Critics frequently attach the phrase “lock-in” to Apple’s iTunes Store – iTunes – iPod/iPhone combination. But, in the post-DRM age, what does that mean, exactly?

First, you have to recall that while for many of us the manual drag-and-drop music management is appealing, it isn’t so for many average consumers. They want sync. That means that music will be stored in iTunes and synced to Apple devices and nothing else. Apple is serious about locking you to their store and their devices, enough so that they frequently update their software with special keys that prevent the use of devices. iTunes is “free,” but Apple determines which mobile devices you can use and which you can’t. And Apple has gone after anyone who dares give you the ability to use your own music software or own devices, including efforts (ironically) to make their iPhone and iPod work with Linux and open source players.

These efforts don’t protect the music or prevent privacy – they protect users of Apple’s software and mobile devices from using anything but Apple’s tools. Yet Apple has used the Digital Millenium Copyright Act to take legal action over anyone who dares to even talk about how to use legally-purchased music and hardware:

OdioWorks v Apple

Perhaps suspecting their case was too thin to defend, Apple eventually backed off that particular claim — after, says the Electronic Frontier Foundation, “7 months of censorship and a lawsuit.”

Apple Withdraws Threats Against Wiki Site

But the software and hardware locks are unchanged. And Apple has won, in my view, an even more important battle: they have a monopoly over mindshare.

Here’s an example from a recent review by Gizmodo of the Android 2.0 mobile operating system from Google, as implemented on the Verizon-distributed Motorola Droid. They have some fair points about Android’s maturity and strong and weak points. But note what they say about music sync:

The only way to get your music and videos on the phone is to manually drag and drop the files. There is no syncing, no easy way to get your music library onto your phone. How are normal people supposed to figure this out? Verizon reps actually joked about how putting music on the Droid is sure to make for a lovely Saturday afternoon. What. The. Shit.

In fact, this is technically accurate, to my knowledge, only if you’re using iTunes. That incompatibility is engineered specifically by Apple. It’s a “feature”: other vendors could make other devices sync with iTunes, but Apple engineers regular updates to prevent them from doing so. In fact, while Apple was conceding defeat in its efforts to censor the Web over its iTunes lock, it was simultaneously busy blocking the Palm Pre from working with iTunes. This should be especially sad to long-time Mac watchers, who saw a Mac community railing against Microsoft’s effective office software and operating system monopolies in the 90s. Those Mac historians should also recall the early development of iTunes and shareware predecessor SoundJam, both of which worked with a variety of hardware. Now, some members of the same Mac community cheer market share numbers and anti-competitive practices by Apple.

But, engineering aside, it’s really the mindshare battle that’s most impressive. Gizmodo, in saying the Android “doesn’t sync,” really means that it “doesn’t sync with iTunes.” And given iTunes’ massive market share, Gizmodo is not alone – I’ve seen similar complaints from other press outlets and, anecdotally, many, many users.

In fact, Android sync is supported by a variety of applications. In my tests, it works with the open-source players Songbird (Mac, Windows, Linux), Banshee (Mac, Linux), Rhythmbox (Linux), Winamp (Windows), Media Monkey (Windows), and yes, even Microsoft’s own Windows Media Player. Microsoft may restrict the use of its Zune media player, but ironically its music playback software is far more open than Apple’s.

By “sync,” incidentally, I mean automatically – it’s no harder to use these applications with Google Android than Apple’s iTunes and iPhone/iPod. I personally find most of them more flexible and intuitive than iTunes. And I can show someone in a couple of minutes how to manage their device via the file system, too – even “normal people.” (I definitely don’t count as “normal,” so no argument there. But presumably “normal people” can learn to use the Mac Finder, right? Apple certainly argues they can – then locks users out of that tool when they connect an Apple mobile player.)

This is not a pro-Android argument, despite the screenshot. Any music player or phone that supports normal disk mounting will work the same way.

Why should all of this matter to musicians? The reasons monopolies are a concern in the first place has to do with pricing, and media monopolies add to that control of culture and speech. Even if your music isn’t distributed through iTunes, pricing and consumption patterns, and even the kinds of music people listen to and where they discover it are now being deeply impacted by Apple. Apple, in turn, by convincing users that there are no other options and engineering interoperability out of their products protect that control, just as digital music is growing by leaps and bounds. (For statistical evidence of the resulting trends, see today’s other story, linked below.)

I spoke to the Electronic Frontier Foundation’s Senior Staff Attorney Fred von Lohmann in April about the paper-thin (literally) arguments from Apple, when Apple was trying to prevent websites from talking about the database lock between iTunes and mobile devices:

All Apple has told us about this is in the letter they sent to us in December, as posted on the website as an exhibit to our complaint. Apple simply cites the fact that the iTunesDB page authors said that the obfuscation mechanisms used to create the iTunesDB has “may reside” in the FairPlay DRM code.

…The important thing here is that the iTunesDB pages were simply discussions about what might need to be done to reverse engineer the iTunesDB hashing. There was nothing to indicate that the efforts had succeeded. So even if understanding the iTunesDB hashing mechanism somehow magically unlocked all of FairPlay (which would seem to be far fetched), nothing on the pages suggests that the authors were anywhere near that goal.

Note that at the time, the EFF did not claim Apple lacked the right to make these kind of locks. The EFF told CDM at the time, “They have every right to do – to try to block it. Apple can certainly try to block it. What they can’t do is use inapplicable federal law to use legal threats to get them to stop.” And Apple backed off those claims.

The issue is whether you should invest in a product that limits your freedoms to use it. And the issue for musicians is whether this kind of a behavior from a company with an effective monopoly is limiting the potential power of digital music listeners in the future.

