We’ve all watched and commented on bands like Radiohead and Nine Inch Nails releasing free albums and still profiting by them. Will this model still work for new artists, though?

Trent Reznor posted yesterday that the Beastie Boys’ Ill Communication reissue is “how you sell music today”. As a rebuttal to the usual “that only works for established artists” replies, he’s followed this up with an extended post on what artists who haven’t reached the Beasties or NIN level of profile can do to get established.

NIN’s $300 deluxe edition of Ghosts sold out in under two days, grossing $750,000. The first week combined sales grossed $1.6million, despite being released for free under a Creative Commons license. (Photo CC Nick Humphries)

Having been part of a reasonably high profile band with an album released through the label system, Trent’s post reads like a list of “how I wish it had been”. Every point he makes is absolutely spot on. The article is filled with active verbs. Make. Give. Sell. Share. Release. Start. Engage. Film. This is the crux of how creators succeed in the digital age: They do things. Rather than waiting for someone else to tell them how to make money from a product that can be easily garnered for free, the people who are doing well are making it up as they go along, trying new things. You know… being creative.

As a web developer, director and general creative tech geek, Trent’s closers are especially poignant:

The database you are amassing should not be abused, but used to inform people that are interested in what you do when you have something going on – like a few shows, or a tour, or a new record, or a webcast, etc.
Have your MySpace page, but get a site outside MySpace – it’s dying and reads as cheap / generic. Remove all Flash from your website. Remove all stupid intros and load-times. MAKE IT SIMPLE TO NAVIGATE AND EASY TO FIND AND HEAR MUSIC (but don’t autoplay). Constantly update your site with content – pictures, blogs, whatever. Give people a reason to return to your site all the time. Put up a bulletin board and start a community. Engage your fans (with caution!) Make cheap videos. Film yourself talking. Play shows. Make interesting things. Get a Twitter account. Be interesting. Be real. Submit your music to blogs that may be interested. NEVER CHASE TRENDS. Utilize the multitude of tools available to you for very little cost of any – Flickr / YouTube / Vimeo / SoundCloud / Twitter etc.

Check out the rest of the article.

For digital artists, a lot of the web and technological networking comes easier than to rock bands. When a laptop is part of your rig, hopefully you understand computers better than someone who exclusively hits their instrument with sticks (SPD20s aside), because you use the computer for music regularly. Ed.: This is a simple fact – if you’re a digital artist, regardless of your instrument, you spend more time behind the screen than people who are conventional instruments – so you should have no excuse for making the most of that technology once the production and performance phase are done. -PK We’re also in the middle of a huge mobile web expansion phase. Now that everyone has web enabled computers in their pockets, what you can do while you’re out there playing shows is getting better and better; I just spent the evening configuring an online store which can be administered via its own iPhone app. If this had been available two years ago, a whole lot more CD orders would have been delivered on time.

Giving some solid metrics to bolster Trent’s advice, Michael Masnick’s (founder of Techdirt) recent presentation at the NARM 2009 conference is truly fantastic.

Normally, pricing announcements and sales press releases bore me to tears, but this is actually news – Native Instruments is selling Komplete for July only at just US$/EUR 399, instead of $1139/EUR999.

That means if you were looking for Reaktor alone – about as good a desert island music software choice as you can find – this would be a good deal. You also get Absynth, the absurdly deep (if sometimes baffling) synth with surround sound envelopes and a workflow that could change how you think about sound, the very nice effects and loop recording in Guitar Rig, and the scriptable sampler Kontakt, as well as the Battery drum sampler and lovely Massive synth.

As recession specials go, this is a tough one to beat.

http://www.native-instruments.com/komplete5.info

In other news, we’re opening up more discussion of tools like Reaktor (among many others) to the community here on noisepages; check out Peter Dines’ recent modulations blog for thoughts on Reaktor (and the free and open source SuperCollider), or his just-formed Reaktor group, on which he asks, “what problems are you solving with Reaktor?”

CNET has a terrific interview with Rio Caraeff of Universal Music Group’s eLabs. Caraeff is a new breed of record exec – the kind of people we’d actually want running the industry. He’s a software guy and a mobile guy.

