Selling merch on the road – whether your band has CDs and shirts or you run your own enterprising business in geeky goods as our contributor Liz McLean Knight does – is a big challenge. Buying a full-blown credit card terminal is expensive. That’s why I’m absolutely with Hypebot’s Virgil Dickerson: running credit card numbers on an iPhone is a game changer.

iPhone App Adds Mobile Credit Card Processing to DIY Toolkit

The application in question is called Innerfence, and Apple gets it, too, as they’ve added it to a new TV ad. The app is US$49.99, pricey for an iPhone app but a whole lot less money – and a whole lot more convenient – than a big, clunky conventional terminal. Right now, you also get a $50 gift certificate to iTunes, so you can catch up on LOST and buy the new Depeche Mode and feel like the whole thing is free. The back end is powered by Authorize.net, one of the major vendors of online credit card processing. Unlike Authorize.net’s tangled website, though, this is a beautiful, polished app that works the way you want. Ironically, it puts to shame the terminals Apple employees themselves use at the Apple Store. (In fact, it sounds as though Apple will indeed — unsurprisingly — replace those Windows Mobile-powered devices with iPhones, says AppleInsider.)

There’s no physical scanner, but for casual sales that’s probably okay.

Avid, the parent company of music product makers Digidesign, M-Audio, and Sibelius, has decided to assert the brand of its mothership more aggressively. As near as I can tell, that means you won’t see the M-Audio, Digidesign, or Sibelius brand names any more – along with video maker Pinnacle. You’ll see, presumably, Avid Pro Tools? (Right now, you see the Digi site with an Avid banner across the top that says “Digidesign is Avid.” But that was true before, so I don’t really know what this exactly means.)

Avid has also unveiled a new logo made, cleverly, to look like transport buttons on video and audio equipment.

I have to say, I have extremely mixed feelings about this, for a number of reasons. And by mixed, I mean mixed – this could be really positive, or really … not. The good news is, having one brand and one brand strategy probably does make a whole lot of sense. The (potential) downside:

Your pocket is bulging with power.

Wait… okay, that sounded really wrong.

Anyway, the mobile software revolution continues. There’s so much stuff out there that it can actually be hard to track. Here’s a round-up to help you navigate everything that’s going on this week.

And even if you can’t stand another word about the iPhone, consider this: the explosion of iPhone software, more than just a fad, illustrates what happens when you give developers tools to make multimedia capabilities easier, then provide a distribution outlet. I don’t love everything about the iTunes approach, but those are lessons that could easily be learned in desktop and mobile development alike. The iPhone platform, if nothing else, is surprisingly uncompromising in the sound and visual interaction departments, especially for a mobile platform. And even desktop platforms could benefit from this kind of distribution mechanism (see also: Steam for games).

Also, we do have some of the first signs that the iPhone won’t be alone for long – new functionality on Google’s Android could take that platform in new directions. See my next story, Android/Linux/open source fans.

Disclaimer: don’t worry. I’m not giving up on desktop apps. Relax. In fact, even now as I look across these applications, while there are lots of cool ideas, it’s still clear this is a nascent area. The experience is nowhere near as rich as you get on the desktop. But it’s nonetheless worth exploring some of the ideas before we return to our (more powerful) desktop applications for music.

The Internet, having satisfied itself yesterday with video that faked a Beyonce who couldn’t sing, now imagines news that can. And Steve Reich is proven ahead of his time — again. (Congrats on the Pullitzer – it took them just five decades to notice!)

Yes, Antares’ Auto-Tune plug-in – now so ubiquitous in mainstream, non-audio-engineer knowledge that it’s become a generic description like “Kleenex” – can be applied to everything. (We, um, can only hope these industrious YouTubers are using legally-licensed copies – that is, until Antares releases a 99-cent iPhone app.) And so, hilariously, we imagine a world of news sung hip-hop style.

As it happens, this digital foolery does reveal something deeper. One of the joys of language in general, certainly true of English, is the degree to which musical-like inflection turns our spoken words into songs. In English, these inflections are more decorative than syntactical – good news, as unlike a language like Mandarin, the wrong inflection won’t get you in trouble. But I think a lot of the texture of the music of English-speakers – native and non-native alike – is influenced by the rhythms and melodic contours of our speech. Would Jazz have happened in a country without American English and its regional dialects? Given the sounds of “talking” trumpet mutes, my guess is it would have sounded quite different.

Poor video, but gives you the idea (where’s the official Steve Reich YouTube channel?):

The Auto-Tune News is intentionally silly, of course. But even without digital aids, people have been finding songs in recorded speech. Take composer Steve Reich: without the aid of Auto-Tune, he found surprisingly in-tune sounding melodic fragments in interview recordings for pieces like Different Trains, and later built an entire opera around the technique. (The Cave, with its accompanying video, below.)

Antares, for their part, is keeping a good sense of humor about all of this – and laughing all the way to the bank. There news stream has followed the pop culture references to their product, and even jokingly suggested they would introduce Direct Mind Access Composition Technology on April Fool’s Day. (Don’t laugh too much: I heard composer Jon Appleton, sitting alongside fellow luminaries Bob Moog, Laurie Spiegel, Morton Subotnik, and others, suggest a musical brain hat at a panel on the future of music. I’m happy to actually shut down my mind occasionally, so I don’t entirely understand the appeal.)

Previously:

AutoTune: The Song, a $99 Version (Hide!), and Some History

And here’s part I of Auto-Tuning the news. Daily Show, eat your heart out:

Cakewalk today did something quite unorthodox for the company: it launched a product on Facebook.

The results are what clearly aim to be a GarageBand killer for Windows users. Music Creator had always, quietly, been a big hit for Cakewalk: it’s cheap, entry-level software for the PC, which has the potential to reach a big audience of computer users. But the software itself was nothing to brag about, with a dated-looking interface.

Music Creator 5 looks stunningly different. The arrangement window has the familiar, GarageBand and ACID-style loop arrangement window. But there are additions you might expect in a bigger DAW: quick in-line access to track parameters, video preview frames at the top, elaborate time displays and editing tools. There’s also a sophisticated-looking mixing mode with graphical EQs and other options.