Ableton Joins Serato in Partnership; Digital Vinyl for Live?

Hmmm, kids seem to like Serato. Perhaps this is important technology. Makoto & Deeizm MC at Zerwick, Munich. Photo: AREALFAKE.

Serato announced yesterday that they’ll be joining Ableton in a “creative partnership.” It’s not too hard to parse what this means from the announcement, which notes that Ableton Live’s strength is production and real-time remixing and beats, and Serato Scratch Live is about digital vinyl control, library management, and scratching. (Or, to say it even more simply: Serato is built around digital vinyl metaphors, and Live around remixable digital clips.)

Serato and Ableton announce a creative partnership [Serato News]
Ableton and Serato to work together [musicradar.com]

In fact, Ableton CEO Gerhard Behles spells out what this will mean fairly explicitly:

“Ableton and Serato take different approaches to modern musical performance”

Okay, so, Ableton fans worried that Live is going to just become a DJ tool, or Serato lovers who don’t want Scratch Live assimilated into Ableton, fear not.

Ableton has never had an answer for the DJ who wants vinyl control, and rather than try to emulate what Serato do so well, we simply make sure that our products work well together.

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Turntablism Reaches the VJ: Serato’s VIDEO-SL Reviewed on CDMotion

The convergence of visuals and sound on virtual vinyl has been a long time coming, but it’s awaited the perfect tool for controlling both. Serato’s VIDEO-SL promised to be that tool. We’ve gotten the crossfader in the capable hands of dj rndm and Robotkid to find out for Create Digital Motion. Here’s what the results look like, mixing:

… and scratching:

The review isn’t without the odd caveat: for one, you’ll need to pluck down a couple grand to get the complete setup because the Rane mixer employed is required, though rndm ultimately says that’s worth it for the integration payoff. And available transitions and effects are limited in range and prefer to run on dedicated GPUs (think MacBook Pro, or a PC laptop with a dedicated NVIDIA or ATI card). But as you can see, the results are incredibly slick, and there’s no question video on vinyl now has a tool to beat. Check out the complete review and technical details on our visualist sister site:

Hands-on Review: Serato’s VIDEO-SL for Visual Vinyl Turntablism