This is not to say that there aren’t reasons to choose to use an Apple device or its iTunes software. As reader “low resolution sunset” says in comments on the previous story:

This is pure conjecture: but I tend to think that slick interface design, trust, and loyalty for the Apple brand identity is what’s winning them the dominant market share of downloads.

Indeed. So, why not rely on that design, trust, and natural loyalty? Why force loyalty through engineering? And even given these qualities, isn’t there a danger when one company becomes so dominant that people don’t so much as consider alternatives? What’s to keep Apple competitive on good design if they have no competitors?

I certainly can’t answer those questions. And in the meantime, I’m looking to other alternatives, alternatives that have made me quite happy.

More on what this can actually mean:

Digital Sales Up, But is Apple Monopoly the Price? NPD, Mint Data, Editorial Analysis

Mint.com, the online financial management tool, has put its numbers together with market researchers NPD Group to analyze music spending. The results: when it comes to consuming recorded music, digital music continues to rise. At the same time, so does Apple’s grip on the music consumption market, a combination that includes proprietary control of a music store, a music player, and the leading mobile device.

The NPD data should look familiar. Digital music is growing, and clearly it’s at the root of the record industry’s loss of revenue as consumers shift from physical to digital media. Also, Apple’s iTunes remains the lion’s share of the market – enough so that they effectively control distribution, pricing, and consumption patterns, the very definition of monopoly by most measures. (That’s even before you get to Apple’s effective monopoly over the computer player and mobile device, though my suspicion is that an all-out attack on the portable device could start to chisel away at all three.)

Even in the NPD data, though, there’s an interesting indicator: note that the “Other” category is roughly the same size as Apple’s main competitors. That suggests that there’s a plurality minority. And oddly enough, it’s right in the middle of this mysterious “Other” category that a lot of unknown music artists make their dollars, selling direct to listeners or going through niche sites. Artists I’ve talked to in the electronic genre have almost universally said they make nothing on Apple, while they do very well on a site like electronic-specific Beatport. And unlike physical media, it’s not a big deal for someone who loves electronic music to drop their favorite tunes manually from the Beatport store into iTunes and an iPhone.

Dig into the Mint.com numbers, and you see just how different stores can be. Per-transaction spending differs by an enormous margin. Brick-and-mortar retailers sell a lot more per transaction. True, this could include accessories like headphones at stores like Sam Goody, but it’s also interesting to note the gap between stores like eMusic, Rhapsody, and CD Baby, and the smaller per-transaction buy at iTunes.

While Apple buyers aren’t spending as much per visit, they’re visiting more often, and Apple’s move to variable has made a big difference. Buyers have gone from purchasing an average of 2-2.5 transactions to well over 3, coinciding with the introduction of variable pricing.

If you’re not a fan of monopolies, there’s just not much to be done to spin this data. As digital consumption has grown by an order of magnitude, nothing has happened – thus far – to change Apple’s dominant share of the market. And as you can see in pricing statistics, within the Apple ecosystem, Apple has been enormously effective in controlling the pricing of the product and spending habits of the consumers.

On the other hand, looking at the inverse situation, a lot of the most interesting activity is happening outside either the former brick-and-mortar or new digital iTunes economies. We don’t have data on a lot of these niche stores (Dancetracks, Beatport, Bleep, and so on), which grow in number and variety. We don’t have data on direct-to-consumer sales by artists. And we don’t have much data on legal free music consumption, music released as Creative Commons or pay-what-you-will. Just criticizing Apple for their popularity could miss out on what’s happening in these alternative channels.

Many of these channels have no obligation to share their statistics, but to any who are interested, I’d love to talk to you. (And I think CD Baby winds up being the most interesting stat here.)

This is also an excellent illustration of what online analytics can do with financial data. It certainly won’t ease anyone who prefers that this data remain private, but fans of analytics might also see potential for collective learning experiences from shared data. Data like this had long been privileged only to banks and credit cards; a service like Mint allows users to share such data with one another.

So, how are you spending on music?

And would you find it useful – or disturbing – to have that kind of data shared anonymously with other consumers?

Commencing in about 12 hours, Visionsonic 2009 showcases Audiovisual artists from around the world. The Thursday show is “for Young Audiences”, but I’ll definitely be watching The Odyssey of Rick the Cube.

L’Odyssée de Rick le cube (extraits du spectacle) from Jesse Lucas on Vimeo.

The festival program has 20 artists performing over Friday and Saturday, which you can view on the Visionsonic TV page, or load the WMV stream in your media player of choice (VLC works beautifully).

There are plenty of reasons to go to live performances, to be in the same physical location as the artists, and to experience them without any technology or production getting in the way. Of course, if the performance is happening on the other side of the planet, then streaming may be the only feasible way to get there. CDM has dabbled in internationally-streamed performance before with NetLag, which attempted to put together a “festival” featuring artists performing from various locations. This was great fun, but beset with various problems, as technical and especially bandwidth limitations are keeping us from the “everything streaming live in HD” world the mainstream media seems to think we inhabit. These limitations are falling away quickly though, so it just remains for us to figure out the most compelling ways to capture live performance for streaming.

For watching the stream? Well I’ve got a big stereo, a projector, a copy of VLC, and a weekend’s entertainment all planned out for me.

A young, aspiring musician walks into a consumer electronics store. (Let’s call it Big Buy, and imagine people wearing… red polo shirts.) They wander into the game aisle and muse at the latest music games in the video game section – $60-100 in price. But there’s an endcap with something else: a box of Pro Tools that’ll run on their computer, plus a ready-to-use audio interface, for $99-129. Instead of Guitar Hero, they leave with Pro Tools – a name they already knew.

See full details of the new lineup, with photos.

