Nine Inch Nails are back with another free release; this time, it’s an upcoming album release called "The Slip". And NIN continue to give us the kinds of formats we like, with the income this time coming entirely from physical sales:

the music is available in a variety of formats including high-quality MP3, FLAC or M4A lossless at CD quality and even higher-than-CD quality 24/96 WAVE. your link will include all options - all free. all downloads include a PDF with artwork and credits.

for those of you interested in physical products, fear not. we plan to make a version of this release available on CD and vinyl in july. details coming soon.

The Slip Minisite (NIN)

Okay, 24/96 WAV files seem sort of like overkill, but it’s nice to have these other options.

Updated: It also seems that NIN has used a Creative Commons attribution / non-commercial / share alike license, so you can remix their track for non-commercial purposes, free. (That’s quite a lot more generous, I’m afraid, than Radiohead in their remix contest — the objection from many observers wasn’t just that Radiohead was charging for the stems of “Nude” separately, but that they retained copyright ownership to remix artists’ work.)

One thing no one seemed to mention about the previous NIN release Ghosts was that the content of the music had taken a different and presumably non-commercial direction, meaning the new distribution method was basically a necessity. I enjoyed that direction, and a lot of you evidently did, too.

But judging by the way this is spreading through the Web, I think we’ve learned that there’s a three-step method to making music distribution a success: 1. give people something free, then hope for sales of something else, 2. give them access to the formats they want, 3. be Nine Inch Nails. Now if only #3 were a bit easier.

Eliot Van Buskirk of Wired points out that RIAA numbers show that records are on the rise again, after two years of declining sales. No, I’m not just using the old-fashioned term "records" to refer to something else — I mean records, as in vinyl, as in big round things with grooves that you put on phonographs. $22.9 million worth of retail value moved in records in the US alone — not a huge industry, necessarily, but nothing to be sneezed at, either. By the way, even though the CD industry is shrinking fast, $7.5 billion of CD albums were sold in 2007. So the record industry has every right to be scared by rapidly-depleting sales — and every opportunity to be intrigued by the money that might be made on digital (which, totaling all different formats, was well over $2 billion).

In fact, here’s one for you: online digital growth outpaces CD shrinkage by a factor of greater than 2:1. It’s tough to project rates forward, but that should be a good sign.

RIAA Admits Vinyl Sales Are Climbing [ Wired.com Listening Post ]

I think the vinyl anomaly, though, is brilliant for a whole number of reasons. What you read in the press about the music biz is pretty one-dimensional. We’re expected to believe the industry is collapsing, and sales are down. The reality is much more complicated. Here are some other factoids you can extract from the RIAA’s 2007 sales figures in the news of the weird category:

• High-def audio formats have completely failed — so much that cassette sales are equivalent to units of SACDs and DVD Audio combined.
• More money was spent on mobile downloads than single downloads elsewhere — thanks to the fact that they’re so ridiculously expensive, of course.
• People spent nearly as much on vinyl records in 2007 as they did on music videos online ($28.2 million).

So, here’s to the cassette and the vinyl record. And what does all this really demonstrate? To me, it’s a blunt reminder that what the record industry has failed to do is successfully transition to new media and new, more diverse audiences. When cassette sales started to deteriorate with the introduction of the CD, no one said the industry was doomed then. Vinyl was a great format, which is why it’s still alive. The online formula is starting to come together, but it’s just not quite there yet. And given that most of the industry’s money still comes from CDs, it seems like it’s likewise time to figure out how to get more mileage out of that format and slow the decline, rather than obsess over it, while continuing to work on new formats.

Photo: Michelle’s House of Disco.

As the May 1 sale date approaches, US distributor Keyfax is taking pre-orders of the Yamaha Tenori-On. The only way to order it will be (oddly) via the Tenori-On tour site:

http://tenori-on.keyfax.com/

Keyfax explains:

So that everyone has an equal purchasing opportunity, pre-sale orders are being taken via Tenori-on Registration on a first-come first-served basis.

As shipments arrive, KEYFAX NewMedia will personally contact those registered; your order will be processed, and your unit shipped.

I’m not entirely convinced Keyfax and/or Yamaha understand Web communities. Aside from a clunky website design, they’re asking for people to manually send them MP3 links and videos "for review and consideration." (That’s a bit odd coming from a hardware distribution company; if that site is supposed to be a "community," why the tough content policy?) There is some sparse but useful discussion on their forum.

So, anyone with cool tracks on Tenori-On, feel free to send CDM links. We’re happy to look, too.

But all of this makes me wonder — how much longer will Yamaha treat Tenori-On’s launch as an "experiment"?

Here’s the good news: the Tenori-On is really going on sale here in America. It’s about the same price as in the UK, as expected. (GBP600 = about US$1200.)

