Rolling Stone on Electronic Music: Accidentally Making Generic Rock Seem More Boring Than Ever

(NSFW… ish.) Yes, Rolling Stone brought in heavy hitters on this spot, which is either parody, self-parody, trying to get you to read Rolling Stone for its rock coverage, trying to get you to read Rolling Stone for its EDM coverage, or just generally trying to make Rolling Stone seem hip and relevant. At least the creative – DLV BBDO in Milan and copywriter Matteo Maggiore – were creative. Or they’re all just trying to troll dance music fans. Full credits for this spot on adsoftheworld.com And the track: Kisk & Francesco Zani / Rolling Dj’s (now, that’s funny, on …

READ MORE →

Vocoder Mega-Round-up: From its History to FL Studio Tutorial, Depeche Mode

Doepfer Vocoder module, as photographed by our friend stretta (Matthew Davidson). Sure, the vocoder may now be something of an electronic music cliché now, but it got its beginnings as a mechanism of encoding speech. It was one of the first electronic instruments. It helped inspire the conceptual model for all digital communication. And, those lofty goals aside, it can still sound terrific when used creatively. (Hint: you don’t have to use your voice as a source.) These are heady times for the vocoder. Hosts are getting better at accomplishing the routings necessary to produce vocoding effects. Software and hardware …

READ MORE →

Ableton Live’s “Secret” Vocoder; No One Needs a Vocoder

Updated: Let me sum this up. Ableton may or may not have a vocoder in the works (signs actually do point to yes on that). The best part of this story is the remixed “no one needs a vocoder” video, which encapsulates electronic music’s current love/hate/cliche relationship with the thing. And other than that, there’s a lot of me talking without really have any idea what I’m talking about — which is why I usually don’t post on Sundays. Doh. Just watch the video / sample it in your next Live set. I haven’t necessarily been following Live’s forums lately, …

READ MORE →