This idea is nothing new – for many years, it’s been possible to do great stuff with $100 on a computer. But the most powerful brand in music production (Pro Tools) has remained notably absent. Instead, that hypothetical consumer would find a smattering of consumer-only choices with names they likely wouldn’t recognize. Meanwhile, the name “Pro Tools,” and the software interface that made it popular, have been limited to more complex offerings sold through specialists.

Today changes all of that. Gone is the idea that “Pro Tools” is only for the high end. Gone is the iLok hardware dongle. (You still need either the Micro or Fast Track interface plugged in, but the target market for this product may not care.)

There are three offerings:

A vocal studio, bundled with a USB mic (similar to M-Audio’s Luna).

A “recording” studio, bundled with a simple USB bus-powered audio interface (the previously-available Fast Track.

The “KeyStudio”, bundled with a 49-key USB keyboard. The software comes with 60+ virtual instruments, says Avid, so you’ve got quite a lot to play.

The software included in each has some limitations – it has 32 tracks (16 audio, 8 instrument, and 8 MIDI), and more basic routing options (3 inserts per track, 2 audio inputs, and 2 outputs). The absence of multitrack recording is probably the biggest restriction. But you nonetheless get a range of virtual instrument sounds and effects, plus a full complement of editing and mixing features.

On the same day that people are rediscovering The Beatles through a video game, and video games are causing people to rediscover music making, you can buy a studio for about the same price.

Now, if you’re reading this site, that’s probably not news. But it could be news to quite a lot of people who haven’t discovered computer music making. And it represents a tectonic shift in how the titan of music making software treats its flagship.

What’s hard to overstate is how profoundly Avid has changed overnight some of the rules they themselves wrote. There’s no diplomatic way to put this: for years, Avid/Digidesign has been a dinosaur, with all the negatives and positives that can come from that. They have all the heft of a dinosaur, the footprint – and all of the kind of ongoing assumptions about how to do business. The whole modus operandi of Pro Tools seems to have been protecting the crown jewels. The idea of something called Pro Tools sold to a genuine mass market at this price, without any differentiation between “consumer” and “pro” or “mass-market” and “musician” is largely new. And that could point to a sea change for the whole industry further in the future.

In fact, even Avid’s competition has followed the unspoken rule that your flagship product and the crippled version you sell to the mass market have to be kept isolated. Apple is careful to distinguish Garage Band from Logic, iMovie from Final Cut. Ableton’s entry-level versions of Live have key features removed – even the LE version that costs about twice what Pro Tools Essentials, with hardware, does. Cakewalk doesn’t call its entry-level software SONAR. MOTU doesn’t have an entry-level Digital Performer. Steinberg has Nuendo, Cubase… and, remember, most people who have never heard of any of these things have heard of Pro Tools. The result is the industry takes a bunch of names that aren’t well-known to the general public, and then …adds more.

The kind of gymnastics manufacturers do to keep the low-end from being the “real” product sometimes border on absurdist.

For instance, take M-Audio’s Fast Track, the interface now included with Pro Tools Essentials Studio. It’s a simple box with a USB jack and some audio inputs. But a first-time consumer probably wants to plug it into a computer – including a Windows PC that lacks a pre-installed GarageBand – and have something happen.

The Fast Track is marketed as coming from “M-AUDIO,” a company most people outside our bubble have never heard. It’s “compatible” with Pro Tools “M-Powered” (not an actual word). Oh, except that’s a separate purchase – and it comes with a special plastic USB dongle that you have to plug into your computer called the iLok. The average consumer hasn’t ever seen hardware copy protection.

On the Fast Track product page, the fine print about how the other software bundles work is longer than the description of the actual product.

*M-Audio Session software is available in Fast Track USB packages sold at consumer electronics retailers, and currently works only with Fast Track USB and M-Audio Micro hardware. If you purchased a Fast Track USB package from your local pro audio dealer, you received a professional software bundle including Ableton Live Lite. If you wish to purchase Session for use with your Fast Track USB, it is available directly from M-Audio for only $25 (valued at $69.95). Purchase Session now.”

What’s Session? That’s another software product, unrelated to Pro Tools.

Hell, I’m confused, and I do this for a living.

Now, instead of that complexity, you can get one box that includes both the Fast Track and Pro Tools Essentials, without any of the fine print. (As pictured.) If those stores had decent commissions, I’d just park myself in one around the holiday season.

Don’t get me wrong: Pro Tools Essentials has tough competition. GarageBand has been down this path before, minus the hardware and the “Pro Tools” name, but with the very serious “Apple” name attached. The aforementioned Rock Band franchise will now have its game songs produced in Reaper, a $60 piece of software that does for some of its advanced users what Pro Tools might. The hardware tie-ins here, ironically, may be less valuable to people than the software – Pro Tools, more than a keyboard or mic, is likely to sell the packages.

The bottom line, though, is that a box that says “Pro Tools” at $99 is important to the whole industry. And if Avid is redefining what a “Pro” tool is, something bigger than even Avid really is shifting. The technological shift is hardly new, but the ability to recognize that in the market has been a long time coming.

I’m curious to see what will happen next.

Ten minutes. Four or five kids (or adults). Make a song. Go.

That’s the idea behind the Youth Music Box, developed by Silent Studios and Chris O’Shea. (Our friend Chris you may recall from various interactive projects and the blog pixelsumo; he sends this project our way.) The software is build in openFrameworks, the C++-based creative coding environment for artists.

With keys, drums, and yes, even a scratching DJ-style interface, the music box brings together kids for quick music making, inspired by the phenomenon of musical games. The experience is guided by genre, with some effort to make sure whatever they do sounds good, but it’s extraordinary how effective it is at conveying the experience of the successful jam. It’s a bit of a confidence builder, in other words, for a group musical experience, perhaps more so than those ear-splitting, cheap plastic recorder consorts I recall from my youth.