The bad news? If you want to buy one, good luck. Yamaha says initially only about 100 units a month will be available. (We also heard “1000 units” for the whole year, which would mean they stop doing 100 units each month after September, if that’s right.) To put this in perspective, the Monome 64, with zero press behind its launch, sold out a 100-unit run in 120 seconds. After getting hands-on with the Monome, I want to reemphasize that a square grid of buttons are the only things these two designs have in common — but you can bet ravenous demand will be one other common feature. (Another example: the permanently-backordered x0xb0x.)  Heck, even the Arduino board, a USB kit for electronics makers, has 500 units on-hand at one vendor alone, and they typically sell out when a new semester begins.

That means that Tenori-On is getting the same cautious launch it got in the UK, even though the UK is a much smaller market than the US. (We may not be as electronically-savvy, but there are five times as many of us Yankees.) And there’s the US press blow-out likely to happen (Gizmodo and Engadget were on-hand at the press event last night; Friday the launch hits San Francisco.) And there’s a full half year of buzz. We didn’t even hear word that Tenori-On would be available in record shops in the US as in the UK; word was distribution will be exclusively online, via Keyfax. (Updated: There’s nothing on the Keyfax site, so head to www.tenori-on-tour.com.)

It’s not for lack of manufacturing capability; the Tenori-On is expensive to produce, with its unusual, rounded magnesium frame, but Yamaha literally has robots for that. (They had pictures of what would look like mass production, but isn’t.)

It was curious to hear people muttering "too expensive" in association with the unit, because I don’t think that’ll be a problem. Anyone wanting one, plan to have a party by your mouse the night before 5/1.

Benny Goldman has an early review at Gizmodo. That’s actually my voice you hear in the video, talking to Yamaha about when the "experimental" limited run will end and the Tenori-On will become a mass-market product. I’ll have to see if I screwed up Engadget’s sound, too.

Of course, the best way to get a Tenori-On in the US is to build a sophisticated interactive table and win over a crowd of people, but that’s been done already, and there is the danger of winding up with just a hat. More on that later today.

Gibson Guitar may require a new column here on CDM, titled something like “what the $&*((*&$ can you possibly be thinking??!”

Sure, it was strange enough when Gibson started a patent dispute with Guitar Hero game developer Activision because it claimed to own the patent for anything “simulating a musical concert experience.” (Jeez, I’m glad Gibson hasn’t been to a couple of my gigs.) Never mind that their patent involved pre-recorded concert footage and a head-mounted virtual reality apparatus and had no similarity whatsoever to Guitar Hero. Never mind that they’ve waited years into this franchise, almost a decade into their patent, and over a decade into music games to both to notice.

Now things get weirder.

Gibson is suing Harmonix, developer of Rock Band. (Unlike Guitar Hero, Rock Band appears to lack a Gibson instrument license — but the suit covers Gibson’s supposed game patents, not Gibson’s guitars.)

And they’re suing Viacom, because Viacom is Harmonix’s corporate parent.

And they’re suing Electronic Arts, the publisher.

And they’re suing GameStop. And Amazon.com. And Toys ‘R Us. And Target. And Kmart.

And they’re suing Wal-Mart. (Oh, I’m sure that will end well. I can’t imagine Wal-Mart is a big outfit with armies of lawyers or anything like that.)

Trent sez: “Buy all these music formats from meeeeeeeeeee!” Photo: Jenna Foxton.

Artists are known to mouth off a bit about the Future of Music and Digital Distribution and whatnot, but Trent Reznor is putting his money — and not money — where his mouth is.

Nine Inch Nails Menu of Ordering Options for Ghosts I-IV

via Mashable: Practice What You Preach: Nine Inch Nails Gives Away New Album

And they certainly have their bases covered with their new album “Ghosts”:

• Get the first volume of the album free on torrent sites (or via the NIN site)
• Pay US$5 for a download of all 36 tracks (take that, Radiohead!)
• Get a 2 CD box set for US$10 (which also includes immediate full download of the tracks)
• US$75 gets you the 2 CDs, a data DVD with the digital tracks, and a Blu-Ray disc with 96/24 stereo and accompanying slideshow
• US$300 Adds four LPs on vinyl, two prints, and Trent’s John Hancock — limited-run 2500 pieces

I think they should have just kept going. You know, $800 gets you cassette tapes, Pro Tools session files, 8-tracks, surround sound. $50,000 adds an IMAX film (projector not included) and one of those little plastic mini records. $500,000 adds a DIY planetarium show, plus a special Buddha Box edition and a low-power FM radio transmitter so you can self-broadcast the album. $1 million and you get a Jaguar pre-loaded with a specially-signed sound system that plays the album, plus reel-to-reel multitracks. $500 million and Trent comes to your house, brings his studio rig and console, and re-records the album for you in your living room.

Before you assume the downloads are worthless, though, even the torrent file includes PDF “liner notes” and 320 kbps MP3 files. Buy the download and you have an option of either FLAC lossless or Apple Lossless audio — something I know readers here have complained about.