UMG digital chief on iTunes, DRM, and Android [CNET Digital Media]

The record industry has clearly seen the light on DRM, so that’s not really news, except that now you can see them saying it in public (and I imagine there has been long-running internal lobbying from those in the industry who got it long ago).

The news for me really what he has to say about the mobile space – his expertise. On iPod, he says what we don’t need is more proprietary alternatives: “I don’t think having more devices and more proprietary software or hardware in the market is the right answer.”

But most encouraging to me is how bullish he is on Google’s Android platform – and the fact that the proof is already available in the numbers available now. It seems the Web world is attracted to whatever is shiny, new, and not-ready-for-primetime, so bloggers last week forgot about Android and moved on to Palm’s (not-shipping) WebOS and Palm pre. That’s all fine and good, and WebOS certainly follows some of the same trends Android does, but let’s not lose focus just yet, right?

Universal worked with Amazon on their integrated Android store, and the results sound very impressive.

…now Amazon will tell you that Android is their single largest source of downloads from any third-party partnership that they’ve ever done. It’s a tremendous amount of consumption that we’re seeing once you integrate it seamlessly into a user experience that’s elegant and easy to use. It’s not 10 clicks. It’s very elegant and easy. We’re starting to see consumption increase significantly.

It’s early days on Android. There’s not that many out there on T-Mobile, but even with the small amount out there, they’re downloading and purchasing a ton of music over the air on T-Mobile.

This to me points to some encouraging signs:

Black Friday? Cyber Monday? Who need them? The entire month of December seems to be on sale when it comes to music tech.

Christmas (and Hanukkah, for that matter) are nearly here. Whether it’s economic pressure or just some aggressive holiday pricing, there are some big deals out there that could make excellent gifts – or might just give you a nice list for shopping for yourself before or after the holidays. (Yes, it’s true: most of what readers suggested in our “gift guide” for the CDM Winter 08 special wasn’t really all that practical. But it does make a nice list of things you love.)

Here’s some of what’s on our radar screen:

The Monome is small and elegant, but there’s something to be said for traditional instrumental controllers like a keyboard. So why not combine them? David Phipps of the electronic jam band Sound Tribe Sector 9 did just that, and sends CDM this photo of the project in process. He’s off on a five week tour starting Friday, so it’ll be on hold for a bit, but even not-quite-done I had to share it. David writes:

i hope to bring ‘The Peaceblaster’ on tour in the fall. note the unashamed reference to our album available July 8th:)
i picked up a 5-octave fatar keybed and MKE electronics from doepfer via analog haven.  he carries 2-5 octave bare keybeds with simple channel/octave controls, all fatar (the highest quality italian-made keybeds you can get…and doepfer is the ONLY place you can order a
keybed from fatar without being a manufacturer). the 8 knobs and faders are the doepfer PKE, a super simple plug and play solution that could have been a midibox or arduino. add a edirol midi>usb cable, usb hub, and multi-voltage power supply and i’ve got one power plug, one usb
port, and midi out to drive hardware synths.
i’ve left room in the enclosure for a mac mini (or small form factor pc or linux box)…but that’ll be a stretch of my willpower to get it done.

I’d call it a keynome. (For the record, the product name monome rhymes with Ma Gnome, not Ma No May or ole.)

About that new album: it’s available independently through the artists. Their freebie add-ons are really interesting. The CD pre-order includes a coupon to watch a rehearsal online. But the Fan Pack is even better: aside from the CD, which includes fully-recycled packaging, it adds a 1GB STS9-designed flash drive with the digital album, video from DemocracyNow!, photos, screensavers, and the like, an autographed picture of the band, a handmade doll, a download coupon for a live show, a print with a box of crayons to color in your own design, a poster, a 7" vinyl, and other extras. US$99.99. Even if you’re not an STS9 fan, there are some good ideas for artists looking to make music purchases tangible again — especially if they have a fanbase this loyal. See their merch site for all the goods.

I especially like the crayons.

Previously:

Sound Tribe Sector 9 vs. Monome: Video, 8by16

Building a Custom Monome Controller, with STS9’s David Phipps