And oh yeah, those kids look super cute once they get rocking out. (See video below.)

Youth Music Box Experience from Silent Studios | Resonate on Vimeo.

All of this raises some fascinating questions, and not always with the answers you might expect. In a normal musical ensemble, you begin sounding like crap, amp up difficulty, and eventually sound something like this – at least as far as coherence goes, assuming you’re not aiming for experimental free jazz. But with the addition of technology, whether musical games or the presets on our favorite synths or the quantization and beat-synced loops of our sequencers, it goes something in reverse. You start out sounding like this, pull apart the mechanisms that make you sound a certain way, and eventually find your way to your own personal approach. (And at some point, you get some of the readers on this site, writing code to produce their own sounds and musical structures line by line.) In fact, one could imagine scaling difficulty of even this particular setup, gradually adding greater musical freedom and taking away the “training wheels” of all the rules-based restrictions that make the results sound a particular way.

Skeptical about the connection of music-based games and actual music making? Think again – even as music education unravels worldwide, games are actually encouraging real music. That revelation was the impetus of the music box project:

Research commissioned by Youth Music found that up to 2.5 million young people in the UK – or 1 million aged between 12 and 18 – have been inspired to progress into ‘real’ music-making because they have played music-based console games.

You got it – they hit those plastic buttons, got inspired, got bored, then decided to go to the real thing. And otherwise, they might have remained passive musical consumers: the game was a gateway drug. Of course, that means that any such interactive experience has to stand up to polished Guitar Hero and Rock Band-style games. But anyone who believes the music games genre has peaked and is on its way out may be dead wrong on many, many levels. On the contrary, this may only be getting started – and the real growth could come in music beyond the realm of games, as people graduate to the unlimited set of possible music experiences.

Chris sends lots more documentation of this project, if you’d like to learn more:

by silent studios and me for uk charity youth music to get kids turned on to music
http://www.vimeo.com/6210259

watch some bbc coverage here
http://news.bbc.co.uk/cbbcnews/hi/newsid_8160000/newsid_8168800/8168881.stm
http://news.bbc.co.uk/1/hi/technology/8154449.stm

Ed.: The video at top doesn’t play outside the UK, because we don’t pay BBC license fees. What, all those Doctor Who videos I bought in the 80s and 90s didn’t make up for it?

here is a press release from roland. the box is ‘powered by roland’
http://www.audioprointernational.com/news/1329/Roland-unveils-Music-Box-for-Youth-Music

some launch pics
http://www.flickr.com/photos/pixelsumo/sets/72157621466657993/

making of pics
http://www.flickr.com/photos/pixelsumo/sets/72157621404410234/

this goes into some of the ideas and details about the musical kit
http://musicispower.youthmusic.org.uk/blog/24/youthmusicboxlaunchesatlondonssouthbankcentre/

on the website there is a very simplified flash version you can try out on a mini timeline, just click play online :)

its quite funny to read these comments on it
http://www.hypebot.com/hypebot/2009/07/youth-music-box-democratizes-music-creation.html

And yes, you can try this yourself and play online! The official site:

http://musicispower.youthmusic.org.uk/youth_music_box/

The production company:

http://www.silentstudios.co.uk/

And Chris’ own site:

http://www.chrisoshea.org/

Roland is involved, and donated an E-09 Interactive Music Arranger to give kids some toys to explore.

And yes, I did notice a certain kindred spirit in the form of Moldover’s Octamasher. The underlying technology and its results are different, but to me what’s most interesting isn’t the superficial similarity of these projects, but the fact that they array the instruments in a circle. Computer production often simply orients a single person to a screen – not so ideal for collaboration. And even Rock Band and Guitar Hero, like an onstage band, line up artists for a (now nonexitent) audience. Perhaps the circle is about to make a comeback as music restores its social aspect.

Curious to hear other thoughts on these projects as they evolve.

There’s a lot of hype around the latest schemes for changing how artists get their music to fans, but not actually a whole lot of news. (It always seems to boil down to a website with some unpronounceable name.)

Well, this is news: Harmonix is opening up Rock Band to anyone who wants their music in it, and giving you the same sophistication of tools they use themselves. That’s a real game-changer – literally.

And I don’t mean just for the actual game Rock Band. Sure, Harmonix was the house that made music games a phenomenon in the US. They learned well from Japan’s Masaya Matsuura, perfected music games’ mechanics in Amplitude and Frequency, popularized the formula by launching Guitar Hero, then rocked collaboration with Rock Band before convincing the infamously-guarded Beatles to finally embrace digital tech. But the sad reality of game music in general is that it’s been a playing field for the old guard – it’s licensing deals with major labels to promote music you’ve already heard. It’s the top hits on the radio, redigested onto your game console. There’s commercial calculation behind even the tune that’s in the background while you’re paging through a screen in Madden. Harmonix has already changed some of the economics, and disrupted even what could be a hit, as kids discover classic metal for the first time or geeks grab music by Jonathan Coulton and Stephen Colbert. But that’s not quite the disruptive shift in game music so many people have expected.

I think Rock Band Network could be the first real sign of that shift.

Rock Band Network promises to be something really different. How?

