Lying in Bed, One Take, Insanely Awesome Jamie Lidell with iMaschine, iPhone

Okay, I think this may be some of the best / worst promotional marketing I’ve seen for music software. It runs something like this: Do you want to be just like Jamie Lidell? The answer is as close as the iTunes App Store and your portable device. Just download Native Instruments’ iMaschine app to your iPhone, fire it up, and then … Forget it. Really. I mean, this guy is actually lying in bed in his PJs, the sound you’re hearing is really just the crappy internal microphone on an iPhone 4 iPod touch, and what you’re hearing really is …

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