Games really are reshaping music. Despite their relatively simple gameplay, the Guitar Hero and Rock Band franchises originated by developer Harmonix are stimulating interest in real music making. It’s no accident that you can walk into a Best Buy and, next to aisles of video games, find a growing selection of serious musical instruments and technology.

These titles are also stimulating interest in music and artists and producing a new distribution outlet, at a time when the distribution picture for music can seem bleak. But until now, that outlet has been limited to big acts, big tracks, and big deals with big labels. It has only promoted music you already know, not the discovery of new music. Rock Band Network could change all that.

We took a detailed look in August at how Rock Band Network worked technically, and how authoring a song for RBN could give you the same level of gameplay and choreographed graphics that the official Rock Band tracks get. But now here’s the big news: at long last, RBN is opening to the general public, starting with an open beta for artists and play-testers.

What it is: Rock Band Network is a new set of authoring tools (built around Reaper), a submission process (built around Microsoft’s Xbox 360 XNA Ceators Club), and an upcoming store to host indie tracks called the Rock Band Network Music Store.

What it costs: Rock Band Network membership is free, but you’ll need a $99/year XNA Creators’ Club Premium account to submit or test music.

There’s a lot of hype around the latest schemes for changing how artists get their music to fans, but not actually a whole lot of news. (It always seems to boil down to a website with some unpronounceable name.)

Well, this is news: Harmonix is opening up Rock Band to anyone who wants their music in it, and giving you the same sophistication of tools they use themselves. That’s a real game-changer – literally.

And I don’t mean just for the actual game Rock Band. Sure, Harmonix was the house that made music games a phenomenon in the US. They learned well from Japan’s Masaya Matsuura, perfected music games’ mechanics in Amplitude and Frequency, popularized the formula by launching Guitar Hero, then rocked collaboration with Rock Band before convincing the infamously-guarded Beatles to finally embrace digital tech. But the sad reality of game music in general is that it’s been a playing field for the old guard – it’s licensing deals with major labels to promote music you’ve already heard. It’s the top hits on the radio, redigested onto your game console. There’s commercial calculation behind even the tune that’s in the background while you’re paging through a screen in Madden. Harmonix has already changed some of the economics, and disrupted even what could be a hit, as kids discover classic metal for the first time or geeks grab music by Jonathan Coulton and Stephen Colbert. But that’s not quite the disruptive shift in game music so many people have expected.

I think Rock Band Network could be the first real sign of that shift.

Rock Band Network promises to be something really different. How?

• Anyone can get their music in the game. You don’t even need a label. You need a few (cheap) software tools, a computer, and some basic MIDI chops, and for a fraction of the cost of pressing a couple hundred CDs, any artist can get their work into Rock Band 2.
• It’s a real community-driven process. Your A&R people don’t have to shmooze with MTV. You don’t have to enter into some complex developer agreement with Microsoft or Sony. There isn’t even a shady, mysterious review process like the Apple iTunes App Store. Actual Rock Band fans will get to play your music and tell you that the animation needs fixing and the difficulty level needs to be fixed on the drums.
• You use Reaper – an actual music production tool for grown-ups. Harmonix could have given us some weird in-game tool they cobbled together themselves. Instead, they give us a special verison of Reaper, the brilliant, full-blown Digital Audio Workstation that inexplicably costs just US$60 but blows the pants off a lot of better-known tools. So you actually get to assemble your music the way Harmonix has been doing for years, with a real tool. Fortunately, the process has been made much easier and copiously documented, but it’s nice to be treated like adults for a change.
• If it works, Rock Band is just the beginning. It’s impossible to see into the future. RBN is a leap of faith both in the artists and the game fans, in terms of their taste and the amount of effort they’ll invest. But if it works, Rock Band Network could change the way people think about interactive user-created content, well beyond just furniture in the Sims or Little Big Planet.