• Anyone can get their music in the game. You don’t even need a label. You need a few (cheap) software tools, a computer, and some basic MIDI chops, and for a fraction of the cost of pressing a couple hundred CDs, any artist can get their work into Rock Band 2.
• It’s a real community-driven process. Your A&R people don’t have to shmooze with MTV. You don’t have to enter into some complex developer agreement with Microsoft or Sony. There isn’t even a shady, mysterious review process like the Apple iTunes App Store. Actual Rock Band fans will get to play your music and tell you that the animation needs fixing and the difficulty level needs to be fixed on the drums.
• You use Reaper – an actual music production tool for grown-ups. Harmonix could have given us some weird in-game tool they cobbled together themselves. Instead, they give us a special verison of Reaper, the brilliant, full-blown Digital Audio Workstation that inexplicably costs just US$60 but blows the pants off a lot of better-known tools. So you actually get to assemble your music the way Harmonix has been doing for years, with a real tool. Fortunately, the process has been made much easier and copiously documented, but it’s nice to be treated like adults for a change.
• If it works, Rock Band is just the beginning. It’s impossible to see into the future. RBN is a leap of faith both in the artists and the game fans, in terms of their taste and the amount of effort they’ll invest. But if it works, Rock Band Network could change the way people think about interactive user-created content, well beyond just furniture in the Sims or Little Big Planet.

Anyway, enough of the big picture – let’s talk details. I got to sit down with the Rock Band Network team from Harmonix high above Times Square in MTV’s offices this week to get a full-blown demo – including some seriously fun nerding out with composer/sound designer Caleb Epps, plus Senior Producer Matthew Nordhaus and MTV’s games man, Paul DeGooyer. (In a sign that the big media world still doesn’t quite get what’s going on in this field, no one at the Viacom security desk had even heard of Harmonix.)

The team was extremely generous with technical details of Rock Band Network, and walked me through the process of how artists would get going with RBN. Here’s a first look at that process.

What You Need to Get Started

$60 Reaper + free plug-ins + a computer + Windows to beam over the music + an Xbox 360 to test on.

1. Reaper (Mac, Windows) For the authoring itself, you may be surprised: you don’t need some special tool. You use Cockos’ brilliant, lightweight, Reaper. It’s not even Reaper Rock Band Edition. Reaper for Mac will work, too. Cost: US$60 for the standard license, or US$225 if you’re already a huge rockstar.

http://www.reaper.fm/

2. Reaper plug-ins (Mac, Windows) Reaper plug-ins: this download is the real magic, adding everything from shortcuts for making tempo maps to color-coding tracks to helping you add lyrics, animations, and everything else that makes your song into a Rock Band track… game. Gamesong? Songgame? Cost: Free.

3. MAGMA Packaging Tool (Windows) MAGMA is a simple tool that facilitates getting those files packaged up with artwork and keywords and such, and moving them over to the Xbox 360 for testing yourself and for sharing with the rest of the community. It is Windows-only because it relies on Microsoft’s networking functionality with the console, but Harmonix says they’ve had no problem using it on the Mac via an emulator or Boot Camp. Cost: Free. (or the cost of Windows if you’re on the Mac).

4. Xbox Creators’ Club Membership: Join Microsoft’s game development community, and you get access to a special Rock Band creators area that lets you upload and share your tracks – and other tracks from other users (which is where item #5 comes in). Cost: $99 /year (Note that there are some discounted ways to get at this for shorter terms, and you get all the game developing features of the community, too, in case you want to try to make your own game in XNA.)

5. An Xbox 360 and Rock Band 2: You do want to actually play the results, right? (Unfortunately, because of the reliance on Creators Club, Sony’s PS3 isn’t yet supported, though some sort of PS3 distribution is planned for the future.) Cost: About to come down thanks to sales – and now you get to write off an Xbox 360 on your taxes.

Total cost: as little as $100-160 or so with the various pieces, or a little more if you need to pick up an Xbox 360 and the game and/or equip your Mac to run Windows.

By the way, Ars Technica claimed this month, based on the experience of one developer, that Xbox Live [is] not ready for user-generated content. That claim is simply wrong. Sure, LittleBigPlanet is cool on PS3, but the infrastructure for moderating content is there, on the community created for the XNA game development platform. And the tracks for Trails HD (the game mentioned in that article) or even LittleBigPlanet really pale in comparison to what Harmonix is about to unleash. It’s the first time a game has really been a platform, which was long the vision of Harmonix’s founders.

Now, let’s get into actually making your music.

The Tempo Map

Since Rock Band is assuming …well, a rock band, you’ll need to allign a tempo map with the audio so the software knows where the bars are. Caleb Epps showed me some of the nifty shortcuts that make moving from bar to bar snappy and automagical. Reaper itself has actually incorporated feature enhancements to accommodate the Rock Band workflow – which, in turn, means that the wider Reaper community may find improvements that impact them outside of preparing tracks for the game. I’ll cover this process in more detail once Harmonix unveils the wider beta.

MIDI Mapping and Animation

Here’s where the real work begins. When I visited Harmonix in Cambridge as they were developing the first Rock Band game, I found one guy hunched over a copy of Cubase doing just this: adding MIDI events for the game play at different skill levels. Now, in Reaper, you’re doing a process that’s just as sophisticated – it’s just much more user-friendly and quicker. (Harmonix says they’re gradually adopting the tools for the Rock Band Network internally, and some of their work already uses it.)

Especially nice: you’ll see color coding that matches the different game controllers.

MIDI isn’t just used for the notes in gameplay, though. You also add notes for the vocals, with the “+” key signifying a syllable extending across notes and another character designating notes that can’t be sung. (Bob Dylan, I’m looking at you.)

Most interestingly, you can tightly control animations, down to when the onscreen drummer chokes a hat or the camera cuts to the singer or the lighting in the venue activates, all using MIDI events. Check out the “Text Events” dropdown in the screen grab above.

