Ableton Joins Serato in Partnership; Digital Vinyl for Live?
Serato announced yesterday that they’ll be joining Ableton in a “creative partnership.” It’s not too hard to parse what this means from the announcement, which notes that Ableton Live’s strength is production and real-time remixing and beats, and Serato Scratch Live is about digital vinyl control, library management, and scratching. (Or, to say it even more simply: Serato is built around digital vinyl metaphors, and Live around remixable digital clips.)
Serato and Ableton announce a creative partnership [Serato News]
Ableton and Serato to work together [musicradar.com]
In fact, Ableton CEO Gerhard Behles spells out what this will mean fairly explicitly:
“Ableton and Serato take different approaches to modern musical performance”
Okay, so, Ableton fans worried that Live is going to just become a DJ tool, or Serato lovers who don’t want Scratch Live assimilated into Ableton, fear not.
/* Buy links if custom fields not null and not in cat or search results */ ?> /* End Buy links if custom fields not null and not in cat or search results */ ?>Ableton has never had an answer for the DJ who wants vinyl control, and rather than try to emulate what Serato do so well, we simply make sure that our products work well together.









