Behind the Scenes with Justice in Rio

Here’s a unique chance to step onstage with electronic duo Justice – well, through photos, at least – on tour in Brazil. Behind a stack of Marshall Amps and other gear that looks ready to push back an invading horde of Barbarians with a battering ram, these two have some very lovely goodies for live laptop performance. No plain-vanilla DJ sets here.

Our friend Fabio “FZero” writes:

I came across some pictures of the gear Justice used to play in Rio. They were taken by a guy which works on Circo Voador (the place were they played) and uploaded to orkut. I’ve downloaded and zipped them to make things easier.

The name of the photographer is Henrique Kurtz and his orkut profile is at http://www.orkut.com.br/Main#Profile.aspx?uid=3218703684024828269

3 x Jazzmutant Lemur (THREE LEMURS. It’s good to be rich, I guess.)
2 x MacBook Pro (one is probably backup)
1 x Korg MicroKorg
1 x Korg ZERO8 Live Control
1 x Pioneer DJM800
Software: Ableton Live

Get up close and personal with the laptop rig itself. Okay, you may not be able to afford three Lemurs, but this wouldn’t be hard to scale to other setups. And there’s plenty here to make a “live PA” performance really a performance.

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Indie Bands: Taco Bell Wants to Feed You Burritos, Promote You on Hot Sauce

Photo: Morgan Tepsic. Does that mean South Korea has Taco Bells?

I usually try to steer clear of the marketing crud, but this is too bizarre to pass up. Taco Bell, anxious to jump on this whole “indie music” bandwagon, is using the only currency it has: combinations of refried beans, cheese, rehydrated ground meat, and tortillas.

Here’s the plan: they find 100 bands, and give them $500 in Taco Bell food while they’re on tour — just in case the burritos were the one thing breaking your tour budget. (Okay, there is that whole fuel cost and lodging thing, but get some bikes and a tent and you should be fine.)

The grand prize: the kind of fame that can only come from including hot sauce packets in your marketing plan. And to think, all this time people have been chasing music press and blogs and word of mouth and such. PR helpfully tell us that they’ll get “a well-known indie rock producer” to record the single. (Wait — aren’t “indie” and “well-known producer” supposed to be mutually exclusive?) But it’s really the hot sauce packets that seal the deal:

The singles will then be promoted on www.feedthebeat.com and through online advertising and in-store efforts in the Spring of 2009, as the Web site address will be featured on Taco Bell’s iconic Sauce Packet, which reaches more than 208 million people in about a month.

Oddly, talking about this has only made me hungry. I know, I know — I’ll try to find a real burrito, not a Taco Bell.

If a CDM reader happens to win this, we’ll be proud to see your name in lights extra spicy.

feedthebeat.com

Reader Mark notes that, as covered in Pitchfork, Girl Talk got the right idea after last year’s contest and shared their taco winnings with fans. Now that’s good publicity.

Readers: got better ideas for viral condiment marketing? (Oooh, wait, I shouldn’t say the word “viral” in the same breath as a fast food joint, should I?)