There’s only one problem. The fact that musical superstars are experimenting with various formats amounts to great research into what people may want. But if you’re not a Nine Inch Nails junkie, this is all awfully … well, complicated. For lesser-known artists, it seems like finding just one or two solutions that make most people happy is a better route, and it’s not clear what those are yet.

I’m personally most interested to see how the torrent thing works. Then again, with bandwidth costs plummeting, serving up your own audio — even lossless audio — becomes a viable option for artists and small labels. And so far, the torrent doesn’t seem to be cannibalizing the for-fee options, as NIN’s site says they’re experience high volume of traffic and orders. If enough people spring for the higher-cost options, the free versions may pay for themselves.

By now, you’ve likely heard that Apple’s iTunes Music Store has taken the #2 spot in music sales — all music sales – right behind retailer giant Wal-Mart. This tends to lead to one of two somewhat gloating reactions from Apple advocates. One is a sort of “rah, rah, go Apple!” attitude. The other is along the lines of “hurrah, discs are dead, go throw your CDs in with your eight tracks and vinyl while we leap into the future!”

A typical sentiment comes from Scott McNulty on The Unofficial Apple Weblog: “I have an iPod, an iPhone, an Apple TV, and I manage all my music with iTunes as I am sure many, many other people out there do as well… “

Eep. Any votes for “I have a Sony Cassette Walkman, a cheap mobile phone, a … TV, and I manage all my music on my bookshelf”? Is that more boneheaded nostalgia?

Of course, it wasn’t supposed to be this way — any of this.

… so I’ll make this a two-minute post. Yes, it seems the Monome 64, the cute, new, and improved 8×8 Monome, sold out its short initial run in one hundred twenty seconds and fried the order system. I’m guessing the low price, growing Web buzz, and attractive compact design with wooden edges all contributed. The Monome will be getting another 100 units soon, though, so I think if you’re looking for Monome love, you won’t be disappointed in the long run.

That raises an important question, though: with hunger for alternative music-making devices, why was so much new tech at the NAMM show (and elsewhere) so conservative — and, speaking of designs that do look different, can we dare to hope for a worldwide launch of Yamaha’s Tenori-On? (I promised I wouldn’t compare Tenori-On to Monome again, but let’s put it this way: creative designs sells, and both designs count as creative design.) Things you’ll notice the Monome doesn’t have: giant decals of its logo, or a logo, period, weird acronyms for included technology (OSC! VAST! V.LINK! AWSUM! MUSIQCK! MLFY039! is not tattooed anywhere), there’s no unreadable LED screen, no input for a mouse … I’ll stop. Apologies to the major music manufacturers, but you’ll notice even among the products from the Big 3 (Yamaha, Roland, Korg), it’s often the small and simple devices that people love over the long haul — things that are beloved rather than disposable. Sure, 100 units to those guys is nothing, but I think the point still holds.

So, let’s ask you: what’s the favorite music-making gadget you own that you can pick up in one hand? Tuners and metronomes count.

As you’ve probably heard, Radiohead’s new album In Rainbows is available via a unique purchasing scheme:

• Online-only sales, direct from the artists.
• International: charged in GBP, but you can buy from anywhere in the world and the store will convert currency via credit card. (This detail is usually left out of the discussions; one problem with standard label distribution is that it’s often limited to certain countries.)
• DRM-free download sales as donationware: choose what you think is the right amount to charge, the download equivalent of passing the hat.
• Or spend a bunch of cash on physical media: GBP40 gets you a box set with CD and vinyl.

inrainbows.com (”Preorders” still seem to be available for both the download and forthcoming box set, in case you missed the boat)

Early buzz is that the superfans are going for the physical media (which also includes the downloads free), and that the download / pay-what-you-will has encouraged some serious goodwill. Of course, it helps that this is Radiohead. After all, an entire label has been doing this sort of thing for several years — if you don’t know them, check out Magnatune.

There are various broader interpretations, usually along the “labels are dead” lines. On the contrary, I think this demonstrates the range of choice for artists and labels alike when it comes to distribution. And if DRM for music just keeps getting deader and deader. (Music DRM: “‘Tis but a scratch.” A scratch? Your arm’s off!)

I did get my downloads last night, and here’s a bit of bad news. The MP3s are fixed-rate 160kbps, so audio is a little mediocre. Why not OGG, FLAC, AAC, or higher-bitrate MP3? (You can now buy Radiohead albums from Amazon encoded as VBR 260kbps MP3.) There’s also no digital album art. That’s not to take away from how huge this is coming from a band of Radiohead’s stature, but I do think there’s still some room for improvement. (If you’re the next Radiohead, for instance, you can one-up them by including PDF art and FLAC.)

Oh, yeah, and what about the music? I want to give it a couple more listens before I say too much about that … it’s lovely, it’s not OK Computer, but you knew that.

Thoughts on the new album? How much did you pay? Got a brilliant self-distribution scheme of your own?