Ben Rogerson and the blokes at Future Publishing / musicradar.com in the UK got a nice piece of swag: a Pilsner, to be specific. Thank UK distributor Focusrite for this one (which I assume means the brew has not yet graced Ableton’s office here in NYC.)

They did miss the obvious opportunity to offer an Ableton Live Lite. Or perhaps a liqueur called Ableton Evil (that t-shirt remaining the best Ableton swag ever). “Lively up yourself” I guess appeals to UK audiences. I would have called it Live Lager.

That got me thinking – what other music technology beverages can we make up here? Reaktor already sounds a bit like some kind of energy drink. FL Studio aka Fruity Loops could clearly be a sweet, bubbly soda. Someone could stake out organic tea – maybe MetaSynth. Thoughts?

Ableton Live beer: the ultimate live performance tool [musicradar.com]

So, a Reaktor tattoo seems a little painful and permanent? Just in time, Native Instruments this week has a line of new t-shirts, and they actually look really great, which is good — branded swag is usually way lame.

Native Wear (not as racy as it sounds) [Native Instruments]

The designer is MIG75, aka Berlin’s Adrian Theiner, confirming my suspicions that Berlin is full of cool people.

Speaking of branded swag, without revealing too much, CDM is working on the issue. After all, you don’t want to show up at a gig wearing a Native Instruments or Ableton shirt — dude, people will know your secret sauce. (Okay, they might know that anyway if I give into temptation and put a recognizable instance of Resonator or Beat Repeat or use a Reaktor granular effect on a track. Or they look at my screen. Or they know me.) But not having the t-shirt could make it easier to say, “That? Oh, that’s something I just programmed. From scratch. Actually, I built that computer. And that keyboard. Out of soy products.”

And yeah, I’d still like a t-shirt. I have to cover up my chest while the tattoo heals.