We’ve all watched and commented on bands like Radiohead and Nine Inch Nails releasing free albums and still profiting by them. Will this model still work for new artists, though?

Trent Reznor posted yesterday that the Beastie Boys’ Ill Communication reissue is “how you sell music today”. As a rebuttal to the usual “that only works for established artists” replies, he’s followed this up with an extended post on what artists who haven’t reached the Beasties or NIN level of profile can do to get established.

NIN’s $300 deluxe edition of Ghosts sold out in under two days, grossing $750,000. The first week combined sales grossed $1.6million, despite being released for free under a Creative Commons license. (Photo CC Nick Humphries)

Having been part of a reasonably high profile band with an album released through the label system, Trent’s post reads like a list of “how I wish it had been”. Every point he makes is absolutely spot on. The article is filled with active verbs. Make. Give. Sell. Share. Release. Start. Engage. Film. This is the crux of how creators succeed in the digital age: They do things. Rather than waiting for someone else to tell them how to make money from a product that can be easily garnered for free, the people who are doing well are making it up as they go along, trying new things. You know… being creative.

As a web developer, director and general creative tech geek, Trent’s closers are especially poignant:

The database you are amassing should not be abused, but used to inform people that are interested in what you do when you have something going on – like a few shows, or a tour, or a new record, or a webcast, etc.
Have your MySpace page, but get a site outside MySpace – it’s dying and reads as cheap / generic. Remove all Flash from your website. Remove all stupid intros and load-times. MAKE IT SIMPLE TO NAVIGATE AND EASY TO FIND AND HEAR MUSIC (but don’t autoplay). Constantly update your site with content – pictures, blogs, whatever. Give people a reason to return to your site all the time. Put up a bulletin board and start a community. Engage your fans (with caution!) Make cheap videos. Film yourself talking. Play shows. Make interesting things. Get a Twitter account. Be interesting. Be real. Submit your music to blogs that may be interested. NEVER CHASE TRENDS. Utilize the multitude of tools available to you for very little cost of any – Flickr / YouTube / Vimeo / SoundCloud / Twitter etc.

Check out the rest of the article.

For digital artists, a lot of the web and technological networking comes easier than to rock bands. When a laptop is part of your rig, hopefully you understand computers better than someone who exclusively hits their instrument with sticks (SPD20s aside), because you use the computer for music regularly. Ed.: This is a simple fact – if you’re a digital artist, regardless of your instrument, you spend more time behind the screen than people who are conventional instruments – so you should have no excuse for making the most of that technology once the production and performance phase are done. -PK We’re also in the middle of a huge mobile web expansion phase. Now that everyone has web enabled computers in their pockets, what you can do while you’re out there playing shows is getting better and better; I just spent the evening configuring an online store which can be administered via its own iPhone app. If this had been available two years ago, a whole lot more CD orders would have been delivered on time.

Giving some solid metrics to bolster Trent’s advice, Michael Masnick’s (founder of Techdirt) recent presentation at the NARM 2009 conference is truly fantastic.

What if you could record directly online from a Web browser – no additional software needed? It’s not a new idea, but online music community Indaba has an interesting new Java-based tool that gets one step closer. We took a first look at the tool last month, but it’s now publicly available at indabamusic.com today. Indaba shared with CDM some video walking us through the feature set, and the company founders also answered some of my questions. For the musicians in the audience, we’ll have some more hands-on time with this tool to see if it’s something you can use. (My guess is, it’s something you might use alongside your existing tool of choice.) For the developers and Java fans (or skeptics), I also want to dig a little deeper in the Java and JavaFX platforms behind the scenes.

What can you do when making music in a browser?

• Work online or offline.
• Record directly online and share immediately.
• Work across platforms, directly in the browser.
• Add real-time effects, mixing, and even multitrack automation for adjusting levels.

Indaba isn’t alone in some of these features, but the ability to have high-performance, non-destructive audio effects and to record directly into the program without the typical browser restraints is definitely a step forward from other solutions.

