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Roland Could Make AIRA Sync Box; New Directions at Company

AIRA, the lineup that now includes a bassline/sequencer, drum machine, synth, and vocal processor, has in just a few months changed the way a lot of people think about Roland. At Musikmesse in Frankfurt, it was clear that it represents a new direction for Roland, too. The AIRA lineup was displayed separately from the usual Roland booth on the main floor of hall 5 (devoted to pianos), upstairs in hall 5.1 alongside electronic and DJ products (“remix”). And there, crowds gathered to watch pounding dance performances. Those first four AIRA units are just the beginning. Roland has created an entirely …

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