We’ve seen lots of gadget lust around the tiny Pacemaker mobile DJ device, but could you, say, show up in Miami with one and DJ? Alfred Nerstu, who’s actually an Assistant Art Director for Pacemaker’s maker Tonium (not a PR person), sends along this video they made.

Answer: yes, you can be taken seriously with a Pacemaker, but you’ll have to lose your shirt. (Literally — not just because the Pacemaker costs some dough. And, hey, I’m sure you could afford one Pacemaker for about the cost of a two-night hotel stay in Miami during WMC…) I’m still not convinced I could take a Pacemaker seriously as a primary DJ tool, but it does look like something you could have a lot of fun with or add to your toybox of gear on the road.

That’s Tonium employee Willem, shirtless.

The best part of the video? The YouTube comments like these, which, whatever they mean, just look insanely cool:

haha fantastiskt

haha pappa willem? skjukt bra film du får fan fixxa rabbat till mig :D //gräsätarn

Fantastiskt, indeed.

Damn, I wish English weren’t such a square language. Keep your native tongues alive, folks.

Pacemaker.net

After the jump, Arthur shares a bit of "beachjaying" — clever idea for a video; maybe I should do this with a Game Boy tracker or something for the geekier among us. I’d better work on my washboard abs first, though, if my tummy is going to be in the shot.

Everyone and their dog seems to be trying to get into the social Web, but Tonium, the folks who built the pricey but slick-looking Pacemaker mobile DJ player, have an interesting take. They’re combining mobile hardware, mixing and media management and software, and social site in one integrated service. It’s a bit like iTunes, Beatport, iPod, and Traktor had a love child. The idea is a three-pronged approach: there’s the portable DJ MP3 player we’ve seen before, for storing your music library and mixing sets on the fly, editor software that lets you fine-tune mixes, and a web community that lets you share mixes with other Pacemaker users. The editor syncs with the hardware, mixes from the hardware and the software can go online — you get the idea.

All of this looks good — and literally looks good, with lots of shiny black business on the website — but the question remains whether anyone can be taken seriously DJing this way, or perhaps whether that matters. The target seems to be casual listeners wanting a slightly more interactive experience, and people with some cash to spare. The software is already interesting, but time stretch and more customized effects are still due in an update. I also wonder if some people will just forgo the hardware and use the web tool and software.

Pacemaker.net beta

Tonium launches Pacemaker online community [Webware] — our friend Donald Bell notes that the site has had to sign some deals with labels and place restrictions on how often an artist appears in a mix