Pricing will include a relatively full-featured free plan, plus $5/mo and $25/mo tiers adding additional clips, online storage workspace, and real-time non-destructive effects. (Video sharing service Vimeo recently adjusted their free/Pro distinction, a subject Jaymis covered for Create Digital Motion yesterday.)

Here’s our own Q&A to get things rolling:

Speaking of games, you can expect game production to start to attract the attention of musicians and web publishers. Whereas a few short years ago, targeting musicians might mean dangling rock club gigs or album sales, now a lot of those same music makers want to break into gaming, too.

Kongregate is a bit like public access, only on steroids and for games. The idea is this: get indie game makers in one place contributing games, then get lots of people playing those games, then support the system with ad revenue shared with the game makers. The model has grown rapidly, with millions of users and over 15,000 original games.

The newest project from Kongregate looks to connect artistic talent on projects, including musicians, composers, and sound designers wanting to work on game projects. The Collabs section will see artists and sound and music creators uploading their work to find collaborators. Initially, there’s a contest on, with competition for attention, cash, and studio prizes.

http://www.kongregate.com/collabs

The competition aside, this could be the beginning of a successful community for collaboration in the indie Flash gaming world. Assets are often uploaded under a Creative Commons license, and I see one of the top sounds draws on samples from Freesound.org. While career success is an obvious goal, the contributors so far appear to see sharing as a way to get there – in stark contrast to the model in the mainstream, big-business game industry. Quality is, of course, variable, but ask anyone in the game industry how to become successful and the answer is always make as much as you can. Getting work out there, even primitive, can be part of a learning process. So I’m eager to see what transpires as these kinds of communities grow.

There is an invariable comparison to Deviant Art – and you’ll see they’ve already begun to invade.

Oh yeah, and I quite like these glassy tendrils, rendered in Cinema 4D. Image (CC) Chaodeath. Now, make that run real-time. Or, erm, imagine those are virtual renderings of artists … collaborating.

Indaba Music, a community and suite of online tools for musicians, announced today they’ve revamped their online recording and production tool using Java and JavaFX. The result: a platform-agnostic, online interface that allows you to record music “directly to the Internet.” And the band Weezer is excited enough about it that they’re giving their official endorsement.

Indaba, along with some others, already had an online music production tool. The new version expands on that idea, allowing you to record audio signal directly online, and beefing up tools for mixing, editing, and looping. Just like tools like GarageBand, a pre-built set of loops is ready for people to quickly mock up songs.

With some help from Sun’s JavaFX technology, the browser/desktop barrier isn’t as noticeable. You get a graphical-looking interface that works the same anywhere, plus the ability to drag audio files to and from your desktop.

indabamusic.com

javafx.com

Interestingly, Weezer’s endorsement focuses on the fact that they don’t know how to use other music software. I have to admit some skepticism here – a lot of musicians I think are savvy enough to get to use creative new music software, and a lot of the basic functions of the Indaba software itself are straight out of tools like ACID and GarageBand. Nor do you have to worry about any JavaFX tool blowing away your REAPER, Logic, Live, Pro Tools… well, you know.

On the other hand, while this is basically just an ACID-style audio production station in the browser, I’m curious about what new applications might take advantage of in-browser collaboration that don’t look like existing audio tools. Maybe we’ll have specialized tools for working out specific ideas or sharing snippets in-progress. And there’s no question that building some tools in the browser makes sharing more immediate.

I’ll be talking to the Indaba folks and the JavaFX team a little bit about the technology, and with Sun in particular I’ll be sure to ask about some of the future potential here for other tools. If you have questions, let me know.

Play this track:

That sounds like the usual collection of meaningless YouTube buzzwords, but yet again, in the spirit of the YouTube-fueled musical genius of Kutiman and, more recently, Tan Dun and Internet orchestras, the combination of user-contributed videos turns out to be magical. Perhaps “You” are a star, after all.

In Bb also gives You, the viewer, some powers over the remix. As the name implies, everything will blend, so you can start the videos as you wish, and control volume with the volume sliders. It’s part of the ongoing evidence that sometimes simple ideas can be deeply musical and effective.

Now, you weren’t expecting to get any more work done on this Friday afternoon / evening / Saturday morning (depending on where you live), were you?