Anyway, enough of the big picture – let’s talk details. I got to sit down with the Rock Band Network team from Harmonix high above Times Square in MTV’s offices this week to get a full-blown demo – including some seriously fun nerding out with composer/sound designer Caleb Epps, plus Senior Producer Matthew Nordhaus and MTV’s games man, Paul DeGooyer. (In a sign that the big media world still doesn’t quite get what’s going on in this field, no one at the Viacom security desk had even heard of Harmonix.)

The team was extremely generous with technical details of Rock Band Network, and walked me through the process of how artists would get going with RBN. Here’s a first look at that process.

Welcome to the alt-DAW scene. Last week, not only did Renoise continue its rebirth of the forgotten “tracker” genre of music making software with ReWire support, but we saw a big new version of REAPER, the beloved lightweight audio production tool from the original creator of Winamp.

What makes an “alt DAW”, or “indie” production software? To me, it’s:

• small development teams of a few people
• tightly-integrated communities directly involved in feature requests
• trusting users instead of adding significant DRM, returning to the traditional “shareware” business model of old
• affordable pricing

That’s not to take away from some of the bigger players – I was struck this week with the (unsurprising) ubiquity of Ableton Live at MUTEK; it’s a real testament to what they have accomplished. But choice is essential, and looking at the history of music technology, it’s in the periods of real choice that the most interesting things have happened. It makes everything better when developers really have to compete.

Cockos REAPER has spread almost virally as an underground DAW, partly because you can download the thing and get started with without any restrictions, then buy it for as little as US$60 for personal use.

http://www.reaper.fm/index.php

It’s not just for Windows people any more, either – the Mac version is now officially supported. You can run on Windows 7 or Windows 2000 or even 98 (with limited support). You can run on 10.4 Macs, or even PowerPC (though Intel is recommended). You can even run on Linux with official WINE support, though I’d still like to see a native Linux version, especially as Linux on netbooks is getting so lovely.

Version 3.0 came out this week. There are a huge number of improvements:

RCUS notes there’s a beta page for the Automap 3 beta for Mac and Windows:

Focusrite – Novation Beta

There’s a registration form for beta testers so you can stay up to date, but you can grab the download immediately. Sounds great to me, as more (quality) feedback can mean fewer bugs!

And what about the HUI support in Automap (which apparently includes the free Automap 3 Standard)? HUI, or Human User Interface, is the older version of Mackie’s control scheme, implemented over MIDI for more extensive control over DAWs’ editing features. HUI support (added first in the 2.0 ReMOTE SL operating system) gives you control compatibility with the wonderful, affordable Reaper DAW, plus Logic, Final Cut Pro (yes, the video app), Nuendo, Cubase, Ableton Live, and others. Some of those are supported separately by Automap, but others – like Final Cut, for instance – could be fun to try out.

Welcome to Reaperworld. It’s an alternative universe, in which a “2.4.5″ update is huge. Released yesterday, it’s a new build for what might best be described as an “indie” DAW from the original creator of Winamp.

Check out the full feature list, but here are some highlights:

• “Solo in front” for easier soloing
• Track folding for MIDI to hide unused / unnamed rows
• Multimedia keyboard support, so you can use those silly, useless buttons PCs have for something cool
• Mute fades, so you don’t get that annoying pop on muting
• A ridiculous number of MIDI workflow and technical improvements

What’s really nice is I get an overwhelming sense that they’re improving the kinds of arcane MIDI and plug-in details that users would want improved. You know, there are all sorts of little annoyances you find when working that developers probably don’t think of. Those kinds of VST and MIDI improvements might not make big headlines at NAMM or in magazine copy, but then, that’s why so many users pour over release notes — these are the things they actually encounter working.

If you’re interested in using Reaper, now is the perfect time to point out the work Peter Dines has started trying to optimally combine Reaper and Native Instruments’ Kore, with Kore providing various live performance, sound design, sound cataloging, and synth/effect features:

Kore Host How-Tos: Reaper, Affordable PC/Mac DAW [Kore@CDM minisite]

Mac Experience?

I haven’t really had a chance to try the Mac beta; anyone on Mac had testing experience?