If this sounds like a lot of work, it is. Fortunately, Harmonix says that the finished release will include tools that, say, allow the software to intelligently generate the animations. You can come back and tweak those if you wish, but you won’t necessarily have to manually add every single camera move – even though that’s traditionally how Harmonix does it.

All of this gets saved as standard MIDI files, so theoretically DAWs other than Reaper could perform the task, too – though for now, I can’t imagine wanting to leave Reaper, given the level of integration and documentation. But it’s nice that Harmonix hasn’t invented some crazy closed format, because if this takes off, I could see people creating other tools.

The Simulation

Now, if you had worked at Harmonix up until recently – as I saw when I did that first office tour – you’d then have to figure out how to get this song over to an Xbox console to play test it. Happily, you don’t have to do that any more. A convenient plug-in will pop up a graphical representation of any of the four parts. You can watch them animate through and get a real sense of what it’s like playing the game.

This is implemented as a standard plug-in, but the UI requires Reaper to work properly, so for now, it’s restricted to Reaper.

MAGMA and Play Testing

Good game design is all about play testing. So, when you’re distributing your music as a game, it’s essential that you actually play it as a game.

Yep, that’s right. This is the stage of the process where you have to play your Xbox. (Shame.)

MAGMA is the tool that packages in artwork and beams the track over to your Xbox 360 console. Provided your computer and your console are on the same network, the process of getting a built track to the Xbox is nearly instantaeous.

You can “audition games” locally, thanks to a patch to Rock Band 2 allows anyone with a Creators Club membership to play the games. That means you can easily test your own tracks on your Xbox, but also explore what other people are doing. And the community will ultimately determine which tracks are good enough to be approved.

In other words, if you don’t want to make your own Rock Band tracks, but want to become a virtual Xbox music “scout,” you could sign up for a membership and look for the next big thing by playing their music – interactively – on Rock Band.

That’s got to be better than dealing with all the CDs that usually show up in your mailbox.

The best part of all of this to me is that people can offer feedback. You can get through the first pass of your music, but then see how it’s playing with other people. Need to fix a camera angle? Dial down the difficulty on one level? Now you’ll get real feedback.

Interestingly, this also complements Microsoft’s other purpose for the Creators’ Club, which is to encourage independent game development using their elegantly-designed XNA game tools, some of which ultimately make it to Xbox Live Arcade. I think there’s actually a chance this could breathe some life (and users) into that service. Now, if only Microsoft would build more robust audio tools into the game toolkit so some crazy indie developer can built the next Frequency or Amplitude …but I digress.

Q&A

Anticipating the kind of questions you may be asking yourself…

When does it all happen? The network is now in closed beta. A larger beta is planned for next month, with a full launch expected around October.

So who will use all of this? I think there will be several groups:

1. Indie bands with tech savvy.

2. Indie bands who aren’t tech savvy, who will learn Reaper to get this working – and wind up using Reaper and other computer audio tools to produce their next album. (Harmonix promises extensive documentation to give them a hand. I’m sure CDM can help, too.)

3. Electronic artists who build a cottage business around prepping other people’s tracks.

4. Game developers and game fans who pick this stuff up because they love Rock Band, and wind up getting further into music.

And while 1-3 are certainly interesting to CDM, I hope we get to interract with people in that fourth category.

Isn’t this going to be too hard for some people?

Yup. Yup, it is. On the other hand, Harmonix is going to great lengths to make this easier – and if you are a skilled MIDI sequencer, you’ve just found a business opportunity.

I’ve got a Mac and a PS3.

Don’t sweat it. A lot of the Harmonix folks are Mac users, alongside the happy Windows users. It could be well worth running in an emulator or a second partition, and you can still do all your music production on the Mac. As for the PS3 – well, you can either make friends with an Xbox owner, or watch for the sale I hope is coming. You do need a hard drive, but otherwise this seems a reasonable investment.

Will I get paid?

We’ll talk more about this in a future story, but yes – thanks to the Xbox Creators Club payment infrastructure, you can expect to get paid early and often (payments arrive quarterly), meaning this could be a decent revenue stream at a time when they’re hard to find.

Performance licensing is apparently not applicable to Rock Band (I did ask about that); that’s, again, a topic for a separate article.

What if my instrumentation doesn’t fit Rock Band?

Check out the Rock Band catalog. There’s some flexibility here, as long as the game play works. You just need to make it work for the default setup so that people with a mic, a guitar, a bass, and a drum kit in front of their TV can have a good time.

And as I talked to Harmonix, we talked about the fact that previously unavailable genres could look really fantastic in the game – yes, Norwegian Death Metal, your time has come! (Now, if we just got vocal harmonies as in The Beatles…)

I also expect some really, really odd submissions in the community. (“The World’s Hardest Rock Band Track,” anyone?)

Meanwhile, I’m hoping that Harmonix will re-release their back catalog, Frequency and Amplitude, on Xbox Live Arcade, and then doubly hoping they’ll let people author for them, for all of us fans of electronic music with unusual instrumentations, and the unusual gameplay mechanic of those games. (Their new PSP game, incidentally, quietly returns to that game style.)’

On the other hand, I don’t expect Harmonix to do everything here. If this works, Rock Band could be just the beginning.

Changing the World of Music

Harmonix has long talked about wanting to create a “platform” for music, but I think it’s really Rock Band Network that could get them there. Rock Band alone can’t be the exclusive future of interactive music – that’d be boring. But if Harmonix pulls this off, it could be a real catalyst for transforming all recordings into an interactive experience – not just the established hit parade we’ve already seen. And that’s utterly huge.

I also think it’ll be well worth the time of CDM to watch as this evolves. We talk a lot about alternative controllers, about interaction design, about the merging spheres of games and music, but also about musical integrity and creativity and new outlets for spreading musical material. Rock Band Network could bring all of those ideas into mainstream consciousness in new ways.

