One Day, One Track, 3 Roland AIRAs: How They Sound, Would We Buy Them?

It’s probably the greeting I’ve heard most in the past couple of months, apart from “Hello.” Sometimes even before “Hello.” Everywhere I go, people are asking me what I think of the Roland AIRAs – particularly the TR-8 drum machine. There are now reviews everywhere of the AIRA TB-3 and TR-8 (and some of the VT-3, as well). For CDM, we’re planning some additional detail, but we’re still awaiting our review hardware. Fortunately, I got to spend an action-packed day with the trio of AIRAs with Benjamin Weiss. So, I can do what I’d do in a bar: I can …

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Roland Could Make AIRA Sync Box; New Directions at Company

AIRA, the lineup that now includes a bassline/sequencer, drum machine, synth, and vocal processor, has in just a few months changed the way a lot of people think about Roland. At Musikmesse in Frankfurt, it was clear that it represents a new direction for Roland, too. The AIRA lineup was displayed separately from the usual Roland booth on the main floor of hall 5 (devoted to pianos), upstairs in hall 5.1 alongside electronic and DJ products (“remix”). And there, crowds gathered to watch pounding dance performances. Those first four AIRA units are just the beginning. Roland has created an entirely …

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