenue begins

SoundCloud has become a popular punching bag for the music press. The formula runs something like this: choose a screaming headline predicting the company’s doom, run some out-of-context business numbers and some negative quotes by an unnamed source, then (presumably) rake in clicks.

READ MORE →
shreds

This amazing video proves that live techno is always better

So, today one of the Internet’s targeted millennial marketing conglomerate – cum – music press outlets decided to ask if anyone likes live techno sets as part of a series that could be titled “We Troll The Internet to Increase Click Revenue.” I really wanted to argue with the content of the article, but – well, it’s a bit too easy. Watch: you can’t even make it past the headline. Headline: “Has Anyone Ever Actually Enjoyed a Live Techno Set?” Some voice in the back of the room from a guy named Steve: “Uh, me. Once.” And we’re done. All …

READ MORE →
femalepressure

On women’s day, imagining a new future in sound

Let’s be clear: there should be no excuse for the press in our sphere, including this outlet, to treat International Women’s Day as a chance simply to talk about women in music. That obligation is year-round and daily, or we simply aren’t doing our jobs. But that’s not the origin of Women’s Day, anyway. The history, rather, is one rooted in organizing for change. (Like so much modern grassroots advocacy, indeed, it comes from the labor movement just after the turn of the last century.) It’s about people working finding fair opportunities for their work. Focusing energies around an annual …

READ MORE →
adele

Music is getting worse, unless of course it isn’t

Complaining about pop music is probably the safest form of musical clickbait imaginable. After all, who isn’t annoyed by at least some earworm, some teeny-bopper celeb? If you long for still more of that, we have another white guy shouting at a camera about it – and, to be fair, some of this is reasonably funny. There’s just one problem: is the argument that music is getting progressively worse actually true – or even asking the most relevant questions?

READ MORE →
screenshot_253

Making stems ought to be a step in your production workflow

Forget about whether anyone is going to listen to that release, let alone whether you’ll make money. Finishing is a beautiful feeling. Something happens when you get to that phase of adjusting the final mix, bouncing for mastering. For many of us, that last step involves a stereo bounce. But I think it’s high time to start thinking in terms of stems (both in the lowercase, and the all-caps STEMS Native Instruments is keen for you to use).

READ MORE →
iphonejacks

Apple is probably killing headphone jacks, but don’t panic

It’s the same old story: if you love Apple, you better also love carrying around little adapters. In a surprise to no one, latest reports – including one from Fast Company – suggest Apple is about to nix the 3.5mm “minijack” analog headphone jack from its next iPhone. (iPad and presumably laptops, too, would be next in line.) There are two common misunderstandings of the news. One reading (from Apple critics) assumes this locks you into proprietary Apple headphones. It doesn’t. The other (from Apple fans who don’t know that much about audio) assumes higher audio fidelity from “digital” headphones. …

READ MORE →
Surface-Book-image-6

Microsoft just gave us the touch laptop Apple won’t

Apple’s strategy is clear: make one line of things that are laptops (running OS X), make another line of things that are touch-based (running iOS). That strategy has served them – and musicians and other creatives – well. You can certainly have a lot of fun with a fairly inexpensive iPad full of apps, and the MacBook line has earned its place as the music laptop of choice. But that’s still left some creative types in the gap between the two. That is, it did, until today.

READ MORE →
consentissexy

Let’s talk consent: how to make nightlife safe from harassment

Eletronic music as a medium is now interwoven with nightlife culture, even in a lot of the experimental end of the spectrum. So that means for those of us who care about the medium, it’s time to face a reality about night venues: a lot of people, particularly women, don’t feel comfortable and safe. Talk to regular clubgoers, and you’ll hear an unnerving number of tales about harassment. We’re not talking people just getting a little aggressive – we’re talking being groped repeatedly on the dance floor.

READ MORE →
foxtrott

Starting music is the theme of a Novation product launch next week

Novation are promising something new on the 1st of October. Let’s just say whatever [redacted] may be, we’ll cover [redacted] when the time is right. But what I find interesting is the way they’re introducing the message. Just as Ableton did with Push, the message is about “starting something” – about getting past that initial creative impulse. I think we’re seeing a shift in the way we talk about music technology in general. The old way of selling was to make the process as mysterious as possible. Serious professionals would tell you how they had the killer tool that you …

READ MORE →
femalepressure

female:pressure seeks crowds to change the place of women in electronic music

Ed.: We’ve seen plenty of headlines about the role of gender equality in arts and technology. But what makes female:pressure unique, as their name implies, is that the organization is working to use the power of crowds to effect real change. CDM looks to its assistant editor and editorial intern Zuzana Friday to tell us more. -PK Founded in 1998 by Electric Indigo, female:pressure is a network of artists, DJs, musicians, journalists, booking agents, and other professionals in electronic music and digital arts. In those years, the organization has served some important roles: Highlighting the inequalities that dominates the electronic …

READ MORE →