And, oh yeah – it’ll be a heck of a lot of fun to play those tracks, and to get people playing your music. Stay tuned.

Sign up for the beta and get more information here:

http://creators.rockband.com/

Rounding up my catch-up-on-iPod/iPhone-stories, here’s one from the developer perspective – one that could face music creation developers on the entire platform.

The Apple iTunes App Store now faces the risk of becoming a victim of its own success. Music applications could be a big part of that, without some adjustments on Apple’s part. The problem is this: incoming music “fan” apps could flood out the music production apps that had enriched the mobile software platform since its debut. I think the need could be really urgent. Consider that part of the appeal of Apple’s mobile platform – yes, even in stark contrast to the Google Android on which I’ve been developing myself – is its spectacular real-time audio tools. Combine that with a disproportionately large number of Mac-using musicians, lots of ingenious apps build on Apple’s Core Audio platform, and we’ve seen a mobile platform with an extraordinary number of tools for music creation.

The problem now is that that unique set of powerful apps could get overwhelmed by essentially unrelated “music” apps. A developer who has asked to remain anonymous is already campaigning for a change. He does a good job of explaining the issue, and what might need to happen to fix it. If you’re a developer, you can add your support and feedback to the idea.

Here’s the full explanation:

Hi Peter,
I am writing you with this email I have been sending other developers on the Apple App Store. Although you probably cannot go visit the apple developer connection website because you dont have a membership, I thought you should be informed about the discussion brewing there. Here it is:

Recently the Music section of the App store has gotten very busy with a new type of app, lets call them Artist Apps or Fan Apps. Some of these Apps are great resources for fans and artists reaching out to their fans and potential fans, and some don’t live up to their potential.

However, they are joining a category that previously moved a lot slower, as the apps that had been populating this category were apps with a lot of development put into them and therefore sold at a higher tier usually- but were released at a slower pace. A look at the top 100 paid music apps illustrates this nicely.

Customers perusing the music section to catch that next great sound generating tool (for example), could check in on the new releases section perhaps once a week or even once a month and have the opportunity to check out all the great new apps that had been released, without worrying that one was missed.

Now however, these newer Artist apps have flooded this category, and great apps are getting lost in the shuffle. On one day last week, there were 21 pages of Artist or Fan apps, with a few “other” apps strewn in the mix here and there, very hard to pick out of the jumble.

I understand that this may be happening in other categories for other reasons, but I only concentrate on the Music section since I am a music producer and music App writer.

I propose that we all get together to come up with some suggested sub-category names for the music category. I will start the list off and hopefully some of you will chime in and give suggestions for other categories or add more definition to a sub-category that is alredy here.

Once enough input is received, I will compile it into one bug report for Apple. i will then post the bug# for everyone to include with any correspondance with Apple on this issue.

New sub-categories for the Music section of the App store.

Music Creation:
Synthesizers, drum machines, sound generators, scoring and notation, sequencers, DJ apps, recorders (multi track)

Music Utilities:
Lyrics apps, iPod interfaces, visualizers, iPod controllers, song recognizers, concert finders,

Learning:
Metronomes, guitar and voice tuners, music slow downers, guitar tutors, chord apps,

Artist Apps/Fan Apps:
iLike apps, Deadmou5 app, PVD App, Underworld App, NIN, etc.

Radio Tuners:

AOL Radio, Pandora, Last.fm, individual radio stations

Please visit the Apple iPhone developer forums and voice your opinion/support!

https://devforums.apple.com/message/107989#107989

Definitely voice your thoughts to Apple, but I’d love to hear what you think here on CDM, too (especially since I know some folks at Apple do read this site).

It’s still anyone’s guess exactly what fruit parent technology maker Stantum may soon ship, but the JazzMutant Lemur touchscreen is getting a component update soon. Nat Lecaude points to a quiet MySpace post from JazzMutant with the details of a coming manufacturing change.

“…the next batch of Lemur will feature the latest generation of our multi-touch technology: better optical performances, higher precision, greater accuracy and responsiveness. It will be clearer and have brighter colors. We plan on launching the new Lemur in early October, and of course we will keep you updated as we get closer to launch date. We once again thank you for your patience, and look forward to sharing the excitement early October!”

It’s actually quite remarkable to me that JazzMutant remains alone in this market – and with Stantum focused on the mass market, that could be the case in the future, too. The issue is that doing multi-touch well still costs some money. There are basic implementations on computers that are cheaper, but that restricts you to a few computer models, because slapping multitouch overlays on displays remains pricey. So HP can get a few computers to the mass market, but not without cutting some corners and not even on that company’s full range. The iPhone has brilliant multi-touch control, but a mobile form factor makes this much easier.

I’ve got some videos demonstrating what’s possible with the Lemur coming soon, as well as some notes on how the software has evolved since I first saw it in its initial release. Even if you don’t want or can’t afford a Lemur, it’s a fascinating demonstration of interaction design and OSC, with lessons (inspiring and tough alike) for other interfaces.

Photo by Rainer Knobloch for CDM.

For many, mobile technology and developing for the iPhone and the iPod touch is a fad and a Gold Rush. Good designers, though, take a longer view of how interaction can be expressive. And there are few people with a better sense of the big picture of small devices than Dr. Ge Wang. The co-founder, CTO, and Chief Creative Officer of Smule has a background that goes well beyond the latest Apple platform. Along with Perry Cook at Princeton, Ge Wang is the co-originator of ChucK, a real-time programming language for synthesis so efficient some people use it live onstage. (ChucK, as an open source project, now has a terrific team of people behind it.) ChucK is the sonic engine that powers Smule’s projects. Ge Wang also teaches at Stanford, working with students and fellow researchers to explore new ways of interacting with music technology.

Ge Wang joined me for a lengthy phone conversation recently. He really contextualized why the iPhone is important in the grand scheme of things, but also how the people at Smule and Stanford (and Princeton) can approach technology for musical interaction, focusing on what devices are rather than what they’re not.

(The audio here, believe it or not, is extensively edited – Ge Wang is that easy to talk to. I hope the next time it’s over beers rather than Skype.)

The full interview can be played below, or downloaded directly.

Download MP3 of the interview

Thanks to KORG and the Nano Series for their support of programming on createdigitalmusic.com.

Lastly: a video of the Smule team headquarters and playing around with Leaf Trombone for a Zelda duet!

More information:
The Mule Chronicles [Smule Blog]
http://smule.com/
Center for Computer Research in Music and Acoustics (CCRMA), Stanford University

Previously, for more on Ge Wang and CCRMA:
Make:TV Meets Stanford Musical Inventors, Feedback Piano

Video + Audio Subscriptions, iTunes Podcast

CDM is now launching regular audio content on the artists and inventors we cover as part of our series CDM Sounds. You can subscribe (and review the podcast) via iTunes, where you’ll also find our new video series:

cdm Sounds Podcast [audio]
cdm TV [video]

Or using your software of choice, subscribe directly to RSS. (I like to follow podcasts with Banshee and Winamp this way.)

We’ve fixed some transcoding issues for iPod touch/iPhone on the video podcast. Please do test this and let us know if you have any issues on your software/hardware.

With the weakened world economy, content in general faces plenty of gloom and doom. Advertising models are severely weakened. But, oddly, in the world of music, there are some positive signs that the shift to decentralized, online distribution might actually be going well — and maybe economic pressures are simply ensuring the parties involved find some way to make the adjustment.

And music distribution is becoming wonderfully weird and diverse – maybe far more so than in recording’s so-called golden age, an era in the past dominated by racial division, predatory labels, and a few dominant big businesses. (Money is tough as always, but it does make you wonder why we complain so.)

One sign of the shifting landscape: online streaming site Pandora is now actually calling for more performance fees — for terrestrial (AM/FM) radio, anyway. Ars Technica has been doing a great job of following the issue:

Pandora now pushing radio to pay for music, too

It seems Pandora – along with other webcasters – was able to cut a deal on webcasting rates, in a battle that put music listeners and makers at the center of a legislative struggle. Legislators had been the ones to intervene and save webcasting, under pressure from listener constituents and even musicians. Pandora founder Tim Westergren told CDM how dire a failure on these rates could be.

What the deal means is that we can return to the rosier vision of how online streaming could help promote indie musicians, something Westergren put eloquently in a 2007 interview with CDM. But looking back at Tim’s arguments from two years ago, a central tenant was fairness — meaning big, corporate radio broadcasters really ought to face a level playing field and start paying musical rights owners. (Public radio in the US, by contrast, is likely to benefit from the online deal, as public stations increasingly rely upon wider online distribution and even pledges from loyal online listeners. Moved from Omaha to Montreal? You can still listen to your favorite station.)

There are signs that not only have online music pirates moved to download stores like iTunes, eMusic, and Amazon, but to streaming solutions, as well. In one of a number of recent studies, for instance, the UK is showing online file sharing down markedly as legal streaming grows. To me, the most interesting thing about this is that it disproves a long-held industry assumption that habits, once set, wouldn’t change. For better or worse, the online world doesn’t seem to work that way.

Meanwhile, the lines between “indie” and “major” are blurring quickly. Again, Ars Technica:

Universal/TuneCore deal opens major doors for indie artists

The surprise there is that it’s not so much about distributing Universal artists exclusively – online artist services firm TuneCore is now opening its membership base to Universal and visa versa, so that Universal can discover new artists and artists get licensing and mastering services from UMG without the need for exclusive contracts with the major label. In fact, if there’s one word that sums up the future of music deals, “non-exclusivity” seems to be it.

(clarification) As kj notes in comments, I think saying this opens “major doors” is a bit of a stretch. It opens a small door at a major. But on the other hand, the idea of a label becoming an open service shop for artists – for offering, say, mastering for a fee as part of their revenue – is new and, provided it actually works, interesting. And it’s clearly part of a larger trend.

But I think the best news is the spread of unusual means of musical distribution. Eliot Van Buskirk writes a round-up of favorites for Wired Magazine. (And yes, while top ten lists are overused, they’re brilliantly appropriate when you actually have ten really awesome things.)

10 Weird Ways to Distribute Music

From soup cans to music boxes to iPhone apps, there are a few underlying trends in there. One is experimentation in the delivery mechanism itself (including 8-tracks and cassettes, really). The other is in what you can do with the media, as with the interactive remixable iTunes album, or even art books that extend what an album actually is.

As these spread, though, I have to optimistically think that this is more than desperation or brief novelty. Distribution media haven’t just shifted from one popular form to another; they’ve imploded. We’re rapidly approaching a “minority majority” situation in which no one format dominates the others. We haven’t gone from the compact cassette to the CD to the MP3. We’ve gone from the CD to MP3s, MP4s, lossless files for aficionados and lossy streams for kids who love on-demand, vintage formats, physical media and art books and software. Instead of being strange anomalies, these other formats may actually be the new normal. I think in a way the business model doesn’t matter, because, let’s face it, a lot of art making is about losing money. What drives artists is loving sharing the thing they’re making, and finding someone who wants to love it, too. Some people will make a great business model around that, while others won’t.

But if you’re a music lover, we could be facing a new golden age. And if you missed compact cassettes, good news – they’re back.